Diaspora Co.

THE PROOF IS LITERALLY IN THE PUDDING 🎃🍁💛 : we’re approved!!

“The release of Diaspora’s pumpkin spice doesn’t depend on corporate America arbitrarily picking a date; it’s a matter of waiting for the workers of 21 farms across India and Sri Lanka to finish harvesting, milling, blending, and packaging their spices. Which is why Diaspora’s pumpkin spice makes the world’s best pumpkin spice latte: it’s prepared with the freshest, most flavorful ingredients possible.”

Thank you we are beaming with pride!😻

It’s finally here!!! 😝 ’s Achari Masala (🥭🌶️🌞😋❣️) has been over a year in the making as we worked to source the perfect amchur (mouthwatering green mango powder!), make sure the blend was as versatile in your lemon pickle as it was fish fry as it was lamb curries as it was on roasted potatoes and then patiently waited for the freshest harvests from our partner farms to pull it all together! WELL SHE’S HERE AND SO WORTH THE WAIT, IF I MAY!

Nik and I have known each other nearly a decade, before he wrote his three award winning cookbooks and long before I founded this now not-so-little spice biz. It is very, very meaningful to be finally collaborating with one of my favorite recipe developers out there, and the fellow q***r, desi, immigrant who led the way in this industry so that more of us could take up space here and truly thrive 💕

ONE VIRAL PUMPKIN SPICE BLEND, SO MANY COLLABS AND WAYS TO TRY IT 😻🎃🍁🍂👌🏽

🍦our seasonal Pumpkin Spice Waffle Cone collab that is so aromatic you can smell it down the street!
✨ just launched a spice-forward PSL themed SuperLatte that we can’t wait to try!
🥐 coming through with their pumpkin spiced babka - imagine being in that kitchen when it’s being made😻👌🏽
🤤 casually making our PSL dreams come true with the newest addition to their menu (look at that latte art y’all)
🍩 nothing says fall like pumpkin spiced buttery goodness and does just that with their newest kouign amann!

PS - If you’re a chef/restaurant/bakery looking for chef bags of our spices/blends, reach out to us at [email protected] and we’d love to help you add big flavor to your menus! 📧💕

NEW SPICE BLEND LOADING 🔌⏳🌶️ and we got to collab with our friend and beloved cookbook author on it!

Tangy, smokey and inspired by a staple that adds zing into almost every South Asian meal. Over a year in the making, this masala is unlike any we’ve ever done before! Correct guesses have a shot at winning a tin!

Add it to your pantry at 10am PT on 10/23 🚀

Ps: newsletter subscribers get early access to the mix and all the incredible recipes that come with it. To hop on the list, head to the link in bio 🔗

That’s a wrap!!! A marathon and a real labor of love for hundreds of images that we sincerely hope will inspire all of you to cook your hearts out from next fall 🥹🤞🏽💕
ft. 105 recipes shot across our spice farms in India and Sri Lanka and then tested and retested to perfection in our cozy lil Berkeley office with this dream team!

HELLO LONDON: you’re invited to our spicy block party🌶️

I’m so excited to announce that Diaspora Co. Spices is finally coming to London!! 🇬🇧🥳To celebrate this incredible milestone, and to welcome our spice tins to the other side of the world, we are hosting a block party with .nahdi , , and on 10/05 from 11am to 4pm at 📍 Miel Bakery on Warren Street. The party is all about community, food, stories, and our delicious spices.

We’ll have sweet and savory bakes, yummy freebies, a chance come hang out with .nahdi and I, and the stars of the show — our regeneratively farmed, wildly delicious spice tins that you can pick up IRL!🌿

RSVP now through the QR code on the invite and on our stories to reserve your spot for free! SEE YOU THERE 💛

A GLIMPSE INTO SEPTEMBER SO FAR 👀🗓️: halfway through September and it’s already so exciting at Diaspora Co.! Here’s a lil’ recap:

1. Salt & Straw x Diaspora Co. Pumpkin Spice waffle cones are now available at all scoop shops!! ALSO, you can now pick up tins of our Pumpkin Spice blend at their store to make your very own PSL/fall baking dreams at home 🎃

2. BTS 📸 of the final rounds of photoshoots for that are happening right now at our lil’ Berkeley office 🌶️

3. WE LAUNCHED IN NorCal BABY!!! 🔥

⁠4. Our newest launch, Hawaij Masala, created in collaboration with .nahdi is live on le blog and with it, are some amazing recipes by Nadir himself. Head to our recipe journal to recreate them and get the flavors of Yemen in your home kitchen. 🥘🥧 ( 3 more yummy recipes coming your way, soon👀)

5. THE Masala Chai we created with , now has a permanent spot on their menu 🤩 Bay Area folks, you know the drill 🏃🏽‍♀️

6. just launched a limited edition, buttery, Pumpkin Spice Masala Kouign Amann that’s got a roasted, spice-forward, pumpkin cream in a pastry with flaky layers and a caramelized exterior. Snag yours at 🤤

As we prepare for our most exciting/busy time of the year, subscribe to our newsletter to get first dibs on everything coming your way in the next few months. New launches, exciting collaborations, huge announcements—we’ve got it all! 🔗

These are all the locations that we’ve got a permanent spot on the shelves at 🥺🚀 SWIPE to see the complete addresses of each!

