RBA Marketing
Digital Marketing Agency: Video Production, Photography, Website Development, Social Media Marketing
RBA Marketing & Media, Builds, maintains, and Re-positions existing websites Photography & Videos are key elements to the success or failure of any digital marketing/web/ social media plan. We educate and train our clients as to the changing landscape of the internet.
It was a normal Halloween until the toilet paper showed up! OMG SO MUCH TOILET PAPER! The crew from Sensible Concrete really knows how to TP a house!
10/28/2024
Appalachian Bear Rescue 5K Run - post 3 of 3 To all the wonderful people who participated in this weekends 5K please feel free to share. Thank you for allowing RBA Marketing and Media to capture this wonderful event.
10/28/2024
@ Appalachian Bear Rescue5K Run - post 2 of 3 To all the wonderful people who participated in this weekends 5K please feel free to share. Thank you for allowing RBA Marketing and Media to capture this wonderful event.
10/28/2024
Appalachian Bear Rescue 5K Run - post 1 of 3 To all the wonderful people who participated in this weekends 5K please feel free to share. Thank you for allowing RBA Marketing and Media to capture this wonderful event.
10/27/2024
We wanted to give a big shout out to Grip Royal of Southhaven, MS. These guys were vendors at the car show, and heard that our area needed help. Instead of bringing a car to the show, they decided to load up with much needed supplies and help out. We wanted to share their Youtube video so you could learn more about them and their support.
https://www.youtube.com/watch?v=CfIclevrZ3Y
Thank you Grip Royal, and everyone else associated with Slammedenuff for your support and donations during this time of crisis. We also want to thank the Tennessee Museum of Aviation for opening their donation center, and to Paul and Kat of Ireson Motorsports for providing the transportation of the donations. Huge thanks to the Sevierville Convention Center for giving them a spot to collect donations.
Does the import car community care? This year marks the first time the event has been titled Slammedenuff Sevierville, as the show outgrew the city of Gatlinburg a handful of years ago. This ye...
10/25/2024
Seeking a secure way to support those impacted by recent events in Cocke County? The Cocke County Partnership has established the Cocke County Relief Fund at First Horizon Bank. You can contribute by mail or scan the QR code to visit https://cockecountypartnership.com/mountain-strong/. There, you'll find the DONATE button along with resources and assistance for Cocke County residents. Please share and help spread the word. This image is high-resolution and ready for printing.
Please note that CockeCountyStrong does not accept monetary donations, participate in fundraising, or sell merchandise. Our role is simply to share links to legitimate organizations you may want to support.
10/23/2024
East Tennessee / Western North Carolina - The Mountain Ways Foundation is accepting applications for Relief and Recovery from 10/21/2024 until 11/4/2024. FIND OUT MORE AND APPLY TODAY AT https://mtnways.org/get-relief/
10/20/2024
To help Cocke County residents who became unemployed due to the events of Hurricane Helene, we are compiling a list of companies that are hiring and the positions available. Click the link to submit your job openings and we will add it to our Companies Now Hiring page. Thanks.
https://www.cockecountystrong.com/add-job/
10/17/2024
These guy stepped up and went above and beyond. Thank You!
10/07/2024
If you get one of these messages, DO NOT CLICK THE LINK. This is a virus, hack, and who knows what else. DO NOT CLICK THE LINK.
We are manning donation centers this weekend. If your a client, and it's an emergency, call us. Anyone that needs to relay information to us, please send short concise texts. And any of our competitors wish to lend a hand, call us and we will direct you.
10/01/2024
Our CockeCountyStrong.com website made the local paper this morning. Thanks to all of our partner organizations that got much needed help rolling out almost immediately. And thanks to everyone that has submitted a donation center. We appreciate you!
Website formed to collect donation sites for Cocke County flood victims COUNTY — A group of Sevier County folks are doing what they can to make sure donations for Cocke County flood victims get to the right hands following record flooding
10/01/2024
That us a lot of water
DOUGLAS LAKE STATS (SOURCE: TVA) | From September 26-29, Douglas Lake rose 21.1 feet, as water flowed into it from the French Broad, Pigeon & Nolichucky Rivers. That amount equates to 182 billion gallons of water. Enough water to fill Neyland Stadium 661 times!
