Paulette Hernandez

Sales and marketing executive with 20 years of overall experience specializing in marketing and business strategy services for local and world-class companies.

We work with small and medium-sized businesses. We will be on your side by developing strategies, coaching, and mentoring with your breakdowns. We have offices in New York City, Miami, and Orlando. We work and develop campaigns in English and Spanish. The CEO is from Puerto Rico and she worked as marketing manager for the Caribbean and the LATAM Region managing more than 20 countries in both regio

08/30/2024

🚀 Boost Your Energy with Mindful Productivity! 🚀

In a world that’s always on the go, finding the balance between productivity and peace is essential. Mindful productivity is all about working smarter, not harder—aligning your tasks with your energy levels and staying present in each moment. 🌟

Start your day with a quick meditation to set your intentions. 🧘‍♀️ Throughout the day, take short breaks to breathe deeply, stretch, and realign with your purpose. By staying mindful, you can reduce stress, increase focus, and actually get more done without the burnout. 🌱

✨ Pro Tip: Try the Pomodoro Technique with a mindful twist—work for 25 minutes, then spend 5 minutes focusing on your breath or doing a mini-meditation. Watch how it transforms your day!

Find the sweet spot between hustle and harmony. You’ve got this!

08/30/2024

Learn How Turn Negative Thoughts into Power 💪🏻

We all have negative thoughts. It's part of being human. But here's the thing: those thoughts don’t have to drag you down. Instead, they can be harnessed to serve you—if you know how.

Let’s be clear. I’m not talking about ignoring or suppressing them. That doesn’t work in the long run. What you need to do is flip the script.

When a negative thought pops up, don't just let it sit there and fester. Challenge it. Ask yourself: "Is this thought even true? What evidence do I have to support it?" More often than not, you'll find that these thoughts are based on fear, not facts.

Next, turn it into a question. Instead of thinking, "I'm not good enough," ask yourself, "How can I become better?" This simple shift moves you from a place of self-doubt to a mindset of growth and action.

Remember, negative thoughts are like a red flag waving in your mind, signaling that there’s something to address. Use them as fuel for improvement, not as a reason to quit.

Here's your challenge for the week: Every time a negative thought crosses your mind, turn it into a question that empowers you to take action. Watch how your mindset shifts and your productivity soars.

This isn’t just about positive thinking—it’s about using every thought to your advantage. Make your mind work for you, not against you.

08/25/2024

Why am I known as the “Marketing Witch”? 🧙🏻‍♀️

This name wasn’t something I chose—rather, it was bestowed upon me after a marketing conference where my unique approach left an indelible mark. I don’t just tackle marketing strategies; I delve into the unseen realms that often hold my clients back. My work centers on uncovering the invisible chains that bind them—those deep-seated fears and insecurities that rear their heads whenever they need to step outside their comfort zones.

You see, it’s not just about business tactics; it’s about the shadows lurking in the background—like the imposter syndrome that whispers doubts in your ear or those forgotten childhood experiences that silently steer your decisions as an adult, subtly sabotaging both your personal and professional life. This is where my craft comes into play.

Unlike the typical “cookie-cutter” approach many agencies offer, I tailor my work to each individual. I listen deeply, and together, we confront and dismantle these blocks. It’s a transformative process, where you begin to see and understand these limitations clearly—until they no longer hold power over you. Only then do we move forward, crafting strategies that align not just with your business goals but with your newfound clarity and confidence.

So, yes, you might reach a certain level of success on your own, but if you find yourself stuck, circling the same challenges, it’s those hidden forces at work. And that’s where I step in, guiding you to break through those barriers, so you can truly thrive as the successful entrepreneur you’re meant to be.

08/25/2024

I had an incredible experience presenting in an event with speakers from different countries sharing their experiences and knowledge in the business industry! Thank you Kim and Kristina! 🎉🎉🎉

08/22/2024

Are you having a 💩 day? You have the power to transform your day🙌🏻

We all have moments when frustration or upset sneaks into our day. It’s easy to unconsciously discharge that energy onto others, affecting not only our interactions but also the rest of our day. (Guilty! ✋🏻Been There) This ripple effect can create a cycle of negativity that becomes harder to break as the day goes on.

But here’s the thing—you have the power to shift this energy. When you consciously recognize your emotions and take a moment to reset, you change the trajectory of your entire day. This is where the Law of Attraction comes into play. The energy you put out is the energy you attract. By shifting your focus to more positive, empowering thoughts, you not only uplift your own mood but also influence the energy around you.

Next time you feel upset, pause and breathe. Take a moment to center yourself and choose a response that aligns with the day you want to create. Imagine how different your day—and your interactions—could be if you approached them with intention and positivity. Think about things that you feel grateful for and this will also will help to shift that energy.

