The Motherhood Inc.

Client spotlight! ✨We recently wrapped another influencer program with the American Society of Plastic Surgeons to support their You. Renewed campaign. Influencers created content personal to their plastic surgery stories, encouraging audiences that plastic surgery is personal and if you choose to do, to do it for you! And with an ASPS Member Surgeon.

Average engagement rates exceeded industry average across both IG & TikTok, generating nearly 200K video views with a click-thru rate 8x higher than industry benchmark.

We were happy to support this campaign, especially at a critical time for awareness, as cosmetic surgery procedures grew 19% from 2019 to 2022

B2B influencer marketing has been a hot topic lately in talking with our clients, and it’s a growing space ripe for opportunity.

released a new report on B2B social media marketing success. Check it out in the link in our bio

The influencer marketing and social media industry experiences changes and developments at lightning speed. The Motherhood’s team of experts curates the latest headlines for marketers so you can cut through the clutter and skim what you need. From the creator economy to AI and platform specific news, we have you covered. Just ask our 6,500+ subscribers! Subscribe to The Motherhood’s newsletter at a frequency that works best for you:
https://view.flodesk.com/pages/63f3f0c5a48787c3c5ff644a

Proud to be a woman-owned business that works with some incredible female influencers (too many to include here!), today and every International Women’s Day! ✨✨

And to the woman behind it all: our founder & CEO Cooper Munroe: thank you for all you do and have done for this industry, and for The Motherhood. We wouldn’t be where we are today without you!

We’re adding to our roster of outstanding influencer campaigns: two of our recent partnerships are now award winners! 🏆

We were thrilled to take home several awards at the annual PRSA Pittsburgh Renaissance Awards – including a nomination for the coveted ‘Best in Show.' Congratulations to all of the winners!

The Motherhood Produces Outstanding Influencer Campaigns We're adding to our roster of outstanding influencer campaigns: two of our recent partnerships are now award-winners as named by PRSA.

In our new report on affiliate marketing programs, nearly 94% of influencers surveyed said they prefer to work for a flat-fee stipend as opposed to a commission-based structure.

Thank you to Ad Age for covering this, published earlier today.

Why influencers don’t like affiliate programs—and what it means for brands Creators prefer getting flat fees for marketing work, according to new report.

2023 Wrapped! Our last newsletter of the year just hit inboxes:
https://view.flodesk.com/emails/65790666ad0377035e2055fb

It's been a year of progress, advancements and growth that could rival some of the most forward-thinking years we can recount. We've watched so many concepts and ideas that have been brewing for decades come to fruition all within the span of this 12-month period.

We can't wait to see what 2024 holds!

Our CEO and influencer marketing thought leader, Cooper Munroe, has been a part of the Forbes Agency Council for more than a year. This invitation-only community is for executives in successful PR, media strategy, creative and advertising agencies. Cooper was vetted and selected by a review committee based on the depth and diversity of her experience.

This week, she shares her expertise in two industry roundups. Click on the links below to read.

📲 15 Unique Ways To Leverage Influencers In B2B Marketing: https://bit.ly/3RbSBxb

📢 15 Important Questions To Ask Before Executing A Marketing Stunt https://bit.ly/3NhBx7P

Council Post: 15 Important Questions To Ask Before Executing A Marketing Stunt When a marketing stunt goes as planned, it can work wonders for a brand trying to gain a lot of visibility for not a lot of money.

The Motherhood sponsored an informative conversation surrounding the theme of “Navigating Turbulence” at the annual PRSA Pittsburgh PR Summit earlier this month. The event included panels on several timely topics, including crisis management, 2024 election preparations, and artificial intelligence. Here’s a look at what we learned.

And if you attended the summit, don't forget our whitepaper on AI Prompts is available to download. Click below to access your copy

Takeaways from The Pittsburgh PR Summit (The Motherhood | A Social Media Marketing Agency) The Pittsburgh PR Summit explored crisis management, 2024 election preparations, artificial intelligence and more

As the leader of an agency that specializes in influencer marketing for regulated industries with thousands of campaigns under our belts, Our CEO Cooper Munroe has seen a set of best practices emerge consistently as nonnegotiables to proactively mitigate risk and contribute to campaign success.

