Piano

We’re proud to welcome Sven Adler as our new CFO.

“I’ve been fortunate throughout my career to not only lead finance and accounting teams, but to look behind the numbers and provide strategic counsel to my peers,” Adler said. “Piano is at a really exciting stage of growth, and with that comes the need to scale our financial operations. I’m excited to dig in and support Trevor’s vision for Piano and the organization’s next phase of evolution.”

Read more: https://go.piano.io/3m39Am8

📍Amsterdam

We’ve always been committed to European ideals around data protection.

Today we’re making it official by naming Amsterdam our global headquarters.

Read more >> go.piano.io/3lbYbQA

Piano updated their info in the about section.

There’s no substitute for a comprehensive view of subscription performance.

That’s why we’re proud to announce the launch of Composer Insights, a new module that delivers the right insights for publishers to identify and optimize the most effective touchpoints on the path to conversion.

It’s the flexibility and functionality you need to grow your subscription business with sophisticated event-level analysis and performance monitoring.

Learn more: https://go.piano.io/3y9Um6h

⚫ Piano Academy is back ⚫

Day 1: Brands Breaking the Mold
Hear from brands that have broken the status quo to launch and optimize digital experiences that drive revenue, increase engagement and encourage customer retention.

Day 2: The Future of Digital Experiences
Audience expectations can change fast, and your brand needs to be prepared to face the ebb and flow with ease. Get a jump-start on what’s new and next in digital experiences.

March 15 & 16.

Save your seat to join us: https://go.piano.io/3uFPaFg

We're proud to announce that we’ve acquired SocialFlow, the social distribution and marketing platform for media companies, to connect social media activity with on-site user behavior.

As our CEO Trevor Kaufman says, “Adding SocialFlow to our offering will open a new realm of opportunities to create connectors between social media and the on-site user journey, and we’re excited to help our clients enrich their strategies with this new level of digital sophistication.”

Learn more: https://go.piano.io/3B6pHWH

Piano Analytics was built on Snowflake Inc. to enable real-time, accurate analysis of customer behavior and help organizations drive personalization at scale.

Now, Piano Analytics is officially Powered by Snowflake.

Thanks to Snowflake’s architecture, Piano Analytics users benefit from faster querying times, allowing teams to understand and optimize campaigns faster without compromising data quality or integrity.

Learn more: go.piano.io/3fwrBWV

Master and share a complete data-driven view of your customer. Introducing Piano Analytics: go.piano.io/3Ar0Fkf

Piano Frictionless takes the speed of an in-app payment and applies it to the entire internet, removing the barriers to purchase for users and building new opportunities for publishers. Learn more: bit.ly/2XkaIJ1

How does one brand outshine the other and convince a one-time visitor to return as a bona fide customer? It all begins with data: go.piano.io/3BfnKWV

In the last three years, we’ve expanded our global footprint and product capabilities to accelerate digital audience engagement. We’re proud of these achievements that have once again landed us on the Inc. 5000 list of the fastest-growing private companies in America: go.piano.io/3CRHSjx

If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles. Are you ready to drive conversions with a data management platform (DMP)? go.piano.io/3jVRpNT

We’re proud to be named “Best MarTech Startup” in the fourth annual MarTech Breakthrough Awards. Congratulations to all those recognized! go.piano.io/2U9Hqvq

It's not too late to join us for tomorrow's Piano Academy session, “How to Win the Post-Third-Party Future.”

Register now to hear from Snowflake and Longchamp experts in conversation with our Chief Growth Officer Joanna Catalano: bit.ly/3zN7X1B

We’re proud to partner with LinkedIn to pilot its LinkedIn Premium News feature, allowing members to more easily discover and access stories from a handful of publishers in the U.S.

Read more from Digiday: go.piano.io/2TE7qPh

LinkedIn looks to premium publishers as a way to drive subscriber revenue LinkedIn would like to broaden its premium membership, and it’s hoping that access to paywalled content from premium publishers will help.

