Social Cloud USA

We are seeking Australian individuals for a one-shot recording job. The recording can be conducted from home (even outside China) by two people. Payment is 700 RMB per couple. The recording will be done through software. Topics will be provided, and participants are free to discuss subjects such as food, fashion, etc. The total recording time is approximately 2 hours. Please PM me if you are interested

We are looking for the following people for 2 recordings in Shanghai:
1)
● 5-12 years old: 10 boys and 10 girls
● 13-17 years old: 30 males and 30 females
● 18-30 years old: 60 men and 60 women
● 31-40 years old: 60 men 60 women
● 41-55 years old: 40 men and 40 women
Must be European or from native English speaking countries. 30 minutes word recording. Payment is 250 RMB per person. The payment is made on the same day.
2)
● 5-12 years old: 10 boys and 10 girls
● 13-17 years old: 30 males and 30 females
● 18-30 years old: 60 men and 60 women
● 31-40 years old: 60 men 60 women
● 41-55 years old: 40 men and 40 women
Must be British. 2 hours recording. Payment is 500 RMB per person. The payment is made on the same day.
Send a DM for more info and to be added in the wechat group. The recordings will start on Monday and will last for 20 days, you can choose the preferred time and date for the job.

September 7th Of The Day:

In , the consumers of are 49% , and those born in the 1980s and 1990s account for 80% of consumption. According to the "2021 China Jewelry Consumption Survey White Paper", 75.59% of the consumers in gold stores are aged 25-35.

The pe*******on rate of new energy in China reached 25%. Previously, China's "New Energy Vehicle Industry Development Plan (2021-2035)" clarified that the pe*******on rate of new energy vehicles will reach 25% in 2025.

In , the most purchased cosmetics online in the first half of this year are -specialized brands, accounting for 50% of all cosmetics. Makeup was in second place with 16%, followed by cleansing products at 12%, men's cosmetics at 9%, sun care/tanning at 8%, and perfume at 5%.

men and women of Generation Z tend to pay more attention to their appearances and spend money on items, makeup, and skin care. Above all, more than 20% of high school males answered that they spend money on skincare products.

September 6th Of The Day:

🇺🇸 sellers in first-tier and new first-tier cities of maternal and child products have seen an increase in spending per customer by 1.5 points on the live broadcast platform. The data shows that e-education has become the fastest growing industry.

Last year, 's share of the top 10 skincare brands increased by 1.5 points compared with 2020. Due to the epidemic, the industry was under pressure in the first half of 2022; retail sales fell by 2.5% year on year. 73% of pay attention to the ratio/formula of , and over 40% of consumers will pay attention to the production and related research background of elements.

Young consumers give more importance to the experience they feel purchasing a product rather than the product itself. According to recent research of 11 billion posts on social media in the first half of the year, the top 30 consumption-related keywords were descriptive words expressing emotional satisfaction, such as 'excited' and 'enjoy.' The weight was higher than the words related to price (16%) or purchase behavior (13%).

spend 11% more on consumption per capita than their families. It is predicted that the ratio of singles will exceed 30% by 2040. About 50-60% of Thai women with a bachelor's degree or higher are more likely to be single. SSS (Single, Strong and Satisfied) segment is the group that is driving the in Thailand. The country has 24% of female , the 3rd highest percentage in the world.

September 5th Of The Day:

In , 60% of both and say they want to minimize their diet's negative impact, and nearly half of both generations always shop for local food. The food and consumption of Chinese Generation Z is gradually inclined towards health and quality, and "low fat, low calorie, low sugar" has become an attractive label.

According to CBNData's 2022 Consumer Survey, membership stores have become the third place in consumers' preference for offline channel consumption;

Across , Gen Z is aware of consumption behaviors, and, like millennials, they prefer eco-friendly products and fashion. This attitude is also evident in , where 54% of Gen Zers seek sustainably produced clothing.

Generation Z in APAC has an overwhelmingly high viewing volume on video platforms such as and , which affects how they choose brands and products. Around 70% of Gen Zers say they have the opportunity to learn about new brands through video-based social media. content influences the Gen Z brand perception and actual decisions.