She dives deeper into what makes a successful influencer pharma marketing campaign, as well as for other regulated clients, in this Forbes Agency Council piece

Council Post: 3 Best Practices For Influencer Marketing In The Pharma Industry As the leader of an agency specializing in influencer marketing for regulated industries, these nonnegotiables mitigate risk and contribute to campaign success.

The Motherhood sponsored an informative conversation on the creator economy at the Pittsburgh Influencer Summit. Hosted by Pittsburgh at Alloy 26, the panel explored the current state of influencer marketing, including keeping up with the ever-changing algorithm, channels to watch, working with influencers, challenges, opportunities, measuring success, and more.

Here’s a look at what we learned: https://www.themotherhood.com/takeaways-from-the-pittsburgh-influencer-summit/

Thank you to The Thinking Branch Aerie Hungry Jess Big City & Nicole Young (https://www.instagram.com/nicole.young/) for being a part of this!

We’re so excited to sponsor this PRSA Pittsburgh event at Alloy 26. Join us May 23 for the Pittsburgh Influencer Summit! https://prsa-pgh.org/event/the-pittsburgh-influencer-summit/?fbclid=IwAR3us2yehLSyp67wcFO5TJujVP8Qjro17vgZyLzUODuQYZ1r-3ICG9LhRds&mibextid=Zxz2cZ

The Pittsburgh Influencer Summit with PRSA Pittsburgh and The Motherhood - PRSA Pittsburgh Join PRSA Pittsburgh and The Motherhood as we dive into the current state of influencer marketing and what's next for the industry.

Today we launched two new episodes in our podcast on influencer marketing!

🎙️Then & Now: How the Influencer Industry Has Evolved with Kami Watson Huyse, APR (we discuss how we executed one of the first influencer campaigns 15+ years ago with the incredible Kami, award-winning CEO of Zoetica)

🎙️Truly Integrated Marketing: How PR Pros Can Better Leverage Influencers with Michael Smart PR, nationally-recognized media relations trainer and coach (we discuss how today the lines between earned, owned and paid are totally blurred, and how classically trained PR pros can leverage influencers)

Listen & share at the link below, and let us know what you think in the comments!

Podcast on Influencer Marketing: New Episodes Available In this limited edition podcast series, we’re discussing hot topics in the influencer marketing industry - and speak with experts.

Introducing our new, limited-edition podcast series on influencer marketing! The first two episodes are live:

🎙️Social For Good: How Creators are Moving the Needle in Public Awareness Campaigns (with Jamilla & Que)
🎙️Trust and Transparency in Influencer Marketing (with Ad Age reporter Phoebe Bain)

Listen & share at the link below!

New Influencer Marketing Podcast from The Motherhood In this limited edition podcast series, we’ll discuss hot topics in the influencer marketing industry - and speak with experts.

We love this segment from the new Talk Pittsburgh with the amazing Muffy Mendoza & The Thinking Branch!

Family Matters: A Parent Panel on Youth Sports Culture Brea Schmidt from "The Thinking Bunch" and Muffy Mendoza from "Brown Mamas" joined Talk Pittsburgh to go over youth sports culture and how to keep it a positive experience.

We can't wait to participate in this!

Happy ! We are proud to be a women-owned, women-run business. Here’s to all the amazing women in our network and beyond! Click the link below to read about the top female-led digital & influencer marketing agencies:

Top 9 Female-Led Digital & Influencer Marketing Agencies to Empower Your Brand Women are leading the influencer and marketing sectors today. Read this to know 9 top female-led marketing agencies that can empower your brand.

We're gearing up for the "Big Game" in our latest newsletter! Including:

- Do's and don'ts for marketers
- Why nostalgia still sells
- Why this is a massive opportunity for creators

Read more here https://view.flodesk.com/emails/63e270f633257416b059b403

We are beyond honored and thrilled to be named PRSA Pittsburghs PR Team of the Year! 🏆

Last night, we joined some of the top PR and marketing teams to showcase and honor the most outstanding integrated marketing contributions over the past year. Not only did we win PR Team of the Year, but our own EVP Brittney Coburn won Communicator of the Year, and our team took home three awards for outstanding work in influencer relations.

Thank you, PRSA Pittsburgh and congratulations to all of the winners last night!

https://view.flodesk.com/emails/63cedb7bee5ae5964ce428e8

December is a natural moment to reflect on what has been and where we're headed, and we couldn't be more grateful for the growth we've experienced in 2022. We continue to build on our solid foundation as we head into our 17th year of bringing influencers and brands together for programming that creates notable impact for our clients.

