RIVA Market Research & Training Institute

Happy RIVA-versary, Romaine! Cheers to many more!

The third in RIVA's new courses of 2024, RIVA 614V will allow students the opportunity to experience real-time text chats from three points of view and additionally implement their learnings through two moderating opportunities with recruited respondents.

Join us virtually in October: https://rivainc.com/browse-courses/

Happy Labor Day, everyone!

It's that time of the month where we are looking to grow our Respondent list!

At this time, we are only looking for IN PERSON participants - if you or someone you know are interested, please contact Linda at [email protected]

RIVA's research division is ready to help you have the most successful qualitative project!
Our research staff are dedicated to working with Clients to determine POBAs of consumers & providing insights to aid strategic decision-making.

Learn more: https://rivainc.com/riva-qualitative-market-research/

Return back here in one hour for our next episode in the series!

Visit our new location and join us for our next in-person Fundamentals of Moderating course in September!

201 provides students the opportunity to try out techniques to build and improve their moderating skills in a low-risk environment.

Register now: https://rivainc.com/browse-courses/

🌟 Celebrating the Life and Legacy of Lloyd J. Harris 🌟

Join us in honoring the remarkable life and legacy of Lloyd J. Harris, a Black, gay market researcher who helped pioneer African American and LGBTQIA+ market research. Through the Lloyd J. Harris Memorial Scholarship Fund, we celebrate his passion for research and teaching.

The Lloyd J. Harris Memorial Scholarship Fund empowers QRCA talent with strong potential to become outstanding qualitative researchers and future QRCA leaders. Recipients receive complimentary formal moderation training at either the RIVA Market Research & Training Institute or Burke Institute

Learn more and apply today: https://www.qrca.org/page/lloyd-harris-scholarship-fund

Join us Friday for our next episode of series right here!

If you've ever wondered which of our moderating courses is the right fit for you - now is the perfect time to ask our CEO, Amber Tedesco!

Registration is open for our All About Ethnography course!

This in-person class allows students to learn all the best practices for this unique methodology and allows them to implement them into two moderated interviews with recruited respondents.

Learn more: https://rivainc.com/browse-courses/

A little reminder in the office: "Do what is right, not what is easy."

As qualitative researchers, we have an obligation to ensure we are doing what is right - by industry standards - when it comes to research rigor, best practices, and handling/the relationship with respondents.

A little belated celebration of ten years for Linda Mui, our Senior Training & Research Coordinator. We are so lucky to have such a brilliant, innovative colleague! Congratulations on your work anniversary!

New to QLMR? Need to learn the basics fast?
Check out our Principles of QLMR course - a fully asynchronous class that outlines all you need to know to land on your feet in this industry. (It's also a way for you to still learn from the RIVA DIVA herself, Naomi ;) ).
Learn more: https://rivainc.com/browse-courses/

It's !
Emojis can be a great technique to gauge Respondents' POBAs and explore how they view everything from products to ideas. As a method to get below top-of-mind answers, the choice of emoji isn't necessarily what's important, rather what they say about the emoji and what it means to them.
Consider adding it to your repetoire of moderator techniques!

Happy RIVA-versary, Linda! We're so grateful for all you do!

Moderating one-on-one interviews? Take this opportunity to learn all the best practices to make the most of your next IDIs!
Register: https://rivainc.com/browse-courses/

🎉🎉Registration Closes Friday🎉🎉
Join us for our virtual RIVA 201V: Fundamentals of Moderating course at the end of July to learn all the best practices to becoming a successful moderator!
https://rivainc.com/browse-courses/

RIVA is building our respondent list - looking for in person respondents!
If you or someone you know is interested in participating in focus groups - please reach out to Linda at [email protected]!

Happy Birthday, Bonnie! We hope you have a fantastic day!

Preparing to lead your next facilitated session? Don't miss out on our Facilitation class to learn all the tools, tips, and techniques to make the most of it and get what you need done!
Join us in July! https://rivainc.com/browse-courses/

Today, we honor 🎉🎉

The Naomi Henderson Legacy Awards for Teaching and for Learning are currently open for applications. Honoring Naomi's passion and dedication for continued education in our industry and not gatekeeping key principles and techniques to new professionals in the field, the recipients will demonstrate both of these traits respectively.

Find out if you or someone you know qualifies: https://www.qrca.org/page/naomi-henderson-legacy-awards

RIVA 195V is our only fully asynchronous course!
It is designed to help those who've either made a career switch into qual or researchers new to qualitative market research. Take a dip "back to basics" to learn the foundation of what makes qualitative research such a useful tool.
https://rivainc.com/browse-courses/

Happy Father's Day to all the dads out there!