Pfeiffer Law Corp

Chris Deaver: Co-Creating for High Growth
Our interview of Chris Deaver for “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere.
Chris is co-founder of BraveCore, a leadership and executive coaching consultancy. Chris is also the co-author of Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation—and he tells us exactly how to do that—how to lead and drive change—through collaboration.
Chris shares insight from his journey through multiple proving grounds in corporate leadership and how to keep asking the right questions to move projects forward and empower team members.
A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

“Find those things that make your heart sing, and it might be new territories for new frontiers… Painting, music, whatever those things are that inspire you. And I think in the context of work, it's figuring out ways to have a creative mindset to the work you do.” Chris Deaver on effective Co-Creating and his newly released book, Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation, tomorrow on “The Creative Influencer” podcast.

Season Eight—It’s Great!
We are excited to announce the launch of Season Eight of The Creative Influencer podcast. This is going to be a great season.
We pick up where we left off last season with our special Influencer Agreements Series. In each minisode in the series we take a deep dive into the sections of influencer agreements and brand deals.
We also have a host of great interviews lined up, which—as always—will be packed with topical advice and timely wisdom from Creators and Influencers, across a wide swath of the industry.
Stay tuned, this will be fun!

Bob Bowdon: Content Promotion and Monetization
Bob is the CEO of VidaFair, a content monetization platform that allows creators to set their own fees for their content.
Bob has experience as a television reporter, TV producer, talk show host, and documentary filmmaker. Bob talks about his experience as a recurring character on The Onion News Network and shares a story about a foreign news agency mistaking an Onion story for real news. Bob shares his vision for the future of VidaFair and gives advice to creators on how they can promote their content.
A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

The Influencer Agreements Series: Compensation & Payment

Today, in the twelfth minisode of the seventh season of “The Creative Influencer” podcast, Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most crucial aspects of any influencer agreement—compensation. Understanding how and when you get paid underpins the entire influencer agreement and process. After all, isn’t getting paid the ultimate point?

We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series.

A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

“Separate the film from yourself, and see it as a product. It's not attached to you emotionally…and if you separate it, you can process things differently. If it's still attached to you and inside of you, it'll become a very blurring and traumatic process.” Dr. Rebekah Louisa Smith, speaks about mental health in entertainment, later today, in our first episode of 2024, on “The Creative Influencer” podcast.

Ashley Cline: Ice Cream Social
Our interview of Ashley Cline for “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere. Ashley is a digital marketing strategist and co-founder of Ice Cream Social. Ashley shares her insights on working with influencers, including the importance of clear deliverables, creative guidelines, and usage rights in contracts. She advises influencers to make it easy for brands to contact them and to ask for higher rates.
A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

“Most influencers don't ask for enough [compensation from brand deals]. You don't have anything to lose. Go ahead and ask for more money. If the brand doesn't have it or they're not okay, they’ll come back and tell you. They're not going to say, ‘Forget it, we don't want to work with you.’ They're going to say, ‘This is what we got, can you make a deal or not?’” Ashley Cline, digital marketing strategist and co-founder of Ice Cream Social, tomorrow on “The Creative Influencer” podcast.

The Influencer Agreements Series: Contract Review.
Today, in the tenth minisode of the seventh season of “The Creative Influencer” podcast, Jon begins our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we continue to take a deep dive into each.
A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

