High View Strategies

From all of us at High View Strategies, we wish you a Happy Thanksgiving.

Happy Veterans Day from High View Strategies!

Marketing through multiple media channels is efficient and effective.

Digital marketing is the greatest form of marketing today. All internet and electronic marketing is considered digital marketing, and to be successful, you must market through multiple channels. The three media channels you will use are owned media, paid media, and earned media.

It’s is all about delivering the right content, to the right person, at the right time.

Learn more here! https://highviewstrat.com/

Home Digital advocacy is NOW.   High View Strategies Digital advocacy amplifies impact with greater access to legislators and their influencers, more public visibility for your cause, and increased opportunities

One of the more exciting developments in energy in the last few years is hydrogen fuel cells. It ticks several boxes necessary to address climate change. It can be safely produced, stored, and transported around the State. It has drawn billions of investment dollars in Europe, Australia, and Asia. Closer to home both President Biden and Governor Newsom have committed billions of dollars to the technology.

But what is Green Hydrogen?

Hydrogen is one of the most abundant elements in the Universe. In order for it to be used as a useful fuel, it has to be separated which is an energy-intensive process. When that energy is produced using renewable electricity we call it green hydrogen.

You can learn more here:
https://highviewstrat.com/whats-the-deal-with-green.../

What's the deal with Green Hydrogen? I was a utility lobbyist for 5-years. I learned a lot about energy which at its base is a tool to help people get things done. One of the more exciting developments in energy in the last few years is hydrogen fuel cells. It ticks several boxes necessary to address climate change. It can be safely

You love the content others create, but who has time for that?

Our podcast product efficiently transfers the knowledge in your head to engaging content for your website, social media, pitch decks etc. When thinking about podcasting, the first word that comes to mind is "connection".

Podcasting allows you to expand your reach, grow your online reputation, and increase your value. It's a tremendous resource to solidify your position as a thought leader. You do not have to be Joe Rogan to have an effective podcast.

We take your expertise and turn it into brief clips. Clips are short, easily digestible bites of info that get right to the point. People will see a clip, quickly hear your message and recognize your expertise.

The primary reason more people don't podcast is the hassle of it all. That's where we come in. We do it all for you, all you would need to do is share your expertise and approve the final products that we produce. That's it.

We have a variety of starter and trial packages to get you started.

You can contact us here:
https://lnkd.in/gEpzpfux

When we think of the most common mediums of professional communication, email is top of mind. Due to email prevalence in the workspace, it is important to be sure your email marketing strategy is clear, concise, and organized.

How can you be sure of this? With the implementation of the three pillars to email strategy: segmentation, personalization, and data-driven analysis.

Read more about these three pillars and more: https://highviewstrat.com/

Home Empower public & political support Elevate your brand Energize members & donors SERVICES The RIGHT message. The RIGHT people. The RIGHT time. Digital Advertising Explainer Videos Coalition Building Social Media Influencing Interviews & Podcasts Collateral Materials

The rapid growth of social media and information sharing has shortened audience attention spans. Amid a sea of competing content, how can you increase the chances your message will stand out? Visual storytelling.

Successful visual storytelling captures audience attention, helps them retain information, and in the case of digital advocacy, moves them to action. Visual storytelling comes in a few different forms, but the favored ones tend to be explainer videos and podcast videos.

See some examples here: https://highviewstrat.com/

Home Empower public & political support Elevate your brand Energize members & donors SERVICES The RIGHT message. The RIGHT people. The RIGHT time. Digital Advertising Explainer Videos Coalition Building Social Media Influencing Interviews & Podcasts Collateral Materials

Gathering places have historically been where most conversations are facilitated. Now, it’s social media platforms. How can you be sure you’re using to your advantage?

There are 3 steps: create buyer personas, set your goals, and track your success.

Step 1: Create buyer personas

Buyer personas should include customers’ age, gender, location, relationship with you, and interests. This will allow you to engage in the most meaningful conversations with the right people at the right time.

Step 2: Set your goals

Your buyer personas should align with your SMART goals. SMART is an acronym that stands for specific, measurable, achievable, relevant, and timely. All posts should be SMART. Set overall goals and ask yourself, “what am I trying to achieve”?

Step 3: Track your success

Track key performance indicators (KPI) to measure and evaluate success. Your KPI should include your followers and mentions, how many people are engaging and interacting with you, any direct sales (ROI), retention and loyalty.

After following these steps, you must set a budget, and consider paid advertising or any other software tools to help. These steps will provide success by allowing your content to be seen by a larger audience, build brand awareness, and connect with your buyers.

Are you looking to use digital marketing to grow your business or brand? You must first start with the digital marketing fundamentals.

The 5 fundamentals of marketing are content marketing, search engine optimization, social media, ad targeting, and email marketing.

