Fortress Brand

Check out a day in the life of Luke Marschark, our Senior Content Lead:

🚇 First, I grab a big iced coffee and listen to a podcast on my commute.

📝 Once at the office, the first thing I do is write out my daily to-do's, usually including tasks in SEO optimization, backend work, auditing, and more.

🎶 Curating the office playlist to keep the energy going during the day is key — unless CEO Matt Beer is singing made-up songs.

🗓️ Then I spend quality time on big content projects like storefronts, A+ content, and images.

🍜 Lunch with the content team often takes place at Banh Mi Saigon on Grand Street.

📥 Finally, the day ends with a quick scan of Asana for open to-dos for the week before heading home!

Expect to see these four major commerce trends for beauty brands this year on Amazon & beyond 👉 Read our full 2023 trend report written by our very own thought leaders right here: https://loom.ly/2NEpVrA 📈⭐️ 🛍️

Commerce Predictions for Beauty Brands in 2023: Amazon and Beyond - Fortress Responding to the ever-evolving e-commerce landscape can be challenging, even for the most prominent brands. Here we uncover the top trends beauty brands can look out for on Amazon and beyond.

Doing dry January and need a boost? Spotlight on three of our favorite Fortress brand partners for a whole-body cleanse.

1. HUM Nutrition — triple purity-tested supplements for allover wellness.
2. Biocidin — powerful natural solutions centered on the 18 herbs in their flagship formulation — used worldwide for over 30 years.
3. Nutramedix — powerful, clean remedies for whole-body health.

What's ahead for Q1? Voice commerce, (hey Alexa, I need a cute 5-star dress for that thing), social shopping, real sustainability, and lots of human connection, AKA your hint to level up your online channels.

Read more on how to leverage the landscape in our newest blog article: https://loom.ly/jXye8qU

Ready for the next steps in holiday planning? Your current to-do list // 1. Make sure you're talking constantly to your suppliers and know, in real-time, what's in demand. 2. // Restock inventory // 3. Streamline your shipping plan!

Want Instagram success? Get to know your Gen Z customers. Here are 5 key takeaways from The 2022 Instagram Trend Report, thanks to our partners at Taylor and Pond. https://loom.ly/wdIDbNk

5 Takeaways from the 2022 Instagram Trend Report - Digital Beauty The 2022 Instagram Trend Report is here! Get an inside look at emerging trends through the lens of Gen Z in order to predict 2022 trends.

It's no surprise out-of-stock notifications are up 172% from 2020. The new news: sending back-in-stock emails or SMS notifications to your customers gets you just a 5-15% conversion rate. Why? 21-41% of those customers will buy from someone else before even getting your message. Sell on backorder/preorder and you give your customers a chance to buy before the product is officially back in—which generates hype AND captures demand. ✨

Happy World Gratitude Day! We're grateful every day for our rockstar teams. Tag someone you're grateful for and let them know! ✨

Social platforms are no longer just places for people to connect + share—they're essential for building communities, promoting products, and creating lifetime loyalty. It might be time to amp up your social strategy. ⚡⚡

Ready for the ? If not, time to start planning. Here's a list of to-do's that's worth checking twice:

1. Identify your bestsellers + prep your inventory.
2. Create a shipping plan.
3. Stay on top of what's in demand + collab with your suppliers.

As the holidays near, look out for our next list to help keep you on track!

Fall retail season is in full gear. Back-to-school, closet/home refreshes, and soon holiday shopping mean this is a critical time for Amazon sellers. And, it’s more important than ever to make sure you have a robust inventory plan, aka, one that’s streamlined, efficient, clear, and doesn’t cost you time and money. The good news? The right planning can help you sidestep common pitfalls and put you ahead of the game. Read our blog article for frequent inventory mistakes and the top ways to help you avoid them: https://loom.ly/DJ9VZoU

Why are so majorly influential? Deeper engagement, more brand loyalty, stronger dedication, and so much more. Read on to find out why micro-influencers are key to your brand acceleration, from our digital marketing partner Taylor and Pond's blog Digital Beauty HQ — give them a follow to keep up with beauty, social, influencers insights, and more! ✨

https://loom.ly/eClEOtw

Why Micro-Influencers Are Better Served for Your Brand - Digital Beauty We are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool.

In today's massively overcrowded online marketplace, building and sustaining a profitable e-commerce business has become exponentially more challenging. It’s no longer sufficient to simply sell quality products and deliver exceptional customer service, because no matter what you’re selling or serving, there are multiple competitors doing something similar.

So, how do you stand out from the crowd?

