Potentia Wealth

Let’s face it, no one enjoys paying taxes. In fact, people go to great lengths to find the “right” CPA so they don’t pay more in taxes than absolutely necessary. But what many people don’t realize is that the best tax strategies are built over time through the ongoing collaboration of a CPA, a financial advisor, and sometimes an attorney.

Let’s explore the benefits of building a cohesive tax team, while also considering three tax-preparation tips and important year-end tax deadlines.

This Tax Season, Take a Team Approach - Potentia Wealth Let’s face it, no one enjoys paying taxes. In fact, people go to great lengths to find the “right” CPA so they don’t pay more in taxes than absolutely necessary....

Giving Back on Giving Tuesday

This holiday season, Potentia is proud to partner with Family Giving Tree, a Bay Area nonprofit that bridges those who can give with those in need of educational support, gifts, and volunteerism. The impact of a wished-for gift can lift a family’s spirits and allow them to create holiday memories and celebrate the season.

Our goal this year is to provide gifts to 100 kids, seniors, and individuals with special needs. With your help, we can achieve this goal together.

Ways to Fulfill a Wish:
Physical Drive: visit our office to choose a wish card and shop for a specific gift or shop for an item from the Most Needed Gifts list.
To avoid gift envy please keep gift cost between $25 and $50.
All gifts need to be returned unwrapped to our office by Monday, December 4th. Family Giving Tree requests that gifts be returned with an individually wrapped toothbrush.

Virtual Drive: go online and fund a wish by visiting https://www.wishdrive.org/Potentia. Here, you can select to fulfill a gift for a special someone in the community without having to leave the comfort of your home. All gifts are purchased directly through Family Giving Tree. The virtual drive will be active through January 12th.

Thank you for your support!

wishdrive.org Over 3.5 million Bay Area residents struggle to meet their financial needs leaving no room for the things that bring smiles to their faces and warm their hearts. This season you can uplift their spirits by delivering specifically wished for gifts. Something as simple as a gift lets them know that so...

We often associate October’s cooler weather with beautiful leaves, football tailgating, holiday planning, and all things pumpkin. And for many children, October evokes excitement as they anticipate candy, costumes, and those three extra-special words: “Trick or treat!”

When it comes to our finances, Halloween seems like an appropriate time of the year to discuss ways to ensure we aren’t tricked by financial scams or by the promise of “treats” that are simply too good to be true.

No Tricks, Just Treats: How to Avoid Scams - Potentia Wealth We often associate October’s cooler weather with beautiful leaves, football tailgating, holiday planning, and all things pumpkin. And for many children, October evokes excitement as they anticipate candy, costumes, and...

Families around the country are in the throes of adjusting to back-to-school activities, schedules, and homework routines. And while this season can feel busy and laborious, empty nesters are quick to remind young parents, “Enjoy this time, because high school graduation will be here before you know it.”

The advice may seem cliché, but it’s true. And given the rising costs of higher education, the message of urgency is particularly relevant when it comes to saving for college.

Whether you’re a parent, grandparent, or other relative, you have the opportunity to change a child’s future. By creating a college savings account, you’re gifting the child with choices, options, and flexibility.

Education Savings: Gifting the Next Generation - Potentia Wealth Families around the country are in the throes of adjusting to back-to-school activities, schedules, and homework routines. And while this season can feel busy and laborious, empty nesters are quick...

With many banks offering 4 – 5% interest rates on certificates of deposit (CDs), many investors are rushing to invest their cash reserves in CDs. Of course, the appeal is understandable, as these are the highest CD rates we’ve seen in almost 15 years. But it’s important to understand the limitations and risks of investing in CDs, as well the potential benefits of other conservative investments, such as bonds.

Read Full Article

CDs vs. Bonds: Consider the Differences - Potentia Wealth With many banks offering 4 – 5% interest rates on certificates of deposit (CDs), many investors are rushing to invest their cash reserves in CDs. Of course, the appeal is...

Back to School Means Giving Back!

Potentia is thrilled to once again team up with Family Giving Tree, a charitable organization committed to empower, uplift, and unite Bay Area students. Family Giving Tree is dedicated to putting essential, quality school supplies into the hands of our young and ambitious Bay Area scholars, and we are proud to join their efforts.

Ways to Fulfill a Wish:

Physical Drive: visit our office to choose a backpack tag and shop for all items listed. All backpacks and supplies need to be returned to our office by Friday, July 14th.

Virtual Drive: go online by visiting Potentia's dedicated virtual page at https://www.backpacksmiles.org/potentia. Here, you can select a backpack by grade level and design with age-appropriate supplies included. All backpacks are purchased directly through Family Giving Tree, allowing for contactless donations. The virtual drive will be active through September 8th.

Since 1990, Family Giving Tree has delivered over 2 million backpacks filled with school supplies to recipients who face financial hardships. Our goal this year is to provide backpacks to 25 deserving students.

