Bluedot Innovation
Geolocation software for businesses to power on-site arrival experiences.
Bluedot Innovation offers the most accurate location service platform, enabling brands to reach customers anywhere, drive mobile purchases and engagement, and understand customer behavior along their entire journey. With 20 times the precision of other location services, the Bluedot platform delivers a best-in-class capability for sending highly personalized mobile content or collecting rich analy
How to choose the best geofencing software + free RFP template
How to Choose the Best Geofencing Software [with free RFP template] - Bluedot Choosing the right geofencing solution starts with understanding how every option is built differently. Read on for a free geofencing RFP template.
Congrats to Tourism Tasmania for a creative use of geolocation tech to create engaging visitor experiences.
Tourism Tasmania launches state-first 'Discover Tasmania' app via Orchard and Clemenger BBDO Tourism Tasmania has unveiled 'Discover Tasmania', a ground-breaking mobile app designed to enhance the on-ground experience of travellers in Tasmania developed by Clemenger BBDO and Orchard. Utilising innovative BlueDot technology, the app empowers users to customise their own unique Tasmania
Restaurant efficiency will be the primary driver of technology investments in 2023 and beyond. The top three areas where operators will invest are:
Supporting the fulfillment of digital orders
Improving kitchen operational efficiency
Improving checkout speed
Restaurant Operators Expect to Automate Up to 51% of Store Tasks by 2025 Article - Restaurant Operators Expect to Automate Up to 51% of Store Tasks by 2025 - The COVID-19 pandemic significantly accelerated the adoption of digital ordering, and the change in customer behavior persists. Customers value the convenience and control digital ordering gives them. According to t...
Personalization Builds Relationships in Loyalty https://cstoredecisions.com/2023/03/15/personalization-builds-relationships-in-loyalty/
Personalization Builds Relationships in Loyalty Loyalty programs used to be a punch card and a phone number. But while physical cards have been generally replaced by mobile apps, the importance of
A Pmweb é a mais nova parceira preferido da Bluedot no Brasil. Juntas, vamos unir o poder do CRM com o da geolocalização para criar experiências ainda mais personalizadas. Participe do webinar "como gerar mais receita e engajamento com geolocalização." 22 de março https://materiais.pmweb.com.br/pmweb-bluedot
Pmweb is our new preferred partner in 🇧🇷 Brazil, helping create personalized experiences by combining CRM and geolocation data. Join next week's webinar, "How to Generate More Revenue and Engagement with Geolocation."
Would you explore a new place using an app that suggests nearby activities 🚵♂️ based on your preferences & current location? For app developers, it's a surprisingly simple feature to add.
https://bluedot.io/blog/geofencing-for-travel-apps-how-to-enhance-tourism-and-hospitality/
Geofencing for Travel Apps: How to Enhance Tourism and Hospitality Experiences - Bluedot Create a next-level tourism experience with geofencing for travel apps.
Using smartphones for toll roads makes perfect sense — until drivers enter a tunnel and lose reception. That was a challenge Transurban, Australia's leading toll-road operator, had to resolve for users of the LinktGo app as the business prepared to open the brand new WestConnex M4-M5 Link in Sydney.
Our engineering team put on boots and hardhats, grabbed 60 different iOS and Android devices, and got to work!
https://bluedot.io/library/landing-transurban-case-study/
Transurban Case Study - Bluedot Learn how Transurban uses geofences to enable smartphone-based cashless tolling — even in tunnels with minimal reception.
Retailers are catching their breaths after the holiday rush, but these trends won't wait! 2023 has many changes in store:
- EV charging at malls 🔌 ⚡
- More
- Environmentally sustainable shipping options 📦
- Order pick-up & delivery logistics as customer experience 🛍
- Fusing the online and offline customer experience
What else do you predict?
2023 Retail Trends: 5 Predictions to Shape Shopping This Year - Bluedot Retail trends for 2023 include BNPL surging in popularity, EV chargers at malls, sustainable shipping options, and logistics as customer experience.
Inflation made dining out more expensive (and groceries even more expensive). Here's how consumers are responding to the ongoing impact of inflation:
How Inflation Impacts Restaurants: 5 Data Points About Dining Habits - Bluedot Bluedot's geofencing platform helps apps message smarter, automate mobile order check-ins, optimize workflows, and create frictionless experiences.
From EV charging to stores-within-stores, these 5 themes will shape 2023 for convenience stores.
C-Store Predictions for 2023: 5 Themes Shaping the Industry - Bluedot In 2023, the c-store industry will be defined by EV charging, fresh foodservice, loyalty programs, drive-thrus, and stores-within-stores.
5 Predictions for the Restaurant Industry for 2023 The customer arrival platform Bluedot made its industry predictions for next year, and many mark the evolution of trends seen this year.
Frictionless curbside pickup is here to stay for QSRs.
How curbside, frictionless QSR transactions here to stay Following three years of unrest in the restaurant industry, dining in has returned. But curbside pickup and contactless ordering and payment has grown exponentially and continues to be a crucial part of QSR operations.
