Atypical Waffle Co. NorthPark

Waffles ONLY folks - tasty pearl sugared filled Liege Waffles. Yes it's pretty niche but definitely worth a taste if you are looking for something new.

The Liège waffle (from the city of Liège, in eastern Belgium) is a richer, denser, sweeter, and chewier waffle. Invented by the chef of the prince-bishop of Liège in the 18th century as an adaptation of brioche bread dough, it features chunks of pearl sugar which caramelize on the outside of the waffle when baked. It is the most common type of waffle available in Belgium and prepared in plain, van

A Heartfelt Farewell and Exciting New Beginnings for Atypical Waffle 01/09/2024

January 9, 2024

Dear Valued Atypical Waffle Customers & Our Local Vendors,

We hope this message finds you well and surrounded by the warmth of the holiday season.

Since our inception in 2012, your patronage has been the driving force behind Atypical Waffle's success. Over the years, you've become customers and cherished members of our extended family. Today, we are reaching out with mixed emotions to share an important update about the future of Atypical Waffle.
In 2017, we boldly relocated to Tahoe, leaving our beloved establishment behind us. The subsequent years have been filled with incredible memories, delicious waffles, and the joy of serving this wonderful community. Our business has weathered various personal and global storms with the support of patrons like you.

As some of you may already know, in 2019, Amy and Joe embarked on becoming foster parents. This decision profoundly impacted our lives, and we have adopted one child out of foster care (now 13) and another, hopefully this year (age 11). Alongside the challenges of parenthood, the world faced an unexpected turn in 2020 with the onset of the COVID-19 pandemic. The subsequent three years have been marked by financial strains and operational challenges, further complicated by necessary adjustments in response to the evolving landscape.

We are at a crossroads despite your continued loyalty and our team's remarkable efforts. In recent months, we've engaged in discussions with fellow community restaurant owners who share our passion for Atypical Waffle. These conversations have led to the decision to pass the torch to a new owner who envisions revitalizing Atypical Waffle with fresh energy, new ideas, and a commitment to excellence.

With a heavy heart, we are announcing the closure of Atypical Waffle's operations on January 22, with our last day open to the public on Sunday, January 21. We understand the impact this decision may have on your connection with Atypical, and we want to express our sincere gratitude for your unwavering support throughout the years.

While this marks the end of one chapter, it also signals the beginning of an exciting new era for Atypical Waffle. The new owner is dedicated to investing time, effort, and resources into renovations, ensuring a fresh start for our beloved establishment. We have high hopes that the revitalized Atypical Waffle will continue to be a cherished part of this community. While we have discussed maintaining our wholesale operations, we have decided that it wouldn’t be consistent enough and therefore unfair to our local partners, Coffee and Tea Collective, Rad Habits, Coffee Corner, and Mixed Grounds. For the kitchen to be fully renovated; all operations must cease to reinvent the space and apply and wait on city permitting. Renovations will most likely take at least 90 days before re-opening is possible.

We want to express our deepest thanks for being an integral part of the Atypical Waffle family. Your smiles, kind words, and shared moments have made this journey memorable. We encourage you to join us in celebrating the memories and looking forward to the future.

Our last day open to the public is Sunday, January 21st, and we invite you to stop by and share a waffle with us. Our local partners will receive waffles through February 1st so you will have another week or so to visit those establishments as well. We are immensely grateful for the relationships we've built with each of you and look forward to the continued success of Atypical Waffle in the hands of its new custodians.

Thank you for being a part of our story.

With gratitude,

Joseph & Amy Kraft

A Heartfelt Farewell and Exciting New Beginnings for Atypical Waffle Click here for an update from Atypical Waffle!

$3.00 Off at Atypical Waffle 12/29/2023

Happy New Year!

We hope you have a great New Year! We have some things on the horizon but we will wait to inform you as we tease out some details. In the mean time, please know we are open our usual hours this week, Thursday-Saturday 8am-2pm, on Sunday (12/31), we will be open from 8am-1pm (or sold out.)

Since New Years Day falls on a Monday this year, we will be CLOSED.
We sent a coupon out last week, but here's another one!
Grab a waffle before 2023 ends!

$3.00 Off at Atypical Waffle Click here for a free $3.00 coupon at Atypical Waffle!

$3.00 Off at ATYPICAL WAFFLE 12/19/2023

It’s that time of year again.

Holiday Hours
Thursday 12/21-Saturday 12/23 8am-2pm
Christmas Eve Sunday 12/24 8am-1pm
Thursday 12/28 - Sunday 12/31 8am-2pm (usual hours)

If you need waffles by the dozen, PLEASE PREORDER 24 hours ahead of time so we can ensure we have what you need!

We will be Closed on Christmas Day.

eGift Cards

Purchase an eGift Card today for a loved one with the ease of your fingers and laptop!

