LYFE WURKS

As we step into March, let's carry the spirit of celebration and acknowledgment from Black History Month into our daily lives. Our rich history is a tapestry of courage, innovation, and triumphs, and it deserves to be celebrated every day.

On this first day of March, let's remind ourselves that Black history is not confined to a single month; we celebrate it every day. We continue to make history, honoring our ancestors by being history-makers in our communities and beyond.

One month can never be enough to truly encapsulate the profound impact and contributions of Black individuals throughout history. Let's embrace the journey of continuous learning, uplifting one another, and actively shaping a future that reflects the resilience and brilliance of our heritage. 🌍✨

Empowering Through Fashion (Leap Year Special)

As we wrap up Black History Month, let's applaud the recent contributions of Aurora James. In 2020, James initiated the "15 Percent Pledge," urging major retailers to commit 15% of their shelf space to Black-owned businesses.

By leveraging her influence in the fashion industry, James advocates for economic equality. 🛍️

Tip: Make conscious shopping choices by supporting businesses that prioritize diversity and inclusion.



Photo credit: Courtesy of the internet | I do not claim ownership of this image. All rights and credits go to the respective owner/photographer. If you are the creator and wish to have it removed or credited differently, please contact us.

The Tech Pioneer

This week, we shine a light on the tech world with the incredible story of Kimberly Bryant. In 2011, she founded Black Girls Code, aiming to bridge the gender and racial gap in technology.

By providing opportunities for young black girls, Bryant is reshaping the future of the tech industry. Let's celebrate her vision for a more inclusive and diverse tech landscape. 💻

Tip: Encourage STEM education and mentorship programs for underrepresented communities.



Photo credit: Courtesy of the internet | I do not claim ownership of this image. All rights and credits go to the respective owner/photographer. If you are the creator and wish to have it removed or credited differently, please contact us.

Modern Movers and Shakers

Shifting our focus to contemporary brilliance, we highlight Robert F. Smith. In 2019, Smith made headlines for his monumental donation to pay off student loans for Morehouse College's graduating class.

As the founder of Vista Equity Partners, his impact extends beyond business. Let's salute his commitment to education and philanthropy. 🎓

Tip: Support educational initiatives in your community to uplift the next generation.



Photo credit: Courtesy of the internet | I do not claim ownership of this image. All rights and credits go to the respective owner/photographer. If you are the creator and wish to have it removed or credited differently, please contact us.

Breaking Barriers in Beauty

This week, we recognize Madam C.J. Walker, an inspiring entrepreneur and philanthropist. In the early 20th century, Walker became the first female self-made millionaire in America, revolutionizing the beauty industry for African-American women. Let's honor her groundbreaking spirit and dedication to empowering others. 🌺

Tip: Invest in minority-owned businesses in the beauty and skincare industry to foster inclusivity.



Photo credit: Courtesy of the internet | I do not claim ownership of this image. All rights and credits go to the respective owner/photographer. If you are the creator and wish to have it removed or credited differently, please contact us.

Unveiling Forgotten Brilliance

Today, we spotlight the incredible Sarah Goode, a trailblazer in the late 19th century. Born in 1855, Goode was the first African-American woman to receive a U.S. patent. Her innovation? A folding cabinet bed – a space-saving solution that resonates even today. Let's celebrate her legacy and acknowledge the brilliance that often goes unnoticed. 🌟

Tip: Support local inventors and small businesses. Your community may harbor the next hidden gem!



Photo credit: Courtesy of the internet | I do not claim ownership of this image. All rights and credits go to the respective owner/photographer. If you are the creator and wish to have it removed or credited differently, please contact us.

Hey Biz Owner! Tomorrow is the day to level up your business game! 🚀

Join us for an in-person lunchtime class on Feb 2nd at 11 am at Durham Tech and discover the secrets & importance of Finding Your Best Seller! 🔥

🤯 Overwhelmed with ideas, products, and offerings? 🤔 Learn the strategic approach to figure out what to bring to the market first and experience statistically faster growth with better alignment with your customers! 💼📈

📆 Date: Friday, February 2, 2024
🕚 Time: 11 am - 12:30 pm
📍 Location: Durham Tech, Chesterfield Bldg.

