Dannijo

Our Story

Growing up in Jacksonville, Florida, Danielle and Jodie's creative instincts led them to jewelry design at an early age. The sisters taught themselves wirework on their father’s medical tools, and began selling the collection to local boutiques. By high school, friends and family began taking notice of their jewelry, and seemingly overnight, their hobby turned into a full-fledged business with the opening of their first boutique in Jacksonville, Florida.

After college, the sisters moved to New York, and continued collaborating on jewelry design. In 2007, Danielle co-founded L.W.A.L.A. (Live With A Lifelong Ambition), a youth based initiative that fundraised for grass-roots initiatives in Africa by encouraging peers to use their passions and talents to impact change. Jewelry design being their passion, Jodie and Danielle designed a capsule collection to support the initiative. With the success of the philanthropic collection, Danielle and Jodie went on to pursue the creation of a luxury accessories and fashion label, DANNIJO.

DANNIJO is sold at select, high-end stores and boutiques around the world including Saks, Net-a-porter, Shopbop and Dannijo.com. Danielle and Jodie are passionate about creating a multi-dimensional brand that evolves to the needs of their customers. DANNIJO has been featured on The Today Show and in Vogue, ELLE, T Magazine, InStyle and Bazaar. Additionally, the line has an extensive celebrity following including Taylor Swift, Yara Shahidi, Beyonce Knowles, and Rihanna.