Avenue 25

Psst… 💬👋😀

Join us in wishing the one and only Rusty a very Happy Birthday! 🎉 Your leadership lights the way, and your wisdom inspires us all. Here’s to many more years of innovation and laughter at Avenue 25.

Team Avenue 25 Making a Difference!🎄✨

This week, our very own Rob and Rusty dedicated their time to a heartwarming cause—joining Youth for Troops to assemble holiday care packages. 🇺🇸 This initiative is part of the Phoenix West Rotary Club’s “Done in a Day” program, a brilliant effort by Rusty and his fellow Rotarians to support local charities in impactful volunteering one-hour stints.

In this festive season, our team contributed to assembling vibrant Christmas ornaments that will brighten up the 15,000+ care packages already sent to our brave service members overseas.

We’re proud to be part of such an incredible movement and invite everyone to join us in supporting those who serve. Find out how you can make a difference too at (http://youthfortroops.org).

If you missed it, we were asked to pitch creative design ideas for the new Harkins Theatres Loyalty Cup!

Our second concept is called “Stick Around” and taps into the fun trend of personalizing your Stanley and Yeti tumblers with stickers but with a cinematic twist.

Each sticker is a mini-quiz with clever movie references, iconic lines, and hidden Easter eggs.

🎬 Creative Twist: This cup isn’t just for drinks; it’s a full-on movie trivia game. Spot the references, crack the puns, and enjoy the playful nods to cinema.

Did you get them all? Which sticker got you smiling or stumped?

Personally, we love the nod to Dan Harkins’ legendary mustache. 🍿✨

Did one of these concepts make it for 2025? 😬We’re on the edge of our seats too!

Blah... Marketing BLAH, BLAH, BLAH. - https://mailchi.mp/ave25/rob-blah-blah

A new tool from Avenue 25: Grow your business, FAST 🚀 - https://mailchi.mp/ave25/a-new-tool-from-avenue-25-grow-your-business-fast-17282671

Avenue 25 We’re Avenue 25 — a strategic branding, marketing, and custom web design agency in Phoenix, Arizona.

🍿We were thrilled to be asked to design a concept for the iconic Harkins Loyalty Program.

Spot The Stars is a playful idea for the Harkins Theatres Loyalty Cup. It transforms the cup into an engaging game, inviting movie fans to search and chat about different movie characters hidden in the cup’s artwork.

Explore! Filled with characters from both upcoming and classic films, plus a few clever nods to Harkins’ own history, it’s like a mini adventure on a cup. 🎬🥸

We incorporated hand drawn illustrations for a familiar but original portrayal of your favorite characters.

Are you a Harkins fan? Look closely. What Easter eggs can you find? 🥚Let us know!

This week, we celebrate and wish a very Happy Birthday to our amazing Jeff Sokol! 🎉

From solving the toughest problems to spreading joy and laughter, Jeff is the heart of our team. His incredible skills and positive energy make every day better.

With glowing reviews including:
“A grizzly bear? More like a teddy bear.” - Kelli

“Jeff turns the impossible into the impeccable.” - Rob

“My go-to fixer for any problem.” - Tara

“One of the smartest and most capable people I’ve ever met.” - Daniel

Join us in wishing Jeff a day full of joy and a year filled with all his favorite things! 🌟

Did you see the Avenue 25 Easter egg?

This week we celebrate Kelli Sandberg’s birthday. And as is our recent tradition, we also shower her with examples of why she is so adored. 🌟 Kelli’s creativity, passion, and kindness touch everyone around her. Here’s to another year of inspiring joy and making beautiful memories! 🎉🎂❤️ Kelli is a talented web designer and developer, and as you can see, a prolific yarn artist. Keep exploring to see what else we think. And Happy Birthday, Kelli

This week we celebrate and wish Happy Birthday to the one and only Kelly Pile! 🎉 Owner, executive, operations, HR, finance – the hats are many. With her boundless energy and knack for keeping us all on track, Kelly brightens our office every day.

“Critics” agree, she is one-of-a-kind. She is admired. She is loved.

Join us in wishing Kelly a day full of joy and a year as remarkable as she is! 🌟

Adobe Capture is a great way to add unique vector artwork to a website project. Snap it on the phone app, tidy it up, and it drops right into a CC library in Photoshop. Easy-peasy.

Our Creative Director, Rob Tinsman, recently shared some tips and wisdom with graphic design students at Ridgeline Academy in Anthem.

He described how he started his career and how to know if a creative field is right for them. “Just knowing what you don’t want to do can be helpful. That means you’re exposing yourself to different things and being curious. That’s definitely valuable too.”

👋 Hi. Ever wonder why clients choose us, and then why they stay?

We're Avenue 25, at the heart of Phoenix's strategic branding, marketing, and custom web design scene for over 30 years.

Crafting and elevating brands with sharp strategy and creative flair is our thing.

