Authentic Brands Group

Today marks the 50th anniversary of the “Rumble in the Jungle,” widely regarded as one of the greatest sporting events of the 20th century.

Muhammad Ali, considered the underdog of the match, faced off against the reigning and undisputed Heavyweight Champion George Foreman at an event that garnered the attention of millions around the world. During the fight, Ali employed his “rope-a-dope” technique, which ultimately led him into a stunning eighth-round knockout that shocked the world.

Reebok and WNBA All-Star Angel Reese have signed a multi-year contract extension, taking their partnership to the next level 🏀

In 2025-2026, Reebok will be dropping Angel’s signature sneaker, making her only the second WNBA player to receive this honor from the brand.

Global President, Sports & Lifestyle Jarrod Weber and EVP, Action & Outdoor Sports, Lifestyle David Brooks hosted Authentic’s Action & Outdoor Sports Fall 2025 Market Week in Costa Mesa, California.

Throughout the week, licensees, retailers and industry professionals showcased products and trends for fall 2025 brand lines. Roxy athlete and Olympic gold medalist Caroline Marks and Quiksilver’s Griffin Colapinto also stopped by to show off their signed surfboards.

Vince Camuto has introduced an exclusive, limited-edition collection that offers sophisticated footwear designed for trendsetters seeking both comfort and luxurious details. This collection is in collaboration with Emily Travis, a content creator, mother and long-time Vince Camuto enthusiast, renowned for her trendsetting style.

The collection includes three distinct styles—the Emily Boot, the Reveille Slingback and the Reese Ballet Flat—available in a variety of colors and patterns.

Sports Illustrated hosted Club SI for the fourth year in a row at F1 Austin Grand Prix in Austin, Texas.

Located at the track’s Turn 12, offering unparalleled views and first class food and beverage options, the high-energy event blended the excitement of F1 racing with the glamor of SI style and featured music from Loud Luxury, DJ unKommon and DJ Vice.

Neiman Marcus’ extraordinary Fantasy Gift Guide features Judith Leiber Couture’s Crystal Mahjong Set, bejeweled with more than 10,000 crystals. The uniquely bejeweled minaudière features 156 metallic hand-cut Italian resin tiles—an exquisite collector’s item and objets d’art.

With the purchase of the Mahjong Set Fantasy Gift, Neiman Marcus will donate $3,000 to The Heart of Neiman Marcus Foundation, which empowers the next generation, cultivates a culture of belonging and invests in a sustainable future to make the world a better place.

Lucky Brand has teamed up with Modelo for a new collection to celebrate Día de los Mu***os.

Inspired by the holiday that honors the memory of loved ones who have passed, the collection features pieces that include traditional calaveras (skulls), vibrant marigolds and the beer brand’s signature graphic “Raise One In Their Honor” to reflect the festive and commemorative nature of the holiday.

Reebok has entered the supplement game with its new Reebok Performance System in partnership with Generation Joy. The new high-performance supplements are formulated to help fuel your grind, power your recovery and gain a competitive edge.

The line includes a pre-workout and creatine powder, a hydrating powder with electrolytes and amino acids and a whey protein in collagen powder in a variety of flavors.

Shop the new products now on Amazon.

Champion and Angelo Baque have joined forces once again for their second collaboration, inspired by Baque’s Ecuadorian roots and Indigenous Latin American culture.

The collection, which focuses on the rich craftsmanship of the Quechua people of Ecuador and the Incan traditions of Peru, features loungewear items, like hoodies, long sleeves and tees, designed with indigenous textile techniques and artifact prints that highlight the beauty and legacy of ancient Mesoamerican cultures.

The campaign, shot and directed by Baque, features Ecuadorian family portraits that tell a collective story of “heritage, tradition and strength, emphasizing that they we are not a monolith but rather a mosaic of experiences and identities.⁣”

Reebok is bringing back Boktober with a spooktacular drop of Halloween-ready kicks inspired by classic Universal monsters.

From Dracula to the Creature from the Black Lagoon to Frankenstein, the collection blends a grungy aesthetic with a creepy edge, helping you celebrate the monster within.

TRETORN and KASSEL Editions have teamed up to launch a pop-up in Amsterdam that celebrates the resilience to challenging weather conditions.

Renowned spatial design firm Studio Dennis Vanderbroek created the custom-designed retail concept, which features furniture by Middernacht+Alexander.

Inside the space, shoppers can explore and purchase bags, shoes and coats from the new TRETORNXKASSEL collaboration.

RVCA has teamed up with Andrew “The Kid” Farnsley, a rising star from the legendary Shamrock Social Club and French artist Benjamin JeanJeann for its latest collaboration.

The collection fuses tattoo artistry and streetwear for a clothing line that’s designed to push creative boundaries and redefines wearable art. The fresh and bold new collection is available now.

Sperry may be heading to a school near you for its special campus tour!

The branded van cruised into the University of Kentucky this past weekend where students gathered for the chance to win exclusive brand prizes and take pictures in the photo booth. Stay tuned to find out where the Sperry campus tour heads next!

Authentic’s EMEA team hosted an open house event in our stunning London showrooms, welcoming over 270 guests from more than 100 partners and across 100 companies, spanning from the UK to Australia and many countries in between.

Oli Shipton, Regional President, Media and Entertainment, EMEA and India, and Taylor Morono, EVP, Lifestyle Brands, EMEA and India, delivered speeches highlighting our commitment to the region. They emphasized how our continuous growth is made possible through our strong partnerships, which are a testament to the incredible relationships we’ve built.

Authentic colleagues from Israel, South Africa, Dubai and France came in bringing key regional partners from companies including Batra, FLO Group, Deichmann, Myer, Galaxy, Karma, Apparel Group, Boyner, NEXT, TK Maxx, Warner Brothers, Al Futtaim, Costco, M&S, NGG, Office, Champion, and more, along with them.

Hunter has officially opened shop in China with its first pop up store in the central Shanghai district.

The store is the brand’s first step into the brick and mortar retail presence in the market and features the heritage brand’s iconic Wellington boot as well as classic bags. To celebrate the opening of the pop up, the brand held a launch event where attendees had the chance to take photos with the products as well as decorate their own boots.

Feel velvety smooth with Juicy Couture and Athena Club’s latest collaboration! 🪒

The luxurious collection fuses Athena Club’s innovation in smooth skin with Juicy Couture’s unapologetic, playful glamour for the perfect shower set. The limited-edition items, including a gentle sugar scrub, fluffy shave butter and iconic razor kit in Juicy’s classic pink shade, are just what you need for the ultimate soft skin body routine.

Innovating Sportswear Since 1919

Authentic has finalized the acquisition of Champion and is set to expand the brand’s global presence with best-in-class operating partners, including GearCo, BBC and AMG Companies.

We are proud to welcome Champion to the Authentic family and build on its legacy as a trailblazer in athleticwear and the creator of the iconic hoodie.

Get to know our new partners via the link in bio.

FIT Adjunct Professor Richard Jaffe hosted a fireside chat with Authentic’s SVP, Merchandising Piera Onorati and SVP, Business Development, Lifestyle Milou Gwyn at Authentic’s NYC HQ last week. During the talk, the two offered students from the Global Fashion Management master’s program insights on the company’s licensing model and brand portfolio.

The event concluded with a surprise appearance from Global President, Sports and Lifestyle Jarrod Weber, who participated in a special Q&A session with the students, followed by a showroom tour. It marked FIT’s second annual visit, joined by partnering international schools Centro, Institut Français de la Mode and Hong Kong Poly Tech.