Rolex Boutique San Diego

Welcome to our new Rolex Boutique located in the Fashion Valley Mall, San Diego. Our new 3,000 square foot Boutique features the elegant Rolex aesthetic and radiates the values of the Rolex crown. The double height travertine facade with lit ribbons of bronze bricks in a cannele pattern are the first design elements to welcome you. As you enter and gaze upon the aqua wall and yachting accents harkening Rolex’s deep connection to the ocean, a unique room with mirrored walls and screens invite you in to experience James Cameron’s dive to the bottom of the Mariana Trench. Revealing itself within the mirror is the Deepsea model that accompanied this expedition. Discover the excellence, precision and attention to detail of our new Rolex Boutique while we share our passion, knowledge and heritage of the Rolex brand with you. 7007 Friars Road, Suite 398, San Diego, CA 92108. Open Mon - Sat, 11am to 6pm and Sun, 12pm to 6pm. Ph: (619) 684-6014

As an Official Retailer with a Rolex Service Centre, our watchmakers are trained according to strict criteria to ensure that every type of servicing operation for a Rolex watch meets the brand’s exacting standards of excellence. During a Rolex service, the watch is completely dismantled and ultrasonically cleaned. Each individual component that no longer meets Rolex’s specifications is replaced. The movement is carefully lubricated, then electronically tested to guarantee its timing accuracy; the case and the metal bracelet are refinished to restore their lustre. Finally, the watch undergoes a series of rigorous technical tests and checks to guarantee its waterproofness, power reserve and precision. After a complete Rolex service, the watch is covered by a service guarantee.

Posted • A time to celebrate. Shedding light on the world of Rolex watchmaking. With sparkling diamonds, unique materials, refined dials and superb craftmanship. From gem-setting to dial-making and the manufacturing process for its exclusive gold and steel, the brand’s in-house experts constantly push boundaries in the quest for excellence.

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A time to celebrate. Human values are at the very heart of Rolex’s culture. To ensure the superlative reliability and performance of every watch, the company relies on exceptional know-how. With its own unique Training Centre, Rolex passes the mastery of its watchmaking and pride in its skills to new generations.

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Genre: adventure.
Main character: the Datejust 36 in Oystersteel with an olive green, palm motif dial, domed bezel and Oyster bracelet.
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A time to celebrate. Giving a second life to iconic Rolex watches. The authentication process for a pre-owned watch starts with our expert watchmakers who carefully examine and assess each timepiece before beginning a complete service. This includes checking and cleaning every component of the movement, followed by a series of tests and final controls exclusive to the Rolex Certified Pre-Owned programme. Only then is the watch certified as authentic by the brand, symbolized by a special seal accompanied by a guarantee card. A new chapter begins.

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Shimmering green tone, sparkling diamonds, lustrous Everose gold. With a dial crafted from green aventurine and set with diamonds, this Day-Date 36 exemplifies yet again Rolex’s expertise in the art of dial making.
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Lighting the way. The Chromalight capsule on the Submariner Date. A simple, small circle that emits a blue glow, making it easy for divers to monitor their dive time in the darkest depths.
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For more details about this watch see the link in the profile.
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Keep the world close. Thanks to the rotatable bezel with a 24-hour graduated Cerachrom insert and additional 24-hour hand, travellers can track both the local time and their home time at a glance. The GMT-Master II, with its combination of peerless functionality, robustness, durability and distinctive aesthetics, is one of the most iconic Rolex watches. Connecting people across time zones.
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Composed of differently sized bubbles fringed with black, the new motif of the Oyster Perpetual dial encapsulates the vivid colours of the lacquered dials introduced in 2020: candy pink, turquoise blue, yellow, coral red and green.

The watch of the deep. The Rolex Deepsea is waterproof to 3,900m/12,800ft and features a D-blue dial with large Chromalight hour markers and hands, ensuring excellent legibility in the darkest depths. Equipped with a helium escape valve and the exclusive Ringlock system, the Rolex Deepsea illustrates Rolex’s expertise in waterproofness.
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The new Oyster Perpetual Day-Date 36 in 18ct gold with a dial in carnelian.

Defying the elements. Waterproof to a depth of 100m/330ft, the Explorer features a Chromalight display with numerals, hour markers and hands that emit a lasting blue glow in dark conditions. Made of corrosion-resistant Oystersteel and highly legible, it is an essential tool watch for exploration, reliable in any environment.
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For more details about this watch see the link in the profile.
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The new Oyster Perpetual Day-Date 36 in 18ct white gold featuring a turquoise dial, a diamond-set bezel and hour markers and a President bracelet.

Made of 18 ct Everose gold, the new Oyster Perpetual Day-Date 36 is presented with a dial in green aventurine, a stone with a finely crystallized surface. This new version is endowed with a bezel set with 52 brilliant-cut diamonds.

The new lacquered dial of the Oyster Perpetual in 31 mm, 36 mm and 41 mm encapsulates the vivid colours introduced in 2020, bringing turquoise blue into play for the background colour, and candy pink, yellow, coral red and green for the bubbles.

Reflecting the waves and the course ahead. The slate dial and platinum bezel endow the Yacht-Master 37 with a subtle luminosity. The distinctive turquoise seconds hand echoes the colour of the ‘Yacht-Master’ name inscribed on the dial. 37mm in diameter, it combines unique style with functionality.

From 1931 to the present day. The Oyster Perpetual made watchmaking history when it was introduced, featuring the first self-winding mechanism via a Perpetual rotor, which became the standard for automatic movements. The Oyster Perpetual’s sheer simplicity and elegant design, combined with its technical innovations, contribute to the timelessness of the watch. The evolution continues.

The cosmopolitan watch. The Rolex GMT-Master II in Oystersteel and 18 ct Everose gold, 40 mm case, black dial, Oyster bracelet.

Portrait of a legend. The 1984 Submariner Date.

The classic watch of reference. The Rolex Datejust 41 in Oystersteel and white gold, 41 mm case, dark rhodium dial, Jubilee bracelet.

Witness to a special day. The Everose gold elements of this Datejust 36 complement perfectly the black and green Roman numerals and slate dial.
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For more details about this watch see the link in the profile.

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The watch that conquered the deep. The Rolex Sea-Dweller in Oystersteel and yellow gold, 43 mm case, black dial, Oyster bracelet.

The brown ombré dial displays a concentric gradient that leads the eye from brown to black. This sunray-finish dial is coloured using PVD (Physical Vapour Deposition), with black lacquer then gradually added in circular motions. The dial is embellished with diamond hour markers in 18ct gold settings; the diamonds at 6 and 9 o'clock are baguette-cut, adding to the Day-Date 36’s sophistication.


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The ultimate watch of prestige. The Rolex Day-Date 36 in 18 ct Everose gold, 36 mm case, brown ombré dial set with diamonds, President bracelet.

Finally, the mystery is solved. Starring the Datejust 36 in gold and Oystersteel, with a golden, fluted motif dial and a Jubilee bracelet. Based on a true story. #101031

Towards new horizons. The GMT-Master II in Oystersteel, featuring a black dial, two-colour Cerachrom bezel insert in blue and black ceramic, and the Jubilee bracelet.
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Graceful elegance. Crafted from 18ct yellow gold, the Lady-Datejust showcases the captivating shine of the diamonds that adorn every surface.

The ultimate watch of prestige. The Rolex Day-Date 40 in white gold and diamonds, 40 mm case, meteorite set with diamonds dial, a President bracelet.