Coach Maz

I just spent a few days visiting with colleagues in Phoenix where we didn't work. 😆 we just strengthened our relationships. I highly recommend it!

If you are Florida-based, this small business summit is for you.

2022 Small Business Success Summit Agenda Speakers Accommodations Sponsors/Partners The Florida SBDC Network is excited to host the Small Business Success Summit, June 27-28, 2022 in Tampa, FL. The purpose of this event is to provide small businesses with access to capital, contracts, and connections for growth and success. Registrat...

Creative marketing 101

‘Who Gives a Crap’ Is Now Bundling Coffee With Its Toilet Paper Consider ordering your prefered coffee and receiving a complimentary roll of toilet paper on the side. Who Gives a Crap began with a bamboo toilet paper line and has since expanded to include tissues, paper towels, and now… coffee. Because, at the end of the day, or at the beginning, drinking coff...

Happy Holidays!
This is my latest blog!

Why Storytelling Is Not Enough - Grow Your Specialty Food Business How big is your community? Three hundred? Three thousand? Three million? What does it take to go viral? How long will the notoriety last? How does your story connect to the typical consumer? I mean that literally. If you are on the shelf in one of the 40,000 supermarkets* in the US, how does the ave...

Here's an article I wrote for a consulting group I belong to:

So, You Can't Find Employees?
10+ Creative Solutions

I'd love to have your feedback!

Deb Mazzaferro on LinkedIn: #hiring #hpisolutions #returntowork This is a MUST READ! So, You Can’t Find Employees? 10+ Creative Solutions in this Power Idea from Senior Alliance Partner, Deb Mazzaferro. There’s...

Stop Cannibalizing Your Sales by constantly adding new products......

The Myth of “What’s New?” This cheerful greeting at trade shows causes many companies to create new products that cannibalize their existing product sales. I challenge you to find another way of answering this question.

I'm celebrating 20 Years of Consulting to the Specialty Food Trade.

In May 2001, I quit my VP Sales job and hung out my shingle as a sales consultant. Twenty years later, I am grateful for the 200+ clients who have allowed me to assist them in growing their business. Some have been with me 8, 10 or 12 years! Some just 3 months.

The thrills have been many: travel, wonderful food, innovative pioneers, big successes, and a network of colleagues I call friends.

As business has changed, I have enjoyed learning new best business practices, embracing affiliates who complement my skill set and guiding my client companies to those processes that make sense for their unique situations.

I look forward to many more projects taking emerging brands to the next level and joining with legacy companies’ teams to become more profitable and sustainable.