I’m excited to announce that my coaching sessions will begin in October, with enrollment starting in September. Together, we’ll explore how to master these shifts and attract the life you truly desire. Stay tuned for more details on how to join! We will have 2 sessions: English and Spanish.

08/14/2024

My contribution on LinkedIn Editorials:

How would you prioritize marketing initiatives when faced with budget constraints in B2B marketing?

I completely agree that defining core objectives is crucial when faced with budget constraints in B2B marketing. By focusing on the most critical goals, we can ensure that our limited resources are directed towards initiatives that directly impact our key business outcomes. This approach not only helps in making strategic decisions about where to invest and where to cut back but also maximizes the return on every dollar spent. It's all about maintaining a laser focus on what will drive the most value for the business.

The Power of NLP: Transforming Your Business and Your Life 08/14/2024

Here is another publication from my column:

The Power of NLP: Transforming Your Business and Your Life In the competitive business world, especially for small and medium-sized enterprises and professionals, finding effective tools to enhance…

Photos from This Looks Delicious's post 08/13/2024
08/10/2024

I am so excited to share with you such amazing project Stressed to Strategic Summit which I will be participating with other SUPERSTARS SPEAKERS from ALL AROUND THE WORLD.. Join us! Go to link to register…👇🏻👇🏻👇🏻
https://bit.ly/stressedtostrategicsummit

Voice Search Optimization: Elevating Your Business in the Digital Age 08/07/2024

Enhance your online presence with Voice Search Optimization (VSO). Optimize your website for voice search using long-tail keywords and natural language to stay ahead in the digital landscape. Learn more 👇

Voice Search Optimization: Elevating Your Business in the Digital Age In the ever-evolving digital landscape, staying ahead of the curve is essential for businesses seeking to enhance their online presence…

Stressed To Strategic Summit 08/07/2024

Stressed To Strategic Summit Do you want to discover how to differentiate yourself from competitors and stand outin a crowded online space?Join our From Stressed To Strategic Virtual Summit For Small Businesses where we will give you all the answersFREE Online Event August 21-23 Discover how you can attract more leads and....

08/05/2024

Are you ready to level up your online business? 🚀 I'm excited to announce that I'll speak at the From Stressed to Strategic Summit hosted by Kim Wright and Kristina Milosevich!

Get ready for actionable tips, proven strategies, and insider secrets to help you achieve your business goals.

Claim your seat here. https://bit.ly/stressedtostrategicsummit

Photos from Yo Soy Charly's post 08/05/2024

Dentro del mundo del mercadeo y publicidad 🍔

08/05/2024

Motivational Monday

Start your week with a clear vision and strategic planning. Dedicate an hour each Monday to review your business goals, assess progress, and set actionable tasks for the week. This focused approach not only boosts productivity but also keeps your team aligned and motivated. Remember, consistency and clarity are key to driving sustainable growth. Let’s make this week productive and impactful!

07/31/2024

Are you considering opening a blog? Then, you need to know this:

European Union laws require you to give European Union visitors information about cookies used and data collected on your blog. In many cases, these laws also require you to obtain consent.

Google's use of certain Blogger and Google cookies, including use of Google Analytics and AdSense cookies, and other data collected by Google.

You are responsible for confirming the notice actually works for your blog, and that it displays. If you employ other cookies, for example by adding third party features, thhis notice may not work for you. If you include functionality from other providers there may be extra information collected from your users.

Learn more here:

Cookies notification in European Union countries - Blogger Help European Union (EU) laws require you to give EU visitors information about cookies used on your blog. In many cases, these laws also require you to obtain consent. As a courtesy, we have added the fo

The Power of NLP: Transforming Your Business and Your Life 07/30/2024

I hope you enjoy my new publication:

The Power of NLP: Transforming Your Business and Your Life In the competitive business world, especially for small and medium-sized enterprises and professionals, finding effective tools to enhance…

07/25/2024

Campañas de mercadeo y publicidad en Europa con Fiat 👇🏻

https://www.facebook.com/share/XM8gnRGkov3pd456/?mibextid=WC7FNe

07/10/2024

5 Trending Marketing Strategies to Boost Your Small Business 🚀

Hello Rockstars! In today’s fast-paced digital world, staying ahead of marketing trends can give you a significant edge over your competition. Here are five trending strategies to help you elevate your marketing game and drive more success for your business:

1. Leverage Social Media Stories 📱

Social media stories on platforms like Instagram, Facebook, and Snapchat offer a fantastic way to engage with your audience in a more personal and timely manner. Use stories to:

• Share behind-the-scenes content
• Announce flash sales or special promotions
• Showcase customer testimonials and reviews
• Provide quick tutorials or tips

2. Embrace Video Marketing 🎥

Video content continues to dominate the digital landscape. Whether it’s short-form videos on TikTok and Instagram Reels or longer content on YouTube, video marketing is a must. Consider:

