PepsiCo Design & Innovation

Who says socks don’t make great stocking stuffers? 🔥

Explore the collection at snacks.com/holidayshop!

Our team in China turned hot flavor innovations into iconic packs that highlight their favorite local dishes and sites. The Lay’s Regional Flavors lineup:
 
✨ Guangdong Roasted Duck
✨ Jiangnan Truffle
✨ Shandong Linyi Fried Chicken
✨ Wuhan Spicy Marinated Chicken Feet
 
Which flavor do you want to try?

Catch us on the runway 🖤✨ Inspired by the SHFW SS22 theme, “Future Builders,” we took Pepsi Black to the next level with a limited-edition collection of cans decked out in kaleidoscopic gradients.

Time to take a trip 🗺️✈️ Our team in China created this evocative can to launch our new flavor, Pepsi White Pomelo & Green Bamboo. Illustrations of the citrus-fruit pomelo and bamboo, a symbol of beauty and integrity, fan out across each can to put a fresh twist on tradition.

Encore Episode 🎙️✨ (Ayse Birsel), an award-winning industrial designer and author, joins our CDO (Mauro Porcini) to discuss how thinking like a designer can help you create a career and a life that you love.   
 
Tune in on your favorite podcast app and at the link in bio!

On repeat: “Check My Fizz” 🎧 Our team in India teamed up with and to launch the song of the summer with a pixelized look that immerses you in the world of 💙

This collab wins 🏆 We teamed up with to create MTN DEW® GAME FUEL® Champions Citrus Cherry, a limited-edition flavor wrapped in his signature colors!

🙃 Taste The Upside Down 🙃 We teamed up with to introduce Lay’s Chili Fire just in time for the Season Four premiere of Stranger Things. The limited-edition flavor comes in a collectible pack featuring the show’s infamous antagonist, The Demogorgon. Have you tuned in to the season yet?

Available at 7Eleven Thailand.

Next stop? China ✈️✨ The Pepsi Culture Can Series invites our teams to share their culture with the world. For the China City edition, we used bold type and a vibrant palette to spotlight illustrations of iconic landmarks in Jilin, Luoyang and Xian. These packs are just the ticket!

Art for ✨ In honor of Asian/Pacific American Heritage Month, we visited a local NYC public school and invited students to color inside (and outside) the lines.

The community art installation features four pieces that draw from Asian American and Pacific Islander American artwork and spell out AAPI when displayed together.

Our team finished the day by answering students’ questions and inspiring them to leverage their creative skills whenever possible—and maybe even one day become designers themselves!

Unbox The Icons (and their favorite snacks) with the limited-edition variety packs we created with and 🖌️✨

For Martha, a toile de Jouy pattern inspired by French cooking and her go-to snacks, Ruffles and Lay’s.

For Mario, a Memphis pattern inspired by his iconic 90s role and his must-have chips, Doritos, Cheetos and Funyuns.

Which would you unbox first?

All the world’s a stage when you’re 🔥🔥🔥 We teamed up with the creative duo and to give the Rockstar Energy rebrand a standing ovation with dramatic geometric structures and luxe textures. Which flavor do you want to see in the spotlight?

MADE YOU LOOK 🔥🧀 What’s not to love about a playful, mischievous Cheetos shoot shot by ? Here’s to looking like a snack and eating them, too!