LinkedSelling

With a targeted LinkedIn outreach strategy, our client, Swip Systems, was able to level up their business generate a consistent flow of leads and 447% ROI!

Want to see how they did it?

Click here to read our full case study -->https://linkedselling.com/wp-content/uploads/2023/07/SwipSystemsCaseStudy.pdf

Recently, we ran a campaign that generated results that were so good, LinkedIn wrote a case study about it!

Our client, Rivery, was able to generate a 3X return on ad spend and added 6 figures of potential to their pipeline!

Check out our blog that reveals all.

The Exact Paid Ads Campaign We Ran That Generated Results That Were So Good, LinkedIn Wrote a Case Study About Us Need to improve performance for your LinkedIn ads? Check out our comprehensive guide to optimize your LinkedIn Ads campaigns.

In the past 10+ years that we've been in the lead generation game, we realized that there are 4 common issues that many businesses often face in developing a lead generation strategy.

Check out our blog that reveals exactly what you need to know to resolve these issues and more.

4 Common Lead Generation Issues & How to Overcome Them Having a strategic lead generation strategy is necessary for companies to sustain and grow in today's environment.

In just 6 weeks, our client generated 5 leads, 3 booked calls and sent 1 proposal.

Check out how our Sales Development Machine generated serious prospects for one of our clients, Davies Public Affairs.

Check out the full case study here -->

How A PR Lead Generation Strategy Generated Quality Leads & Appointments How Davies Public Affairs Generated High Quality Leads & Appointments With A Simple Outreach Strategy

Check out what Ryan Vannoy, Director of Partner Development at ProClosets, had to say about working with our Outreach team! We love to hear any and all successes that come from our campaigns.

Want to learn more about how our team can help you generate more qualified leads and appointments for your business? Click here to choose a time to speak with us: https://linkedselling.com/work-with-us/

Have you always wondered what it would be like to never have to call a lead again?

Our SDR team consistently generates qualified appointments over the phone for our clients so they don't have to deal with the hiring, training, or tech costs that come with building an internal team.

Check out our case study that reveals how our one client achieved a 74.3% booking rate by outsourcing their sales development team:
https://linkedselling.com/wp-content/uploads/2023/07/PlaybookBuilderCaseStudy.pdf

Did you know that there are over 3.1 BILLION people on social media and over 90% of businesses are using it to market their services?

There has never been a better time for businesses to get on social media and leverage it to get their message out in front of their ideal audience. In our blog, we reveal 3 Tips For An Effective Strategy to Generate Leads.

Click here to read it now -->

Tips For An Effective Social Media Strategy to Generate Leads We pride ourselves on being focused on providing a great ROI for our clients by providing social media ad strategies that generate actual results.

Your sales team could be selling more.

Did you know that InsideSales found that salespeople on average spend 60% of their time on tasks that aren't actually selling?

This brings into question what types of tasks your sales team is actually be doing. Here’s the problem: Good sales talent is hard to find and if they’re only spending 30% of their time on actually closing sales, is that the best use of their time (and your budget)?

Check out our blog that reveals how to build out a sales development team that allows your closers to focus on what they’re best at: closing.

Let Your Closers Close: How to Make Your Sales Team More Productive LinkedSelling helps B2B companies capture hard-to-reach, high-value leads through a multi-channel outbound approach that includes LinkedIn marketing, email and dialing services.

Our client, DragonSpears closed MULTIPLE 7-figure deals through their LinkedSelling campaign. Check out our case study to discover how this software development firm built awareness in an extremely competitive market -->https://linkedselling.com/wp-content/uploads/2024/05/DragonSpearsCaseStudy.pdf

Lead generation can often be challenging if your target market is a small or niche group. Luckily, our outreach strategies and LinkedIn’s ability to get very specific in targeting allows us to get results from even the most niche target audiences.

Check out these results what we achieved for a niche-specific campaign for an NLG software company. --> https://linkedselling.com/how-an-it-company-generated-qualified-leads-their-ai-software-in-less-than-60-days/

Every company is different when it comes to HOW to qualify and measure the quality of sales appointments but at LinkedSelling, we like to use the acronym BANT.

It stands for:

B - Budget: Does the prospect have the budget to invest?
A - Authority: Does the person you're talking to have the authority to make the decision to buy?
N - Need: Does the prospect have the need for what you offer?
T - Timing: Does your prospect need to solve the problem sooner rather than later?

Consider this, what percentage of YOUR sales prospects meet the BANT qualification?

In our blog, we dive a little bit deeper into what this means. Check it out here! -->

BANT: Criteria To Determine Sales Qualified Leads When we look at a lead to decide what kind of time, effort and resources to put into building that relationship is called BANT.

As you know, lead generation and sales development encompass lots of different tactics and sources of leads. One source that is often overlooked or marked as too challenging/expensive, is PAID TRAFFIC.

This source has, hands down, been LinkedSelling’s NUMBER ONE lead generation source over our last 10+ years of business.

By strategically using well thought out advertising campaigns, focused on the right channels, we have generated tens of millions in revenue and new clients.

Our LinkedIn and Facebook Ads Division has over a decade of experience conceptualizing, writing, building and managing successful ad campaigns for hundreds of clients per year.