The only way for us to go nationwide with Whole Foods is by showing them that our lil’ spice tins will get the same love in retail that they do online. So, the next time you’re at one of these stores, pick up some for movie night, some as your one-stop blend for the perfect sirloin or ribeye, or even the very umami that adds the perfect kick to just about anything it’s added to!

If you’re in NorCal, you know the drill! Know someone who lives there? Send this to them so they can get their spice fix. ✈️💗

These are all the locations that we’ve got a permanent spot on the shelves at 🥺🚀 SWIPE to see the complete addresses of each!

The only way for us to go nationwide with Whole Foods is by showing them that our lil’ spice tins will get the same love in retail that they do online. So, the next time you’re at one of these stores, pick up some for movie night, some as your one-stop blend for the perfect sirloin or ribeye, or even the very umami that adds the perfect kick to just about anything it’s added to! 🔥

If you’re in NorCal, you know the drill! Know someone who lives there? Send this to them so they can get their spice fix. ✈️💗

INTRODUCING HAWAIJ MASALA 🔥🤤
We are so excited to announce the launch of our first ever collaborative masala with our dear friend .nahdi ! He is food and culture storyteller who has paved the way for how best to tell truly thoughtful and honest stories, and we can’t wait to tell the story of this new masala together! 🙌🏽

2+ years in the making, is a savory, warming Yemeni spice blend made with our wildly delicious, regeneratively farmed spices and inspired by the flavors of Nadir’s Pakistani and Yemeni heritage. It launches on 8/28 at 10 am PT, see you there! 🚀🌿🤤

For first dibs on our new launch, hop on the waitlist at 🔗 link in bio!

NEW LAUNCH 🔥🚀 8 regeneratively farmed spices, a collaboration with a cultural icon on a Yemeni blend, 1 handy tin. Can you guess what it is?

Mark your cals for 8/28 at 10 am PT cause y’all ain’t ready for this 👀

🎃 HELLO PUMPKIN SPICE SZN 🙋🏾‍♀️☕️🍂

Are you ready for the freshest, tastiest Pumpkin Spice of your life?

We created this blend because we wanted to make the most delicious version of it possible, and make it way more interesting, balanced, and spice-forward than the majority of the cinnamon-heavy blends out there. Featuring and , this blend has a floral brightness and heat that sets it apart, and will have you adding it to everything—from your coffee and baked goods to roast veggies and squash pasta. 🤤

After almost a year out of stock and with hundreds of people on the waitlist, we’re happy to say our Pumpkin Spice is BACK 🔥

P.S. In celebration of the return of Pumpkin Spice, we’ve collaborated with Sarah of to create the perfect PSL kit featuring a custom marigold colorway Beam cup, a tin of and , & our favorite Pumpkin Spice recipes in a beautifully curated pamphlet. 🌟 snag yours at the link in bio 🔗

YOUR FAVE FALL BEVVY: Returning this Wednesday 🎃🍁☕️

Get ready for Pumpkin Spice season y’all. We’ve got so many exciting things planned for Pumpkin Spice this fall and next week is only the beginning! Here’s what’s on the roster next week:

🎃Pumpkin Spice restock on Wed 8/21!!
☕️A collaboration with one of our fave ceramics brands ! Also launching 8/21, our Pumpkin Spice kit will feature a custom NWR cup, and when I tell you their cups go in minutes… would highly recommend hopping on that waitlist 🔗
🥕A delicious recipe by the incredible ft. our Pumpkin Spice, roasted white chocolate, toasted pecans, and a whole lot of earthy, warming vibes! Come back Wed for the recipe reveal 👀
‼️A very tasty giveaway! Hint: ☕️+🎃+👜+🥤

See you Wednesday! 🤪

SHE’S BACK!! 🥂 is here and is ready to make all your hosting/gifting/stay-at-home-sipping dreams come true. 🤤 The origin of this Drinklet starts in early 2023 when we saw that our drinks were the most visited recipe blogs on our site. We spent many months since then intensely recipe testing with to come up with a highly sippable, spice-forward collection of our fave cocktails like a infused gin, warm & healing drinks like a Fire Cider for the soul and some true mocktail magic all into a dreamy lil’ booklet 😻

Snag her at the link🔗 in bio!!

Ps: all the glassware and mugs in this book are courtesy of our friends at 🍹- INCREDIBLE, we know!