🚨 Limited seating! Register Today!
Visit LyfeWurks.com, and hit the "Events" tab to secure your spot!
Let's turn your visions into real growth!

As we embark on Black History Month, let's recognize the importance of preserving and celebrating the contributions of Black Americans. Our history, filled with triumphs and challenges, is under attack by those seeking to erase its significance. This month, let's commit to diving into books, conducting research, and engaging with the wisdom of our community elders.

Knowledge is power, and by understanding the good, the bad, and the ugly of Black American history, we equip ourselves to be advocates for truth and justice. Let's engage in open conversations, learn from our past, and pass on this vital knowledge to the younger generation. Together, we can ensure that our history is not only remembered but celebrated for the resilience, strength, and brilliance it embodies. 📚✊🏾

Wrapping up January 2024 with a big 'thank you'
Welcome the all our New Clients! Your enthusiasm keeps us motivated! Here's to a fantastic February ahead!

Lyfe Wurks is accepting New Clients. Seeking marketing solutions. We have you covered. Book a FREE 30-minute consultation. We can help with
* Social media
* Email campaigns
* Basic website development
* Rebranding'
* Event promotions
* 2024 business development plans and more!

Link in Bio or head over to LyfeWurks.com

Have you discovered what your best-seller offering should be?
Your success depends on this. A lot of biz owners have the "throw it against the wall and see if it sticks" approach.

Let's do better in 2024. Join Lyfe Wurks Training for an in-person lunchtime class on Friday, Feb 2nd at 11 am at Durham Tech 🌟

🔥 Limited seating is available, so act today! Click Bio Link or
Go to LyfeWurks.com and click on the Events tab to secure your spot today! 🎟️ Don't miss this opportunity to turn your ideas into impactful results! 💼

New year, new looks!
What is your BRAND STRATEGY? Do you even have one? Why do you need one?
Glad you asked.

Your brand is how potential clients will recognize you. But not just your looks, but what you stand for, how you solver their problems, and enhance their lives in one way or another.

What is your brand telling your customers? Did you know that the disconnect from what you want to convey to what potential clients actually interpret.

Book your free Consult today! Get an expert marketing audit.
*Link in Bio*

Grateful for every follow, like, and comment! Thank you for being part of our community.

Have you checked out our updated website LyfeWurks.com (Click the bio link)

Stay connected as we are curating some amazing connections and experiences for 2024! 🌟

SHARE, LIKE, FOLLOW

🎉 Celebrating MLK Day with gratitude for the trailblazers who paved the way.

As a black business owner, woman, and mother, I honor the legacy of Martin Luther King Jr. and pledge to continue the journey, creating opportunities for those who follow.

Most important to me is never forgetting our history and teaching our kids so they can continue to dismantle those organizations who seek to kill, steal, & destroy minorities.

Let's continue to build a world rooted in equality and empowerment.

✊🏽✨

A big shoutout to all our incredible clients! Here's to another year of working together and achieving greatness! 🥂

Q1 is open for NEW CLIENTS! Jumpstart your first quarter with a new marketing campaign! 🚀

🙋 Do you need social media exposure, email outreach, or in-person client interfacing? Now is the time to get your product or service in front of ideal clients. A consistent campaign leads to more leads and sales.

Let Lyfe Wurks craft targeted content that attracts your perfect customers.
Book a free 30-minute consult to learn how we can work together to kick off the quarter!

New year, new opportunities! 😃
We're thrilled to announce that we're NOW accepting new clients!

✔️ Marketing Campaign Design -new product launch & company exposure
✔️ Lead Generation
✔️ Social Media Management
✔️ Branding or Rebranding
✔️ Website Design & Development
✔️ Consulting - 1-on1 sessions for live feedback and campaign assistance
✔️ And Custom Packages based on your need.

Click link in Bio to Book a FREE 30-minute Discovery Session.
We can't wait to hear all about your amazing business.

Happy New Year! 🎉✨

Let's embrace the fresh start and make this year one filled with Fun, Accomplishments, Joy, Success and Freedom together!

The best is yet to come!

Join us on this journey filled with growth, success, and amazing experiences. Together, we'll achieve greatness! 💪✨
What can we do to support you in the New Year?

Wishing you a joyful start to the holiday week! 🎄✨ Our team is ready to spread some festive cheer. Stay tuned for exciting gifts in the new year!

