MiresBall

Great to see our friends at PlantKiss featured in Sunset Magazine! 👏

"Fertilizer Fast: Easy to store with a no-mess application, these fertilizer spikes are the easiest way to add nutrients to your potted plant soil."

Read more: https://www.sunset.com/home-garden/flowers-plants/houseplant-emergency-kit -indoor-plant-food

Everyone Needs a Houseplant Emergency Kit. Here's How to Build One. If you have houseplants, you need a houseplant emergency kit. We share how to build one so you can give your plants TLC.

This 420, we celebrated our clients in the cannabis space. From nutrient powders to cold brews, these brands stand out in this booming industry.


Hydroponic Research

Two Roots Cannabis
Jetty Extracts

For a deeper dive into how we've helped shape these brands, check out our work: https://miresball.com/work-category/cannabis-and-alcohol/

#420

PlantKiss, a new houseplant nutrient, needed to connect with a growing crop of millenial and gen z consumers. Communicating product differentiation began at the ground level.

Keeping with the brand’s planet-friendly ethos, product is packaged efficiently, with minimal material used and a design that makes an impact with the limited space available.

PlantKiss, a new houseplant nutrient, needed to connect with a growing crop of millenial and gen z consumers. Communicating product differentiation began at the ground level.

Keeping with the brand’s planet-friendly ethos, product is packaged efficiently, with minimal material used and a design that makes an impact with the limited space available.

Nice coverage in San Diego Business Journal for the San Diego Foundation rebrand! 👏👏👏

“People, partners and community are the heart and soul of our work and our new logo reflects this,” said Mark Stuart, president and CEO of San Diego Foundation. “It also demonstrates our commitment to collaboration, inclusivity and the San Diego region.”

Take a look at the design here: https://miresball.com/work/san-diego-foundation/

And the SDBJ article here:
https://www.sdbj.com/news/2022/jul/04/new-look-san-diego-foundation/

After nearly a century of shaping sound on the world’s biggest stages, the industry icon Shure brings extraordinary sound to the conference room.


Drawing on deep knowledge accrued over a 15-year relationship with the company, we crafted a story that connects Shure heritage to the needs of today’s enterprise customers.


By visually linking music-making in the recording studio with Zoom-like conferencing, we reinforce the key message—that collaboration and sound go hand in hand—in a way that only Shure can.


Here's the video that tells it all. Enjoy!


https://miresball.com/a-new-voice-in-corporate-audio-conferencing/



Shure finds its voice in corporate audio conferencing | MiresBall Businesses can now benefit from the Shure ecosystem of audio conferencing solutions that bring studio-quality sound to any room.

More recognition from World Brand Design Society for the new San Diego Foundation identity highlights the nonprofit's focus on inclusivity.

"With a multi-color design that suggests diversity and inclusion, the new logo embodies the foundation’s focus on improving the lives of all people in the region."

https://worldbranddesign.com/miresball-creates-branding-for-san-diego-foundation-more-inclusive/

Dave Hale recently invited MiresBall principal John Ball onto the Journey Map Podcast to discuss life in the creative agency world over the last three decades.

As reflections often do, the conversation led back to family: the influence of parents and grandparents in a career journey and the words that live long after they have left.

It traveled cross country from John’s early days in San Diego, to art school in Colorado, into the heart of Manhattan, and back—with a detour into his lifelong music obsession and getting a project approved by a Beatle.

Listen or read the transcript here: https://miresball.com/building-a-creative-agency-legacy/

Building a creative agency legacy | MiresBall A conversation about opportunities that open doors, fostering long-lasting client relationships, and building a creative agency over the last 30 years.

Afraid of user-generated content? Why trends like unboxing videos can help your brand.

https://lnkd.in/d3yQAQmq

Should brands embrace unboxing videos? | MiresBall Unboxing videos give brands another outlet to develop a personality, is welcomed by millennials, and helps consumers build trust with a product or brand.

Did you know, Americans spent $25 billion on cannabis products in 2021, according to New York Post? Once celebrated by counterculture movement, 420 has gone mainstream.

This shift impacts every layer of the cannabis supply chain.

For Hydroponic Research, a B2B plant nutrition company with deep roots in the cannabis space, this meant evolving from their DIY image into a professional brand that presents consistent quality for bigger and bigger grow operations.

Though it’s tempting to treat this new market as a wild frontier (especially on the cusp of possible nationwide legalization), the same best practices apply:

+ Listen to your audience.
+ Focus on impact.
+ Provide clear information.
+ Inspire action.

These are the secrets to branding—cannabis, or anything else.

Take a look at how we helped Hydroponic Research do this: http://ow.ly/HAji50IN5lg

Oh, and Happy 4/20! (That's something we never thought we'd post. 🤣)

#420

We're smiling over this kind shoutout from Influencer Marketing Hub - and grateful to be mentioned alongside many remarkable creatives in the "Top 21 Creative Agencies to Check Out in 2022."

❤️= FULL

https://influencermarketinghub.com/creative-agencies/

Top 21 Creative Agencies to Check Out in 2022 Looking to work with a creative agency? Here are the top 21 agencies to check out. From strategy to packaging, each offers several services.

"The internet did change inputs, targeting and deliverables; but it did not replace creatives," says John Ball, principal and creative director of MiresBall.

