MKMCreative

Let's talk ✨experiential marketing✨

It’s an ideal ex*****on mechanism enabling brands to connect directly with consumers in a way that generates awareness to accelerate adoption.

The key to a successful one? Directly touch each individual who interacts with the activation one-to-one to emotionally resonate.

Learn more about what the best experiential marketing engagements have in common at MKMCreative's newest blog! Link in bio.

Marcy Karpowitz, founder of MKMCreative sat down with Canvas Rebel and talked clients, the agency and what it means to pivot.

Read the full story at the link in bio💥

Bold and direct positive self-talk: Don't f*%ck it up.

No kitting, this is serious.

This brand's purpose was tastefully on display as guests grabbed a bag and filled it with food essentials for those in need, sending packed-with-💗-kits into the community.

Making headlines. Finding ourselves in the Style Guide portion of a rebrand. A design system always needs a use case companion. Otherwise, how does one know the rules?!

Pro Tip → Experience Design Hack:
Light up your engagement 🔥

An MKMC fave go-to is the versatile, cost-effective, easy-to-get customized neon lights. ⚡️

Snap happy.📸

For our client who is purpose-driven and people first, we recommended building and curating a Photo + Video Content Library as a part of their rebrand. Highlighting real people who knowledgeably and positively impact the business on the daily – in place of the basic, baseline, ubiquitous, stale stock photography – authentically shows the human side of HQ and puts their photography where their philosophy is. It also stacks them with content for a myriad of needs and social posts to come.

Say: Real people are always best…

Our palette is refined.

Summer 2019: MKMCreative discovers, vets and collaborates with micro-influencer, on behalf of a plant-based food company client. At the time, followers = 43.5K. The partnership was as magic as Joanne and her culinary creations✨

Fast forward → 2021, TKV publishes an eponymous cookbook that is an instant New York Times Bestseller and is named one of the best new cookbooks of the year.

Summer 2022 → Joanne wins the James Beard award, announces such to 661K followers and still cooks with and endorses the product she ‘influenced’ because it is authentic to her, her dietary preferences and is as yummy as it is delicious🌱 🌱 🌱

When you know, you know. All of the congratulations Joanne❤️

FTW: From bro-to-forever-bae. Seven years ago Carter Reum along with his brother Courtney were MKMC-influencers on behalf of One Medical for their nationwide launch. Seven months ago he and Paris Hilton wed. Always the first to know, like it’s our full-time job 🔥

Quickfire question: What is the best channel for marketing?

Answer: ✨All of them✨

All types of marketing should be in the mix. The more the better. It’s the dependency on only. one. kind. that is a cautionary tale.

Update, upgrade, refresh, overhaul. What's a brand to do? Branding is not evergreen. Brand building is. Same as anything else, brands need to be consistently upleveled, maintained or overhauled.

Hit us up to see which is right for you.

In our world, we’re often explaining experiential marketing, productions and activations – what, how, value. Seeing this image, have we gone mainstream?!

An iconic ‘glass half’ moment, reimagined with the infusion of activating with influence🔥 Remember the time when curators and curation were words relegated to the art world, reserved for the select few? Now we have a whole slew of content curators and creators that expand beyond the boundaries of its origin.

We’re big fans of evolution and broadening the mind to expand the many facets of a subject and are here for what that continues to mean in our space.

Feeling it’s time for a brand update? Branding is not an evergreen game. It needs to be consistently maintained and updated. Over time, it may be in need of an upgrade.

Many brands turn to creative branding agencies to modernize the brand and provide a fresh perspective on what is needed. If you're wanting to work with a creative branding agency and wondering where to start, you’re in the right spot! Check out our new blog: Pro Tips for Working with a Creative Branding Agency.✨

https://www.mkmcreative.com/blog/pro-tips-for-working-with-a-creative-branding-agency/

Much of the business advice that is integral to MKMCreative’s success is from our founder, Marcy’s, father, who ran his own business for the majority of his life. Our favorite of his firsthand invaluable nuggets are: ✨Fear is a part of business and life, guide it, rather than having it guide you, use it to fuel you, not fool you✨

Particularly here on The Gram, influencer marketing is backed by stats + stats of success, the analysis paralysis kind.

From your savvy San Francisco branding agency who’s done it many times before, here are a few thoughts on how to go about collabing with trusted authorities + tastemakers who possess depth + breadth of knowledge + reach.😉

1️⃣Draft up the archetype(s) of desired influencers
2️⃣Craft your wish list
Pro Tip: We do it baseball card style so visuals, figures + stats are easily viewed in one spot
3️⃣Reach out with an enticing offer and a clear ask
4️⃣Vet
5️⃣Secure and engage
6️⃣Set post + lingo guardrails
7️⃣Let the influencers do their thing
*They were tapped in the first place because their content resonated
8️⃣Evaluate success
9️⃣Incorporate learnings and bring new influencers into the mix
🔟Enjoy the results from a qualified word of mouth amplifier

The most memorable brand marketing provides a coherent narrative across multiple channels and encourages people to participate. “When the activation is rich, robust, and designed in a way that speaks to the target market, people organically spread the word firsthand.”

Our founder, Marcy, spoke with ANA on marketing to consumers who are itching to spend time outdoors this summer. Check it out!✨

https://www.ana.net/magazines/show/id/ana-2022-04-marketing-the-summer

The future is experiential -- you’re welcome Captain Obvious.

With online outlets being the *easy* way to shop, why should consumers make the trek to your brick and mortar location!? You guessed it: an immersive, engaging ✨EXPERIENCE.✨

We take the discarded and cast aside and turn it into a highly curated, coveted, customized experience whereby you’ll want to take a seat, kick back and stay awhile.😌

Giving back is an important part of making the world a better place.

Brands have a responsibility now more than ever to leave things better than they found it through tangible actions.

We’re always passionate about small business. Now more than ever we’re for the places & people that provide flavor and a slice of life to their communities.✨

How can we all 👏really👏 show LO VE for our community? Head over to the link in bio to check out the new blog. Making a difference is super easy and the impact, deep.❤️

Operation Rebrand: Lift-off 🚀

2022 is about Bigger & Better Everything for us, including realness — actual ways to support small business.

Link in bio to read our take on small business support – the good and the…we can do so much better.