Lund's Fly Shop

07/10/2024

We love Trico season! Are you ready? We’ve got you covered for flies and some fresh 7X! Stop in and check out the new location on your way to the rivers!

Photos from Lund's Fly Shop's post 07/08/2024

Huge Darn Tough Socks order just arrived, quite possibly our biggest selection yet! Made in Vermont, guaranteed for life!

Photos from Lund's Fly Shop's post 07/04/2024

Rush is in great shape and fishing well today. We are closing early at 3pm today but regular hours the rest of the week! Photos from our guide

07/01/2024

High water = BIG fish! Taped at 26.75”!

Photos from Lund's Fly Shop's post 06/29/2024

Bugs driving you nuts this year? We’ve got a bunch of Bugstopper gear from Simms and some goodies right from Insect Shield to keep them off you! Plus we stock enough head nets and bug spray to cover anything this gear won’t!

Photos from Lund's Fly Shop's post 06/29/2024

Just cruised a loop from Main Street up to the Red Cabin site on the Upper Kinni and was surprised to find 2’-3’ of visibility and very high but very fishable water! Farm fields in our area are fully saturated with standing water that is slowly trickling into trout streams causing the flows to level out in really high conditions, but lots of fishable water out there folks!

Photos from Lund's Fly Shop's post 06/27/2024

Another fantastic trip in the books thanks to and for everything. Too many fish photos to post them all, but these are a few of the really memorable ones!

06/10/2024
06/01/2024

Reserve your autographed copy today on our website and pick up or have us ship your copy on or after June 8th when Rebecca McCarthy will be in the shop at noon on a stop on her book tour signing books! Link in bio (find it under featured products)

Photos from Lund's Fly Shop's post 06/01/2024
05/31/2024

Books have arrived! Stop in and get your copy today and stop back June 8th to get it signed!

05/31/2024

only a few spots left!

05/21/2024

Looking for a great opportunity to fish Argentina?
Our friends Bob & Lisa White are hosting a trip this December with award winning author Steve Ramirez:

TROUT FISHING IN ARGENTINA
Hosted by Bob White with author Steve Ramirez
December 1-8, 2024

Join Steve Ramirez and me at San Huberto Lodge on the Malleo River.

Our group of 8 fishermen will have access to 22 miles of the fabled Malleo River, a freestone spring creek, and a remote high mountain lake. The food, the accommodations, the fishing program, and the incredibly high level of service at San Huberto must be experienced to be believed.

Call Bob & Lisa with questions at 651-433-4168

Photos from Lund's Fly Shop's post 05/15/2024

Happy pub day to NORMAN MACLEAN: A Life of Letters and Rivers! 🎉 In the first biography of the author of 'A River Runs Through It and Other Stories' and 'Young Men and Fire,' Rebecca McCarthy reveals the forces and events that shaped the author-educator and formed the bedrock of his beloved stories.

"Just as [Maclean's] stories were drawn from reality, but written with what he called 'literary latitude,' so [McCarthy's] book is a braiding, combining her memories of a man who was a friend and mentor with what she learnt from his colleagues, former students and family. . . Affectionate, but clear-eyed."
—Times Literary Supplement

Don't miss an upcoming event with the author this spring:

📅 May 21, Athens, GA | Athens-Clarke County Library with , 7:00 pm EST

📅 May 23, Spartanburg, SC | , 6:00 pm EST

📅 May 30, Chicago, IL | , 6:00 pm CST

📅 June 3, Seattle, WA | with , 7:00 pm PST

📅 June 5, Missoula, MT | with , 6:00 pm MST

📅 June 6, Seeley Lake, MT | Open Book Club, 7:00 pm MST

📅 June 8, River Falls, WI | , 12:00 pm CST

Photos from Lund's Fly Shop's post 05/11/2024

Ger strikes gold on the Kinni again!

Photos from Lund's Fly Shop's post 05/09/2024

A few really unique Torque reels hitting the reel case. A T-5 in Gunmetal and a T-4, T-7, & T-8 in the limited edition Desert, get em while you can!

