MAGNET Global Network

MAGNET agency Drake Cooper has announced that their fentanyl awareness campaign won Silver at The Drum Marketing Americas Awards. This national recognition spotlights a collaboration with the Idaho Office of Drug Policy and the Office of the Governor, which allowed them to bring the message to life in a creative and respectful manner.

Congratulations to MAGNET agency Osborn Barr Paramore for winning two Golden ARC Awards and one Merit at the Agricultural Relations Council event in Cincinnati. The awards were for recognition for Unique Tactics and Executions on WestBred Wheat's Tiller's Toast campaign; Special Events for National Corn Growers Association Winner’s Circle; and Internal Communications on the United Soybean Board's Soy Innovation Challenge.

We're pleased to welcome to the MAGNET family our newest member, BNMR GLVZ.

Founded in 2009, BNMR GLVZ is a full-service agency that partners with startups and challenger brands to build lasting bonds with their customers. They are producers of bold ideas and thrive on fearless creativity, crafting result-driven strategies that elevate brand equity, awareness, and profitability. Their team of big thinkers spans offices in Miami (HQ), Santiago, and New York.

For nearly ten years, MAGNET agency Eat Creative has been supporting LIXIL, one of the world’s largest water, housing and infrastructure firms, with strategy, communications and creative that makes their brand purpose felt by communities around the world. As LIXIL strives to ‘make better homes a reality for everyone, everywhere’, the agency completed brand development for low-cost sanitation systems in India, plastic capture product naming, and LIXIL global employee engagement. Read more at the link.

LIXIL - Making Brand Purpose Tangible Eat works with Japan real-estate and sanitation brand LIXIL to develop their strategy, identity and experience to deliver a stronger and more agile business.

MAGNET agency GodwinGroup is excited to partner with Grenada MS Tourism! Recently the team captured the essence of Grenada, from wedding dress shopping to exploring vibrant dining and shopping scenes. Stay tuned for more highlights, including fishing on Grenada Lake and family-friendly activities!

MAGNET member Tantrum Agency has announced their strategic partnership with Topo Athletic LLC. The company has risen among the ranks in the running shoe industry, specifically run specialty. This year alone, Topo has received accolades for the best running and hiking shoes of 2024 from publications such as Outside, Men’s Health, Runner’s World, Travel + Leisure and more. To read more, click the link.

Topo Athletic Taps Tantrum Agency As New Creative Agency of Record | Tantrum Agency Partnership to Support Brand Growth and Expansion for the Rising Footwear Brand

MAGNET member The Fuel Agency recently collaborated with the team at Mining and Automotive Skills Alliance to bring their new website to life, from design right through to build. Check it out at the link here: https://ausmasa.org.au/

MAGNET agency Schaefer Advertising Co. has announced that they have partnered with Fort Worth Museum of Science and History to promote a new era of Omni. This project will bring the world’s first and largest LED dome to a museum, which is promising to deliver a mind-bending immersive experience!

Congratulations to MAGNET agency SCHERMER who was named one of the Top 3 Small B2B Agencies of the Year by the Association of National Advertisers (ANA) 2024 B2 Awards. This accomplishment marks the sixth time since 2014 they've been a finalist for Small B2B Agency of the Year!

SCHERMER Wins Bronze in ANA's 2024 B2B Agency of the Year | SCHERMER SCHERMER Named a Top Three B2B Agency by the Association of National Advertisers in 2024 B2 Awards The Association of National Advertisers (ANA) has recognized SCHERMER as one of the top B2B agencies in the nation, awarding the Bronze medal for Small Agency of the Year to us in the 2024 ANA B2 Award...

MAGNET agency St. John has announced that they are AOR for Lukumades, a Greek doughnut franchise making its debut in the U.S. The Australian-based company has more than 21 locations in Australia, Indonesia, Malaysia, United Arab Emirates, Taiwan and Singapore. For more info visit www.lukumadnessusa.com

Congratulations to CEO Carrie McCament from MAGNET agency Chernoff Newman for being recognized by the Charlotte Business Journal as a 2024 Most Admired CEO honoree.