The Influencer Brand Agreements Series: Overview
Minisode Nine of Season Seven. In this minisode, Jon starts our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will take a deep dive into each.
A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Justin Flom: Audience Engagement Magician
Our interview of Justin Flom for “The Creative Influencer” podcast is now available. Justin is a popular magician and social media influencer with over 13.2 million subscribers on YouTube and over one billion views across all platforms. Justin explains how his social media success came during the pandemic when he had the freedom to focus on creating content full-time.
Justin emphasizes the importance of understanding the algorithms and data behind social media platforms in order to create content that will engage viewers and keep them watching. He calls this the “Barrier to Exit,” which refers to how easy it is for someone to leave a social media video. On platforms like TikTok or YouTube Shorts, the barrier to exit is very low, as viewers can simply swipe away with just one inch of movement. Therefore, content creators need to capture the viewer’s attention within the first few seconds and deliver on their promises quickly, as viewers are quick to move on if they feel the content is not engaging or fulfilling their expectations.
Justin also discusses his favorite magicians, his creative process, and his upcoming projects, including a video game and a new magic book.
A full transcript of this episode is available at Jon’s entertainment law blog at bit.ly/3tPUV55

Jon is a contributor in the new textbook Influencers and Creators: Business, Culture and Practice by Robert Kozinets, Ulrike Gretzel, and Rossella Gambetti. This new textbook examines the influencer phenomenon from a variety of perspectives and explains why influencers are becoming indispensable to governments, platforms, and brands.

Read the full excerpt at https://www.pfeifferlaw.com/entertainment-law-blog/influencers-and-creators-business-culture-and-practice

Ania Puczylowska: Brand Socialite and How to Rebrand.
Our interview of Ania Puczylowska for “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere. Ania is the CEO of Brand Socialite, an experiential marketing agency that matches talent with brand campaigns.
Ania shares her journey from Poland at the fall of Communism to the United States without being able to speak any English to how she became a disrupter in the fast-changing industry of experiential marketing for some of the world’s most elite brands.
Ania also discusses the process of rebranding, including some of the hidden details such as choosing a name that identifies your value proposition to clients and customers and the process of creating a brand identity, including how to leverage social media—important considerations for influencers and other businesses alike.
A full transcript of this episode is available on Jon’s entertainment law blog at bit.ly/3YZkPPm

"Everything in our industry is constantly changing. Even with social media—look at Threads. Threads [just] launched… If you're not in it, and if you're not constantly teaching yourself and figuring out how to evolve with what's happening, then you're behind.” Ania Puczylowska, CEO of Brand Socialite, discusses effective branding and rebranding, tomorrow on “The Creative Influencer” podcast.

Influencer Management Agreements: Fee (Manager's Compensation) Today, in the sixth minisode of the seventh season of “The Creative Influencer” podcast, Jon continues our review of influencer management agreements with a look at a manager’s compensation.
A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Derek Toombs: (Almost) Everything is Storytelling
Our interview of Derek Toombs for “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere. Derek is a filmmaker and the lead instructor in media communications at the LA Film School.
Derek shares his adventuresome life experience from serving in the Coast Guard, to going back to film school and how he approaches storytelling and finding your voice as an influencer in a crowded field.
A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

“When everyone can make pretty good video, it's up to you to make really good video because people will ‘nope out’ of a video if it doesn't sound right or if they can't see you well enough and stuff like that. We do stress all the things that every video shares, and then we can focus on what makes them all different.” Derek Toombs from the LA Film School tomorrow on “The Creative Influencer” podcast.

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Sedge Beswick: Innovative Influencer Marketing
On Episode Three of Season Seven, we interview Sedge Beswick. Sedge is CEO and Founder of SEEN Connects, an innovative Influencer Marketing Agency. Sedge shares some of her fundamental rules about Influencer marketing, discussing how her company creates brand campaigns and picks influencers for those campaigns, as well as her cutting-edge insight on the newest trends.
A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

“I think the biggest mistakes that brands and agencies make is saying to influencers, ‘Here's a brief. Execute it.’ I always say to as many brands as possible, bring them in on that journey. These are the people you're going to work with. Get a deeper understanding of the performance of the brand, the customer, and the audience. You have to see a piece of content 11.4 times from a brand, before you convert. If you're working with those influencers on an always on basis, it is the trust of that brand, and the affinity to that brand that will increase, that will have a better success story.” Sedge Beswick, CEO and Founder of SEEN Connects, tomorrow on “The Creative Influencer” podcast.