September 2nd Of The Day:

🇺🇸 Crossover shops are a new trend in , particularly among luxury brands looking to diversify their business. Brands ranging from to that sell high-end clothing, shoes, and handbags are attempting to reach customers through their coffee brew, spawning the " branded café" trend.

According to information platform IT Juzi, the average Chinese owner spends 6,650 yuan ($960) per year on pet products, which is more than the average Chinese consumer spends on food, ***co, and alcohol.

A recent survey by the Dong-A Ilbo on 44 primary consumer goods and distribution companies in asked, 'What areas are MZ consumers most sensitive to?': fun (95.6%), , and design (90.9%) are at the top of the list. The price/cost ratio (43.2%) showed a relatively low response rate.

According to McKinsey research, (51%) are significantly more likely than (31%) to prefer popular brands. 90% of Generation Z in Japan said they always do research before buying. Bargain seekers make up 15% of Gen Z respondents, a smaller segment than others, but surprisingly high brand loyalty makes them worthy of being targeted by businesses as consumers with high lifetime value. 80% of bargain seekers in Japan always choose a known brand over a new product.

September 1st Of The Day:

🇺🇸 The proportion of Chinese GenZ users with an online spending power of more than 2,000 yuan reached 30.8%, a year-on-year increase of 2.7%. GenZ users are more rational in their consumption while pursuing fashion trends and shopping experiences; they follow the concept of the "quality-price ratio." They also have higher requirements for life quality while staying home. All kinds of home appliances with complete functions, tiny home appliances, have triggered a consumption trend in GenZ.

Chinese people spend 29.5 hours online per week, an increase of 1.0 hours from December 2021. The number of short video users has reached 962 million, and the number of online live broadcast users has reached 716 million.

Indonesia's e-commerce sector is expected to reach almost $63 billion in 2022, according to Statista. By 2025, the market is projected to reach $90 billion. The Indonesian e-commerce market seemingly runs on two models: e-commerce platforms such as Shopee and Tokopedia and social commerce. E-commerce platforms account for 60% of all transactions, while 40% of shopping is via social commerce.

Thailand's 18% growth in retail e-commerce sales in 2022 puts it on the top-ten list of countries that are expected to experience the most significant increase in retail e-commerce sales growth.

August 31st Of The Day:

🇺🇸 Although is the second-largest health product market in the world, the industry pe*******on rate is meager, only about 20%, while is 40%. Chinese spend around 39 euros per year on healthy food.

According to the latest "2022 Drinks Report," in China, the sales of lemon products in 2021 had a year-on-year increase of around 400%. In 2022, although the growth rate of lemon tea sales is slowing down, the year-on-year growth rate will not be less than 130%.

As of July 2022, app were 56.3% female and 43.7% male, with the most significant number of users in their 40s (26.9%). Social commerce, second-hand, home shopping, and mart are the most used shopping apps.

E-commerce growth in Southeast Asia stands out more than in any other region. The area is expected to experience a 20.6% expansion in 2022. The top countries are the and , while accounts for 15% share.

August 30th Of The Day:

According to iiMedia Research, 's will exceed 200 billion yuan in 2022, reaching 265.67 billion yuan in 2027. The consumption data on multiple platforms also clearly reflects the popularity of the cycling market. From the perspective of the age group, the post-90s and post-95s have unusual enthusiasm for cycling. From the standpoint of regions, Hebei's overall sales growth led the country, with an increase of 342%.

Staying up late and drinking water with herbs is the new trend among , blowing into the health care product market. According to the "China Health and Wellness Big Data ," the current health and wellness market has exceeded one trillion yuan. The average urban resident spends more than 1,000 yuan yearly on health and wellness.

In , Shorts (58.2%) and Reels (28.1%) are preferred by and Gen Z more than (13.7%). The most cited reason for watching YouTube shorts is 'because it is convenient to watch videos with subtitles, and you can use double speed (42.2%)'. For Instagram releases, there is a lot of new content and convenient video viewing' (38.8%). For TikTok, a lot of unique content (46.2%)'.