For MAGNET agency Gravity Global, it's more than just helping customers of client MidFirst Bank reach their goals, it’s about helping them achieve their dreams. The agency was recently recognized with Gold at the global Telly Awards; Best Integrated Campaign at the Hermes awards; plus 15 more awards this year.

From brand strategy to creative concept, from production to media, their 'Bank Dreaming' campaign helped bring their promise to life. Read more at the link!

MidFirst Bank Gravity Global developed the communications strategy and launched a campaign for MidFirst Bank that leverages their essence as a strong, stable, customer-centric bank that cares about helping people and local businesses prosper. As a MidFirst Bank customer, you can rest assured that you and your dre...

Congratulations to CEO Tom Sullivan from MAGNET agency Princeton Partners, Inc. who was recently inducted into the 2024 Advertising Hall of Fame of New Jersey.

Amidst the hustle of agency life, prioritizing mental well-being is essential. Crafted by Group Account Director and Certified Nutrition & Wellness Coach Margaret Faintich from MAGNET agency Osborn Barr Paramore, here are some practical tips for a 10-second reset. Don't miss out on these simple yet effective techniques! Read on at the link!

OBPOV: Everyday Ways to Cope With Stress | OBP Agency Letting stress build up to the point of burnout or exhaustion can leave you in a place that takes weeks or even years to recover from. The longer the stress builds, the longer it takes to recover.

It’s surprising how many B2B purchase decisions are based on a gut feeling – even with rational assessments and structured processes. In this blog from Ralph Kroyer, Managing Partner at MAGNET agency Cross-Border Communications, he discusses how your brand plays a central role in this emotional connection. It’s not about being seen, it’s about being remembered, preferred, and ultimately being the brand customers trust. Read more at the link here: https://tinyurl.com/2sd7ubeh

MAGNET agency Eat Creative recently designed and developed the first ever Corporate Social Responsibility report for long-term client partner Yasui Architects & Engineers. The Yasui team and leadership have been striving to take tactical steps around sustainability, improving the work environment and boosting diversity in management.

Join MAGNET agency Response Media for a webinar called "Navigating Retail Media for Brand Success" on Tuesday, June 11 at 1 PM EDT. Panelists include:

* SVP, Integrated Media Strategy David Fontanez of Response Media
* Vice President Faraz Siddiqui of eNutrition Reckitt
* VP, Media Product Strategy & Operation Christine Foster of Kroger Precision Marketing
* Director, Digital eCommerce Programs Sarah Rivers of IGA

To register, visit https://tinyurl.com/4up5f2pz

Congratulations to MAGNET agency Nelson Schmidt Inc. who won two Paragon Awards from PRSA Southeastern Wisconsin for their work with clients Kent Feeds and LiuGong North America. Great work team! 🙌

MAGNET partner Billups, a global Out-of-Home (OOH) managed services agency that helps advertisers and agencies strengthen media performance through a patented analytics and measurement platform, announces its latest acquisition of Billie Media, an Out-of-Home specialist agency located in Auckland, New Zealand.

Read more at the link.

Billups Expands into Australia and New Zealand with Billie Media Acquisition Billups expands into Australia and New Zealand with the acquisition of Billie Media, enhancing Out-of-Home solutions through advanced technology and a solutions-focused approach for advertisers.

Is your landing page ready for the social media spotlight? Making sure it resonates with your social media crowd is crucial for that conversion magic! In their latest blog, MAGNET agency Clearbridge Branding Agency shares tips to captivate your social media visitors and turn clicks into customers.

How To Optimize Landing Pages For Social Media Traffic Branding isn’t about where you position your product or business in the marketplace it is about where you position your product or business in the customer’s mind. To achieve that share of mind, the intricate tactics that make up a brand (research, strategy, creative, digital and social media, S...

MAGNET agency Drake Cooper recently partnered with Brookfield Properties to introduce their newest community, Blossom Rock, in the East Valley of Phoenix, Arizona, throug a launch event called "Bloom at Blossom Rock: The Ultimate Block Party."

To read more, click the link.

#NewWork: Blossom Rock Blooms with a Block Party Where Community and Culture Flourish | Reverb | Drake Cooper Drake Cooper recently partnered with Brookfield Properties to introduce their newest community in the East Valley of Phoenix, Arizona, Blossom Rock, through an engaging launch event.

