Linqia

🚀 Get ready to elevate your influencer strategy! 🚀

This September, join us at the Business of Brands event in Chicago, where some of the brightest minds in marketing will come together to explore how the business of brands is changing and what role marketing plays in its evolution.

Linqia’s Keith Bendes, VP of Marketing, and Brian Camen, Senior Director of Content and Public Relations at Ferrara, will take the stage to discuss…

🌐 How Ferrara uses creators across the entire marketing funnel
⚖ The role of celebrity vs micro creators and the benefits of each 
💡 Why creators are no longer limited to our small screens and social media

🎟️ Secure your spot now!

Our July influencer marketing roundup is officially live 🎉

These are the top stories from the social media platforms, the best brand influencer activations, and the industry reports worth reading.

Our Linqia staff favorites include...

🏛 The White House is host a conference for creator economy experts
🛍 Publicis bets $500 million on Influencer Marketing with acquisition
💬 YouTube is beta testing a new Community space
🎦 TikTok Adds Custom Thumbnail Option for Clips
🛒 Meta adds custom offers to Instagram ad CTAs
💬 Instagram Chief Reiterates That Sends Are Now a Key Focus

Be sure to subscribe to the roundup to never miss an update! And check out the new July podcast on Spotify to get your roundup via audio 🎧

Live from NYC: Creator Economy Live Economy Takes Center Stage! 🎉

Last night, Linqia’s Keith Bendes & Brendan Gahan hosted a captivating Creator Economy Live event with the incredible !

Here’s a snapshot of what we discussed:
🏛️The intersection of politics and the creator economy and what that means for brands in an election cycle
👩‍💼How Nadya went from August founder to creator with more than 5M followers
🧠How her upbringing and mental health issues have shaped who she is as a person and businesswoman
👩‍🔬The need for brands to be social first and constantly experiment with content
…and much much more

A HUGE thank you to everyone who joined us! The live audience energy was electric. ⚡

Plus, a very special shoutout to Brett Dashevsky & for hosting!

Don’t miss the full episode dropping next Wednesday!

⚾️ Our annual baseball game went coast-to-coast this year! 🏟️

We took over three stadiums across the country: San Francisco, Chicago, and New York! It was an incredible day celebrating the hard work and dedication of our amazing Linqia teams. Here’s to another year of making our company and campaigns exceptional! 👏

We are proud to announce that Linqia has partnered with to bring deeper creator insights to influencer marketing campaigns. 👻

Linqia partners will have access to the vast Snapchat creator community, and important data on creators’ audiences and content performance when selecting their partners.

Snapchat’s creator insights combined with Linqia’s innovative platform create a groundbreaking new way to find influencer partners by:

➡️ Identifying the most relevant influencers for their target audience.
➡️ Measuring the effectiveness of influencer campaigns with granular analytics.
➡️ Optimizing content strategies based on real-time performance data.
➡️ Maximizing ROI by aligning campaigns with consumer preferences and trends.

And does this mean that Marco the Starfish and Ghostface Chillah are now officially best friends. Oh, it mostly definitely does. 🤝

Our May influencer marketing roundup is here 🎉

It was a busy month that brought the Upfronts, Newfronts, a host of new Instagram features, 60 minute TikTok’s and much more.

Check out the full roundup to get a download on the top social platform updates, best brand influencer activations, and reports worth reading.

And if you prefer listening, head to Spotify to get the May Roundup podcast straight to your ears!👂

Leave a comment if we missed any key stories... starfish aren’t perfect after all 😜

What an incredible time hosting our “How to Win on YouTube” event at Google NYC!

Yesterday, over 50 brand and agency leaders joined us for an afternoon filled with invaluable creator insights, platform best practices, and exciting product releases. 💡

👏 Sending a big thank you to Michael Benedosso, Matt Bruen, Keith Bendes, and Finola Austin for their brilliant education sessions.

Plus a special shoutout to Karla Partilla for leading an engaging panel with mega creators and who shared how they approach brand partnerships and differentiate content creation between short and long forms.

Thank you to everyone who came! If you want to learn more about the sessions or be notified about future Linqia events, you know where to find us 😉

Level up your influencer marketing with real-time campaign optimization 📊

We’re thrilled to announce an analytics upgrade to our Resonate Platform, optimizing campaigns faster with real-time data at your fingertips.

