Food IQ

th their customers. Food IQ is a consumer/customer insight-driven innovation firm. No David Blaine-style illusions, no Ouija boards or tarot cards. We go straight to the consumer. We dig for the real and relevant truths to guide the innovation and creation process for our clients. We masterfully blend consumer insights and culinary expertise with our proven approach to innovation and menu performance to create award-winning solutions that customers demand. Insights: At Food IQ, we keep the consumer front and center throughout every project. Whether we’re discussing brands, products, menus, recipes or cultural flavor trends; it all begins and ends with relevant consumer perspectives. We are in a constant state of discovery through observation and monitoring of consumer behavior as it relates to engagement in the marketplace. Innovation: Innovation can truly set you apart from others in your category or channel. We understand and value the difference between innovation and product or menu development. Whether you are set on one or the other or you would like our help in determining the right path for you, we’ll leverage our experience and expertise to help you bring the right mix to market. Our proven approach has led to game-changing menu performance and off-the-shelf category lift worth bragging about. Culinary: At Food IQ we start every culinary challenge with the end in mind. Our ability to work inside, along side and independently from your team is a reflection of our flexibility and discipline. We believe it is our job to bring our culinary gifts to your initiative in a way that best suits you. Our range of expertise extends from fine dining to QSR, contract feeding to grocery retail and industrial. We have worked on recipes for one and products for the masses, all with the same level of detail and attention to the end consumer.