10/01/2024
The list is growing. Thanks Smart Bank, Domino's Pizza Sevier County, Quick Jet Car Wash for adding your locations to the list. Share and donate somewhere near you!
Current Drop-off Locations - Cocke County Strong PLEASE NO USED CLOTHING ITEMS
09/28/2024
We are compiling a comprehensive list of places that are accepting donations for Cocke County. If your business, organization, church, is collecting items, please add your information to the list so we can get the word out. Please share this link:
Submit A Drop-off Donation Location - Cocke County Strong We're creating a list of places accepting donations for Cocke County. If your organization is collecting supplies, let us know, and we’ll add you to the list. Help us connect donors with those in need!
09/26/2024
A little rainy day photography at the old mill.
The old mill at 10am Thursday. Thanks to RBA Marketing for providing the photo.
The Art of Bracketing - Capturing Every Detail with HDR
At RBA Marketing, we believe that photography is not just about capturing a moment; it's about capturing every detail, nuance, and emotion that the scene evokes. To achieve this level of precision, especially in interior photography—whether residential or commercial—we employ a technique known as bracketing. For each photograph, we typically shoot a bracket of nine exposures. This approach allows us to create High Dynamic Range (HDR) images that are both compelling and realistic, representing the property with stunning accuracy.
What is Bracketing?
Bracketing in photography involves taking several shots of the same scene at different exposure levels. By adjusting the exposure settings between each shot, we can capture the full range of light and shadow within the scene. This technique is particularly useful in interior photography, where the contrast between bright windows and shadowed corners can be too extreme for a single exposure to handle effectively.
Why Nine Exposures?
At RBA Marketing, we typically shoot a bracket of nine exposures. This extensive range allows us to capture every possible detail, from the darkest shadows to the brightest highlights. By having such a broad range of exposures, we ensure that no detail is lost, no matter how subtle. This is crucial in interior photography, where the goal is to present the space in the best possible light—literally and figuratively.
Creating HDR Photos
Once we've captured our bracketed exposures, the next step is to merge them into a single HDR image. This process combines the best elements of each exposure, resulting in a photo rich in detail and color. The final HDR image offers a more realistic representation of the scene, closely resembling what the human eye perceives in real life.
Merging Different HDR Settings with Flambient Editing
To achieve the most accurate and aesthetically pleasing results, we often merge different HDR settings using an adapted Flambient Style of editing. This technique allows us to emphasize key features of the photo, blending the natural and ambient light. In the video you will see, Rich, our photographer, will demonstrate how he used this approach to bring out the warm tones shining through a glass block shower wall. This was done to provide a realistic impression of what your eye perceives compared to what may or may not be captured in any single HDR photo setting.
At RBA Marketing, our goal is to create images that tell a story, evoke emotion, and represent the property as accurately as possible. Through the use of bracketing, HDR photography, and the adapted Flambient Style of editing, we ensure that every photo we produce is a true reflection of the beauty and uniqueness of the property. Stay tuned for our upcoming video, where we’ll take you through the process of creating the most realistic HDR images possible.
07/05/2024
Meet the team behind the Lovin' Life in the Smokies and Gatlinburg SkyPark Midnight Parade Live-Stream: Rich Benjamin, Becky Ogle, and Ray Surface. Thank you to our partners and sponsors for making it a great show!
Lovin' Life in the Smokies
Getting ready Livestream the 49th Annual Gatlinburg Midnight Parade
The stuff we put Rich Benjamin through. Thanks for being a good sport.
Breakfast Post Shoot. Thank you The Park Vista...a Doubletree Hotel
Click here to claim your Sponsored Listing.
Our Story
RBA Marketing is an East Tennessee-based Digital Marketing Agency. My name is Rich Benjamin, my business partner Ray Surface, and I are committed to building websites and digital marketing programs that follow the simple rules by Marketing Pioneer Jim Durfee - We, “COME UP WITH STRONG IDEAS THAT ARE SIMPLY STATED” As digital marketing continues to evolve, written content is still the King and all Kings must have a Queen. Stunning Photography & Captivating Video are that element of Beauty which attracts the attention of the web visitor.
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Sevierville, TN
37876
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