In , at drugstores, sales of beverages increased by 48.6% year-on-year, the highest growth rate. Also, in supermarkets, the sale of those drinks is increasing. They are in third place (33% increase) after Dessert no Moto and salad oil.

August 29th Of The Day

In China, Frisbees and are the new blacks. According to the "2022 Youth Trendy Sports Report", over 90% of young people are interested in popular trendy sports. Frisbee and surf skate have become the two most popular. From January to July 2022, the products related to the Frisbee category have increased. Frisbee has become a "must-play item" for middle-class and young people in first- and second-tier cities, while post-95s and 00s and middle-aged people are trying surf skate.

The "2022 China Industry Market Status and Development Trend Analysis" pointed out that the consumption level of third- and fourth-tier cities are constantly improving, and the number of cafés is gradually increasing. According to statistics from the International Coffee Organization in , China's coffee consumption is growing at a rate of 15-20% every year, far higher than the global average rate of 2%. It has become the world's largest coffee consumption market. However, consumers' coffee habits and taste preferences differ from those in foreign countries.

As a result of the rising prices in , consumers are changing their purchasing behavior in contrast to stable incomes. Shopping for promotional items and online purchasing are 2 of the most popular ways for to adjust. They will likely continue to use and food delivery services in the future due to the convenience, speed, and prices.

The sheer amount of time spent by Filipino consumers, especially younger generations, on social networking platforms makes social commerce one of the fastest-growing trends in the Philippines. The GMV in the country will increase from US$681.6 million in 2022 to US$2,744.5 million by 2028.

August 26th Of The Day:
Social media Xiaohongshu, Douyin, Kuaishou, Weibo, and BiliBili have become the primary sources of information for Chinese Gen Z for tourism destinations. The three most important factors before traveling are budget, transportation, and safety issues. 56% of Gen Z prefer independent travel to group or themed tours.

According to Douyin, the down jackets sales in China are mainly concentrated in October-January, peaked in December, and began to gain momentum at the end of September and early October. In terms of price, the overall price band of down jackets is 200-500 RMB.

Korean Facebook's monthly users decreased by 25% for the first time in over two years. Teenagers who use Facebook are looking for alternatives because of the strong perception that the platform is a 'middle-aged social media.

This year Thai Millennials returned to be the champion of Internet use and dominate Thailand's "online shoppers" category (88.36%). Live Commerce ranked in the TOP 5 popular online Thai activities. The people who watch e-commerce live streaming the most are Millennials, 64.65%, with females watching more than males.

August 25th Of The Day:

🇺🇸 According to a Counterpoint report, the share of high-end smartphones (wholesale prices of euro 400 and above) in China expanded, rising from 31% in the same period last year to 33% in the second quarter of this year. Apple is at the top with a market share of 46%, followed by Vivo, Huawei, Honor, and Xiaomi.

Relevant data shows that, on the Taobao platform, more than 4 million merchants were born in the 1990s and 2000s. In the second quarter of this year, more than 20,000 new merchants on Taobao and Tmall achieved a turnover of over one million within three months; among them, the number of post-00 has approached 1 million. According to estimates, there is one Taobao entrepreneur in every 80 young people aged 18-30 in China.

In Asia, more than 64% of consumers prefer to search for products and services on apps through keywords, indicating that consumers do not have a brand in mind when choosing through apps.

Thai consumers are looking for "speed" when buying products. They want to be able to purchase and receive products within 24 hours. This phenomenon is known as "Quick Commerce." Social Commerce and Quick Commerce are the latest trends.

August 24th News Of The Day

🇺🇸 The "2022-2023 China Pet Industry Development Report" shows that the scale of China's pet economy industry will reach 493.6 billion yuan in 2022, a year-on-year increase of 25.2%. Data from the beginning of 2022 shows that the number of people living alone in China has reached 92 million. The single economy is an essential factor driving the development of the pet industry.