With the change in client expectations and interactions, leaders and marketing teams want to play a greater role in the process. We are now in the era of co-creation. Co-creation is about finding ways to involve and empower clients throughout the process. In this post from Director of Brand Management Justin Garvin at MAGNET agency BrandingBusiness, he details the five key work steps and milestones that lead to more engaging client relationships and ensure greater success for all parties involved.

Co-Creation: Today’s Collaborative Approach to Brand Identity Design | BrandingBusiness Paul Rand, designer of some of the most iconic identities of the 20th century — AT&T, Westinghouse, and IBM, among many others — was equally famous for his very autocratic approach with clients, presenting them with single-option design ideas. There were no exceptions, not even for clients l...

Congratulations to MAGNET agency Brunner who won a Silver ADDY from the American Advertising Federation Pittsburgh for their work for WesBanco on the “Let’s Talk” campaign. Learn more and watch the video spot below.

Video spot for WesBanco wins Silver ADDY Award | Brunner A video spot for Brunner client WesBanco won a Silver ADDY Award in the 2023-2024 Pittsburgh American Advertising Awards competition.

Congratulations to MAGNET agency Marketing Doctor Inc. who was named media agency of record for Papa Gino's and D'Angelo Grilled Sandwiches across all 160+ locations! Read more here: https://tinyurl.com/nhzzn2sa

Congrats to the team at Nelson Schmidt Inc. who won Gold in The Stevie® Awards for Kent Nutrition Group’s “You Know I Know” campaign for Sentinel Horse Feed. Out of thousands of entries received, they were also honored to be named Marketing Campaign of the Year in Pet Care.

We are thrilled to announce that SiteBox, the market leading product framework for agencies and clients using WordPress, has joined our MAGNET family. Melissa Lentz, CEO of MAGNET, says: “MAGNET, a network of the world’s leading independent advertising agencies, is thrilled to collaborate with SiteBox as our exclusive web hosting technology partner.” Read more at the link.

SiteBox announces strategic partnership with MAGNET - The Wordpress platform for Enterprise Hosting & Headless SiteBox is delighted to provide a range of web hosting support to agencies through our strategic partnership with MAGNET.

Congratulations to MAGNET agency Littlefield Agency who has been hired by H.E. Williams, Inc., a third generation family-owned lighting manufacturer based in Carthage, MO, as part of a major marketing effort in 2024.

The advertising campaign will include brand messaging designed to promote the company and grow its sales in this highly competitive B2B lighting industry. Read more at the link below.

H.E. Williams, Inc. hires Littlefield as brand & media AOR - Littlefield Agency H.E. Williams, Inc., a third generation family-owned lighting manufacturer based in Carthage, MO, has hired Littlefield as part of a major marketing effort in 2024.

MAGNET agency MarcusThomasLLC has announced that longtime leaders Scott Chapin and Jamie Venorsky are teaming to replace CEO Nancy Hill who is retiring.

Chapin, president since July, assumes the CEO role. Venorsky, chief creative officer since 2019, will now also serve as president. They will co-lead the agency along with the shop’s all-star executive team that includes Chief Relationship Officer Heidi Modarelli-Frank, Chief Client Officer Alison Clark, and Chief Media Officer Raphael Rivilla. For more info, click the link: https://tinyurl.com/568yzks5

Congrats to MAGNET agency Nelson Schmidt Inc. who has been shortlisted in the Association of National Advertisers (ANA) B2 Awards in three categories:

•LiuGong North America “Go With Lou” - Integrated Marketing Program: Small to Midsize Businesses
•LiuGong North America "Dig Big" Channel Program - Channel Program Partner
•LiuGong México, Centroamérica y El Caribe - International B2B Marketing Campaign

In their latest blog, CEO Scott Foreman from MAGNET agency Copacino+Fujikado shares a bit about his experience at T-Mobile, and how brands can escape the unique selling proposition (USP) trap.

How Brands Can Escape the Unique Selling Proposition Trap In the high-stakes arena of market differentiation, brands are perennially locked in a strategic duel to establish a unique selling proposition (USP) that not only sets them apart but also clinches consumer loyalty in their favor. This contest, often resembling a game of chess where each move is met...