Alchemy Worx

See the deceptively simple gamification tweak that turbocharged free-gift offers! https://zurl.co/L2t2

We Test Everything: Gamifying the Gift With Purchase - Alchemy Worx Can gamification in email boost free-gift-with-purchase offers? According to these tests, absolutely. But you should test too.

Are your discounts helping or hurting your revenue? Test. Like we did. https://zurl.co/E04x

We Test Everything: Discounts Vs. No Discounts - Alchemy Worx Do discounts drive enough extra revenue? Test, because the results may surprise you. Not all discounts are equal.

See how repeat testing turned an A/B split test on its head. https://zurl.co/MWrf

We Test Everything: Why We Repeat Tests - Alchemy Worx Maybe that A/B split-test result isn’t as definitive as it seems. Time to repeat the test, to see if you'll get a different answer.

How many offers is too many? It's the paradox of choice, email edition. https://alchemyworx.com/blog/paradox-of-choice

We Test Everything: The Paradox of Choice - Alchemy Worx Does the paradox of choice apply to email campaigns? According to testsconducted by Alchemy Worx, apparently it does.

Up your creative game, even in the inbox.

Creative in the Inbox - Alchemy Worx We spend a lot of time working on getting our message pixel-perfect in the email, but what about the creative in the inbox visuals?

Make the most of Prime Day buzz - check out our expert tips. https://zurl.co/uMn9

Make the Most of the Prime Day Buzz - Alchemy Worx Tips to leverage the Prime day event to benefit your brand, with examples from brands that have done this before.

See a search bar get transformed from meh to revenue juggernaut - below the fold. https://zurl.co/PjB0

We Test Everything: Searching Below the Fold - Alchemy Worx Can below-the-fold search bars help dive results? Yes, but it takes testing. That's what we did for our client. Read on for the results.

Reviews didn’t work. Will customer photos do better? Check the results. https://zurl.co/1UaI

We Test Everything: Customer-Created Vs. Professional Photos - Alchemy Worx Can customer-created photos outperform professionally staged photos in email? Alchemy Worx conducted an A/B split test to find out.

Will we see you at The Lead Summit on Monday or Tuesday? Reach out to Joseph Levy to say hi. https://zurl.co/yH89

See how a personal approach can be just as effective as true personalization https://zurl.co/Byg7

We Test Everything: The Personal Touch - Alchemy Worx Can a personal approach be as effective as true personalization? Tests by Alchemy Worx are a resounding yes.

Don’t cast shade on these long-copy vs. short-copy email split tests. https://zurl.co/CeyL

We Test Everything: Long vs Short Copy - Alchemy Worx Is long copy or short copy better in email? Alchemy Worx conducted two A/B split tests on behalf of one client to get an answer for them.

See the surprising results of testing customer reviews. Hint: they don't always work. https://zurl.co/0U76

Review Vs. No Review: We Test Everything - Alchemy Worx Can customer reviews boost revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three clients, it depends.

Even a small tweak in an email “from” line can double results. This test proves it.

We Test Everything: That Time ‘You’ Lost, Sort of - Alchemy Worx How important is an email’s “from” line? We tested to find out - and in a bit of a surprise upset, "you" lost.

Want to drive more revenue with a smaller discount? We tested that. https://zurl.co/aMWO

We Test Everything: Bigger Isn’t Always Better - Alchemy Worx Sometimes lower discounts on smaller buys generate more revenue than a bigger discount. That’s why we test everything.

How a 143 campaign beat a 14.3% discount, with love. https://zurl.co/qXaw

We Test Everything: 143 = I Love You Wins! - Alchemy Worx Sometimes, obscure references can trigger a response in email marketing. That’s why we test everything.

Money stats: we found these amazing research stats you can use to drive revenue for your program https://zurl.co/Y7yd

Money Stats: Research that can help drive revenue - Alchemy Worx These key stats are money stats, or statistics that can drive revenue when applied correctly to a marketer’s program.