From January to July, China's beer export volume was 280,200 kiloliters. In the same period, China imported 269,600 kiloliters of beer, a year-on-year decrease of 13%.

Due to the short videos' popularity, Korean teenagers' time on TikTok and Instagram continues to increase. In July, Korean teens' most beloved apps were YouTube, TikTok, and Instagram.

According to a recent TikTok and BCG study, Shoppertainment can have a market value of USD 1 trillion for brands in the Asia Pacific by 2025. Shoppertainment is an e-commerce trend that focuses on improving the interactivity of online shopping to connect with, engage, and amuse shoppers. Shoppertainment is expected to grow at a compound annual growth rate of 63%, with Indonesia, Japan, and South Korea accounting for the top three contributing markets. You can read the whole report: https://www.socialcloudchina.com/free-resources

In 2021, the online transaction volume of cotton dolls in reached 1 billion yuan. 98% of the consumers are women post-00s (43%) and post-95s (26%). They are divided into 2 categories: the people that like dolls resembling celebrities and the ones that like dress-up dolls. In July 2020, a Wang Yibo and Xiao Zhan doll was sold out in less than a minute.

The Chinese market for home devices in 2021 reached 11.18 billion yuan. Zhiyan Consulting predicts that it will exceed 20 billion yuan in 2026. According to statistics from China State Grid, there are currently more than 100,000 companies related to beauty equipment. In sales, three overseas brands (Yaman, , and Dr.Arrivo) are in the leading position.

According to a retail industry report in , offline fashion sales are on the rise. It is called the 'O4O (Online for Offline)' strategy, and many online fashion platforms are entering the offline market. The sales growth rate of women's suits in department stores doubled this year. The offline growth, which had been stagnant, overtaken the online.

According to , in the first quarter of 2022, the average number of listeners of Generation Z increased by 91% from the previous year. Approximately 37% of 18-24-year-olds said they listen to podcasts at least weekly. Mental health is the most popular podcast genre.

August 22nd: News Of The Day

According to the "2022 Kuaishou Beauty Industry Data Report", the number of Kuaishou (Chinese video-sharing app) beauty video content in the past year has shown an overall growth trend. Among them, the average number of users who watch beauty videos and live-streaming daily is nearly 60 million, a yearly increase of 92.2%. In the first quarter of this year, Kuaishou's e-commerce beauty and personal care GMV increased 30.6% yearly.

Douyin issued a public notice on the new "Commodity Quality Sub-Specification." Those rules apply to beauty, food, clothing, shoes and bags, parent-child life, consumer electronics, home, wine/nutrition and health care, jewelry, luxury, personal care, fresh flowers, fresh food, automobiles, and other industries. High-quality/good products will have the opportunity to obtain traffic; the higher the quality score, the greater the traffic weight. The level of the quality score will also affect cooperation possibilities.

According to a recent survey, only 1 out of 10 people experienced Metaverse in Korea. 82% of respondents said they had heard of Metaverse or knew it well, but 10% said they had experienced it. The most experienced Metaverse games were ZEPETO, followed by Minecraft and Roblox.

Indonesia, Thailand, and Vietnam top the list of countries consuming pearl milk tea in Southeast Asia. The trend of bubble milk tea across Southeast Asia has brought huge revenue of up to $3.7 billion a year.
According to statistics, Vietnamese people spend about 362 million USD a year. Vietnam's milk tea market has an annual growth rate of about 20%. Most consumers are women (53%) and young people from 15 to 22 years old (35%).

Of The Day:

🇺🇸 Xiaohongshu data shows that there are as many as 30 million posts about dressing. In the first half of 2022, the search for clothing content on the APP increased by 53.42% year-on-year. At the same time, 87% of consumers search for content related to shopping decisions on Xiaohongshu, and 94% of users buy clothing, shoes, and hats at least once a quarter. At present, more than 6,000 well-known clothing brands have settled in Xiaohongshu.

Tencent announced its second-quarter 2022 financial report. The total usage time of the video channel exceeded 80% of the actual usage time of Moments. The entire video playback volume of the video channel increased by more than 200% year on year, and the video playback volume based on AI recommendations increased by more than 400% year on year.

