Poltrona Frau

Celebrating a decade of the Assaya armchair, a harmonious blend of comfort and contemplation. Designed by Satyendra Pakhalé, its name honors the Marathi language, meaning "create a pleasant sentiment."

Inspired by our connected world, Pakhalé recognizes the evolving boundaries between our homes and workplaces, inviting us to embrace this shift.

Happy Birthday Assaya!

More at: https://bit.ly/3NWAWIA

Immerse yourself in the charm of timeless design with the Dezza 24 armchair by Gio Ponti and Turner bookcase by Gianfranco Frattini.

Whether diving into a novel or preparing for your next big idea, the Dezza’s iconic comfort and the Turner’s rotating shelves keep your favorites within arm’s reach. Together, they craft a refined retreat.

More at: https://bit.ly/3zzpK1d

Sidera, Conad's new headquarters, blends glass and steel to embody a futuristic yet pragmatic design.
This architectural approach by Tissellistudioarchitetti transforms the space into a dynamic setting where light, air, and acoustics are finely tuned for optimal work conditions.
The assembly hall, equipped with 200 BCN seats by Herzog & de Meuron and provided by Poltrona Frau, enhances the work environment with its innovative geometric designs and sound-absorbing fabric.

This seamless marriage of modern architecture and thoughtful furnishings fosters a harmonious workspace that champions worker cooperation.

Parka sofa, part of the 2024 Imagine Collection, is now showcased at The Flat by Macan, a temporary space in Milan that celebrates innovative design and artistic expression.

Designed by the talented duo Draga & Aurel, the Parka sofa—a modular seating system that pays tribute to the iconic jacket by the same name—features a unique, enveloping shape that effortlessly adapts to a variety of styles.

The creative direction of The Flat chose the Parka sofa to blend seamlessly with other Poltrona Frau pieces, such as Leplì, Chester Line, and the Archibald barstool.

This environment, where art, design, and social interaction converge, showcases how the strong personality and versatility of the Parka sofa can serve as a centerpiece in innovative spaces where design meets the unexpected.

Parka. Comfort in Endless Possibilities.

Bridging contemporary elegance with Italian tradition.
Gather around the Bolero table and savor the art of sharing special moments with friends and family.

Pull up as many Isadora chairs as you need—each one graced with timeless charm. Table and chairs designed by Roberto Lazzeroni.

More at: https://bit.ly/3ZQCvyR

A welcoming embrace that adapts to your world—including in rooms tight on space.
Meet Happy Jack by Ludovica Serafini + Roberto Palomba: fluid forms, versatile configurations, effortless glamour.

More at: https://bit.ly/3XO0Q5X

The King Fahad Cultural Center in Riyadh is a cultural landmark blending traditional Saudi elements with modern design, renovated in 2022 by the Ministry of Culture.

Poltrona Frau is proud to participate by providing both a curated selection of pieces from its collection for relaxation areas and custom seating for the theater.

The centerpiece, the King Fahad armchair, designed by GIO' FORMA and Black Engineering, blends leather, wood, and brass and an integrated touch screen, symbolizing a perfect fusion of heritage and innovation.

Feel the echoes of timeless charm as you relax into the soft seat of the DUO Lounge armchair by Roberto Lazzeroni—iconic, like the stories you create.

More at: https://bit.ly/4eLNzSe

Immerse in the warmth of autumn.
The Fiorile coffee table, designed by Roberto Lazzeroni, features organic shapes and staggered heights that complement the Come Together sofa's inviting modular design by Ludovica Serafini + Roberto Palomba.

Together, they craft a serene space perfect for autumnal relaxation and engagement, blending intimacy with innovative design for tranquil living.

More at: https://bit.ly/3Bw9caO

Discover Alexander Hotel, a retreat for those seeking excellence and privacy, located in the esteemed Torre Virreyes area of Mexico City, a landmark celebrated for its transformative influence on the city's skyline.

The rooms at Hotel Alexander are meticulously adorned, creating an ambiance of refined elegance, with select furnishings from Poltrona Frau featured in some of them.

At Hotel Alexander, every detail is thoughtfully curated to ensure that guests enjoy an experience of unparalleled comfort and genuine opulence.

The Squash armchair by Faye Toogood continues to excel! It has been nominated for Best Seating at the ELLE DECO International Design Awards (EDIDA) 2025 in Japan.
As we await the final results, Squash solidifies its position among the most cutting-edge seating designs worldwide.