Read this exploration into how creatives and data interact in today's world.

https://martech.org/how-to-get-the-best-out-of-creative-talent-in-a-data-driven-world/

MarTech

How to get the best out of creative talent in a data-driven world Creative work begins where numbers end but must never lose touch with the data.

How do you transform a cumbersome clinical process into a seamless digital experience?

Getting diagnosed and treated for sleep apnea often involves spending restless nights in a sleep lab, navigating a complex medical system, and overcoming the stigma attached to therapy.

These barriers keep many patients from seeking treatment.

Lofta envisioned a better way: a diagnosis-to-treatment journey powered by technology to make it easier and quicker for people suffering from sleep apnea to get better sleep.

We created an ecommerce-driven digital experience to support this vision. A user-centric design that was more human, less clinical. A process that was more streamlined, with less friction.

“They understood our business and industry in a way that led to a new brand experience that will help us drive our business forward,” says Boyd Goodson, Chief Operating Officer, Lofta.

Three months after its launch, the new Lofta site had a 357% increase in organic traffic—and continues to trend upward.

Explore the new digital design: https://miresball.com/work/lofta/

Lofta - A Better Digital Experience | MiresBall A progressive health brand gets digital experience solutions that reimagine the diagnosis-to-treatment journey for sleep apnea patients.

“We certainly are passionate about the work we do. And we're passionate about the [client] relationship.” - John Ball, Principal and Creative Director at MiresBall.

Great conversation with Dave Hale, Journey Map Podcast host, and John Ball, Principal and Creative Director at MiresBall.

In this episode, Dave and John talk about the opportunities that opened doors for MiresBall, fostering long-lasting client relationships, and the legacy that John hopes to leave behind.

Journey Map Podcast with John Ball of MiresBall Listen in as John Ball, Principal & Creative Director at MiresBall, talks about fostering client relationships & the legacy he hopes to leave behind.

Our goal is to create designs that solve business challenges for our clients. We’re honored that our work has gained a reputation for doing that.

Check out the award-winners: https://miresball.com/creative-agency-miresball-earns-multiple-silvers-in-graphis-design-annual-2022/

And a warm congratulations to these organizations for making an impact in their industries and communities: ICA San Diego, Barrel Riot, Hydroponic Research, Shure, , and !

Creative Agency MiresBall Earns Multiple Silvers in Graphis Design Annual 2022 | MiresBall Creative agency receives awards for range of creative work that spans the arts, beverage, cannabis, audio systems, life sciences, and science communication.

Longfellow Real Estate Partners set out to bring a modern life sciences campus to Sorrento Valley, building a more collaborative community focused on innovation.

With a collection of 19 buildings scattered throughout the valley, they needed a name and brand identity to tie a disconnected footprint together.

The brand name – SOVA Science District – suggests the project’s location in the heart of Sorrento Valley.

Referencing a campus of dispersed buildings, the identity assembles multiple pieces into a whole.

Used individually and as a pattern, the brand’s shapes become a signature asset for a variety of applications.

Collaboration with building and landscape architects threaded brand elements throughout the project, further uniting the campus.

The brand narrative highlights a location ideally suited to nurture a community of early-stage innovators.

SOVA successfully launched Longfellow on the West Coast, setting the stage for a rapidly increasing regional portfolio of over one million sq ft.

The project was selected as a Winner of San Diego Business Journal's 2021 Best Life Science Project of the Year.

See more: https://miresball.com/work/sova/

SOVA Science District | MiresBall SOVA successfully launches North Carolina-based Longfellow on the West Coast, setting the stage for a rapidly increasing regional portfolio.

Is it possible to balancing edginess and awareness?

This question guided us while creating the brand identity for the Institute of Contemporary Art, San Diego (ICA).

With a courageous mission to present experimental art that questions everything—and equally ambitious goals to bring art to everyone—the ICA San Diego needed a flexible, multi-functional identity that would create instant recognition and invite people into the experience.

A bold, out-of-proportion C references “Contemporary” within the full name, creating a memorable mark at even the smallest sizes. For more expressive applications, stylized alternate Cs enable the brand to emphasize an ever-changing dynamic.

Used in headlines, the bold C becomes a shorthand for “see” that brings the brand into the conversation, reminding everyone there’s always something new to C.

With two locations—ICA Central and ICA North—hosting a full slate of programming, the organization needed to ensure visitors arrive to the right place. A vibrant color system gives each campus a distinct presence throughout the digital experience.
The new identity toolkit enables a range of different uses, helping the ICA create more impact in more places.

“MiresBall has created a strong and recognizable brand identity that can evolve over time, with tools to keep it fresh and interesting,” says Gaela Fernandez Florin, Director of Advancement, ICA San Diego.

Art by:
Gabriel Rico()
Minerva Cuevas ()
Marina Zurkow
Christine Howard Sandoval

See more via https://miresball.com/work/icasandiego/.

How do you merge two art organizations into one fresh, contemporary voice?

Join us for “Seeing ICA: From Vision to Visual Identity,” a virtual conversation with John Ball (MiresBall) and Brent Foster Jones (ICA San Diego) brought to you by San Diego Design Week.

See the process unfold in this exclusive peek behind what it took to define the vision, develop the visual identity, and tell the story of the new Institute of Contemporary Art, San Diego.



https://sddesignweek.org/2021/programs/talk-panel/seeing-ica-from-vision-to-visual-identity