According to Impact Peoples' research on hair loss prevention shampoos for young adults in Korea, more than 8 out of 10 young adults have experience using hair loss prevention shampoo.

Clean Beauty is a new market trend in Thailand. The term means a beauty product that is clean and safe for users' health and environmentally friendly. In the past years, Thai consumers have chosen what is geared towards quality and have more purchasing power. They are no longer loyal to a particular brand. Therefore, brands and products need to be constantly modified and adapted.

Of The Day:

JD Consumer and Industrial Development Research Institute and Economic Daily released a report on healthy consumption. The data shows that in the first half of the year, JD’s overall coffee turnover increased by more than 50% year-on-year, and the turnover of instant coffee increased by 163%. At the same time, drinks containing anti-fatigue ingredients such as taurine increased by 2.1 times and animal protein turnover by two times. The number of users of sports energy drinks has increased by 5.2 times, creatine by 3.7 times, and branched-chain amino acids by 2.7 times. In addition, the turnover of chamomile increased by 1.5 times, theanine by three times, and melatonin by 1.5 times.

Alipay just launched a discount (10% off) services fees for small and micro enterprises and individual industrial and commercial households that meet the standards. Also, it will continue the free cash withdrawal initiative until September 30, 2024. In addition, Alipay also launched the "three zeros service" for small and micro merchants. In addition to 0 cash withdrawal fees, the merchant points obtained by merchants using Alipay's money collection QR code can be exchanged for business services.

Krungsri Research predicts that the Thai silver economy will grow at an average of 3.7% per year over the next three years. Private consumption will grow by 3.6% among over 65 years old high-income consumers. The market value of plant-based foods in Thailand will increase from $845 million in 2019 to $1.5 billion in 2024, with an average growth of 10% per year.

In Korea, the 'Healthy Pleasure' (헬시 플레저) trend is booming among Gen MZ (Millennials and GenZ). 'Healthy Pleasure' refers to a culture of managing health pleasantly. This trend focuses not only on physical health but also on mental one. Companies are actively marketing 'Healthy Pleasure' targeting modern people who pursue pleasant psychological and physical care. A pop-up space where you can explore and experience your type of healing, brand videos that calm your mind, etc.

Of The Day:

🇺🇸 According to the National Bureau of , in July, the total of consumer goods reached 3,587 billion yuan, a year-on-year increase of 2.7%. Among them, the retail sales of consumer goods other than automobiles were 3,204.6 billion yuan, an increase of 1.9%. From January to July, the total retail sales of consumer goods were 24,630.2 billion yuan, a year-on-year of 0.2%. Among them, the retail sales of goods other than automobiles were 22133.2 billion yuan, an increase of 0.2%.

In 2021 the total retail sales of in reached 402.6 billion yuan (about 61 billion Euros), with a compound rate of 10.13% since 2015. At present, skin care products have become the products that most residents in China will consume.

is the largest consumer in Southeast and ranks 9th in the world with more than 3.8 million kiloliters in 2020, accounting for 2.2% of the world. In the past ten years, the average of and beer per person in Vietnam has more than doubled.

Cat-related products and services are one of the businesses helping drive the pet market to an attractive growth. In 2018, the market was valued at 32,230 million baht (about 900 thousand Euro); in 2021, the value was 41,800 million (about 1.2 million Euro). The average spending per person per is 14,200 baht (about 400 Euro).

Of The Day:

🇺🇸 will continue to lead the global market with over $2 trillion in sales in 2022, according to GlobalData . In 2022, the market is expected to grow by 10.4% to 14.5 trillion yuan ($2.3 trillion).

In , online for cosmetics has stagnated for three years. Last year, the total amount of shopping was 16,902.3 billion won, up 21.3% from the previous year. Of the 23 items analyzed, the only one not growing is cosmetics.