⭐ What’s new? ⭐

➡️ Improved real-time data accuracy across all organic and paid channels/formats
➡️ Easy CSV download for brands to integrate influencer performance data into their own reporting
➡️ Customizable filters to highlight the data that matters most for every activation
➡️ Customizable metrics to surface campaign success and ROI based on the specific needs of every brand
➡️ Improved readability & data visualizations for a better user experience
➡️ Simplified underlying data model to enable brand-specific metrics and customizations

Our April influencer marketing roundup is officially here 🎉

These are the top stories, best brand influencer activations, and industry reports worth reading from the month of April.

Some of our highlights include...

🤖 Meta is working on a feature that allows influencers to create AI bot versions of themselves
🔄 Instagram is updating its algorithm to surface more content from smaller, original creators
🛍 YouTube Shopping gets a glow up with 4 big updates, including a new product curation tool
🐝 Airchat is the buzzy new social app
🚜 John Deere is hiring a Chief Tractor Officer to launch their TikTok channel
💄 E.L.F. BEAUTY becomes the first brand featured in a TikTok Shop Super Brand Day

Be sure to subscribe to never miss a roundup, and check out the Influencer Marketing Roundup podcast to get all of these stories delivered straight to your ears 👂

🏅YOU🏅DON’T🏅WANT🏅TO🏅MISS🏅THIS

An Olympics discussion deserves an all-star cast!

So join us on April 23 as our very own Denise Vitola sits down with Yvette Michael of the Olympics Channel and renowned gymnast and Olympic silver medalist Mykayla Skinner ()

The trio will discuss all things brand/athlete partnerships including what makes for great content, and the keys to understanding the very important Rule 40 of the Olympics Charter.   

🗓 Date: April 23, 2024
⌚ Time: 9am PT/12pm ET

Mark your calendars, this will be one for the ages!

Register here or head to our Story to tap the link: https://www.linqia.com/under-the-influence-olympic-influencer-partnerships/

At Linqia, we take pride in our community and love to celebrate the amazing humans we work with. This week, let’s meet....

🌟 Lesley Chavez, Senior Talent Partner 🌟

Lesley is a charismatic and diligent teammate who infuses each interaction with a sweetness that sets the tone for success. Your impact is felt and appreciated every day! ✨ 🙌

Swipe through to learn more about Lesley!

⭐ What an incredible time the annual Bayer BOLD event! ⭐

Last week, Linqia’s Keith Bendes took the stage to moderate a dynamic panel featuring Mary Wagner, Cortland Tate Kerecz, and Gary Hoffman, on how brands can uplevel their creator partnerships. 💡

Now let’s dive into the highlights...🚀

🤝 Building authentic relationships is essential for creators, evolving them from transactional contractors into loyal brand ambassadors.
💭 Some creators have followings, some have influence, and some just excel at content creation.
🤳 Focus on the style of content you need as a brand, and then the right creators will follow.
🎨 Strict content guidelines are usually not the most effective approach. Instead, establish boundaries and empower creators to excel in their own unique way.

A big thanks to Christina Caruso Nevoso, Lauren Felix (MacPherson), and the entire Bayer team for an amazing event!

The shortest month of the year was definitely not the quietest in the world of influencer marketing 🌀

📢 These are the top stories, best brand influencer activations, and industry reports worth reading from the month of February.

Some of our Linqia favorites include...

➡️ TikTok is running an in-app promo encouraging people to post photo carousels
➡️ Meta said it’s removing the monthly limit for the amount of money creators can earn through its performance bonus for posting on Facebook
➡️ OpenAI announces Sora, its new text-to-video AI model and creators are both excited and terrified
➡️ TikTok officially launched live test of option to automatically identify products in user uploads
➡️ Pinterest is partnering with Tastemade to launch its “first-ever streaming TV show”
➡️ X will soon let advertisers run ads next to a ‘curated list’ of creators

Be sure to subscribe to never miss a roundup, and check out the Influencer Marketing Roundup podcast to get all of these stories delivered straight to your ears 👂

🌟 What an unforgettable evening at our “Behind the Influence” event in SF!

From delectable bites to game-changing insights, the evening was a true celebration of collaboration.