We are excited and proud to announce that Piano has joined forces with AT Internet, a European leader in digital analytics and contextual data. Our combined offerings represent an industry milestone — the first time a world-class digital analytics solution, customer journey orchestration tools and personalized commerce are available in one platform to transform data into customer experiences. Read more about our news here: https://bit.ly/2Ps557T

We're excited to announce the expansion of our footprint in Asia-Pacific, with a new regional headquarters in Singapore and leadership under our former UK GM Tim Rowell.

“Expanding in Singapore empowers us to better serve our APAC client base and to showcase our end-to-end platform and consultative services to a fast-growing market,” he says.

Read more about our news here: http://bit.ly/2Mzc3qh

If you're a member of Digital Content Next and attending their annual DCN Next: Summit, join our SVP of Strategy Michael Silberman tomorrow for an open discussion on "Post-Cookie Identity." We'll discuss what we’re seeing in the market, how publishers are planning to use their own data to replace 3P cookies and the building blocks for a successful transition. http://bit.ly/3a4z0JO

We're so thankful for all we accomplished during a challenging 2020 with the help of our valued clients. Our Year in Review showcases the best feature releases, trends from our platform, & customer success stories as we prepare for a banner 2021: https://bit.ly/2Y0jl8K

Not just first-party data, but zero-party data, too. And not just marketers, but publishers, too! "88% of marketers say collecting first-party data is a 2021 priority, study says" via https://www.marketingdive.com/news/88-of-marketers-say-collecting-first-party-data-is-a-2021-priority-study/593174/

88% of marketers say collecting first-party data is a 2021 priority, study says About half of respondents have amplified digital experiences and strategies to collect more first-party data, per Merkle's 2021 Customer Engagement Report.

Happy 2021! We’re hoping this is the year we can all come together in person again when the time is right. In the meantime, check out this Philadelphia Business Journal feature on our gorgeous Philly office. We can’t wait to get back!

https://www.bizjournals.com/philadelphia/news/2021/01/04/cool-offices-piano-cozy-office-library-the-bourse.html

Cool Offices: Piano’s cozy office with a library at The Bourse in Old City - Philadelphia Business Journal Cool Offices: Piano's Philadelphia office features a library with a working fireplace, an espresso machine and a "boardwalk" that stretches through the whole office.

Over 65% of users disable auto-renew within the first 60 days of their subscription.

With the right intent signals and technology to get past the paywall, you can predictively reach high risk churners in an efficient way. Check the blog to learn more. http://bit.ly/3gTrHHL

Get Past the Paywall: Boost Engagement to Reduce Churn Get Past the Paywall: Boost Engagement to Reduce Churn Piano Team Share this Article Facebook Twitter Email LinkedIn Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscriptio...

Were you aware that less than 8% of your website visitors will ever be exposed to an offer from you? Which makes knowing exactly what type of offer to deliver them to acquire and then retain them paramount.

Without a full view of the customer journey, you cannot get past the paywall to deliver a truly dynamic pricing model. Check the blog to learn more. https://bit.ly/2Ljt1rI

Get Past the Paywall: Make The Right Offer The Right Way Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.

Did you know that 68% of first-time website visitors do not engage with the content? That's why it's crucial to give the 32% who do engage a real reason to do so.

Without the right technology, data, and tools to personalize the entire customer journey you cannot get past the paywall. https://bit.ly/3otbZpq

Get Past the Paywall: Personalize Engagement to Reach Users Get Past the Paywall: Personalize Engagement to Reach Users December 7, 2020 Alexandrea Nied Share this Article Facebook Twitter Email LinkedIn     Reach and engagement capture and retain audiences, but personalization amplifies engagement. Personalization demonstrates to users that you not only u...

Using Piano's data-rich, end-to-end subscription solution, The Daily Memphian achieved their 12-month subscriber goal in only 3 weeks. Currently, their subscription base is 5x above their initial goal...and counting! Read the case study for more details.

Link: https://bit.ly/37uWMPl

We partnered with Digiday to analyze the erosion of third-party cookies, and detail how brands use first- and zero-party data to boost audience engagement and improve subscription revenue.

Interested in learning more? Download the full report and prepare for the post-cookie world. https://hubs.ly/H0xhyLQ0

We are extremely excited that our CEO Trevor Kaufman has received the Best MarTech Company CEO award for 2020. Piano has become a must-have technology for media and publishing businesses, and Trevor's outstanding leadership has empowered tremendous growth for the company.