Using these fundamentals, while delivering the right content, to the right people, at the right time will guide you to success.

We can help you each step of the way!

Why choose High View Strategies?

In order to reach Members, staff, regulators and senior administrative officials, you simply have to use digital tools.

Successful advocates use social media, podcasts, videos, and digital advertising when the stakes are high. We can help.

Results. Your success drives us to go above and beyond. We’re not just PR people, we flex our political network to help you build powerful coalitions to win today’s fights and defend against tomorrow’s threats.

Experience. We are former gubernatorial appointees, chief legislative consultants, Fortune 500 lobbyists, and agency regulators who were in the room when some of California’s biggest policy decisions were made. We know what works, and what doesn’t.

Integrity. You’ll get an honest evaluation from the get-go. If there’s no chance of winning, we’ll tell you to save your money. As a client, your issue becomes our personal crusade.

In a business world centered around information sharing, having quality content is key. But how can you efficiently generate content? By using a content creation framework! A content creation framework provides you a way to keep customers or stakeholders educated over time. A framework will also help you plan your content creation months to years ahead of time, allowing you to have consistent, trackable messaging.

Following the content creation steps will help guide your process. There are 5 steps to creating valuable content; 1. Set your goal 2. Conceptualize content 3. Put together a timeline 4. Create a workflow 5. Review and edit.

We can help you each step of the way! Either handling it entirely or working to supplement your team at various points.

High View Strategies is pleased to announce its newest hire, Vice President of Graphics & Design, Dennis Demeterio! With 25 years of experience in graphic design, Dennis is bringing excellence to High View Strategies in his new role. From his long history as a graphic/web designer and project contractor, Dennis demonstrates top tier photoshop, illustration, indesign, and after-effects skills, elevating High View clients’ digital advocacy and marketing to the next level.

Policymakers and staff are constantly bombarded with information. We use the latest in digital communications to break through the noise and bring attention to your issue!

What we offer:
https://highviewstrat.com/our-services/
1. Explainer videos
2. Digital advertising
3. Video podcasts
4. Social media influencing
5. Custom websites
6. Collateral materials

Digital advocacy used to be cutting edge, today it is table stakes.

In the same way, meetings, letters, calls, and texts made up how we communicate with lawmakers, staff, regulators and administration officials.

Today, social media, podcasts, videos, and digital advertising are tools successful advocates use when the stakes are high.

We’ve helped clients secure legislative victories and avoid protracted regulatory fights. We can help you with our use powerful storytelling, strategic targeting, and insider insight!

What we offer:
1. Explainer videos
2. Digital Advertising
3. Video podcasts
4. Social media influencing
5. Custom websites
6. Collateral materials

There's a story behind every cause. The key is to tell your story in ways that move elected officials to champion your cause!

Start your own podcast!

We started High View 4 years ago to help clients communicate with the Capitol using digital tools. We've now grown to 11 staff members producing explainer videos, websites, podcasts, social media channels, printing, blogs, infographics, and digital ads.

We know it can be overwhelming, who has time for it all?! We can fill a month's worth of social media posts with 1 hour of podcast recording time!

What we offer:

- A recording studio fully equipped with everything you need
- A technical team dedicated to editing and distributing content
- 22 pieces of content from 1 podcast conversation

Click the link below for more information!
https://highviewstrat.com/podcasts/

According to Peter, "The new question I ask myself every morning: How can I deliver 10x more value than expected, to everyone I interact with today? It works. I’m happier, they’re happier, and opportunities are opening up left and right."

Please subscribe.

We love the content, but the ethos behind it so refreshing.

https://open.spotify.com/show/5BLsN2TwI8mDtIhGoKfnZV?si=JdeYPO0BS7uRw2rRx85qzA

Owner Occupied with Peter Lohmann Listen to Owner Occupied with Peter Lohmann on Spotify. Peter Lohmann and Russell Lowery discuss small business, property management, entrepreneurship, and general real estate topics.

Racial discrimination has no place in Berkeley or anywhere else.

We provide digital advocacy for important causes. Contact us today!

https://www.berkeleyside.com/2020/05/26/head-of-berkeley-rent-board-whos-on-paid-leave-announces-hes-retiring

Head of Berkeley rent board, who's on paid leave, announces he's retiring Jay Kelekian is retiring in the middle of an investigation that appears to be examining alleged harassment of an employee.

Cellphones are everywhere and they influence the way that people consume and share media. Take advantage of this powerful tool when making issues known to your supporters.

Learn More at:
https://highviewstrat.com

The influence of Social Media is seen in its numbers. Here's what you need to know about Facebook. Take the next step in your goal of making your issues known to those who matter the most.

Visit us at:
https://highviewstrat.com/

Message delivery is best targeted towards decision-makers and influencers who matter the most. We take this approach to the next level.

Learn More at:
https://highviewstrat.com/