Special highlights go to…

💥 Our three remarkable creators, , , and , who captivated us all with their inspiring journeys and shared their invaluable insights as creators.

💡 Our guests, who are some of the best in the biz, who shared their perspectives and expertise on brand experiences in creator activations.

Stay tuned for more IRL events - which city should we go to next? 🚀

At Linqia, we take pride in our community and love to celebrate the incredible creators we partner with on our campaigns.

⭐️ This week, get to know Linqia’s Star Creator, ⭐️

With over 10.3 million followers across all social media platforms, London Lazerson has directed, produced, and edited his way to viral success. He is an incredible partner to our Linqia team!

👉 Swipe through to learn more about London

At Linqia, we take pride in our community and love to celebrate the amazing humans we work with. This week, let’s meet...

⭐Tahlia Brown, Milind Bordia, and Rishi Goel, our Product + Engineering interns⭐

In the past month, we were fortunate to host three exceptional students from Australia who worked alongside our Product + Engineering teams. Together, accomplished three impactful projects:

Rishi + Milind:
📊 Trend Analysis: Identifying emerging social trends for creative direction and swift campaign launches in tune with cultural shifts.

👥 Similar Influencers: Leveraging AI/ML to suggest comparable influencers from a designated pool, refining recommendations based on past selections.

Tahlia:
🔍 Competitive and Market Research: Evaluating Linqia’s competitive positioning and strategizing ways to enhance brand visibility.

We’re excited to see where their journey leads them next! Thank you for all of your hard work!

At Linqia, we take pride in our community and love to celebrate the amazing humans we work with. This week, let’s meet....

🌟 Lorraine Liang, Lead Talent Partner 🌟

Lorraine is a phenomenal team leader who effortlessly elevates the energy in every room she walks into. We appreciate all that you do! ✨ 🙌

Swipe through to learn more about Lorraine 👇

 

That’s a wrap on the first month of 2024! 🎉 January was a packed month for the social media platforms from TikTok introducing 30 min videos ⏲️, to the viral Atria Books X Marc Sebastian collab. 🚢

Plus, we also saw Instagram make Finsta’s an official feature, Meta introduce new creator management tools, Mr. Beast test the waters of Twitter monetization, and TikTok set plans to open creator studios. 💡

Check out our January roundup and make sure you subscribe so you never miss an update!

Hi! Marco your friendly Linqia starfish here. 👋 There’s been a lot of chatter the last week about the Snoop Dogg / Solo Stove partnership, so I decided it was my turn to join in on the convo.

The ousting of the Solo Stove CEO has resulted in many publications and people pointing to the failure of the Snoop Dogg partnership to drive sales for the company. Some are going as far as saying this is proof that influencers don’t move the needle for businesses. Well, I say folly to you all.

Let’s break this down…
1️⃣ Working with celebrities is an upper-funnel awareness tactic. Brands don’t spend that kind of money on celebrity endorsements thinking they will achieve an immediate ROI, they do it to build highly valuable brand equity.
2️⃣ People don’t need to buy smokeless fire pits all that often, and likely would only do so once or twice in their lives. I know I’m a starfish so I don’t necessarily need one, but if I ever did there’s only one brand that would come to mind and it’s because I saw Snoop talking about them. As far as awareness goes I would say they hit it out of the park. 
3️⃣ It hasn’t even been three months since the campaign ran. Even if the brand wanted to see downstream impact that isn’t going to happen in six months, especially given the need for this type of product.
4️⃣ Some of the best marketing campaigns over the last decade have been years where the brand didn’t see growth. How many times did you say Dilly Dilly in 2017 and I promise you Bud Light didn’t grow that year. Would you call that a failed marketing campaign?

This Snoop Dogg campaign only proves how effective creative marketing and the right influencers are at driving awareness and earned media.

I don’t know a single other starfish who knew about this brand 12 months ago, and now it’s the talk of the tidal pool. Keep doing your thing Solo Stove, let the haters hate. 😎

At Linqia, we take pride in our community and love to celebrate the amazing humans we work with. This week, let’s meet....

