And Now U Know
Breaking Fresh Produce Industry News and Analysis
AndNowUKnow covers produce supplier news, retail, foodservice and supermarket news, as well as providing updates on current market conditions for specific produce categories.
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How Much Do You Know About Mangos? Fresh Produce Industry Quizzes
A produce pioneer with over 45 years of supply-side know-how is ushered into the famed halls of industry royalty. Congratulations to Mick Ecker, President of the Vineland Growers Co-Operative who has been announced as the 2020 CPMA Lifetime Achievement Award winner. Click the link below to read more about this year’s honoree.
https://www.andnowuknow.com/headlines/brighter-bites-begins-school-year-increasing-access-fresh-produce-and-food-Melanie-Button-Vince-Ancona/anne-allen/70125
Teasing new innovations, premium organic programs, and more, Brighter Bites is partnering with Amerigroup to increase its program reach and support even more families. Click the link below to see everything this wonderful organization is doing to help children and families.
https://www.andnowuknow.com/bloom/mike-ecker-named-winner-2020-cpma-lifetime-achievement-award-Ron-Lemaire/lilian-diep/70117
The newly unified Castellini Group of Companies presents a well-oiled machine in the produce industry. Expansion, new launches, and several exclusive offerings position the distributor as an unrivaled partner at retail and beyond. Click the link below to read this exclusive from Shane Holzderber, Director of Sales and Operations, Southeast Division.
https://www.andnowuknow.com/buyside-news/shane-holzderber-details-unique-advantages-and-benefits-castellini-group/jordan-okumura/69702
A record-breaking move promises maximized ROI as Gary Clevenger of Freska Produce International tells why this is one opportunity the buy-side should get ahead of. Click the link below to learn more.
https://www.andnowuknow.com/bloom/gary-clevenger-discusses-roi-mangos-freska-readies-transition/melissa-de-leon-chavez/69661
Exclusive varieties heat up an already hot market, and Sunview Marketing has the one-stop-shop capability to turn promotable volume into category-driving sales. Mitch Wetzel, President of Sales, gave us the exclusive scoop on California’s Table Grape Supply
https://www.andnowuknow.com/behind-greens/sunview-marketings-mitch-wetzel-details-california-table-grape-supply/chandler-james/69643
Ready for Ajit Saxena and Emily Murracas to drop the mic? We are! Mucci Farms is taking to the airwaves in their new podcast Spill The Greens, aimed at everyone from consumers to our fellow industry members. Click the link below to get the behind-the-audio scoop.
https://www.andnowuknow.com/bloom/mucci-farms-launch-industry-podcast-ajit-saxena-and-emily-murracas-comment/melissa-de-leon-chavez/69605
T&G Global, the company behind JAZZ™ Apples is launching a new campaign, Bring on the Snack, and they’re pulling out all the stops. Click the link below to see the unlikely promotions and retail opportunities the company has in store.
https://www.thesnack.net/article/featured/tg-global-marketing-campaign-bring-on-the-snack-Joel-Gamoran/chandler-james/001350
Frieda Rapoport Caplan would have marked her 97th birthday this month, on August 10th. Karen Caplan discusses how to mark a milestone of this legendary produce life, and ensure her legacy and message live on.
https://www.andnowuknow.com/bloom/caplan-family-friedas-specialty-and-more-mark-friedas-97th-birthday-Karen-Caplan/melissa-de-leon-chavez/69561
As the grower’s brand-new line hits retail, its products offer strategic differentiation to drive higher register rings. Ippolito International’s Lara Grossman discusses this new chopped greens line and what it brings to the value-added sector.
https://www.andnowuknow.com/headlines/ippolito-internationals-lara-grossman-discusses-new-chopped-greens-line/anne-allen/69525
Overseeing Summer Citrus from South Africa’s explosive expansion, Suhanra Conradie imparts the secrets behind building successful brands. Check the link below to read all about these exclusive citrus insights.
https://www.andnowuknow.com/whats-store/suhanra-conradie-summer-citrus-south-africa-shares-valuable-lessons-after/anne-allen/69517
The industry mainstay adds fresh produce experts to its executive team, laying the groundwork for long-term expansion. Raina Nelson, Executive Vice President of Business Development, has the scoop on Renaissance Food Group's new hires in the link below.