6 restaurant industry predictions for 2023!
BlueDot: Six restaurant industry predictions for 2023 Quick-service restaurants face increased competition as smaller footprint and concept stores pick up speed.
Three-quarters of customers said they would be more likely to visit a restaurant that is environmentally friendly.
Mobile Tech Could Solve the Food Waste Problem for Restaurants - Bluedot Bluedot's geofencing platform helps apps message smarter, automate mobile order check-ins, optimize workflows, and create frictionless experiences.
Nearly half of Gen Z, millennials to tap BNPL for holiday shopping
Nearly half of Gen Z, millennials to tap BNPL for holiday shopping That buy now-pay later outlook emerged from a new Bluedot survey that also showed 43% of consumers are likely to open a new store credit card during the yearend shopping period.
Coffee shops are taking a bite out of the fast-food market (Why? They think wait times are shorter and the line moves faster). Read the full State of What Feeds Us vol. 7 for more https://bluedot.io/library/state-of-what-feeds-us-volume-7-study/
As c-stores move into the foodservice space, there are a few lessons they can learn from restaurants!
- Contactless payments
- Mobile ordering and pickup
- Loyalty programs and engagement
- Actionable analytics
Learn more from our CMO, Judy Chan, writing for C-Store Dive:
What gas and convenience brands can learn from restaurant innovations Judy Chan, chief marketing officer at Bluedot, says c-stores could improve their strategy by focusing on contactless payments, mobile ordering and pickup, analytics and loyalty programs.
We're at FSTEC at booth 632, so pay us a visit if you're here too!
Learn how consumers are changing their dining habits due to inflation and rising costs:
Coffee is Next in Line: Findings from the State of What Feeds Us VII - Bluedot The 7th edition of the State of What Feeds Us report reveals new findings about coffee, sustainability, inflation and consumer behaviors.
Now available: Hello Screens apps for iOS and Android!
Introducing Hello Screens for iOS and Android - Bluedot Hello Screens apps for iOS and Android are now available! They enable notifications that give restaurant staff full visibility into customer arrival.
Convenience store loyalty apps should tap into the potential of geolocation.
Use Geofencing to Improve Convenience Store Loyalty Programs - Bluedot Convenience store loyalty programs can benefit from geolocation to improve customer engagement and gather insights.
Do you agree that gas stations should be adding EV charging capabilities?
Android 13 has brought changes to notifications, foreground services, utilization and more. Read about the updates and how they impact apps.
https://bluedot.io/blog/how-android-13-affects-permissioning/
How Android 13 Affects Permissioning - Bluedot With Android 13 Tiramisu, apps need to ask users' permission to send updates. They become restricted after 8 days and allow users to stop foreground services.
Convenience stores are catching up to QSRs as a go-to destination for quick meals. Has c-store food quality improved recently in your area?
Are you attending FSTEC in a few weeks? We'll be there with brand new research findings about coffee shops, QSRs, plant-based foods, sustainability & consumer dining behaviors in response to inflation.
Learn how beacon-free location tech improves customer experiences like engagement and faster pickup - whether it's drive-thru, , or in-store. Bluedot: Imagine the possibilities.
Restaurants of the future are here - and drive-thru is king. 👑
With data spanning over 12 months and 4 studies, The State of What Feeds Us Vol 4, is the definitive guide to consumer dining and order pickup expectations. 🌯 ☕️
The State of What Feeds Us Study, Vol 4 - Bluedot The fourth installment of The State of What Feeds Us uncovers definitive consumer trends for the restaurant and food industry.
"Inspired by pandemic lessons that kept customers in cars, chains are adding more lanes and curbside pickup, improving apps and testing menu boards that use artificial intelligence." via The New York Times
https://www.nytimes.com/2021/03/08/business/restaurants-drive-thru-pickup-lanes.html
Drive-Throughs That Predict Your Order? Restaurants Are Thinking Fast Inspired by pandemic lessons that kept customers in cars, chains are adding more lanes and curbside pickup, improving apps and testing menu boards that use artificial intelligence.
Discover consumer demand for pickup, drive-thru, usage trends, and wait time expectations when it comes to buying food.
A must-read for the industry.
https://bluedot.io/library/state-of-what-feeds-us-3-study-restaurants/
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Our Story
Location delivers relevance and intent. Bluedot empowers companies (via their mobile app) to take advantage of real-world insights and uncover the right moments to message customers on their preferred channels.
Bluedot’s mobile location technology enables brands and enterprises to delight customers - at scale. We deliver 20x location precision over other solutions. No hardware required.
Know where you’re customers have been, where they frequent and anticipate how best to engage them. 1:1 insights delivered directly from the source.
Companies gain context from Bluedot’s location data. Pair your digital customer profiles with physical behavior for a true 360-degree view down to the individual level. Learn why top enterprises, such as Salesforce, Oracle, McDonald’s, Cox Automotive, and Transurban partner with Bluedot for their location-based needs.
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