With your help, we can achieve this goal!

www.backpacksmiles.org 1 in 5 school-aged children lives below the poverty line in the Bay Area. When families' budgets are strained, backpacks and school supplies become luxuries. Family Giving Tree believes every child deserves to feel the confidence of being prepared on the first day of school. With your help, we will....

SECURE 2.0 Act, which was signed into law December 29, 2022, aims to help Americans save enough for a secure retirement. With almost 100 changes, the legislation is nuanced and complex. Potentia shares some areas most likely to help clients with $2 – $30 million in investable assets.

How You Might Benefit from SECURE 2.0 Act - Potentia Wealth SECURE 2.0 Act, which was signed into law December 29, 2022, aims to help Americans save enough for a secure retirement. With almost 100 changes, the legislation is nuanced and...

Wednesday, the Federal Reserve announced a 0.25% rate hike, bringing the federal funds rate to 5.00%. This rate hike was anticipated by the industry as the Fed continues its efforts to curb inflation. But the timing of it garnered considerable attention, given the recent uncertainty in the banking sector.

To dig deeper into a few key takeaways from the March 22 rate hike, read this month's blog.

Fed’s Latest Rate Hike Signals Stability - Potentia Wealth This past Wednesday, the Federal Reserve announced a 0.25% rate hike, bringing the federal funds rate to 5.00%. This rate hike was anticipated by the industry, as the Fed continues...

Despite the slowdown the U.S. economy is experiencing, a recession is not inevitable, inflation has lowered for seven consecutive months, and the international markets have rallied. Join Potentia Wealth CEO Kevin Swanson as he hosts Jack Manley from J.P. Morgan Asset Management to discuss the 2023 Investment Outlook. Manley shares his perspective on various hot topics, including the possibility of a recession; inflation and further interest rate hikes; trends in income, consumption, and employment; expectations for the fixed income, equity, and international markets; and the importance of diversification within your long-term investment strategy.

Full-Year Economic Outlook – Recording - Potentia Wealth As we hit our stride in 2023, the headlines continue to bombard us with news of an imminent recession, continued inflation, additional interest rate hikes, a cooling housing market, and...

Team Potentia gives back at Family Giving Tree. Thank you for all of your support!

Giving Back on Giving Tuesday

This holiday season, Potentia is proud to partner with Family Giving Tree, a Bay Area nonprofit that bridges those who can give with those in need of educational support, gifts, and volunteerism. The impact of a wished-for gift can lift a family’s spirits and allow them to create holiday memories and celebrate the season.

Our goal this year is to provide gifts to 100 kids, seniors, and individuals with special needs. With your help, we can achieve this goal together.

Ways to Fulfill a Wish:

Physical Drive: visit our office to choose a wish card and shop for a specific gift or shop for an item from the Most Needed Gifts list.
To avoid gift envy please keep gift cost between $25 and $50.
All gifts need to be returned unwrapped to our office by Friday, December 2nd. Family Giving Tree requests that gifts be returned with an individually wrapped toothbrush.

Virtual Drive: go online and fund a wish by visiting https://www.wishdrive.org/Potentia. Here, you can select to fulfill a gift for a special someone in the community without having to leave the comfort of your home. All gifts are purchased directly through Family Giving Tree. The virtual drive will be active through January 13th.

Thank you for your support!

wishdrive.org 1 in 3 Bay Area families struggle to meet all of their financial needs. This means the joy of a holiday gift is not guaranteed. Family Giving Tree works to build bridges in the community with kindness through wished-for gifts of children, adults, and seniors. Everyone deserves to feel seen and loved...

Great day volunteering at the Habitat for Humanity build this past Saturday.

Historic Inflation, Interest Rate Increases, Geopolitical Unrest, Mid-Term Elections and Supply Chain Issues have all created uncertainty in our stock markets and the economy this year. Please join Potentia Wealth's Kevin Swanson in our discussion on the economic and fundamental reasons as to why we feel the worst is behind us.

Video: Mid-Year Economic Outlook 2022 - Potentia Wealth This has been a historic year for the stock market. The topics we were discussing around the dinner table earlier in the year have stuck with us like a bad...

As market volatility continues, it is important to focus on what you can control when it comes to your portfolio, such as taxes.
In our latest commentary, we explain some simple steps you can take year-round to avoid a stressful and time-consuming audit in the future.
https://potentiawealth.com/year-around-tax-tips-to-avoid-an-audit/

With inflation rising as our economy begins to slow, stagflation is officially here. What can you do to prepare your portfolio? Find out in this new Family Wealth Report article featuring Potentia Wealth CEO Kevin Swanson.

https://potentiawealth.com/stagflation-impacts-family-wealth-report/

While Tax Day may be over, the risk of getting a scary and potentially costly tax audit is not. Gain helpful tips on how to avoid a visit from the IRS from this Investor's Business Daily article featuring Potentia Tax’s Rachita Wadhwa.