Defending Your Brand: An Influencer's Guide to Intellectual Property Rights.
When you’re carving out a path as a social media influencer, it’s easy to get swept away in the glitz and glamor of brand partnerships and follower engagement. But imagine your brand as a shiny new car. You wouldn’t want to take it out for a spin without insuring it first, would you? Intellectual Property Rights are that insurance for your brand, protecting it from theft and misuse.

Read the full article on the Entertainment Law Blog: https://www.pfeifferlaw.com/entertainment-law-blog/defending-your-brand-an-influencers-guide-to-intellectual-property-rights

Traditional Celebrities vs. Social Media Influencers
Unveiling the new stars of the entertainment world: grab your virtual popcorn for this star-studded showdown!
Read more at Pfeiffer Law's Entertainment Law Blog: https://bit.ly/3WMWf38

Influencer Management Agreements: Duties: Relationship and Authority.

In the fifth minisode of the seventh season of “The Creative Influencer” podcast, Jon continues our deep dive into the nuts and bolts of Manager agreement terms with the Duties section. We take a look at the formal legal relationship between a manager and influencer, including exclusivity, notification of potential deals, and the manager’s authority to bind an influencer to a deal.

A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Influencer Management Agreements: Scope: What does a Manager do?

In the fourth minisode of the seventh season of “The Creative Influencer” podcast, and the third part of our special series about Influencer Management Agreements, Jon continues our deep dive into the nuts and bolts with the Scope of Services. We talk about what a Manager does for an Influencer—and also what you shouldn’t expect them to do.

A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

John Demartini: 7 Secret Treasures
Our interview of Dr. John Demartini for “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere. John is a human behavior specialist, an educator, an author of over 40 self-help books, including the recently released The 7 Secret Treasures: A Transformational Blueprint For a Well-Lived Life.
Dr. Demartini shares his incredible journey from being a self-described “long-haired hippie surfer that lived on the streets” who couldn’t read until the age of 18, to being a sought-after motivational speaker and author of over 200 books—the self-help books are just the beginning!
This is a fun interview, learning about John’s world travels (he lives on a cruise ship) and the experience and wisdom he has gleaned along the way.
A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

“Every human being, regardless of age, gender, culture, lives moment-by-moment by an evolving hierarchy of values or set of priorities they live their life by, that is impacting their perception, decisions and actions, therefore their behavior. Whatever's highest on that value hierarchy is an intrinsic value that they're spontaneously inspired to fulfill. … So whatever's highest on our value is where we spontaneously are most fluent and most congruent with what we feel is our identity.”
Dr. John Demartini discusses unlocking your creative potential, tomorrow on the podcast.

Influencer Management Agreements: Term: How long do they last?
Today, in the third minisode of the seventh season of “The Creative Influencer” podcast, the second part of our special series about Influencer Management Agreements, Jon starts our deep dive into the nuts and bolts with one of the most important provisions: the term. Although simple on its face, there are several factors to consider when setting the length of a Management Agreement.

A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Kiersti Torok: Queen of Couponing
Our interview of Kiersti Torok for “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere. Kiersti is known as the queen of couponing. She tells us how she grew her TikTok channel from 15 family members to over 2.4 million followers in two years.

A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

“It's a video game, but it's a video game for real life. You're able to score things and get things cheap. And the winner is the person who ultimately comes out with things that they're getting paid to take out of the store. So it's definitely a video game.” Kiersty Torok, the Queen of Couponing on TikTok, tomorrow on “The Creative Influencer” podcast.

Influencer Management Agreements: Overview
Today, in the second minisode of the seventh season of “The Creative Influencer” podcast, Jon starts our in-depth discussion of influencer management agreements. He starts with an overview of the important step of hiring a manager and gives pointers and red flags to watch for when selecting a manager.

A full transcript of this episode is available on Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/