D S Simon Media

In this episode of PR's Top Pros Talk, Annie Dunleavy, Senior VP & U.S. Head of Content Strategy for Edelman Business Marketing, and Tusar Barik, Senior Director of Marketing for LinkedIn, discuss the essentials of thought leadership. Tusar emphasizes leveraging LinkedIn for posting and sharing insightful content. Annie shares how to elevate a thought leadership strategy to make the most impact. They also explain the role of thought leadership in adapting to shrinking newsrooms.

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-the-value-of-thought-leadership/

Listen to the episode: https://open.spotify.com/episode/79EGCI8bZAoSsXFDNgfuHE?si=mp7lioaJS92NWZ3D7hkQvQ

Johnny Smith, Vice President of Communications for Roche Diagnostics North America, shares how to create a strategic prioritization framework that meets communications and business objectives. He describes how his team uses a confidence-level scoring system to ensure they focus on projects that deliver the most impact. In our discussion, Johnny also talked in detail about the value of discipline in leadership.

Click the link in our bio to watch the episode! ✨

In this episode of PR's Top Pros Talk, Johnny Smith, Vice President of Communications for Roche Diagnostics North America, shares how to create a strategic prioritization framework that meets communications and business objectives. He describes how his team uses a confidence-level scoring system to ensure they focus on projects that deliver the most impact. In our discussion, Johnny also talked in detail about the value of discipline in leadership.

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-creating-and-evaluating-strategic-priorities/

Listen to the episode: https://open.spotify.com/episode/3o3JybHxsB3hygmtPqN5cT?si=c87e77fbaa4146dd

Roche

PR's Top Pros Talk... Creating and Evaluating Strategic Priorities Johnny Smith, Vice President of Communications for Roche Diagnostics North America, shares how to create a strategic prioritization framework that meets communications and business objectives. He describes how his team uses a confidence-level scoring system to ensure they focus on projects that deli...

Knight Stivender, Partner at MP&F, highlights the value of trusting your instincts during a generational transition. Knight explains how she integrates her journalism background into her agency role. Additionally, she shares how she took her clients’ feedback and successfully expanded the agency’s service portfolio.

Watch the full episode by clicking the link in our bio! ✨

In this episode of PR's Top Pros Talk, Knight Stivender, Partner at MP&F, highlights the value of trusting your instincts during a generational transition. Knight explains how she integrates her journalism background into her agency role. Additionally, she shares how she took her clients' feedback and successfully expanded the agency’s service portfolio.

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-navigating-a-generational-transition-in-an-agency/

Listen to the episode: https://open.spotify.com/episode/2WUstSbREDIea2WahOwzoj?si=002a5185dd854126

MP&F Strategic Communications

In this episode of PR's Top Pros Talk, Adam Christensen, Chief Marketing Officer at Notified, discusses which communications sector receives the most budget and why. He discusses how PR professionals can apply an earned-first mentality to paid media. Adam also explains how communicators can utilize AI to combat distrust.

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-investing-in-the-power-of-communications/

Listen to the episode: https://open.spotify.com/episode/0dBUmGFJzZIYOkXwmaUWuN?si=d56b3ec1c1ad4e05

PR's Top Pros Talk... Investing in the Power of Communications Adam Christensen, Chief Marketing Officer at Notified, discusses which communications sector receives the most budget and why. He discusses how PR professionals can apply an earned-first mentality to paid media. Adam also explains how communicators can utilize AI to combat distrust.

The Can: Diversity Collective is transforming the advertising, marketing, creative and communications fields into radically inclusive spaces by providing access and opportunities for people of color and underrepresented communities to industries and global events where they have traditionally been excluded.

Adrianne C. Smith, Chief Diversity and Inclusion Officer at FleishmanHillard and Founder of the Can: Diversity Collective, sheds light on her organization’s impactful initiatives and explains how human connection plays a role in advancing DE&I forward. Adrianne discusses how communicators can create a safe space to discuss ideas and ask questions along with the importance of understanding DE&I on a global level.