Mini case study showing how adding AI to your subject line testing can create lift - with numbers to prove it! https://zurl.co/5Agu

Can Using AI Generated Subject Lines Increase Lift? - Alchemy Worx We wanted to know how using AI to increase the volume of subject lines tested might impact opens and clicks.

How to find the gold in your inactive email addresses. Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. But not all inactive addresses are radioactive. https://zurl.co/1n4q

There’s Gold in Them Thar Inactives - Alchemy Worx Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. But not all inactive addresses are radioactive. Some are potential gold.

Four traps you can avoid with audience management, the smart way to approach segmentation. https://zurl.co/vbns

Audience Management: Four Traps to Watch Out For - Alchemy Worx Audience management is about far more than individual campaigns. It’s about formulating an overview of the entire program.

🏈 Score during the Big Game with perfectly timed marketing emails. Here’s how >> https://zurl.co/rCXj

When Emailing During the Big Game, Timing Is Everything - Alchemy Worx Getting the timing right during the Big Game can be the key to winning or losing. Our experts provide pointers to elevate your email game.

With the digital landscape (and customer preferences!) shifting focus toward hyper-personalization, authenticity, and real-time communication, staying on top of trends can be challenging. We've created the ultimate guide to unleashing the full potential of SMS in 2024.
https://zurl.co/kx5W

Your email marketing program has ticked all the boxes so far this holiday season: Black Friday, Small Business Saturday, Cyber Monday, Green Monday, National Free Shipping Day, and Super Saturday. Christmas Eve emails are in the queue for deployment on the ultimate last minute shopping day. Now you can sit back, relax, and enjoy the holiday. Not so fast.
https://zurl.co/9ReQ

Have you made your numbers? Here are some tips for a last push to get revenue numbers over the finish line this holiday season. https://zurl.co/Dyj1

3 Tips for Last Chance Holiday Subject Lines - Alchemy Worx One of the best ways to cut through the clutter of holiday inboxes, get attention, and drive sales is through our tips in this email.

Our tips for the best use of email banners this holiday season to drive revenue.
https://zurl.co/8xVL

There's still time to increase your audience engagement this holiday season. Read on for tips from an expert. https://zurl.co/TbCz

How to Increase Audience Engagement - Alchemy Worx Our newest strategist, Joseph Levy, lent his expertise on how to increase audience engagement. Keep reading for his tips.

We share 5 key SMS copy tips when we’re writing for our clients https://zurl.co/7FJ3

Crafting Concise and Effective SMS Copy for Clients - Alchemy Worx SMS is far more complex than 160 characters. We have five key SMS copy tips when we’re helping our clients with SMS strategy and copywriting.

No tricks for this holiday: Air Doctor doubled engagement year over year with a Halloweeen treat for customers. https://zurl.co/uxQL

A Halloween Gamification Treat from Air Doctor - Alchemy Worx Air Doctor offered a treat to customers, scaring up some gamification fun for the Halloween holiday. Read on for your treat!

Are you staying away, directing traffic to Amazon, or creating your own program? Read on for tips to leverage Amazon's Oct event. https://zurl.co/h3wx

How to Leverage the October Prime Day - Alchemy Worx Are you staying away, directing traffic to Amazon, or creating your own program? Read on for tips to leverage Amazon's Oct Prime Day event.

Holidays are coming! Are you making the most of September campaigns? https://zurl.co/Hb2q

Holidays Are Coming - Are You Making the Most of September Campaigns? - Alchemy Worx October is now the start of holiday season, which means this month is your last opportunity to make changes that will impact holiday revenue.

Make your holiday revenue brighter by picking up tactics from the Alchemy Worx Holiday Playbook 2023. It's your holiday survival guide. https://zurl.co/h1nX

HOLIDAY PLAYBOOK 2023 HOLIDAY PLAYBOOK 2023 YOUR SURVIVAL GUIDE