Read here: https://potentiawealth.com/rachita-wadhwa-avoid-tax-audit-investors-business-daily/

Rachita Wadhwa Explains How to Avoid a Tax Audit with Investor’s Business Daily Investor’s Business Daily turned to Rachita Wadhwa, lead tax preparer and planner at Potentia Tax, for insight on how to avoid a tax audit.

What is causing such limited options and high competition to buy a home across the country? Potentia Wealth’s Kevin Swanson offers insight to this question plaguing house hunters nationwide in this new commentary. https://potentiawealth.com/real-estate-bubble/

Three Reasons We Are Not in a Housing Bubble - Potentia Wealth In this article, an experienced San Jose wealth advisor provides insight into whether or not we are currently in a real estate bubble.

In our latest discussion, Potentia Wealth’s Kevin Swanson is joined by Invesco’s Talley Léger to offer insight on the fundamental economic challenges that existed before the Ukraine crisis and will continue to impact portfolios after.

Watch it today to learn more.

Video: Full-Year Economic Outlook - Potentia Wealth Gain insight on the fundamental economic challenges that existed before the Ukraine crisis and will continue to impact portfolios after.

The Russian invasion of Ukraine has impacted countless lives and markets worldwide, but will it also lead to a further increase in inflation? Horsesmouth turned to Potentia Wealth’s Kevin Swanson for insight.

Kevin Swanson Discusses the Potential Impacts of the Russia-Ukraine Crisis on Inflation with Horsesmouth The Russian invasion of Ukraine has impacted countless lives and markets worldwide, but will it also lead to a further increase in inflation?

If our current inflationary environment is not as transitory as the Federal Reserve says, is your portfolio prepared? Read our latest commentary to learn about some assets we believe can help offset inflation’s impact. https://potentiawealth.com/investing-for-inflation/

While Potentia Wealth has always put our clients first, Yahoo Finance recently shared that we are making this focus official by shifting our legal structure to a purely fee-based, fiduciary service model. https://potentiawealth.com/yahoo-finance-potentias-shift/

Yahoo Finance Announces Potentia’s Shift to a Fee-Based, Fiduciary Service Model Yahoo Finance recently shared that Potentia is shifting its legal structure to a purely fee-based, fiduciary service model.

Learn about some of the best 2022 real estate investing opportunities in this GOBankingRates article featuring Potentia Wealth’s Kevin Swanson.

Kevin Swanson Discusses 2022 Real Estate Investing Opportunities with GO Banking Rates Learn about some of the best 2022 real estate investing opportunities in this GO Banking Rates article featuring a San Jose wealth advisor.

Thinking of working with a wealth advisor who specializes in your profession? In this MarketWatch article, Potentia Wealth’s Sandy Swanson explains why it may be a good idea to think again. https://potentiawealth.com/specialized-wealth-advisors-downside-marketwatch/

Sandy Swanson Discusses the Downside of Specialized Wealth Advisors with MarketWatch Learn about the potential drawbacks that can come if you decide to team up with a wealth advisor who specializes in your field here.

Benjamin Franklin once said, “Nothing is certain but death and taxes.” Potentia Wealth’s Kevin C Swanson discusses both and offers a few guidelines if someone you love has passed and left you an inheritance in this new article.

Tax-Proofing Your Inheritance | Potentia Wealth | San Jose Wealth Advisor Experienced San Jose wealth advisor offers a few guidelines if someone you loved passed and left you an inheritance in this new article.

When it comes to the client-advisor relationship, there is no substitute for trust. Potentia Wealth Private Wealth Advisor Sandy Swanson recently spoke with Investor's Business Daily about how less talking and more listening is the key to a relationship built on trust.

Sandy Swanson Discusses the Importance of Trust with Investor’s Business Daily A San Jose wealth advisor spoke with Investor’s Business Daily about the keys to a client relationship built on trust.

Happy holidays from Potentia Wealth! May your holiday season shine with moments of comfort, laughter and a little bit of magic.

Learn how to balance the needs of aging parents and support for adult children without sacrificing your sanity from a financial advisor who has experienced it first-hand.

The Sandwich Generation - Potentia Wealth Potentia Wealth's Sandy Swanson shares her perspective on balancing the needs of aging parents and support for adult children without scarifying your sanity.

Going through a divorce is difficult enough. The last thing you want is for it to destroy your financial future. That is why Real Simple turned to Potentia Wealth’s Sandy Swanson for insight on how to avoid frequent financial mistakes when getting a divorce.

https://potentiawealth.com/divorce-money-mistakes-avoid-sandy-swanson-real-simple/

Divorce Money Mistakes to Avoid | Sandy Swanson in Real Simple The Real Simple turned to Potentia Wealth’s Sandy Swanson for insight on how to avoid frequent financial mistakes when getting a divorce.