$3.00 Off at ATYPICAL WAFFLE Click here for a free $3.00 coupon at ATYPICAL WAFFLE!

15% Off at Atypical Waffle 11/21/2023

Holiday Hours

Thursday 11/23-Friday 11/24 CLOSED
Please visit our local coffee partners that will carry our waffles this week:
Coffee and Tea Collective North Park
Coffee Corner Santee
Mixed Grounds National City & Barrio Logan
Rad Habits Hillcrest

Saturday 11/25-Sunday 11/26 OPEN 8AM-2PM

Christmas Day 12/25 CLOSED

eGift Cards

Purchase an eGift Card today for a loved one with the ease of your fingers and laptop!

15% Off at Atypical Waffle Click here for a free 15% coupon at Atypical Waffle!

$3.00 Off at Atypical Waffle 10/05/2023

Have a Waffle this weekend!

The Taste of North Park is happening this Saturday, October 7th. Many folks will come to NP this Saturday and taste a bite from many of our local restaurants and tasting rooms. Though we have participated in years past, we are unable to participate this year as we want to continue to utilize our staff to focus on our daily customers. We simply do not have a large enough staff to participate in the event and be open for regular service.

With that, we are open our usual hours of operation Friday-Sunday 8am-2pm. We welcome your presence! Have a great weekend!

eGift Cards

Purchase an eGift Card today for a loved one with the ease of your fingers and laptop!

$3.00 Off at Atypical Waffle Click here for a free $3.00 coupon at Atypical Waffle!

$4.00 Off at Atypical Waffle 08/17/2023

Thanks for your support!

As a small token of our appreciation, below is a reward that can be used during your next visit. Hope you enjoy it!

eGift Cards

Purchase an eGift Card today for a loved one with the ease of your fingers and laptop!

$4.00 Off at Atypical Waffle Click here for a free $4.00 coupon at Atypical Waffle!

$4.00 Off at ATYPICAL WAFFLE 07/03/2023

Happy 4th of July!

As a small token of our appreciation, below is a reward that can be used during your next visit. Hope you enjoy it! We will be Closed on Tuesday July 4th. Our regular hours will resume this Thursday-Sunday; open 8am-2pm!

eGift Cards

Purchase an eGift Card today for a loved one with the ease of your fingers and laptop!

$4.00 Off at ATYPICAL WAFFLE Click here for a free $4.00 coupon at ATYPICAL WAFFLE!

$4.00 Off at Atypical Waffle 05/31/2023

Another Week Day For You

We closed to three days a week in March this year due to a need for more staff. We have spent the last 2.5 months building a new team. Our waffle team is still so very new and we are continuing to train but we feel we can now OPEN ON THURSDAYS! Yes, we are excited to give you another week day.

Starting this Thursday, June 1st - Our hours of operation are from
Thursday-Sunday 8am-2pm.

Please note, on Friday June 2nd, we will close at 1pm for a Staff Training.

SPREAD THE WORD!

eGift Cards

Purchase an eGift Card today for a loved one with the ease of your fingers and laptop!

$4.00 Off at Atypical Waffle Click here for a free $4.00 coupon at Atypical Waffle!

05/19/2023

About to start using this account again. Been a couple years since we’ve been actively using it

10% Off at ATYPICAL WAFFLE 05/09/2023

Happy Mothers Day!

We are OPEN on Mothers Day 5/14 from 8am-2pm! (We will also be open Friday and Saturday 8am-2pm if you'd rather beat the crowd)

Any waffles by the dozen need to be Pre-Ordered!

eGift Cards

Purchase an eGift Card today for a loved one with the ease of your fingers and laptop!

10% Off at ATYPICAL WAFFLE Click here for a free 10% coupon at ATYPICAL WAFFLE!

Support Local | Headed into the Weekend! 04/21/2023

Open Friday-Sunday 8am-2pm

We are headed into our weekend and we hope you are too! I think it may actually warm up! Open 8am until 2pm Friday thru Sunday (or sell out).

Come hang with us!

eGift Cards

Purchase an eGift Card today for a loved one with the ease of your fingers and laptop!

Support Local | Headed into the Weekend! Click here for an update from Atypical Waffle!

ATYPICAL WAFFLE: Get $4 off any waffle item 04/07/2023

Happy Easter!

We are OPEN Friday 4/7 and Saturday 4/8 from 8am-2pm as usual, however, please make note that we are closed on Easter Sunday 4/9.

While we are transitioning into new management, as well as building a new staff, we will maintain our current minimal hours of Friday-Sunday 8am-2pm. Once we feel like we are ready to serve you fully, we hope to open up more frequently during the week.

Stay tuned and enjoy a waffle on us!

eGift Cards

Purchase an eGift Card today for a loved one with the ease of your fingers and laptop!