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-advancing-dei-together/

Listen to the episode: https://open.spotify.com/episode/1aEXlHE5hVCO3o1RVoBHzQ?si=ee6d74b1a4844aca

In this episode of PR's Top Pros Talk, Jess Muldoon, Group Vice President of Corporate Media at Ruder Finn, discusses how brands and organizations can build a strong thought leadership strategy. She shares why it’s important to take notice of new content formats created by news outlets and journalists alike. Jess also emphasizes the significance of owned content and having an always-on approach.

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-breaking-through-the-noise-with-thought-leadership/

Listen to the episode: https://open.spotify.com/episode/4iZbHUdpBIUpzqA3jvSpMc?si=52767254ec8c454b

Ruder Finn, Inc.

In this episode of PR's Top Pros Talk, Jonathan Heit, Co-Founder and Global CEO of Allison WorldWide, shares how he applies client insights to continuously grow the agency. He discusses the impact of measurement. Jonathan also explains Allison’s successful onboarding and training practices.

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-empowering-growth-through-innovation-and-collaboration/

Listen to the episode: https://open.spotify.com/episode/1nP6NypJ7En7G5Ujcvtpdq?si=17f25503c21c4741

Women's sports have become more popular recently, but it is not just the game that keeps fans engaged. Madelyn Flax, Sports Account Supervisor and Women's Sports Practice Lead at FINN Partners, describes this growth as a “movement, not a moment." She explains how brand partnerships with athletes can propel social change forward. Madelyn also highlights how stories can reach multiple sectors including entertainment and culture.

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-the-power-of-authenticity-in-womens-sports-media-coverage/

Listen to the episode: https://open.spotify.com/episode/3k5VFVnL5IDtwc8Dj3FY5Z?si=dd98cf80888c46ba

FINN Partners

Leslie Bishop, Managing Partner and EVP of Global Strategy at 5WPR, reveals the top categories consumers tend to splurge on and more!

Watch the episode by clicking the link in our bio! ✨

In this episode of PR's Top Pros Talk, Leslie Bishop, Managing Partner and EVP of Global Strategy at 5WPR, reveals the top categories consumers tend to splurge on. She explains how a personal referral can impact spending behavior. Leslie also shares why consumers are choosing to shop in-store versus online.

Listen to the episode: https://open.spotify.com/episode/6xRUEp6v3mOJngFcU2X2H0?si=2921ecce2dd34d48

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-understanding-consumer-insights/

In this episode of PR's Top Pros Talk, Laura Gross, President of Scott Circle Communications, explains how working with mission-driven clients has ignited her team’s passion. She also speaks about the benefits of utilizing a local news strategy. Laura also shares the key questions communicators should ask prospective clients.

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-maximizing-social-impact-through-strategic-communications/

Listen to the episode: https://open.spotify.com/episode/0oLEGLV7pbfLkTuMKktjKy?si=b27cacbba0454d8b&nd=1&dlsi=72f4b2ceefb64aaf

In this episode of PR's Top Pros Talk, Hanna Bautz, Account Lead at Next PR, shares how creating structure around quarterly plans can boost productivity and collaboration. She explains how she uses the project management triangle model to hone her creative problem-solving skills. Hanna also emphasizes the importance of understanding client’s preferred communication styles.

Listen to the episode: https://open.spotify.com/episode/6MTQLn3ttFzPNxDptC2IlC?si=d21021f2844244fe

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-the-value-of-project-management/

Rob Bronfeld, Executive Vice President and Managing Director of MikeWorldWide, shares how he set himself up for success after joining the agency. He emphasizes the importance of an earned-first approach through multiple channels. Rob stresses the value of transparent communication with clients. Rob also highlights the significance of mentorship.

Listen to the episode: https://www.dssimon.com/prs-top-pros-talk-working-with-clients-in-a-modern-day-ecosystem/

Watch the episode: https://open.spotify.com/episode/2Zxp7ryzMSOwsrvMWIfLyC?si=529b13c1599c4615

In this episode of PR’s Top Pros Talk, Jen Berson, Founder and President of Jeneration PR and Creator of Jeneration Academy, explains the process and benefits of affiliate marketing. She discusses the importance of building authentic relationships with journalists. Jen also shares her passion for helping women succeed in the PR industry.