According to a recent " power" report: In China, 70% of women have the idea of ​​buying before marriage, and 11% of them have completed the purchase before a . In January 2021, the pe*******on rate of female users in the e-commerce field reached 84.3%. Women's concept continues to change in the direction of and self-pleasant consumption.

Mineral water is the beverage most frequently drank by , and its purchase rate is conspicuous compared to . They do not seem to drink much of other sugar-free drinks such as carbonated water and coffee; they prefer fruit juices, soda, and ' new products.

Of The Day:

The "2022Q1 New White Paper" released by Magic Mirror Market Intelligence shows that the scraps (or damaged packaging) segment has high growth potential in the food and beverage market. In the first quarter of this year, the sales on and were 20.3 million yuan, a year-on-year increase of 1749.23%.

According to the "China Industry from January to June 2022," in the first half of 2022, the actual sales revenue of China's e-sports game market was 63.712 billion yuan, a year-on-year decrease of 10.12%.

Global electric vehicle sales grew 38% in 2020 and doubled in 2021. sold more in 2021 than the rest of the world combined in 2020. South is ninth, selling about 120,000 units in 2021.

's total market value has an average annual growth rate of 4%, while the craft beer market has a growth rate of around 40-50%.

Of The Day:

🇺🇸 The overall scale of 's market will reach 30 billion yuan in 2025. According to Mintel's 2021 China Market , international brands account for 59.9% of the perfume market. DIY of the perfume, national tide style, and customization are what Chinese look for in their favorite fragrances.

According to the global oral market trend report by INNOVA, the Asia-Pacific region is the most active face beauty market, accounting for 46% of the market share. Chinese face beauty products mainly focus on , anti-aging, anti-wrinkle, anti-glycation, and .

The orders' turnover in the first hour of sales on Indonesia's "Super8" cross-border increased by 5.8 times yearly. In the first 24 hours, the overall sales in increased by 224% year-on-year. The turnover of mobile phone and home appliance categories increased by more than 200%.

According to Sensor Tower store intelligence , ranked second on the list of top global mobile application (non-games) earners, with nearly $131 million in revenue. Among them, 20.7% of the revenue came from the market, which ranked second.

Of The Day:
Anime announced the Star Growth Play project intending to cultivate and support virtual idol . Weibo, which has nearly 300 virtual idols from almost 70 organizations and companies, will allow these to interact directly with hundreds of millions of users via social media platforms, extend their life cycle through diverse content, develop crossover , and opportunities.

In , the number of people with issues has exceeded 250 million, of which about 163 million are men. Among them, young users have become the primary consumers of anti-hair loss products.
The purchase pe*******on rate of anti-hair loss shampoo is nearly 70%, and the market size of China's anti-hair loss shampoo is increasing yearly, with an average annual growth rate of more than 10%. In the past three years, the consumption scale of online hair loss prevention products has grown by 40%. According to the and consulting company, 's size of the hair health market in 2030 may exceed 200 billion yuan.

According to the latest consumer research by Mintel, 77% of people eat crispy to reward themselves. And that number rose to 81% in the 25-34 age group. of crispy snacks certified by external organizations, like getting a badge “ Choices,” is preferred by 77% of Thai consumers.

According to a new study by and Gretchen Rubin, 56% of people in will never feel connected to a brand that doesn't make them smile or laugh, and 49% will stop using it to make them smile or laugh at all. 91% want brands to "Make it more fun," above all (95%) and (95%).

Of The Day:

Live recently released the "2022 Taobao Live Consumption Insight Report". The data shows that the overall transactions of coffee categories in the Taobao rooms increased by 18.05% compared with 2021.

's net fell by half in the June quarter, while fell by 0.1%, marking the company's first revenue decline since going public in 2014.

According to , Asia's e-commerce super app, the five products that are most in-demand during 's Day (August 12th) are 45% Health and vitamin supplements, 18% Cosmetics, 17% Gift Baskets, 12% Bouquets, and garlands and 8% Mother and Baby Products.

According to Intelligence, the machine market is continuing its double-digit in the first half of 2022. The market size was 62.8 billion won from January to May this year, up 18% (based on sales) from the same period last year.