Depending on where you are on your path as a seller, it might be time to bring in some help. Before you reach out to an agency, however, make sure it’s the right next step for you, and that you’re clear on your needs from the very first conversation.

Read our blog article to learn more about the pros of bringing on the pros: https://loom.ly/a_8HS1I

What's everyone doing for ? We'll be poolside through Monday, cabana stocked with Kinshp's best-selling sunscreen, Self Reflect — also ranked Allure's Best of Beauty Top SPF of '21.

New to our social? Hi! We're Fortress, here to take your online marketplace business and 🚀 it off. Consider us your ultimate resource for all you need to get up to speed, from brand strategy to performance and analytics. We have offices in Manhattan as well as partner offices in three different time zones. Check out our NYC team! 👋🗽

Turning our out-of-office messages on for another Summer Friday. ☀️ What are your weekend plans?

continues with some much-needed self care rituals, like this Kinship Mint Mud deep pore detox mask. 💚

What are some of your go-to ways to bring a little self care into your day?

If you're fretting about inflation and recession, you're not alone. But, if you plan to be in business for any significant length of time, it’s inevitable you’ll have to weather a recession. While no business is recession-proof, there are strategies you can adopt to make it more likely you’ll come out thriving on the other side.

Read the full article here: https://loom.ly/WYwr14Q

Recession-Proofing on Amazon: How to Prepare for the Worst, (Reasonably) Expect the Best, and Stay Ahead of the Game If you plan to be in business for any significant length of time, it’s inevitable you’ll have to weather a recession. Our country has experienced 11 of them since 1948, roughly one every six years. As our economy teeters on the edge of the next economic downturn, many business owners are inevita...

are for summer happy hours at the office! 🍻

It's time for some ! We asked some of our team what their favorite brand partners' products are — here's what they had to share:

✨ Gabby C: The Youth to the People cleanser has been a staple in my skincare routine for years. This is one of the few cleansers I’ve found that isn’t stripping but still removes my sunscreen and makeup effectively. I’ve also gifted this cleanser to a bunch of friends - everyone loves it!

✨Sarah P: I’ve been on a real health kick this year which means taking supplements like a real adult - haha. FX Chocolate is great because I get to take my supplements but also have it be a treat. To top it all off, it has 0g of sugar. Woo!

✨Luiza P: HUM Glow Sweet Glow supplement is one of my favorites! As challenging as it is to find a good supplement that works well for you, Glow Sweet Glow has been vital to my skin transformation. This is a holy grail product for anyone who is acne-prone or looking to heal their skin from the inside out.

✨Luke M: The Blind Barber 40 Proof Sea Salty Spray is the only product I use in my hair. It has everything I want in a hair styling product—volume, hold you can run your hands through, and a natural, shine-free finish and texture. I keep a travel-size spray in my bag at all times for quick styling anytime, anywhere.

✨ Abby B: As someone who’s struggled with gut health for several years, the Biocidin Capsules have been an absolute game changer for me. It was able to quickly remove the bad bacteria and microorganisms without the harsh side-effects of other cleansing programs. While the Biocidin line does come in several for the capsule it’s great for travel so I never have to go without it!

The 3rd time's a charm! ✨ We're absolutely THRILLED to have made Inc.'s 5,000 Fastest Growing Companies list for the 3rd year in a row and to be in the company of so many other deserving and inspiring companies! 🎉

We checked in overseas to see how our digital marketing partners at Finc3 are spending the summer. ☀️ Answer: really well — in a sweet apartment in Barcelona where teams take turns working remotely throughout the summer. Got any room for us?! 🌴📍

First-time online marketplace seller? Below, 3 quick but critical tips to get up and running right.

1. There are ~353 million products for sale on Amazon — optimize your listings!
2. Shoppers love Amazon because it's fast + easy to see what they're buying — invest in professional images.
3. Fulfillment is hard, but Amazon makes it easy — consider Amazon FBA.

Find out more here: https://loom.ly/VVPnN90

If we could live at Taylor & Pond Interactive ... we would. These on-location pics from our West Coast partner's content studio are ✨✨✨

Sellers, friendly reminder: time to start . Do you have a clear POV? Product strategy? Brand communication plan? Killer social content? (Remember, it all kicks off with Amazon "Prime Fall" Deal Event.) Questions? Now's the time to ask. Drop them right here! 💵👇

It's time for another: ask us anything!

Today's featured Q: When should I start talking fall to my customers?
A: If you have new product launches or updates for next season, now's the time to start "teasing" them. And remember, repetition is your friend, especially when it comes to brand awareness and reach.

Got more questions? Drop yours in the comments.