Evviva Brands

The anti-social media: why Pinterest, SnapChat and Reddit want you to know they’re not like other apps.
https://ecs.page.link/Zv1dd

Don't call them social media networking sites: Why these platforms are distancing themselves from the social media label Social media channels seem to be distancing their identity from “social media networks” to play up the positive aspects of their channels for users and ad spend.

“Siemens Healthineers won the Grand Prix Pharma for its Magnetic Stories campaign. The maker of MRI machines partnered with children’s authors to tell audio stories paired with the sound patterns of MRI scans, which can be loud and disconcerting for kids…. Is it an ad? No.” https://ecs.page.link/gD5Pt

Did Cannes Lions Awards Just Say Content Beats Advertising? Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?

Localization skills will still be essential in the AI era, to avoid a “flattening” of culture.
https://ecs.page.link/sogv2

Europe Scrambles for Relevance in the Age of AI With chatbot and AI development largely coming from the US, some EU entrepreneurs and politicians say local champions are needed to prevent a cultural flattening.

“We find that turning off comments is more costly for an influencer’s reputation than leaving them on, even when the displayed comments are mostly negative in nature.” A new American Marketing Association study highlights the intricacies of authenticity.
https://ecs.page.link/JJomz

I'm Not Listening! Disabling Social Media Comments Makes Celebrities and Influencers Less Persuasive and Likable A Journal of Marketing study finds that online influencers who disable social media comments are judged as less receptive to consumers, which in turn decreases their sincerity, likability, and persuasiveness.

“We think the future is using machine learning and model-based audiences” – Amazon pioneers a post-cookie world with Ad Relevance.
https://ecs.page.link/B3pkC

Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs The retail giant’s DSP is using AI to process browsing data to help advertisers nudge shoppers toward a purchase without the need for identifiers.

“Emotional connections are harder to sever or replace than financial connections.”
https://ecs.page.link/cMr7f

The Generosity Strategy - Branding Strategy Insider If strategy is future competitive advantage, generosity is smart for individual or company strategies. Generosity builds good will which is both an asset

If you’ve been building your brand reputation (and search engine results) by putting your expertise online, the new Google AI Overview won’t be the most conscientious student. https://ecs.page.link/X1D3J

Google's AI Overview Search Results Copied My Original Work Google’s AI feature bumped my article down on the results page, but the new AI Overview at the top still referenced it. What gives?

Viral reach, user generated content, and increased engagement: how Four Seasons made one family happy and thrived.
https://ecs.page.link/YTeCA

Inside the ‘Four Seasons baby’ meme and her family’s stay at the hotel The luxury hotel and resort chain hosted 13-month-old Kate and her family at its Orlando location over Memorial Day weekend.

“Organizations are already seeing material benefits from gen AI use, reporting both cost decreases and revenue jumps in the business units deploying the technology.” McKinsey on Gen AI. https://ecs.page.link/8TiwQ

The state of AI in early 2024: Gen AI adoption spikes and starts to generate value As generative AI adoption accelerates, survey respondents report measurable benefits and increased mitigation of the risk of inaccuracy. A small group of high performers lead the way.

“Recent studies also reveal that half of young graduates will depart from their initial job within the first year.” Does your employer branding strategy have a generational spin?
https://ecs.page.link/HBLsS

The challenges of employer branding to attract and retain young graduates Learn how to build a strong brand, manage your reputation, and stand out from the competition in the recruitment landscape.

What is sell-side curation and will it replace third-party ad sales?
https://ecs.page.link/qTqeH

AdExplainer: The Rise Of Sell-Side Curation | AdExchanger Sell-side audience curation involves closer collaboration between media buyers and sellers that isn’t built on unreliable third-party signals.

“Large Language Models and even search engines are not just looking at singular topics or keywords, but a full range of what brands, consumers, and critics are saying. Knowing how to inform and respond to those opinions in a conversational tone is a key step to gaining visibility in AI results.”
https://ecs.page.link/6AVpb

OpenAI and the disruption of brand search: Does Google finally have a competitor? Rumors of OpenAI’s impending launch of a search engine this week didn’t quite come to fruition. But no mistake, says Jellyfish’s Eric M Hoover: AI is bringing true competition to search.

“It’s a change in the world order.” If you’ve focussed your SEO copy on answering specific customer questions, you need to understand Google’s new “AI Overview” summaries and how they will affect your traffic – and your business.
https://ecs.page.link/jGKrj

It’s the End of Google Search As We Know It Google is rethinking its most iconic and lucrative product by adding new AI features to search. One expert tells WIRED it’s “a change in the world order.”

Be real, focus on your customer, go big, and follow through: how to have brand values that avoid the greenwashing accusation.
https://ecs.page.link/uCgUK

Are you getting the most value from your brand values? Consumers care more than ever that the brands they buy are ethical. Jed Price of Media Bounty explains how to help the planet – while boosting business.