We dive deep to bring out who you are, who you're here to help, and how to make those crucial connections with your audience.

Yet, what really makes our clients stick around is something else.

It's about the ease of working with us. We're known for our flexibility—navigating challenges with a smile, making the hard stuff easier.

Trustworthy and reliable? Absolutely. We stand by our word, every time.

But beyond that, we're more than just a team; we're friends. Cliche? Maybe. But remember, we're brand builders and we've built ours to make every workday a reason to smile.

It’s this culture that transforms projects into partnerships.
Because at the end of the day, it's true—business is about people. And our clients feel that.

They’re not just coming back for more, they feel like they've never left.

Thinking it’s time for a chat? Just say hi. 👋

Our Creative Director, Rob Tinsman, also has a February birthday so we were happy to gush praise on him.

Rob’s background includes 20 years in the Army National Guard, Chicago Marathon completion, hiking the Grand Canyon rim-to-rim, dog lover with his wife Carrie, as well as 18 years at Avenue 25.

The appreciation is aplenty.

Highly intelligent, wise, calculating, honest, and an incredibly talented, humorous person, riddled with integrity. -Rusty Pile

Rob is creative, experienced, and confident, he creates stunning masterpieces seemingly by magic. -Daniel

Rob is dependable, responsible, and confident clients love the work and keep coming back for more aspirational, always pushing to improve himself and us all the way back to the first launch of the Ave25 brand -Dave

Rob is always the most well-spoken person in the room. His vault of idioms and analogies is almost as deep as his heart and he’s made me a better person in more ways than one! -Jeff

ROB = CREATIVE + INTELLIGENT! What a perfect person to lead the way at Ave25 as our Creative Director. His loyalty and dedication to our team for almost 18 years is truly amazing and inspiring. -Kelly

If creativity and logic had a baby, they would name him Rob! He is funny and inspiring with just the right amount of snarky to keep me on my toes. -Kristie

Rob dedicates himself wholly to those in his company by giving his undivided attention with unwavering focus. His considerate nature permeates every interaction, offering insightful feedback to any inquiry posed before him. -Kelli

Rob is my go-to, aka, The Goat! I always know I can go to him for ANYTHING and he will have the best solution. He’s also, always quick with the team AI illustrations that bring a big smile to all of our faces. -Tara

We recently got to shower praise and love ❤️ on our client account manager, Tara! We asked our team to a tell us something you love about Tara. And they didn’t disappoint. Then we created a movie-like poster to surprise her with on a team Zoom call. 🤩 We all love this place!

Our favorite brand. Tara is Sunshine in a Box™. - Rob

Fun, intelligent, has a beautiful heart, and fearless. - Rusty

She’s like a mullet - the perfect mix of business and party! - Dave

She always brings the most contagious, happy energy to the room. - Jeff

The most wonderful blend of positivity, confidence, competence, intelligence and authenticity! - Kelly

At home or abroad, sick or healthy, she finishes any conversation on a positive note. - Kristie

Her positive energy is so infectious! - Daniel

Your day will light up just talking to her! - Kelli

An incredible pet industry branding story: Ware Pet Products 🐾 🚀

Back in the day, Ware Manufacturing Inc. was the behind-the-scenes powerhouse for pet stores and big retailers.

Yet, their brand didn’t exactly purr with personality. That’s where Avenue 25 came in.

We used our brand strategy process, not just to give Ware a facelift, but to breathe life into a brand that’s been a loyal industry player since '93.

Our mission? To make Ware stand out in the pet market, not just as a supplier but as a brand with charisma and heart.

The result? A playful yet impactful Ware Pet Products identity that leaps off the shelves and into the homes of pet lovers.

From business collateral to trade show exhibits, we made sure Ware's story was told consistently, with just the right amount of playfulness injected into every aspect – even the serious stuff.

With a snappy new tagline and an identity that pops, we didn't just give Ware Pet Products a facelift; we gave it a heart transplant. No guesswork here, just precision.

We crafted each element with the kind of certainty that comes from knowing the pet products industry inside and out, ensuring everything had purpose and resonated with both pet lovers and business minds alike.

The distributors didn't just like it; they loved it.

Orders and revenue? Up.

Market presence? More like market dominance.

And the best part – even Ware's private label partners felt the uplift.

At Avenue 25, we're proud to share this perfect example of how a focused brand strategy leads to compelling branding that resonates.

Because in the end, it's not just about looking good – it's about creating a connection that’s as deep as the bond between pets and their people.

Creative Director: Rob Tinsman
Interested? Send us a message or visit...🚥 ave25.com

🚤 When Hellion Marine came to us, it wasn't just about jetboats. It was about capturing a lifestyle — one that thrives on the adrenaline of weekend waves and the camaraderie of fellow thrill-seekers.

At Avenue 25 and we're in the business of branding. For Hellion, it was about dialing into that moment when the workweek quickly fades into a little speck in your rearview mirror and the AC/DC is cranked to eleven. ⚡ 🤘

It's crafting an identity that resonates with the fast pulse of the power sports enthusiast — unapologetic, bold, and real.