ATYPICAL WAFFLE: Get $4 off any waffle item Click here for a free $4.00 off coupon at ATYPICAL WAFFLE. Get $4 off any waffle item

09/04/2022

Looking to buuild up our team if you want to email us a resume.

07/17/2022

What’s this picture missing?

07/14/2022

New staff shoes? I mean., they are non slip right?

07/12/2022

The more and more you come in, the more you may see changes to the space and team. I can’t believe we’ve been waffling for over a decade now. Anyhow, pictured here is , who is helping with some of the back-end stuff. You may see him on the floor, running food, or helping train some new faces in the back - say hello and keep posted as we try to keep our gram more personable and less presumptuous - I mean, the waffles are great, but the team is greater. People over product. Waffles over pancakes, refunds over bad service 😂😂😂

07/10/2022

Start them off young. Marion here just got her workers permit this week. Her dad on the right has helped the waffle shop since day 001. Literally, he helped us get all those teal stadium seats from a college he worked at when we had no money for chairs in 2014. She’s been wanting to work in this kitchen since she was like 8-9, so it’s cool to see this little dream come true for her. She's no Syd but we can sure shape her up to be one!

07/08/2022

If you are anything like Sydney here… we want you to work with us… apply in the DM’s or hit us up from our website

07/05/2022

I hope you all had a great weekend! Who wants to be a part of this team that gets to make these magical waffles. DM us 👌🏽🤙🏾 if that's you!

07/02/2022

Nice pic 👋🎉🧇🔥

06/29/2022

Gosh, darn it! You caught us slipping, and we are out of bacon and chicken till later today. So sorry, and thanks for being patient with us. I guess it’s sweet or something not so savory for breakfast today.

06/27/2022

Still love the reality that started in a garage with a waffle iron

06/26/2022

Probably should update things on our Yelp. Haven’t really changed things since 2018 on there…

06/23/2022

Missing that grime on the floor… should of clear coated it 🤦🏽‍♂️🙅🏾‍♂️ 🖼

06/21/2022

I forgot to post all week - but we did rearrange the furniture and added these fantastic couches so that people can hang out even longer. Just don’t wipe your maple-slathered fingers on the cushions, please. Oh, and we’ve watched these couches since birth. From our good friend Steve’s Ajax store at to the fantastic Sam’s journey. We are happy to Re-home these and invite you into the conversation… over waffles

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Our Story

Established as Wow Wow Waffle in a friendly farmer’s market near you in 2012! Two years later, we opened up in North Park, never attempting to be a full scale eatery, but just wanted to give you a true Belgium waffle. Four years later, we said goodbye to our Wow Wow Lemonade partners and changed our name to Atypical Waffle as that’s exactly what this waffle is.

The Liège waffle (from the city of Liège, in eastern Belgium) is a richer, denser, sweeter, and chewier waffle. Invented by the chef of the prince-bishop of Liège in the 18th century as an adaptation of brioche bread dough, it features chunks of pearl sugar which caramelize on the outside of the waffle when baked. It is the most common type of waffle available in Belgium and prepared in plain, vanilla and cinnamon varieties by street vendors across the nation. This waffle is NOT a secret recipe; it's just not so well-known here in the US so we're happy to introduce to you!

Here we are, 7 years later, still not a full scale eatery; just truly Belgium Waffles, sweet and savory for you to try and love. Serving up beverages on tap now from Superfoods & Company, as well as Wow Wow Lemonade. Enjoy and thanks for being willing to take some risks.

Videos (show all)

Still looking for some summer people to join the team to help just clean it. Oh, and cook waffles, make coffee, serve cu...
Fresh deliveries to all our wholesale partners went out yesterday thanks to @anduhrew and congrats to @hobcoffee for com...
@alex.choi knows what’s up - now open Wednesdays - you can thank Spring for that.
How’d you all sleep last night? Our last Wednesday of the winter - looking forward to being open Wednesdays again starti...
Three days to make these beauties
We should probably post a picture of a waffle but Chico @dcb_one here scratching last Sunday is more pleasurable- thanks...
One more day till we are open. Sorry for being closed on Tuesdays and Wednesdays. Can’t wait till the spring when we rea...
Ha! Thanks @chefjoshbkd for the @kaws waffle plug 🔌 ☠️ 🍫 🧇
Has anyone that’s scanned our QR code for the menu ever gotten a pop-up screen warning them about our website? Someone j...
Closed till Thursday! In the meantime here’s some dance moves you can learn. And feel free to visit any of our wholesale...
Nothing to see here…or is there? 👀
Using only emojis, tell us in the comments what you reaction is when you hear the words “You order is ready!” 😁We’re ope...

Address


3519 30th Street
San Diego, CA
92104

Opening Hours

Tuesday 8am - 2pm
Wednesday 8am - 2pm
Thursday 8am - 2pm
Friday 8am - 2pm
Saturday 8am - 2pm
Sunday 8am - 2pm

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