Click the link in our bio to watch the episode! ✨

Jen Berson, Founder and President of Jeneration PR and Creator of Jeneration Academy, explains the process and benefits of affiliate marketing.

Listen to the episode: https://open.spotify.com/episode/4Zle1c7ndI2UJ1niz1chdM?si=45526d3dcb614738

Watch the episode: https://dssimon.com/prs-top-pros-talk-what-communicators-need-to-know-about-affiliate-marketing/

PR's Top Pros Talk... What Communicators Need to Know About Affiliate Marketing Jen Berson, Founder and President of Jeneration PR and Creator of Jeneration Academy, explains the process and benefits of affiliate marketing. She discusses the importance of building authentic relationships with journalists. Jen also shares her passion for helping women succeed in the PR industry.

Thank you so much Capitol Communicator for sharing our 2024 TV News Producers Report. To download the report, click here: https://www.dssimon.com/2024-tv-news-producers-report/.

https://capitolcommunicator.com/there-has-never-been-a-better-time-to-get-your-key-opinion-leaders-on-tv-finds-d-s-simon-media-survey/

There has never been a better time to get your organization's leaders on TV, finds D S Simon Media survey Capitol Communicator has a report that there has never been a better time to get your organization on TV, finds a D S Simon Media survey.

Planning and prioritizing communications initiatives is crucial to any business, but how can you do it effectively? Stacey Jones, Chief Communicator at Honeywell, shares her process for assembling the right team and more!

Watch the PR's Top Pros Talk episode: https://www.dssimon.com/prs-top-pros-talk-how-to-plan-and-prioritize-communications-initiatives/

Listen to the PR's Top Pros Talk episode: https://open.spotify.com/episode/12DsSH9iNB7A8WoOITfenS?si=0d7b0fb8bb8446ee

In this episode of PR's Top Pros Talk, Paddi Hurley, Managing Director of Health at Allison WorldWide, describes when clients should move forward with a branded healthcare campaign versus an unbranded healthcare campaign. She emphasizes the importance of taking time to find an authentic spokesperson. Paddi also shares how technology can play a role in clinical trials.

Listen to the interview here: https://lnkd.in/eFRq7mgM

Watch the interview here: https://www.dssimon.com/prs-top-pros-talk-developing-effective-healthcare-campaigns/

In this episode of PR's Top Pros Talk, Carin Warner, Co-Founder of Notably, discussed the key factors to success in her life and business. She explains how she makes her AI clients stand out in the press. Carin also discusses how PR strategies can boost lead generation efforts.

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-the-role-of-pr-in-lead-generation/

Listen to the episode: https://open.spotify.com/episode/758SG2SBa5dfIBbO6YvBhn?si=f348e4dec5394071

In this episode of PR's Top Pros Talk, April White, CEO and Founder of Trust Relations, discusses her mission to reinvent the PR industry with strategies to help agency leaders overcome the common challenges that even the best PR agencies have faced for decades. April discusses the shift to remote work, advice to help PR practitioners successfully manage client expectations, tips for better account staffing, insights for junior publicists to advance in their careers, developing more compelling client narratives, and more. She also emphasizes the importance of authenticity in PR and working with clients to put their words into action, before taking their brand stories to the press.

Listen to the episode: https://open.spotify.com/episode/4O6Q0HvtgBoRhMeK2mnqbw?si=4c048d65e0f14e7f

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-how-to-improve-the-pr-structure/

In our 250th episode of PR's Top Pros Talk, Matt Kovacs, President of Blaze PR, explains what organizations should focus on when developing their public relations budget. Matt discusses how to have productive check-ins with clients. Matt also describes how communicators can be a resource to clients even after a campaign ends.

