Pierson Media

🔥 Every business owner wants a website that will look great and provide the best user experience (UX) for their customers. UX is about the feeling a customer has when interacting with your page, and it should motivate them to continue coming back (and to buy your product!).

But with so many websites out there, how do you make yours stand out? What elements come together to create an effective, user-friendly, and aesthetically pleasing website that serves its purpose?

🤓In this article, we'll break down the key ingredients every good website needs and provide real examples by taking a look at the well-designed website for the popular South Florida restaurant, Giardino Salads. (www.giardinosalads.com).🥗

Read the full article on our website by clicking below. 👇

7 Core Practices For Creating A Winning Website- With so many websites out there, how do you make yours stand out? What elements come together to create an effective, user-friendly, and pleasing website?

🤔 Are you frustrated with business websites? You're not alone. According to a recent study by MarketingProfs, people have a lot of gripes when it comes to business websites. Visitors encounter at least one frustration fa cto (slow page loads and rage clicks) in 36% of visits!

The biggest complaints include slow load times, confusing navigation, and a lack of mobile optimization. And let's not forget about those pesky pop-ups and auto-play videos that seem to plague every website.

But here's the good news: Pierson Media is here to help. Drop us a message when your website has a need for speed!

https://loom.ly/UjMPsx0

Speed It Up: What Frustrates Business Website Visitors Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in over a third of their sessions. See the research.

Website owners far and wide—we're excited to share our ADA accessibility cheat sheet that's available on our website! 🎉

We know that web accessibility can be a complicated topic, and it can be tough to know where to start. That's why we've created this cheat sheet to help make web accessibility easier to understand. 📃

Our cheat sheet covers the basics of web accessibility, including:
✅ what it is
✅ why it matters
✅ what you can do to make your website compliant with ADA guidelines.

We've also included some tips and tricks to help you get started.

Whether you're a website owner, designer, developer, or just someone who wants to learn more about web accessibility, this cheat sheet is for you. Download your copy of the ADA accessibility cheat sheet today. When you're ready to open your website doors to all, we're here to help!
https://bit.ly/3FHWm8w

Breaking news this week from TikTok! The app is rolling out automatic 60-minute daily limits for accounts that belong to teens. The goal? To stop their scroll and encourage them to think about how long they've been staring at their screen. 📲

But teenage users will be able to enter a passcode on prompt to extend their time—doesn't sound like much of a roadblock to us. 🚫

The new features is part of an effort by social media companies to address concerns about how social media effects young people's mental health. But some experts are skeptical these measures will make much of a difference. (Us, too. 🤔)

What do you think? Is this a trend other social platforms should adopt?

Happy St. Patrick's Day from our team! ☘️ We hope you're sporting green and celebrating with good company.

We invite you to give the luck of the Irish a little help. Give our team a shout, and let us show you how digital marketing can boost your business!
Piersonmedia.com/contact-us

Calling all digital trailblazers! 🔥 Our latest blog post is a game-changer for website accessibility and compliance testing.

Discover the inside scoop on website accessibility best practices and learn how to ensure your website is inclusive for all users. Check out our complete guide on our website now, and stay ahead of the game! 💻🚀 https://loom.ly/GKeWo68

Complete Guide to Website Accessibility Testing - Do your part to maintain a safe online environment with website accessibility testing. See the simple steps to give access to all!

Lights, camera, action: LinkedIn Live is here. 🎥

Video streaming is accessible to anyone with a stable internet connection, and is a highly consumable way to get your message out to the masses. Almost 40% of consumers (including YOUR customers) prefer video. 📲

LinkedIn Live helps you connect with your target market with content they crave. Sprout Social shares some awesome tips for getting started.
👉 https://loom.ly/4DP2aL0

The ultimate guide to LinkedIn Live and how to use it For B2B brands and creators, LinkedIn Live is a brilliant way to educate your audience. This post explains how to get started with streaming.

Offering a fully-accessible website is more than checking a box for compliance—it's just the right thing to do. But that doesn't mean navigating accessibility is easy.

What is your biggest burning question about making your website more accessible? Drop your thoughts here in the comments—let's build a better virtual world for all users! 🖥️🌍

Generic customer experiences? Not on our watch. AI will help replace them with interactions that leave a lasting impact. Businesses are using AI to revolutionize their personalization strategies, from product recommendations to automated conversations.

Check out what some of these forward-thinking companies are doing with AI personalization:
🤖 Netflix using AI-driven customer profiling to not only profile audiences, but drive original programming content

🤖 McDonalds is using predictive analytics to anticipate customer needs based on their preferences, the time of day, and even the current weather (“Would you like a hot cup of coffee on this chilly morning?” - McDonalds)

What are the coolest ways you’ve experienced ?

ADA compliance and web accessibility is at the core of our web builds, and we think it should be that way for all our clients. (And every other website on the Internet, but there's only so much time in a day.⌛)

When your site is built with accessibility first not only will you meet legal requirements – but your website can be open to everyone! Your potential customers will feel welcomed regardless of their ability level—and that boosts your brand's reach.

Now that's a win-win situation worth the investment! 🤝

Artificial Intelligence is changing the way we look at marketing. Do you want to stay ahead of the curve? (Yeah, of course you do!)

Our latest blog features 7 examples of how AI is helping marketers level-up. Learn how to incorporate AI into your strategy.

👉 https://loom.ly/o5VZntw

AI in Marketing - 7 real world examples - Pierson Media Blog AI in marketing has transformed the way we communicate. Discover 7 real life examples of AI in marketing to use today!