05/06/2024

Whether you’re traveling for the once in a lifetime double brood hatch or just fishing the annual local hatch, we’re loaded with cicadas!

05/04/2024

Turned out to be a gorgeous day after all and area rivers are already starting to clear after this week’s rain, get out there!

Thanks for the 📸

Photos from Lund's Fly Shop's post 04/20/2024

New goodies in the shop! These make an awesome fly drying patch, an aid for rigging multiple fly rigs, or even a fly storage spot. The Mag Grabs from make an excellent addition to the shop. Nothing to pin on or Velcro to stick to, these magnetic fly holders come with a metal plate you can slip into your waders, you shirt, or even a pack or vest to position the magnetic plate to. It also has a lanyard loop so you can also hang it from a zipper pull or a carabiner.

04/19/2024

Filling boxes and filling orders

Photos from St. Croix Fly's post 04/17/2024
04/14/2024

A very special delivery from our good friend Dr Clarke Garry! He found a half dozen of his 2017 book, “In the Kinnickinnic” and brought them in for us. Sorry, these are not available on our website and there will be no holds. You have to stop into the shop to get one. We open Monday morning at 9am, limit 1 per customer!

04/14/2024

Order up!
Yes, it’s that time already!

Photos from Lund's Fly Shop's post 04/12/2024

Local waters are back to being a little on the low and clear side. Fishing has been better earlier in the day on these bright sunny days than in the afternoon sun. A great BWO hatch today on the Kinni of size 18 olives. The streamer bite is definitely on as well! Rob fooled this chunky 18” brown just after getting broken off by a monster in the same spot.

Photos from Lund's Fly Shop's post 04/06/2024

Gorgeous weather today….
Dare we even say…
Flip flop weather??

Men’s & Women’s flip flops are back!
These have been a huge hit in the past and we sell out every year, so don’t sleep on these!

03/28/2024

The new Scott Session rods have arrived! These are going to be excellent trout rods for our area!

Photos from Lund's Fly Shop's post 03/28/2024

Our wildly popular Misfit UV Bond & Mega UV Torches are back in stock! As well as our UV Resin starter kits and all new UV Ultra Zoom light!

Want your business to be the top-listed Shop in River Falls?
Click here to claim your Sponsored Listing.

Videos (show all)

If you look close….. you’ll see a good sized brown trout in the mouth of a gooder sized brown trout. It’s safe to say, t...
A gorgeous Kinnickinnic River Brown Trout caught by Lund’s Fly Shop Guide Ger Moua. Trout fishing has been lights out la...
#lundsflyshopcrew #riverfallswi #wisconsintrout #flyshopsmall #flyshopstrong #lundsflyshop
We promise to have some stellar tails available for the upcoming tying season! These are now all cleaned up and on sale ...
Fresh batch of Truckers just hit the shelf. These won’t be around for long! See you all soon!
Got hackle?? We’ve just received one of our largest orders of hackle, ever! We’re stoked to make available these stellar...
Here is a gentle reminder that it’s not a bad idea to spend some time on your local waters! Here is a stellar chunk from...
Super excited to be working with this new polarized sunglasses company. Lighter, more clear, and higher definition than ...
Did you miss these? We are happy to announce that the stellar @misfitflyco bucktails are back! We’ve been working behind...
Introducing the new Dark Smoke Speedster from @waterworkslamson only for a limited time! #waterworkslamson #speedster #l...
Rush is a little up today….. #streamreports #lundsflyshop #rushriver #wisconsintrout
What a great clip of the video by @hunterellstrom highlighting the shop and the beautiful Kinnickinnic River here in Riv...

Telephone

Address


101 S Main Street
River Falls, WI
54022

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 7pm
Friday 9am - 6pm
Saturday 8am - 6pm
Sunday 9am - 3pm

Other Outdoor Equipment Shops in River Falls (show all)
St. Croix Sport and Power Equipment Inc. St. Croix Sport and Power Equipment Inc.
River Falls, 54022

St. Croix Sport and Power Equipment has been family owned since 1997, located just one mile north of