Zeno Group

Zeno’s sustainability strategy is core to our purpose. This , we’re rolling out new global initiatives including tree planting, new environmental, sustainable procurement, and e-waste policies, and more.​

Read about all our efforts on the blog: bit.ly/4byFjo2.​

When condiments, cream cheese and the Queen converge. 🏆🏆🏆

Big congrats go to our Heinz, Lenovo and Philadelphia Cream Cheese clients and teams for winning PRovoke Media Innovation SABRE Awards!

April is Earth Month. 🌎

On the blog: explore how companies can avoid and make a real impact for the planet and business. bit.ly/3VNnLPv

What role should business play in addressing today’s most pressing societal issues? Our new global study found corporate leaders caught in the middle between consumers’ expectations and the risk of engaging on potentially divisive topics.

It’s time for a responsibility reset.

Read more about how corporate leaders can both build and protect reputation in this new era, while still safely navigating today’s societal issues: bit.ly/3TsZJqf

Are we setting up our young people to thrive in today’s world?

Therese Caruso, Zeno’s Global Head of Strategy and Planning and Forbes Comms Council member, shares her insights to help brands and companies better communicate with Gen Z. https://bit.ly/4bp3J30

Council Post: Gen Z And Your Brand: Their Voices Matter There is a role for companies and brands to help these dynamic individuals succeed and thrive.

In honor of Zeno’s second annual ESG Report, Toward Something Better, we heard from Zenoids around the world on how and why Zeno’s ESG commitments and initiatives are important to them.

Click the link for Zeno’s full ESG report: bit.ly/4byFjo2

Big moves for two of our global leaders!

Congratulations to Mark Shadle on his appointment to Chief Reputation Strategist and Julie Georgas President of Zeno Group Canada.

Learn more about their new roles on the blog. bit.ly/48V0XRw 👏

Launching creator video activations in 2024?

Make sure your brand is using the best performance benchmarks to accurately measure your content success. Check out the platforms and tiers driving the most engagement impact on the blog. (hint: TikTok has some catching up to do).

Read more here: bit.ly/3vTHn9H

2024 Creator Video Benchmarks: Spoiler Alert, Instagram Still Outperforms TikTok Early in 2023, our team lead Colleen O’Hara asked for our “hot takes” for the upcoming year in the world of creator marketing (formerly influencer marketing – see HERE). I suggested TikTok’s days as a primary marketing channel were numbered. Surely the hearings at Capitol Hill would be the...

Hungry for the food trends rising to the top this year? The Zeno Foodie 2024 Trends Report is here! 😋

Read more here: bit.ly/3vONqfz.

“Inclusion is a choice.”

For PRWeek’s DE&I Digest feature, Zeno’s Andrea Richardson and EGAMI Group’s Teneshia J. Warner shared how our agency allyship continues to advance multiculturalism through talent and client impact. We stay committed to being partners for change.

Read more here: bit.ly/495KzgJ

How Zeno’s minority investment in Egami is pushing diversity forward How Zeno’s minority investment in Egami is pushing diversity forward. From PR Week

It’s no surprise that AI was front and center at this year’s CES, the most powerful tech event in the world. Read the blog to catch up on all the cutting-edge innovations from the show. https://bit.ly/4b3u7zv

AI at CES 2024: Now It’s Personal With over 130,000 people in attendance, the energy and excitement at CES 2024 reminded us of what we all missed during COVID, the hustle and bustle of seeing what’s new, what’s ahead and interacting with each other on all things innovation.

We’re proud to announce Ryan Wagman as Zeno’s U.S. Chief Creative Officer.

Ryan is an award-winning creative who will lead all aspects of U.S. creative including talent mentorship, creative excellence and client impact.

We are thrilled he’s here to help move the agency forward into our next chapter! Read more here: bit.ly/47yNiOF.

We are excited to share some new news: National Marine Manufacturers Association (NMMA), the U.S. trade association for the recreational boating industry, is tapping Zeno to help illustrate its commitment to a healthy and sustainable marine environment globally through media relations, website design, public affairs, event strategy and issues management.

Read more here: bit.ly/48wy0uY

National Marine Manufacturers Association hooks Zeno Group for PR support National Marine Manufacturers Association hooks Zeno Group for PR support. From PR Week

A round of applause for our digital marketing whiz, Kimberly Mabe! 👏

Congratulations on being named to this year’s PRovoke Media Innovator 25 and continuing to push our teams and clients to grow and achieve something better.

Read more here: bit.ly/3MxyZ55

That's a wrap on FNCE 2023! Our Zeno foodies are sharing their key takeaways and trends impacting the future of food. Read more here: bit.ly/3tXrPRj

FNCE 2023: Top Insights into the Future of Food Food and nutrition experts from around the world gathered at the 2023 Food & Nutrition Conference & Expo (FNCE) in Denver, CO to share cutting-edge nutrition research and present educational lectures.

Leaders listen up: your middle managers are at risk. A new Zeno Group study found senior leaders aren’t delivering the effective communications and context middle managers crave. It’s not too late for companies and leaders to re-engage these important catalysts for change.

"Companies are losing an opportunity to equip middle managers to drive communications and be a strategic lever for their organizations. They need to ensure managers get the right communications, the ‘why’ behind key decisions and prioritize upskilling in today’s workplace,” said Anne DeAngelis, Zeno’s Employee Engagement leader.

Learn how you can improve employee engagement: bit.ly/3rPecmF

Let’s welcome Cheryll Forsatz, our new Managing Director for Zeno East! Based in New York, Cheryll is part of a new era for our U.S. region and will continue to help us evolve and grow in all the right ways.

Byron Calamese takes on the role of Global Head of Innovation, focused on advancing our now and next.

Congratulations! Read more: bit.ly/3QjJTh0

We’re thrilled to welcome Swyn Evans as Managing Director of Zeno Singapore, one of Zeno Group's fastest growing offices.

Her business acumen, keen sense of culture and breadth of experience will be key to driving our next stage of growth.

It’s a new era for our U.S. region. We’re proud to announce Grant Deady as Zeno’s first U.S. President. Grant’s appointment recognizes his impressive body of work and leadership over the past 25 years.

We’ve also elevated Kim Metcalfe, Allison McClamroch, Greg Tedesco and Missy Denja Maher into new regional roles, and Allison Aaron steps up as Managing Director for Zeno Chicago.

Congratulations to these leaders who are moving the agency forward into our next chapter!

Read more here: bit.ly/44DFRUO