“With major global events such as the Olympic Games and the U.S. presidential election on the horizon, deepfakes are slowly infiltrating social media platforms, requiring brands to take proactive measures to safeguard their reputation.”
https://ecs.page.link/sDrhq

How Creator Agencies Prepare for a 'Deepfake Summer' “It’s going to be a deepfake summer,” said Gartner vp analyst Nicole Greene.

“We went on to execute additional successful projects in Singapore and the US, again utilizing Evviva’s expertise.” – Rachel Watkins of Xilinx on Evviva Brands’ employer branding makeover for the rising semiconductor stars.
https://ecs.page.link/DtaCB

Xilinx - Evviva Xilinx asked Evviva to improve recruitment and retention. We helped them decrease time to fill by 28 days and hiring from top companies by 25%.

From Tunnock’s caramel wafers to the UK’s NHS – which brand is already perfect? Which product would you refuse to rebrand?
https://ecs.page.link/di1cq

We ask marketers: Which brands are too good to rebrand? Everyone loves a rebrand – or do they? Leading marketers tell us which brands they think should never change. Because if it ain’t broke…

Who will make a bid for TikTok and why?
https://ecs.page.link/QghT3

Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell The rumor mill is in full force despite ByteDance stating it would rather shut down the app in the U.S. than sell it.

“Three in five gen-Zers say they’d like to be less connected to the digital world.” Should we start thinking in the long-term about how we’ll reach everyone who’s binning their smartphone?
https://ecs.page.link/EiM7o

The ‘boring phone’: stressed-out gen Z ditch smartphones for dumbphones The feature-free phone, launched at Milan design week, is the latest device to tap into young people’s concerns about attention-harvesting and data privacy

“The benefit and the risk of AI is that every brand will be privy to best practices. No brand will be able to forego what it learns about the best ways of doing things, if for no other reason than competitive threats and investor pressures.” Do you agree?
https://ecs.page.link/i57KD

AI's Impact On The Pursuit Of Brand Difference - Branding Strategy Insider The biggest challenge brands face is standing out from the crowd. Kantar’s BrandZ tracking of brands across all categories worldwide finds that year-in

How would you prepare for a potential brand boycott? Digiday kicks off the discussion,and we’re curious to know what steps you’d take.
https://ecs.page.link/TdesH

Marketing Briefing: How the 'proliferation of boycotting' has marketers working understand the real harm of brand blockades While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.

Our employer branding campaign for KLA was rolled out in 11 countries and contributed to the strongest hiring results they had seen in over a decade. Why not get in touch and see what Evviva Brands can do for your firm?
https://ecs.page.link/syFCr

KLA - Evviva KLA-Tencor's the global leader in inspection and metrology. Attracting top talent is critical. So they turned to Evviva for research and employer branding.

“Evviva is one of the best professionals I worked with in my career.” Ron Bernal, City Manager, City of Antioch. How Evviva helped shift a city’s image in a fresh direction. https://ecs.page.link/eqaWx

Antioch California - Evviva The City of Antioch, California was settled before California was a state. In 2018, they decided it was time to rebrand. So they engaged Evviva Brands.

Product led growth strategy has its critics, but it’s not necessarily limited to free software trials. Alex Hardiman of the New York Times tells McKinsey how it works for the Gray Lady. https://ecs.page.link/CCTXg

Alex Hardiman on product outside of pure technology companies Alex Hardiman, chief product officer of the New York Times, shares how a strong product-led strategy can elevate any type of company.

What is “headless commerce” and what could it do for your business in a world where consumer journeys are complex? https://ecs.page.link/TqKhE

www.adexchanger.com

How Google streamlined and accelerated its clean energy deals, ready to be carbon-free by 2030.
https://ecs.page.link/naf71

How Google closes clean energy deals in as little as 2 months | GreenBiz With new standardized contracts, Google aims to scale the amount of ‘carbon-free’ energy supplying its data centers.

Brand safety left the building when Twitter turned into X. Now the C-suite says it’s returning – along with advertisers. What’s really going on?
https://ecs.page.link/nJqbU

Inside X's latest efforts to make advertisers believe it's a platform that's safe for brands Could this be the turning point everyone's been waiting for?

“The result was fresh, new, exciting work that far exceeded my expectations. They’re the best marketing team I’ve ever worked with.” – Tom Rooney, CEO of Energy Recovery on Evviva Brands. Let’s find out what Evviva can do for your brand!
Evviva https://ecs.page.link/c32ic

Energy Recovery - Evviva Evviva developed strategy, product positioning, messaging and design for VorTeq's launch and helped Energy Recovery land one of their biggest deals ever.

“Although playing defense may be necessary, it’s not sufficient on its own. Leaders must instead ensure their organizations can thrive in this new environment.”
https://ecs.page.link/ng1pF

Leading a Company That Can Thrive in a Chaotic World Worldwide, the past few years have been marked by multiple, intersecting crises — and things aren’t likely to get less complicated anytime soon. The authors met with a group of CEOs to discuss how they lead amid this ongoing chaos. To thrive in this chaotic new world, organizations need leaders ...