We look forward to partnering with some of the most influential organizations - and influencers - in the coming months + we couldn't be more thrilled to announce the kickoff of our podcast in January! Info on our first episode is coming soon. We hope everyone has a happy new year!

https://view.flodesk.com/emails/63989d94d58047d21379f263

We loved working on this and the impactful work Families Fighting Flu is doing

Families Fighting Flu

Smart, well-executed holiday marketing with influencers is an efficient and effective opportunity to drive toward your brand’s year-end goals. Read these tips from our own CEO via Forbes https://www.forbes.com/sites/forbesagencycouncil/2022/11/07/5-ways-to-win-at-holiday-marketing-with-influencers/

Council Post: 5 Ways To Win At Holiday Marketing With Influencers Smart, well-executed holiday marketing with influencers is an efficient and effective opportunity to drive toward your brand’s year-end goals.

Two tiny letters (ad), one big impact. These things are everything to us when it comes to sponsored content:

1. Trust is currency
2. Accuracy is a requisite
3. Disclosure is nonnegotiable

Read the Forbes article by our CEO Cooper Munroe at the link below

Council Post: 3 Truths About Trustworthy Sponsored Social Media Content Trying to ‘make’ someone believe your message is actually the antithesis of smart influencer marketing.

We're excited that our own CEO Cooper Munroe has been accepted into the Forbes Agency Council.

Her first feature includes insight into the topic of procuring marketing-qualified leads. To us, you can’t beat the power of relationships.

Council Post: 15 Agencies Share Their Best Methods For Procuring Marketing-Qualified Leads Having a system in place to attract and keep track of MQLs can help your sales team capitalize on these opportunities and convert them into buyers.

While we work with clients and influencers across the country, we always love a good list from our home base in Pittsburgh! This is an excellent list of top influencers from Pittsburgh Magazine (including How Sweet It Is & Shea Whitney whom we love working with). Also happy to have our thoughts shared on how the industry has shifted these past several years). Thank you for including us! https://www.pittsburghmagazine.com/pittsburghs-top-influencers-who-are-we-following/

Pittsburgh's Top Influencers: Who Are We Following? | Pittsburgh Magazine Meet some of the most followed creators in the Pittsburgh area — and discover what makes them so successful.

Excited to be a part of this Marketing Brew story on the increase in influencer rates in recent years. Read more to learn why, including more transparency within the industry

Influencers are charging more for their services across social media platforms Increased pay transparency among creators, as well as more demand for influencer marketing, are likely culprits.

There’s one creator-economy group that has, perhaps, been left out of the equal-pay conversation: kids.

We were happy to share our POV on this topic for Marketing Brew

Influencers want pay equity. But what about their kids? There’s one creator-economy group that has, perhaps, been left out of the equal-pay conversation: kids.

Sharing another recent campaign we executed on behalf of libsyn - liberated syndication - a podcast hosting platform that helps users feel empowered to share their passions. The small but mighty creator team of 3 generated more than 1 million impressions and sparked conversation about how easy it is to get started on Libsyn, all with a mix of static feed posts, reels and TikTok

Links to some of the content:
Beyond Boss TikTok: https://www.tiktok.com//video/7067887775978212655?is_copy_url=1&is_from_webapp=v1&lang=en
Matt Reel: https://www.instagram.com/p/CaXj1QMII3Y/
Her Adventures (formerly Girls Who Travel) Reel: https://www.instagram.com/p/CanMfioAgLE/

Caitlin Thomas on TikTok We are loving on our new host

Our own Cooper Munroe is on KidsburghPgh this week!

Cooper shares building your community of mothers — and which Pittsburgh women can help you do it. Featuring Brown Mamas Kelly Brennan The Thinking Branch How Sweet It Is Chaton's World, A Working Mom's Quest for Balance in Stilettos & Single Mom Defined

Guest Editor Cooper Munroe on building your community of mothers -- and which Pittsburgh women can help you do it Cooper Munroe's kids are now grown, but her work remains focused on helping mothers navigate the challenge of daily life with little ones. Cooper Munroe's kids are now grown, but her work remains focused on helping mothers navigate the challenge of daily life with little ones.