What are you reading 📚 or listening 🎶 to?

Personal development = personal growth

📚 Join us for a Lyfe Wurks December challenge!

🌟 Let's dive into a book this month.

Instead of winding down, let's turn December into a time of growth, reflection, and preparation for the upcoming year. 🚀

Time to nourish our minds, bodies, and souls! 💪🏼✨

The origin story of Amazon and Jeff Bezos contains valuable insights for those looking to break out of unfulfilling jobs. Pre-Amazon, Bezos had a comfortable VP role but felt stuck and undervalued. With support from family, he made the leap into the unknown - quitting to start an online bookstore in 1994. Crazy then, but his vision and persistence paid off big.

Key takeaways for aspiring founders - believe in your unconventional ideas. Find the right partners who complement your skills and can execute. Take calculated risks but also embrace uncertainty and failure as part of the journey. Have conviction even when others doubt you.

Like Bezos, unappreciated talents might be assets for launching something new. Discontent with the status quo can power innovation. With the right idea, team, and willingness to take the plunge, you may have a Bezos-level success waiting to unfold.

Don't let seeming "job security" hold you back from pursuing meaning and fulfillment. With the right prep and support system, going all-in on a dream can lead to unimaginable impact.

We are Grateful &
Thankful 🙏🏾 everyday to our customers, partners, advisors, investors, and contractors.

Our goal remains the same. To help you achieve their life's work and gain the freedom you desire. ✨️

📸 by

The gripping documentary Tetris shows the wild ride of launching a globally iconic game. Henk Rogers’ quest to secure the rights involves traveling through the crumbling Soviet Union in 1988 and complex negotiations.

We see Tetris' rise fueled by the merging of new tech (GameBoy) and proven gameplay, creative licensing deals (with Nintendo), and a bit of luck. For Henk, Tetris’ success was make-or-break.

This resonates with small biz owners - for many, that big break is life-changing. The stakes feel just as high, and success is just as complex to achieve. Henk moved fast and took big risks, even when the odds seemed impossible. He navigated setbacks and complications that arose in every venture.

For small biz owners, the takeaway is believing enough in your vision to do whatever it takes. Say "yes" when opportunity knocks, even if it's unpredictable. Form smart partnerships, but stay nimble. And sometimes, you just have to go all in - travel across the world, put it all on the line. The next Tetris-level breakthrough might be closer than you think.

How far will you go to succeed? What are you willing to risk? How boldly will you pursue that spark of an idea? Let the Tetris story inspire your inner Henk.

Great time networking, learning, & building at the Bull City Summit.

The small business ecosystem is made up of supporting entrepreneurs. 🙌🏽
We just want to see you WIN 🏆




Durham_County

Do you love a good documentary??? - it's time to get inspired by the game-changers who came before us! 💪 Join Lyfe Wurks as we decode the key lessons from legendary biz stories on our series.📺

We'll break down documentaries profiling innovators, underdog successes, and every kind of entrepreneurial adventure. The triumphs, the failures, the a-ha moments and dig into it all so you can learn from their journeys.

These real-world biz tales will motivate and educate. After you watch, drop a comment sharing your main takeaway! What stood out most and why? Let's get a discussion flowing.

The path to success is paved by our community. Together we'll uncover the insight and inspiration needed to level up! So tap that follow button and buckle up for some seriously enlightening . Our breakthrough begins now. 🚀

The infamous Cola Wars between Pepsi and Coca-Cola teach small businesses valuable lessons on differentiation.

Though offering similar products, the two brands carved distinct identities. Pepsi branded itself the choice of the new generation - fresh, youthful, and daring. They used celebrities and music to connect with younger crowds. Meanwhile, Coca-Cola focused on tradition, classic Americana, and family values in its marketing. Despite direct competition, both beverages flourished by defining their unique personalities.

Small businesses face crowded markets too, but can thrive by defining a specific brand identity that sets them apart. Rather than copying competitors, identify an ideal customer and develop an authentic niche. Be bold and creative in messaging. Small brands can compete through clarity of vision, not conformity.

Like Pepsi and Coke, there's room in most markets for multiple players - if each has a distinct voice. Define your image, speak to your audience, and set yourself apart.

A sincere thank you to all our Veterans.
You are appreciated.

Lyfe Wurks