• Creating product demos or unboxings
• Hosting live Q&A sessions
• Sharing customer success stories
• Posting how-to guides and educational content

3. Utilize Influencer Collaborations 🤝

Partnering with influencers can help you reach a broader and more engaged audience. Look for micro-influencers within your niche who have a loyal following. Benefits include:

• Increased brand awareness
• Enhanced credibility and trust
• Access to new potential customers
• Authentic content creation

4. Optimize for Local SEO 📍

If your business serves a local market, optimizing for local search is crucial. Ensure that:

• Your Google My Business profile is up-to-date
• You encourage satisfied customers to leave reviews
• Your website is mobile-friendly
• You use local keywords and create localized content

5. Implement Chatbots for Customer Service 🤖

Enhance customer experience by integrating chatbots on your website and social media platforms. Chatbots can:

• Provide instant responses to common queries
• Assist with booking appointments or making reservations
• Offer personalized product recommendations
• Collect customer feedback and data

🌟 Bonus Tip: Consistent Branding and Messaging 🌟

Ensure that your branding and messaging are consistent across all platforms. A cohesive brand image builds trust and makes your business more recognizable. Invest time in creating a strong brand identity, including your logo, color scheme, and tone of voice.

By incorporating these trending strategies, you can create more engaging, effective, and efficient marketing campaigns. Stay innovative, keep experimenting, and watch your small business thrive in the digital age!

07/06/2024

Jamás rendida 💅🏻

Unlock the Power of Programmatic Advertising: Transform Your Marketing Strategy 07/03/2024

Check out our latest editorial!
Programmatic Advertising: Understanding and Maximizing Its Benefits

What is Programmatic Advertising?

Unlock the Power of Programmatic Advertising: Transform Your Marketing Strategy In today’s fast-paced digital world, staying ahead of the competition requires innovative and efficient marketing solutions. Programmatic…

07/02/2024
Timeline photos 06/16/2024

Wishing you all a Happy FaFather’s Day

06/13/2024

You Got This 🙌🏻💪🏻

Photos from Paulette Hernandez's post 06/12/2024

We have become victims of cyberbullying and now personal harassment. There is a person who has created several fake profiles and called me a liar, claiming they will expose me. I have never met this person, and their harassment has escalated to the point of calling my personal phone to insult and pursue me. I will send positive energy to the universe to heal their heart and give them peace of mind.

Nevertheless, there are federal laws that, through their IP address and with my certification with Meta, I can trace and file a lawsuit since it is a federal crime.

Law on cyberbullying and telephone harassment: According to the Cyberbullying Prevention Act and the Telephone Harassment Protection Act, it is illegal to harass, threaten, or intimidate someone through electronic means or phone calls. Penalties can include fines and imprisonment, depending on the severity of the harassment.

This is the person who has been harrasing and she creates different profiles. I never met this person in my life or talked to her. She doesn’t know that I’m a speaker in NYC for Latin and African American communities. We just created a report with Meta.

06/10/2024

“Success is not final; failure is not fatal: It is the courage to continue that counts.” - Winston Churchill

Start your Monday with courage and determination. Your entrepreneurial journey is built on resilience and the relentless pursuit of your dreams. 💼🚀

Fallece la publicista Jackie Bird 06/07/2024

La familia de Grey y todos los publicistas de Puerto Rico estamos de luto 🙏🏻. Fue un privilegio haber trabajado con ella en mis inicios de mi carrera.

Fallece la publicista Jackie Bird El sector publicitario lamenta su partida y resalta los atributos de esta exitosa profesional

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Paulette Hernandez Story

Highly motivated, visionary, and performance driven marketing executive with 16 years of overall of success in developing highly successful marketing programs and advertising campaigns. Consistently succeeds in conducting domestic and international consumer and market research and developing comprehensive strategies o position products, price, and marketing to achieve targeted sales growth, while maintaining corporate and brand integrity. Recognized for utilizing innovative approaches and smart business decisions to achieve market positioning and sales targets.

Welcome and thank you to be part of my life!

Professional Awards: 40 under 40, VIP of the Day Chrysler and Radio WOSO, Bristol 2014.

Sincerely,

Paulette Hernandez

Videos (show all)

🌟 Honoring Our Heroes 🌟This Veterans Day, we pause to reflect on the immense courage and dedication of those who have wo...
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Build in silence 🤫 #abundance #marketingstrategy #empresarios #empresario #exitoempresarial #businessgrowth #business #b...
#abundance is everywhere, is your choice to take it and own it.
GRACIAS a todos los que asistieron al Goal Digger Method webinar que se celebró esta noche. Sentí la energía de todos us...
¡Respondiendo dudas del evento mañana!

Telephone

Address


6900 Tavistock Boulevard Suite 400
Orlando, FL
32827

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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