Listen to the full episode: https://open.spotify.com/show/3WecaipyNr35tGUvEpEzOi

Watch the full episode: https://www.dssimon.com/prs-top-pros-talk-matt-kovacs-building-and-maintaining-client-relationships/

Our newest recruits visited our office, bringing the average staff age to 11 ½. They all had impressive resumes. We can't wait to see where they go from here!

Mike Bako

Do you work in local TV news or know someone who does? D S Simon Media is conducting its 2024 Station Survey. The survey is anonymous and will only take a few minutes to fill out. We really appreciate your time. Here is the link: https://www.surveymonkey.com/r/StationSurvey2024

How is Local TV News Planning to Cover The Election? Take this survey powered by surveymonkey.com. Create your own surveys for free.

The first episode of our series “How PR is Promoting AI” features Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems. Chris describes how he tested the messaging for the launch of the first AI powered supercomputer for design. Chris also shares how communicators can effectively tell stories about AI being used in products and services.

Listen to the episode: https://open.spotify.com/episode/3IqKz4HyvkWmA7BOGb3VaQ?si=c92ae546578347fb&nd=1&dlsi=81b0c6ae05494e62

Watch the episode: https://www.dssimon.com/prs-top-pros-talk-chris-hook-communicating-to-a-broader-audience-about-ai/

In this episode of PR's Top Pros Talk, Laura Brusca, Chief Communications Officer at Forbes, discusses her team's strategies for success when promoting and protecting the brand. Laura talks about her involvement with New York Women in Communications (NYWICI). Laura also explains the important role of relationship-building.

Watch the full episode here: https://www.dssimon.com/prs-top-pros-talk-laura-brusca-building-and-maintaining-a-collaborative-culture/

Listen to the full episode here: https://open.spotify.com/episode/6IqYjfo5DX22E7laOj57eR?si=6b54885277104f8f

PR’s Top Pros Talk… Laura Brusca – Building and Maintaining a Collaborative Culture - Video for Broadcast Laura Brusca, Chief Communications Officer at Forbes, discusses her team's strategies for success when promoting and protecting the brand. Laura talks about her involvement with New York Women in Communications (NYWICI). Laura also explains the important role of relationship-building.

In this episode of PR's Top Pros Talk, Steve Hirsch, CEO and Co-Founder of Hirsch Leatherwood, shares his insights on how top-of-the-funnel content can make a big impact on clients, audiences, and stakeholders. He discusses what makes a successful communications leader and what to look for in new hires. Steve also shares the importance of messaging.

Watch the episode here: https://www.dssimon.com/prs-top-pros-talk-steve-hirsch-viewing-communications-from-a-business-perspective/

PR’s Top Pros Talk… Steve Hirsch – Viewing Communications from a Business Perspective - Video for Broadcast Steve Hirsch, CEO and Co-Founder of Hirsch Leatherwood, shares his insights on how top-of-the-funnel content can make a big impact on clients, audiences, and stakeholders. He discusses what makes a successful communications leader and what to look for in new hires. Steve also shares the importance o...

In this episode of PR's Top Pros Talk, Brandi Sims, Founder & CEO of Brandinc PR, shares her top tips for creating a winning collaboration between a celebrity and a brand. Inspired by her own internship experience, Brandi discusses how she started a program to help others break into the industry. Brandi also emphasizes the importance of being a mentor as well as a mentee.

Watch the episode here:
https://www.dssimon.com/prs-top-pros-talk-brandi-sims-unlocking-your-network-strategies-for-building-meaningful-and-winning-connections/

Listen to the episode here: https://open.spotify.com/episode/6hFe1TzfnEhnYDvEHqai96?si=d24f9fbaadbc4d25&nd=1&dlsi=4676625ef6de4e54

PR’s Top Pros Talk… Brandi Sims – Unlocking Your Network: Strategies for Building Meaningful and Winning Connections - Video for Broadcast Brandi Sims, Founder & CEO of Brandinc PR, shares her top tips for creating a winning collaboration between a celebrity and a brand. Inspired by her own internship experience, Brandi discusses how she started a program to help others break into the industry. Brandi also emphasizes the importance of....