Evan T. Cook - Fitness and Nutrition Coach

I help men and women forge unbreakable Strength and Confidence in and out of the Gym.

Every day, I work with hard-working men and women just like you who want to look, feel, and perform at their best without spending hours in the gym or giving up their favorite foods. I offer personalized training and nutrition plans designed around your unique set of goals, skills, and challenges.

01/11/2024

My friends! Do you want to get in better shape and improve your health but aren't sure where to start? Let's keep it simple:

-Move - can you add just 500 more steps into your day?
-Eat - can you add 1 more serving of protein into your day?
-Sleep - can you add 15-30 into your sleep schedule?

For too long, the narrative has focused almost entirely on what we need to stop, give up, or avoid. Fine. In my experience as a Personal Trainer and Coach, the best way to make that happen, to get started, is to focus more on what we can add, increase, or just generally do more of.

And before you scoff at the simplicity, try it (and Google "complexity bias" 😉).

Image generated via DALL-E.

06/25/2023

Happy Sunday Friends🙂

06/13/2023

There is a risk I’m oversimplifying here, but I think it’s necessary to force the conversation back to reality. There will always be a level of specificity to fitness and you can and should train in a way specific to what you want.

But if you, like many, simply want to be generally fit - you want to look good, feel good, move good, etc. etc., you will likely never need much more than these foundational movements and lifts. It’s totally cool to want more, after all, it’s fun exploring what this body can do, but you likely won’t need it.

Photos from Evan T. Cook - Fitness and Nutrition Coach's post

03/22/2023

The Illusory Truth Effect - when our brain tricks us into thinking we know something just because we've heard about it. Exposure does not equal understanding. Fortunately, a little awareness and curiosity are often enough for us to overcome this little bu**er.

Background Image Midjourney Prompt: “The Illusory Truth Effect,” celestial colors, chill, unreal engine, 4k

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Our Story

I’m the Founder of Head Down Heart Up (Facebook.com/HeadDownHeartUp) and the Creator of the Perfect Fitness Formula.

I created the Perfect Fitness Formula to help simplify food and fitness for men and women looking for freedom, focus, and fun.

I created it for the people who are frustrated and overwhelmed by misleading misinformation because of all the hype and half truths.

You see, the Perfect Fitness Framework is a practical solution to a long-standing problem. Many food and fitness programs have an underlying agenda. We use a client-centric approach that revolves around two things: finding what works and doing more of that and finding what doesn’t work and doing less of that, all while finding ways to help our clients be consistent, persistent, and put in the effort needed to make the changes they want to see.