https://www.andnowuknow.com/bloom/renaissance-food-group-adds-sales-leadership-growing-team-Edward-Redd-Kate-Brooks-Raina-Nelson/anne-allen/69487
The fresh produce conductor takes an all-aboard approach to industry innovation. This exclusive train is leaving the station—will you be on it? Check the link below to find out what Rex Lawrence, Founder and President of Joe Produce, has to say.
https://www.thesnack.net/core-article/the-train-has-left-the-stationand-im-on-it-rex-lawrence-joe-pro/001342
A retail launch kickstarts sales-driving opportunities into overdrive as the grower unveils a new lineup in this video exclusive. Click the link in our bio to read What’s In Store for North Bay Produce.
https://www.andnowuknow.com/whats-store/north-bay-produce-details-new-packaging-exclusive-whats-store-video/chandler-james/69582?no-trailer=1
Fresh Del Monte Produce's Senior Director of National Foodservice Sales, Mike Naftel, breaks down new products and exclusive strategies to navigate the future of foodservice. Click the link below to check it out.
https://www.andnowuknow.com/headlines/del-monte-fresh-produces-mike-naftel-shares-foodservice-insights/lilian-diep/69508
The timeless classic The Tortoise and the Hare is reimagined in this exclusive, with Alicia Suits and Robb Bertels detailing why the chase is what sets this global company apart as it innovates, expands, and strengthens its community. Click the link below to check out this July Snack profile.
https://www.thesnack.net/core-article/featured/the-chase-alicia-suits-robb-bertels-sakata/1318/vol-51-diving-into-summer/kayla-webb/001337
Marketing mastermind Crystal Chavez came to fresh with a journalist’s eye for detail—a strategy that has accelerated the grower’s expansion. The Gold Coast Packing’s Marketing Coordinator traces her career path from writer to fresh produce in this July Snack exclusive. Link below!
https://www.thesnack.net/core-article/featured/the-writers-way-Crystal-Chavez-Gold-Coast-Packing-Ron-Burk-Bob-Espinola-Natali-Carrillo/1318/vol-51-diving-into-summer/jordan-okumura/001333
California Giant Berry Farms’s President looks to 25 years of challenges, change, and uncertainty. Joe Barsi sat down with ANUK’s Melissa De Leon Chavez in the July issue of the Snack for an illuminating Q&A. Click the below to read more!
https://www.thesnack.net/core-article/featured/qa-the-prospect-of-perspective-with-joe-barsi-California-Giant-Berry-Farms/1318/vol-51-diving-into-summer/melissa-de-leon-chavez/001335
Foodservice has faced an unprecedented crisis this year, but, as Christina Ward, Director of Global Brand Marketing for Sunkist Growers asserts, the industry is a fighter. Click the link below to read all of the company’s exclusive insights on foodservice and more.
https://www.andnowuknow.com/behind-greens/sunkist-growers-christina-ward-details-pma-foodservice-delivered-experience-Christian-Harris-Jeff-Oberman/chandler-james/69286
The secret to the grower’s continued citrus success lies in the hands of this produce wildcard whose mentors include a high-profile Sysco leader. Jason Sadoian of Bee Sweet Citrus revealed the secrets of his career path in our July issue of the Snack. Link below!
https://www.thesnack.net/article/mentors-in-the-making/mentors-in-the-making-jason-sadoian-sales-representative-bee-sweet-citrus-julie-olivarria-sysco-joe-cimino-PRO-ACT/vol-51-diving-into-summer/chandler-james/001319
As the borders of this avocado operation continue to expand with organic programs, new facilities, and more, Bob Lucy, Bob Siemer, and more remind us why the crown of a true category leader rests not on its head, but with its people. Click the link below for this exclusive Snack story from the July issue.
