Soif Wine Bar & Merchants

Jonathan Zarate-Gutierrez has been selected as the 2nd recipient of the Frank Prevedelli Memorial Scholarship.

Sam and Silvia presented it to him during the Spring Luncheon of the 2024 National Agriculture Day.

We have no doubt that he will excel in the field of agriculture and we eagerly anticipate witnessing his bright future unfold.

Bean Freak Steve Sando and His Passion for Beans

Here’s to Soif on Walnut Avenue… and to Dede & Alexis, carrying on (&on 💃🏻💃🏻💃🏻).

We love the simplicity and earthy elegance of our brass wall hangings from 🌞✨ We have a beautiful selection at the moment! Come see!!

❤️A beautiful quote from Toni Morrison.

Soif Wine Bar & Merchants

After 21 years providing a world of wine, food, and fellowship to the downtown and greater Santa Cruz community, Soif Wine Bar and Merchant will “sort of” close its doors. Owner/Founder Patrice Boyle is passing the reins to longtime employees, Alexis Carr and Dede Eckhardt.

Boyle, after retiring as General Manager at Bonny Doon Vineyard, opened what was, in the Santa Cruz of 2002, a brand new approach to a restaurant by adding a wine bar and wine shop into the mix.

“My original plan was to have a small wine bar with some retail, to get it started, and then just swan in on Friday nights for a glass of Champagne. That hasn’t happened yet, but I think I’ve finally got it right, because I plan to be at the new place regularly doing exactly that. I am very proud of Dede and Alexis for taking this on.”
Alexis and Dede are honored and thrilled to continue the Soif legacy of providing a dynamic selection of wines to their hometown of Santa Cruz – and to continue the legacy of Soif as a female owned and operated business.

The current Soif location at 105 Walnut Avenue will close its doors on July 23, 2023 as the two new owners pause operations and prepare to reopen at a new location in downtown: the Dr. Miller building on Cedar Street, formerly home to the iconic Cafe Pergolesi. Carr and Eckhardt are working with various Santa Cruz city agencies to facilitate the rapid opening of the new space.

The new Soif will provide wines by the glass, bottle and case. Soif will also continue to provide wine services for special events, wine classes for the adventurous, and of course the Soif wine club membership. Look forward to delicious, wine-friendly food!

As always, Soif will continue its focus on wines that are thoughtfully and sustainably made, highlighting small producers that are true to their origin and terroir. Expect selections that are expressive of the vineyard, vintage, and the region; wines that are not a commodity, but limited and handmade with great provenance and flavor.
Your support as a wine club member has meant so much to all of us here at Soif.

If you would like to show your support for this local business - come stock up on wines before the break in operations. Soif will be open Tuesday - Sunday 1pm - 8pm from now until July 23, 2023.

For the latest updates, continue to subscribe to Soif’s newsletter and follow along on social media to keep up to date on all things Soif.

Website: www.SoifWine.com
Phone: (831) 423-2020
Instagram: https://www.instagram.com/soifwine/
Facebook: https://www.facebook.com/soifwine

News from the farm Click here for an update from Dirty Girl Produce!

Hi Folks! Sad to say, our Instagram account has been hacked. We are working to retrieve control, but in the meantime, exercise care about messages from

You're Invited To Celebrate A Decade of Discretion🎉 - https://mailchi.mp/151f0c6142ef/adecadeofdiscretion Whether you first walked into our taproom during our soft opening in 2013, or just became an Uncle Dave's IPA convert yesterday, we invite you to join us in celebrating 10 years of exquisite craft beers!

Rain or shine, we always have chilled Champagne! It’s the perfect afternoon to enjoy a bottle of bubbly and work on our puzzle of the moment. The shop is open until 8pm today. Cheers!

Join us Saturday March 4th for a special winemaker dinner with Patrick Cappiello of Monte Rio Cellars! We will be pairing several of Patrick’s wines with an Italian inspired menu created by Br**ta. More information, including the menu and the pairings for the evening, can be found on our website. We hope to see you there!

It’s not too late to get something sweet for your sweetie this Valentine’s Day! We have chocolate truffles from and chocolate bars from , not to mention a diverse selection of dessert wines. The shop is open until 8pm this evening and from 1pm-8pm on Valentine’s Day. Cheers!

Join us TONIGHT Wednesday February 8th as we taste through the wines of Cincinnato from 5pm - 7pm! Cinicinnato is based in Cori in Lazio, a very volcanic area of Italy. Founded in 1947, Cincinnato’s vineyards became certified organic in 2003. We will be tasting through 3 of the wines with the winemaker, Giovanna. The cost of the tasting is $15 to the public, free to Soif wine club members. We hope to see you there!

Our very fun funghi puzzle (a wonderful holiday gift from ) is almost finished! The shops open until 8pm tonight, come in for a glass or a bottle and you may be the lucky one to put the last piece in!

Tonight at Soif! We are so thrilled to welcome Oyster Pals, for a delicious evening of oysters, grilled cheese, tomato soup, as well as some tasty deserts! Join us for our bubbles crawl with and and stay for an amazing dinner! We start shucking at 5pm, see you soon !

Happy holidays! We’re pouring a special Sicilian flight tonight (not at all White Lotus related….) until 8pm. Take a break from your holiday shopping and join us for a flight!
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An amazing night with .cocktails and tonight!

Join us tonight for an excellent pop-up with .cocktails ! Food by and tunes by DJ Sexy Jared. Doors open at 5pm, we can’t wait to see you there!

Come get cozy with a plate of poutine at Soif tonight! We’ll be serving up this cold-weather favorite, and pouring a special flight of wines (of course including a Canadian wine) from 5pm to 8pm. See you there, eh?
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Tonight at Soif: Off the Hook Sushi and Alvarado Brewery takeover! The tasting starts at 5pm. We hope to see you there!
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This could be you tonight! Panchos Empanadas will be joining us for a tasting with Big Basin Winery.
Enjoy some empanadas with an amazing wine flight from Big Basin. The tasting begins at 5pm, we hope to see you there!

Join us tomorrow, Thursday December 15th, for a special tasting with Bradley Brown of Big Basin Winery! We’ll start popping corks at 5pm. The tasting is $15 for the public, free for Soif wine club members. See you there!
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We are thrilled to open our doors this Tuesday for a special 5-course dinner with Mestiza! Seating is limited, and there will be no walk in availability, so make your reservation today by emailing [email protected] or calling 831-423-2020! For more information, check out our website. Cheers!
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Join us tomorrow, Saturday December 10th for a Champagne tasting with Jenna Congdon of Martine’s Wines! The tasting starts promptly at 3pm, more information can be found on our website. Tickets are still available at the door. Cheers!
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Join us tonight for our Bubbles and Burgundy tasting with Pierre Lesbre, proprietor of Pépite Wines! The tasting begins at 5pm, check out our website for more information. Cheers!
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Tonight’s the night! Join us at 6pm for a tasting with Brad Friedman of ! Check out our website for more information. Cheers!
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We have so many amazing events coming up in December! Check out our website for more information on our upcoming tastings and pop-ups. Further information on the Big Basin Winery tasting and Off the Hook Sushi pop-up to come!
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Sage Grilled Cheese with Chanterelles for tonight’s Beaujo Nouveau Disco!