WE’RE BRINGING BACK JARS 🥹FOR ONE LAST TIME

Our Masala Dabba & Katoris sale went so well last week that we sold out of katoris almost immediately, which to be honest, we did not expect! We know you need containers to hold the spices in your dabba, so we’ve decided to bring back jars for one last time! We’ll be shipping 7 empty glass jars (for free) with every dabba, so that you can fill them with whatever spices your spice-lovin heart desires. The dabba was made to fit 7 glass jars perfectly, and we still think it looks pretty cute, don’t you? 💛

Reminder that this is the last chance ever (!!) to get your hands on our iconic before they sell out. Available at the link 🔗 in bio. The Dabbas are at a flat 25% off for the next week! GO GET ‘EM 💅🏽

PS. And if you don’t want glass jars, they can be repurposed or recycled! Either way, they’re free :)

Where can you find the Diaspora Co. x Transcendence Coffee Gulab Jamun Syrup? 👀🌸🌹☕️

When we first tried the Transcendence Gulab Jamun Syrup, our daily cup of coffee (sometimes two!) became all the more exciting 🌹☕️ Who could have imagined that one of our favorite desserts in syrup form would be just as heavenly? 😌So when they approached us to use our spices in their syrups, it was an easy yes!

This syrup, infused with , , and , draws inspiration from the popular Indian dessert, gulab jamun. For those of you who don’t know, imagine melt-in-your-mouth dough balls, fried to perfection and soaked in a luscious cardamom-rose-saffron syrup for hours. A staple at South Asian festivities, gulab jamun is also the perfect fix for those very specific cravings! IYKYK.

Add it to your lattes/baked goods/ anything that needs an extra something.🌸Grab your bottle on our site via the link in bio, or try a latte in person at one of these stores ☕️

We’re saying goodbye to our Masala Dabba & Katoris 🥺‼️

We love them as much as you do which made this decision very difficult but at the end of the day, keeping them around didn’t make sense for us anymore! To celebrate the end of an actual era, we’re discounting our Masala Dabbas & Katoris at flat 25% off for 2 weeks, starting 7/11 at 10 am PT 🌿 save the reminder!!

If you’ve been looking out for a sexy spice organiser, this is your sign (and last chance) to get it! Until then, swipe 4 some cute moments 💛

INTRODUCING: GULAB JAMUN IN A BOTTLE🌹🌸

We collaborated with our friends at to create this spiced, insanely fragrant, drool-worthy syrup inspired by one of our fave Indian desserts, gulab jamun.

With floral notes from and and sweet hints from the wildly delicious , this syrup is the perfect addition to your daily coffee, baked goods or even just as a topping on your fave ice cream! 🍨

Try it now through the link in our bio 🔗

COME INTERN WITH US 📢 - We’re hiring a design intern to come work with us for five months, July through November 🚀

Apply via link in bio and stories🔗

SORRY FOR THE GLITCH! 🥺
We had a little shipping related error on our website that may have incorrectly charged some of you who preordered our Cookie Tins in the last couple of hours but, ➡️ IT’S ALL GOOD NOW 🍪💛‼️

You can preorder your very own functional, hand painted Cookie Tin that come in with the most perfectly spiced cookies at the link in bio.🔗 This is a December preorder, meaning the Cookie Tins will be shipped to you in Decemeber 2024, right in time for the holidays 🥳🎄

CALL FOR VOLUNTEERS: help us make as delicious as possible! 🤤🥘🥙🥥

We’re looking for US-based home cooks who want to volunteer with us this summer to cross test recipes from our upcoming cookbook! Sign up via the google form in our bio and on our stories.

Happy Pride to all those still holding onto & treasuring & protecting q***r tenderness and joy in a world where it is so much easier to numb. We already know how this month gets spun/tokenized/pinkwashed etc, but we have bigger things to fight for, because we know no one’s free until we’re all free. Q***r as in free Palestine. 🇵🇸🏳️‍⚧️🏳️‍🌈✊🏾

🇵🇸 As a brand rooted in equity and liberation, we stand in complete solidarity with Palestine. In this moment of witnessing the terrible horrors coming out of Rafah, we realize that posting about sales seems tone-deaf and callous. We had planned a collaboration with Frog Hollow for today and are moving forward with this collaboration out of respect to our multiple farm partners including Frog Hollow whose fleeting mulberry harvest is the center of this collab. We will be putting out a much larger statement in the coming days in relation to our unwavering stance on Palestinian solidarity. We are always grateful to be held in support and supportability by our community. From the river to the sea. 🍉

GRILLING SALE IS LIVE 🍗🦐🌶️📢
Get our entire collection of grilling essentials for 15% off starting now through 5/27! 👀 Included in this sale is:

⭐️ Our best-selling Aranya Black Pepper
🥩Steak Masala that makes the most perfect steak, every time!
🔥Tandoori Masala that’s tangier & spicier than ever!!
🤤 Wild Heimang Sumac for that bright, lemony flavor!

No discount code required, just add to cart and you’re good to go! 🚀

WE’RE HIRING 📢 - Come work with us 🌶️🚀 we’re looking for Mumbai-based Marketing Manager to lead our marketing department and help in telling the stories of South Asian food and spices in the best way! Apply via the link in bio! 🌿

Applications due on 5/27! 💛