https://www.thesnack.net/core-article/featured/the-crown-of-a-craft-Del-Rey-Avocado-Bob-Lucy-Patrick-Lucy-Bob-Siemer-Jessica-Hunter/1318/vol-51-diving-into-summer/snack-magazine-staff/001348
This industry pro brings over 30 years of experience to the table, laying the foundation for an ambitious expansion plan. Country Sweet Produce welcomes Chris Carroll as its new Vice President of Sales and Marketing. Congrats to Chris! Check out the link below to hear from Chris and the Country Sweet Team on the new hire.
https://www.andnowuknow.com/quick-dish/country-sweet-produce-welcomes-chris-carroll-new-vice-president-sales-and-Michael-Valpredo/jordan-okumura/69306
Cozy on up and feel both cultured and intrigued as we discover the hidden intricacies that make this marketing maven a fresh MVP for DMA Solutions. Click the link below to see what Mackenzie Wortham calls her Favorite Things.
https://www.thesnack.net/article/my-favorite-things/my-favorite-things-mackenzie-wortham-account-director-dma-solutions/1318/vol-51-diving-into-summer/jordan-okumura/001320
Dive into the epicenter of what has become a produce empire as we rewind the clock to its earliest days. Celebrating 60 years of success, Chairman and CEO Phil “Rock” Gumpert tells of a storied past as President Greg Reinauer looks to the next generation. Link below!
https://www.thesnack.net/core-article/featured/the-threads-of-legend-the-fruit-of-myth-Angela-Hernandez/1318/vol-51-diving-into-summer/anne-allen/Angela-Hernandez-Trinity-Fruit-Company
George Bravante walks us through the construction of a successful business as he details the strategy that led to the founding of this industry-leading brand. With table grapes and citrus driving change for this company’s premium lineup, what could this veteran have in store for us next? Click the link below to read this Snack exclusive from our July issue.
https://www.thesnack.net/core-article/featured/making-a-house-a-home-George-Bravante-Bravante-Produce/1318/vol-51-diving-into-summer/chandler-james/001338
Dave Corsi, Vice President of Produce and Floral for Wegmans has spent two years at the head of the Center for Produce Safety (CPS)‘s Board of Directors, but now it’s time to pass the torch. Enter: Vic Smith, Owner and CEO for JV Smith Companies. Check out the link below for more on this shift in leadership, along with the rest of CPS’ Board appointees.
https://www.andnowuknow.com/buyside-news/wegmans-food-markets-dave-corsi-has-handed-gavel-grower-shipper-vic-smith-Dave-Corsi-Vic-Smith-Tony-DiMare-Mark-Powers-Bonnie-Fernandez-Fenaroli-Joe-Pezzini-Dave-Puglia-Max-Teplitski/jordan-okumura/69165
Weaving tales of old with concepts of the future, the vertically-integrated company and its Director of Marketing, Angela Hernandez, tell us how it’s become a grower worthy of legend. Click the link below to read this Snack exclusive from our July issue.
https://www.thesnack.net/core-article/featured/the-threads-of-legend-the-fruit-of-myth-Angela-Hernandez/1318/vol-51-diving-into-summer/anne-allen/Angela-Hernandez-Trinity-Fruit-Company
Leaders from Bonduelle Fresh Americas, Dayka & Hackett, Driscoll’s, and more come together in this exclusive to divulge their industry prowess and reveal all their new quarantine hobbies. Click the link in our bio to hear what they’ve been up to, and shoot us a message with what YOU’VE been up to!
All-new innovations sharpen the grower’s competitive edge as it wields its robust fresh produce portfolio to assert its foodservice prowess. Megan Schulz, Director of Communications, and Gary Caloroso, Regional Business Development Director, of the Giumarra Companies gave us a preview of the grower's showcase for PMA Foodservice’s 2020 online platform. Click the link below to check it out.
https://www.andnowuknow.com/bloom/megan-schulz-and-gary-caloroso-discuss-giumarra-companies-program-pma/jordan-okumura/69126
A touching tribute is made in the beloved innovator’s honor, furthering her inimitable legacy in the produce industry and beyond. Jacob’s Heart Children’s Cancer Support Services announced a special tribute to the late Missy McDill. Click the link below to read more.
https://www.andnowuknow.com/shop-talk/jacobs-heart-honors-melissa-missy-mcdill-McCoy-Gurmin-Lori-Butterworth/anne-allen/69103
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