What makes Trevor such an effective marketing leader is reflected in how he responded to the COVID-19 pandemic. When remote work became necessary, Trevor personally spoke to all 300+ employees in 1:1 meetings. He readily makes himself available to any employee who needs support, leading by example and providing genuine feedback and guidance.

We couldn't be happier for the recognition awarded to Trevor, and we look forward to continuing Piano's journey into 2021 and beyond. Learn more here: https://bit.ly/303zaNf

We're continuing our semester-long series at Piano Academy with the next main event. In this course, we have special guest speakers Benjamin Allison of VaynerMedia and Micahel Horn of Huge discussing how publishers have successfully monetized content and advising global brands on how to do the same.

Save your seat! https://bit.ly/2EmwD9t

Final Countdown! Our first Piano Academy course is WEDNESDAY at 10AM ET! Hear from the CEO of the Daily Memphian on how they started a paid publication from zero, and earned thousands of subscribers in weeks. See you there!

REGISTER: bit.ly/3bkEOiF

Cookie regulations are making it tough for publishers and brands to deliver on their customer and business promises.

That’s why we just released Cookie Extension.

This new capability allows you to set and manage your first-party cookies in a cookie-compliant way. Check out our blog post to learn more.
https://bit.ly/3ifUqqh

Monetizing In A Cookieless World: Piano Secures First Party Tracking With Cookie Extension Browsers are limiting third-party cookies and cross-site tracking. Piano released Cookie Extension to help you set and manage your first-party cookies

"School's in session! Time for a pop quiz.
Determine your subscription IQ with our short quiz. And then pick the best Piano Academy courses for you.

https://bit.ly/2EJHlqQ"

Introducing Piano Academy: The subscription event of 2020.

Our complimentary semester-long series will help you whip up a winning subscription strategy in weeks. We're kicking things off with Eric Barnes at the Daily Memphian!
https://bit.ly/356Lqjg"

As the oldest newspaper in Western Canada, the Winnipeg Free Press is confident in the quality of the content they offer — but wanted to personalize their digital experience to better deliver it to users. Piano’s personalized content recommendations and data-driven approach helped them build engagement, triple time on site and boost digital subscriptions by 40%.

Learn more in our new success story.

https://hubs.ly/H0v55v20

When Mediahuis decided to supercharge their advertising with an AI-enabled data platform and create an ad experience on par with Facebook and Google, they chose Piano DMP to help. Within a year, they were already up and running — and seeing results.

The outcome: targeted campaigns with 26% higher clickthrough rates and skyrocketing conversion.

Find out more in our latest success story.

https://hubs.ly/H0v51sY0

Austrian daily DER STANDARD knew they wanted to introduce a new digital revenue stream, but also hoped to keep content open to users who couldn’t pay. With Piano’s help, they launched a donations-based strategy — and saw a 10x increase in voluntary contributions in the first month.

A bonus: thanks to Piano Launch Services, they got the whole thing up and running 75% faster than originally planned!

Find out more in our newest success story.

https://hubs.ly/H0tBRLS0

Digital payments as a path to highly personalized content consumption experiences? Yes, absolutely.

Check out the feature article in the latest PYMNTS playbook, where our CEO Trevor Kaufman discusses how to maximize conversions and minimize churn with your subscribers.

https://hubs.ly/H0tvXKf0

Payments’ Role in the Personalization of Digital Content Consumption [PYMNTS Interview with Piano CEO, Trevor Kaufman] Check out Piano's CEO Trevor Kaufman’s recent interview with PYMNTS.

You want your user experience to be a well-oiled machine. That means you don’t want your users to be overwhelmed by all of your offers at once — or for them to see competing or conflicting messaging at the same time. Instead, you need a way to prioritize them, so that users only see what you want them to see, when you want them to see it.

That’s where our new feature Action Exclusivity comes in.

Creating Priorities vs. Competing Priorities: Piano’s new feature leaves nothing to chance Action Exclusivity helps you remove any threat of conflict and stops multiple competing experiences from being targeted to the same person on the same page. The result: operational efficiency and better end user experience performance.