🎨 Laura Ho, Creative Strategist 🎨

Laura is a brilliant artist who elevates every interaction with warmth and charm. We appreciate the impact you make every day! ✨ 🙌

Swipe through to learn more about Laura 👇

 

Linqia is proud to introduce the Diverse Beauty Creators Network – a first-of-its-kind offering for beauty brands. This pre-vetted, curated roster features rising star beauty creators who embody and champion the under-represented audiences they serve.

Here’s what you can expect from DBCN:

🌟 Explore a curated roster of rising star beauty creators representing diverse audiences including Hispanic/Latinx, Black, AAPI, LGBTQ+, and those with disabilities.
👥 Meet the growing consumer demand for diversity. Our network prioritizes creators with under 100k followers, ensuring authentic connections and heightened engagement.
🤝 Collaborate seamlessly with creators pre-campaign to influence the look & feel, style & tone, and messaging – shaping a narrative that resonates.

To find out more about Linqia’s Diverse Beauty Creators Network, go to www.linqia.com/beauty

At Linqia, we take pride in our community and love to celebrate the incredible creators we partner with on our campaigns.

🌟 This week, get to know Linqia’s Star Creator, 🌟

From mesmerizing travel inspiration to tempting foodie delights, Reneze motivates her audience to embrace their best life. Reneze is an incredible partner to our Linqia team! ✨

➡ Swipe through to learn more about Reneze!

 

Social media has become an integral part of our daily lives, and we can see its impact everywhere. 🌟 From the way we interact with each other, the products we buy, and how we communicate. 💬

TikTok has accelerated the content cycle 🚀, quickly introducing new trends with unfamiliar words and phrases. 🤔 While it could be tempting to ignore the influx of new language, it’s crucial for marketers to grasp some of Gen Z’s lingo to stay up to date on current social trends and styles. 📲

Put your Gen Z knowledge to the test! 📝

TikTok becomes the first non gaming app to reach $10B, Facebook ends its 55% ad revenue share program with creators, and YouTube hides which channels get a cut of ad revenue.

These are just a few of the top stories from the month of December in social media and influencer marketing.

Make sure to check out the full roundup and subscribe so you never miss an update from the best newsletter in the creator industry. 📲

That’s a wrap on November so it’s time to look back on the top stories shaping influencer marketing and the creator economy.

From Amazon’s partnership with Meta and Snap Inc., to TikTok sunsetting their $2 billion dollar creator fund, it was another busy month for the social media platforms.

Add to that a burnt car leading to a Stanley 1913 viral moment, and Snoop Dogg going smokeless for Solo Stove, brand creativity was on high display.

Check out our November roundup and make sure you subscribe to never miss an update:
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7004228003584983040

Your Influencer Marketing 2023 Wrapped is here 🎁

2023 was a year of rapid growth across platforms and the creator landscape. Relive some behind-the-scenes highlights from the year!

If you’re an Influencer Marketing Manager - what would you add?

At Linqia, we take pride in our community and love to celebrate the amazing humans we work with. This week, let’s meet....

🌟 Makenna Peach, Manager of Customer Success 🌟

Makenna is a compassionate team manager and infuses each interaction with a sweetness that sets the tone for success. We appreciate all that you do! 🙌✨

Swipe through to learn more about Makenna 👇

💙🌼Celebrating Dia de los Mu***os with Linqia 🌼💙

Our Linqia family came together to create a heartfelt ofrenda for Dia de los Mu***os, and the result was a truly special testament to the beauty of this cherished tradition. This beautiful celebration of life reminds us of the importance of family, love, and the shared human experience.

The spookiest month of the year 🎃 proved to be a good one for the social platforms, as most reported strong quarterly earnings signaling a strengthening media market.

Read this month’s edition of our Influencer Marketing Roundup for a look at the top stories from social media, our favorite brand influencer activations, and creator economy reports worth reading.

We had a blast hosting our Cocktails with Creators event last week in NYC! Some of the best in the biz joined us for an evening of drinks, light bites, and good laughs.

Special highlights go to…

💥 led a Q&A with Food Network Star , who shared how he uses social media, his early career as a comedian, and how winning the Next Food Network Star changed his life.

🤳 Our guests mingled with inspiring creators including , , , , .md, , and . Creators were thrilled to learn about the brand experience and brands the creator experience.

Thank you so much to everyone that came! If you want to collaborate with any of the creators who attended the event, or be notified for future Linqia events, you know where to find us 🙂.