Bold. Sleek. Yours. The Coupé bed designed by GamFratesi wraps you in soft leather and polished lines. The perfect balance of intimate and iconic, this bed is designed for those who live life at full speed but crave a moment of quiet indulgence.

More at: https://bit.ly/47WxS8v

Poltrona Frau has crafted a leather label from the Pelle Frau® ColorSphere® using remaining leather from production and echoing the sleek lines of Lella and Massimo Vignelli’s original.

Each label is applied by hand with the precision and care that epitomize the craftsmanship of both leatherwork and the long-aging process of fine wine.

Aged over eight years on the lees, DUBL Classic Method sparkling wine combines design and taste.

Discover the legacy of Italian craftsmanship in every sip.

A limited production run of 2,000 bottles is available. Find out more DUBL Metodo Classico or at: https://bit.ly/3Nc4lhw

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Poltrona Frau x DUBL Edition: when design meets the art of fine wine.

Poltrona Frau’s expert craftsmanship meets the winemaking art of Feudi di San Gregorio and Lella and Massimo Vignelli’s visionary design.

This limited edition bottle with DUBL Metodo Classico represents the richness of Italian heritage and the refinement of exquisite taste, providing a distinct sipping experience steeped in history and artistry.
More at: https://bit.ly/3Nc4lhw

Experience the urban comfort of denim redefined.

The Archibald armchair, a classic by Jean-Marie Massaud, takes on a new vibe with a denim twist. Perfect for that cool, laid-back look in any setting.
Own it or flaunt it—this piece is a conversation starter.

Online exclusive available in select European countries.
More at: https://bit.ly/3ZDiknZ

Check out our innovative collaboration with Faye Toogood and her unique, timeless designs, showcased in the 'A Squashed Space' installation.

We've worked together to transform our flagship store into a striking, sculptural landscape that challenges traditional aesthetics with enduring appeal during the London Design Festival.

This exclusive experience is only available until September 22nd at our London flagship store on 147-153 Fulham Road.

While you're there, you can also explore our latest 2024 novelties, which offer a glimpse into the evolving design aesthetics.

Squash by Faye Toogood shows us how effortless elegance meets playful design.

From stacked cushions to hand-painted rugs, each piece invites spontaneity.
Toogood's soft, sculptural approach subverts formal furniture norms, while relaxed upholstery creates instant allure.

Discover the latest chapter in our ongoing commitment to boundless creativity with the 'A Squashed Space' installation.

Come visit us during London Design Festival: 147-153 Fulham Road.
Open 10am-6pm until Sept 22.

London Design Festival sees our store transformed by a playful and tactile installation designed by Faye Toogood's vision.

'A Squashed Space' invites you to experience comfort from new perspectives with its street-visible leather room and folk art-inspired windows, allowing passersby to explore both from outside and within the store.

Discover how the Squash series embodies the belief that imagination elevates everyday living.

Visit our London flagship store from today to September 22nd, between 10 am and 6 pm, at 147-153 Fulham Road.

A room that isn’t built, but draped.
Walls that aren’t really there.
A space that is imposing but intimate.

During the London Design Festival, Faye Toogood is taking over our Fulham Road flagship store with an installation celebrating the award-winning Squash collection.

‘A Squashed Space’ by Faye Toogood.

September 14th- 22nd, 2024
10AM - 6PM

Poltrona Frau Flagship Store
147-153 Fulham Rd., London SW3 6S

A collective contemplation, an appraisal of the past and an interpretation of the present, to launch towards the future with a bold vision.

‘A Squashed Space’ by Faye Toogood.

September 14th- 22nd, 2024
10AM - 6PM

Poltrona Frau Flagship Store
147-153 Fulham Rd., London SW3 6S

We celebrated the best of Paris Design Week with a distinguished event at our flagship store.

The event featured the 2024 Imagine Collection and the Beautilities series, which included the elegant Office and Tableware collections by GIOBAGNARA x Poltrona Frau, perfectly capturing Parisian sophistication.

We would like to thank everyone who attended and savored the exquisite blend of craftsmanship and artistic innovation.
The refined atmosphere of our showroom amplified the event's charm, ensuring a memorable evening for all involved.

Bold, contemporary, comfortable. The Squash armchair by Faye Toogood is an exuberant piece with daring shapes that transcend time and expectations.
Sink into it and feel your stress melt away as you discover true relaxation.