It's not selling — it's connecting.

It's building a story about the folks who solidly embrace life. They love tinkering, adventure, iced-down coolers, sunglasses, and high-fiving friends every time they hit the lake. 😎

Our mission? To ensure when they see that logo, they see their own reflection — the embodiment of their passion and drive. ❤️

Mark V isn't just cleaning up—it's cleaning house, from factory floors to kitchen cabinet doors. The challenge? Whip up a brand that's got as much flex for the pros as it does charm for the home crowd.

Here's the dirt: Mark V's got the muscle for commercial messes – think jet fuselage, as well as the gentle touch for your burnt on snickerdoodle cookie sheet. Our strategy was all about balance—creating a vibe that's as cool in a contractor's van as it is in your grandma's cupboard.

We gave Mark V a facelift that says 'tough love' for any surface, any space. Now it’s turning heads in the aisles, winning hearts in homes, and still punching the clock at the worksite.

Strategy led the charge, and savvy design brought it home. Mark V is cleaning up, and not just the gross stuff.

Project leads: Rob Tinsman and Rusty Pile. Say hi 👋. Interested in the "before"? See the comments!

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Introducing Metz & Associates, where accounting has a fresh, friendly face right in the heart of Phoenix.

These guys aren’t the stereotypical, stuffy number-crunchers. More like your favorite baristas – easy-going, tech-savvy, and always ready with a genuine grin.

Their old brand? Think of it as an ill-fitting suit from a bygone era. Fine for its time, but it didn't match their dynamic, approachable vibe or their flair for making finance feel easy.

But now, they're all new look matches their spirit. They're the go-to pros for big businesses, yet still as approachable as your neighbor next door.

They've got the expertise, sure, it’s paired with everyday charm that takes the edge off those daunting financial responsibilities.

Their branding now? It's all about striking the perfect balance – think savvy style meets comfort.

Metz & Associates are redefining the game. And we helped them craft it.

A game-changing rebrand for ZELUS – a testament to the timeless impact of a well-crafted brand strategy.

Our rebrand for ZELUS not only elevated their visual identity but also streamlined their client engagement process, enhancing customer alignment and driving efficient client acquisitions.

This strategic move has led to improved margins, showcasing the long-term value of a strong brand narrative.

A brand is much more than a logo. A powerful brand resonates, connects, and converts, setting the stage for sustainable growth and market leadership.

Discover the power of timeless branding.

Two years on, our work with CBS Facility Maintenance continues to drive their growth and market presence. 🌿

CBS’ customers loved them, but new leads thought they couldn’t keep up with a big client.

Why? Their brand looked amateur. Their vehicles make them seem like a 1 or 2-person operation, even thought they have over 100 employees in 3 states!

A new brand strategy was needed. Now the brand looks even better than the big national brands they are taking new business away from! Boom.

With Avenue 25’s strategic approach, you can connect with your audience in ways that endure. 🛠️

Nobody gets photos printed any more.

We all have thousands of photos on our phones.

The Wood U Imagine brand is all about taking those wonderful shots and making them into keepsakes you can really... HOLD!

We helped them create a brand that is fun and creative.

What do you think?

The all new Bugzeye™ brand takes drone mapping to new heights with strategic vision.

Effective brand development goes beyond visuals.

It's a thoughtful process of aligning a company's strengths with the needs of its customers.

For Bugzeye, it started with a clear understanding of who their customers are and what they value most: reliable precision, expert service, and data they can trust.

In collaboration with Bugzeye, we focused on these core aspects to develop a brand that directly speaks to the company’s expertise in drone mapping and photogrammetry.

No frills, just the real deal: a brand that stands for expertise and delivers on its promises.

This is the essence of branding with intention. Why?

It's about creating a straightforward, honest connection with the audience that Bugzeye serves. It isn't mumbo-jumbo. That connection means less churn, more fruitful first time clients, better relationships, increased revenue and happier employees.

Take a look at how we’ve captured the essence of Bugzeye’s commitment to quality and service, and how it's designed to attract and resonate with the right customers.

“Start where you are. Use what you have. Do what you can.” – Arthur Ashe

Many small businesses, especially when starting out, lack branding expertise.

They focus intensely on their product, often overlooking presentation.

Initially, they may hastily assemble a logo and website. And it works — they gain momentum!

However, as they grow, their brand identity tends to lag behind.

That's precisely when rebranding becomes essential. An outdated brand can start to undermine credibility.

We excel in these transformative projects. Our brand strategy system not only captures your brand's core essence but also ensures your ideal customers perceive you as the perfect fit.

Take Billet Health as an example. We reinvented their brand, which now exudes trust and comfort.

Here’s to slowing down and making a great holiday time with the important people in our lives. From all of us at Avenue 25, we wish you well. 🎄❤️