With so many businesses out there, it's tough to stand out from the crowd. But one way you can make sure your potential customers remember you is with branding—specifically visual branding. 👀

A well-designed visual brand will give your business consistency and tell a story without using a single word. And one of the key elements of any visual brand is color. 🎨

Colors evoke feelings: 🟡 yellow inspires happiness , 🔷 blue makes you feel calm, 🟥 red is tinged with excitement.

So think about what feeling you want your customers to have when they see your brand, and choose 1 to 3 colors that reflect that. Then use those colors consistently across all your marketing materials.

Just for fun, name the first brand that comes to mind and tell us what color they use! It’s easier than you think. ⏬

After all these years, word of mouth advertising is still one of the best ways to get people to see your products and trust your brand. 👄

But it looks a little different these days. 👀

Influencer marketing —and when we say "influencer", we're talking about active social media users of all sizes—builds social trust. 📈

Do you know what to look for when deciding on influencers for your campaigns? shared some must-see metrics for your influencer marketing campaign. ➡️ https://loom.ly/rVh6f50

6 Influencer Marketing Metrics To Watch and 5 Tools To Help Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.

Breaking news this week from TikTok! The app is rolling out automatic 60-minute daily limits for accounts that belong to teens. The goal? To stop their scroll and encourage them to think about how long they've been staring at their screen. 📲

But teenage users will be able to enter a passcode on prompt to extend their time—doesn't sound like much of a roadblock to us. 🚫

The new features is part of an effort by social media companies to address concerns about how social media effects young people's mental health. But some experts are skeptical these measures will make much of a difference. (Us, too. 🤔)

What do you think? Is this a trend other social platforms should adopt?

Nothing is more powerful than being your true self!

Authenticity and understanding of your business will take digital marketing to the next level. Experienced partners are key, so don't be afraid to show what makes you unique. 🦄

What should you expect from a great marketing partner? A team that :
✅ Takes the time to learn every part of your business
✅ Believes that form follows function
✅ Offers creative solutions to challenges
✅ Aims to bring personality in design and copy to help your customers connect with your brand.

What’s the most important factor for you when partnering with marketing professionals?

It takes more than a formulaic approach to stand out online. If you want your digital marketing to make an impact, let go of generic strategies and embrace who you are – that's the key!

Plus, working with a partner who understands your goals pays off big time. We prioritize getting to know our clients—how they talk about their product, work as a team, set goals, and more—before we start a project. This simple activity can make the difference between average results and stellar success.

Design is divine, SEO is super, but content is king.

Copy and content play a crucial role in marketing by weaving your brand's story to keep customers engaged. We love these ideas for improving writing for a better customer experience.

5 Simple Things You Can Do To Improve the Content Experience for Readers What if you create such a good experience that your readers don’t even realize it’s an “experience?” Here’s a helpful mish-mash of easy-to-do things to make that possible.

At Pierson Media, we've assembled the perfect team of brand strategists to build you an unmistakable mark in the industry market. We'll give your business a unique position and solidify its visual aesthetic so that you stand out from the rest. Don't just blend into the background — speak up with a distinctive voice and dynamics that are undeniably yours!

With the help of our team, you can confidently enjoy having all eyes (and ears) on you!

See how we can help: https://loom.ly/bBS8i80

Social media is great for brand awareness, but if you want to see 💰 from your efforts, you need those emails–and Instagram is making it way easier to make that happen. Check out the newest update: Lead forms within your Instagram Business Profile!

Instagram Adds Lead Forms as CTA Button Option on Business Profiles It could be a good way to glean more insight from your IG audience.

Artificial Intelligence is changing the way we approach marketing. Stay ahead of the curve with our latest blog post featuring 7 examples of how AI is transforming the marketing industry. Learn how to incorporate AI into your strategy.

AI in Marketing - 7 real world examples - Pierson Media Blog AI in marketing has transformed the way we communicate. Discover 7 real life examples of AI in marketing to use today!

Rihanna is teaching a marketing masterclass by bringing together former siloed brands, Savage X Fenty, a lingerie subscription service, Fenty Beauty, and Fenty Skin, as a prelude to her Halftime Show performance on Sunday. Will her halftime spectacle + innovative marketing X a non-traditional target audience = big sales for Rihanna's empire?

https://loom.ly/smLG7UE

Inside Rihanna's Super Bowl Halftime Show Marketing Engine How this year's Super Bowl Halftime headliner Rihanna has used her portfolio of high-profile business to promote her return to music.

Snapchat is celebrating the achievements and contributions of Black history makers with some cool new features. Proud to see Snapchat leading the way in showcasing the richness and diversity of today's culture. 🎉🎨👀

Snapchat Outlines New Initiatives to Celebrate Black History Month Snapchat is hosting a range of themed Spotlight challenges and AR effects.

This is an interesting statistic.

Maybe the problem is that the segment audience of 30K people that sees the brand are not familiar with cars.

What's your opinion?

https://www.thedrive.com/news/kias-logo-is-so-confusing-that-30k-people-google-kn-car-every-month

Kia's Logo Is So Confusing That 30K People Google 'KN Car' Every Month Kia's refreshed logo is so hard to read that tens of thousands of people incorrectly Google the brand every single month.

🍁 This Thanksgiving, we want to share our genuine appreciation with you. Without you, we would not be where we are today, and we’re so thankful for all of your support throughout the year. We hope you have a joyous holiday. 🦃