Want to see how it works? Click here to check out some of the results we've generated for our clients. -->

Client Results | LinkedSelling At LinkedSelling we pride ourselves on being obsessively focused on providing great results for our clients. Check out some of our many client success stories...

We spend so much time preparing the perfect email campaign, collecting leads and work diligently to deliver the perfect message.

But, then after a few non-responses, most will give up.

In fact, studies from both Yesware and Microsoft show that most companies are completely missing the boat when it comes to their follow up sequence.

Check out our blog post that reveals 5 ways you can upgrade your email follow up to draw in more leads and sales for your business -->

The Importance of Email Follow Up Learn the perfect setup for email follow-up in your lead generation campaign. Who, what, when and where to follow-up with your prospects.

Lead generation can often be challenging if your target market is a small or niche group. Luckily, our outreach strategies and LinkedIn’s ability to get very specific in targeting allows us to get results from even the most niche target audiences.

Check out these results what we achieved for a niche-specific campaign for an NLG software company. -->

How An AI/IT Company Generated Qualified Leads in Less Than 60 Days Four strategies were executed when Arria generated qualified leads in less than 60 days after having struggled with lead generation.

The first step to better forecasting future sales is to understand the lead volume necessary to hit your total sales goals.

This comes with building more consistency into your pipeline - both top-of-funnel and bottom-of-funnel - as well as insight into the outreach channels that are most effective at generating opportunities.

By getting consistently full pipelines that are managed effectively, you’ll soon have better forecasting capabilities drawn from historical results.

Marketing needs to consider what kind of leads are filling up the sales pipeline to begin with. If they are stuffing the pipeline with unqualified leads in the first place to make their results look stronger, it doesn’t contribute to the overall goal of the organization and can lead to inaccurate forecasting by their sales team.

Webinars or educational videos are great pieces of content to use in the top of funnel section of your lead generation strategy.

But, how do you successfully build your audience full of your ideal target clients? We’ve done it successfully dozens and dozens of times for our clients who are using webinars in their lead gen strategy.

Offering a free educational opportunity and then following up with an offer that is a fit for your target audience is a great way to get new prospects in the door.

Check out this case study highlighting a few examples of our work on webinars and the results we’ve achieved. --> https://bit.ly/4f3Gk9d

When you take business classes you hear a lot about the importance of your “marketing mix”. More often than not those lessons rely on the tactics big corporations have been using and anecdotes that help contextualize what has helped some of the biggest companies remain effective in their marketing plan.

All good stuff.

But…

It’s often not applicable to the people responsible for growing their business from the ground up.

Check out our blog to discover why...

Why Your Complicated Marketing Mix Is Killing Your Business - LinkedSelling When you take business classes you hear a lot about the importance of your “marketing mix”. More often than not those lessons rely on the tactics big corporations have been using and anecdotes that help contextualize what has helped some of the biggest companies remain effective in their marketi...

There's only one way to manage your sales pipeline: PRIORITIZE IT!

Without either dedicating the time or resources to maintain a healthy sales pipeline, it's only a matter of time until your business has to start over from the beginning.

There's no more direct line between reliable growth than a prioritization of the pipeline. In our blog, we detail the basic workings of a sales pipeline and how to use your resources in the right places.

How to Guarantee Your Sales Pipeline Remains Full Month After Month LinkedSelling helps B2B companies capture hard-to-reach, high-value leads through a multi-channel outbound approach that includes LinkedIn marketing, email and dialing services.

Our client, EBCO, came to us looking for another way to expand their portfolio of clients across a variety of industries. To do so, they wanted to target consumer goods industries across the entire USA, including companies ranging in size from 51-10k+ employees.

Check out our case study that reveals how a proven outreach strategy helped EBCO generate over 280 qualified leads:
https://linkedselling.com/wp-content/uploads/2023/08/EBCOCaseStudy.pdf

f you want to connect with key prospects like decision-makers at large companies or other hard to reach prospects, you MUST understand the psychology of prospecting to be effective.

The truth is, it’s not just your prospecting tactics that are vital, it’s the ability to understand what motivates your prospect that will drive your approach - and their response.

Psychology of Prospecting: What You Need To Know About Finding Leads - LinkedSelling If you want to connect with key prospects like decision-makers at large companies or other hard to reach prospects, you MUST understand the psychology of prospecting to be effective. The truth is, it’s not just your prospecting tactics that are vital, it’s the ability to understand what motivate...

The greatest benefit to paid traffic: You can closely control the target audience and if people respond to your ads, they are showing that they are interested in your service or product. It shows that they have at least a little bit of a need, which automatically warms them up to your follow up.

Did you know that over 80% of high-performing sales teams use at least three marketing channels and create at least 15 touch points per prospect?

Why Multi-Channel Marketing Is A Must For Modern Business Development Teams LinkedSelling helps B2B companies capture hard-to-reach, high-value leads through a multi-channel outbound approach that includes LinkedIn marketing, email and dialing services.

"Our previous business development efforts were generating around a 7:1 return on a good year. Your services have gotten us to a 10:1 return even during a very challenging year. I have no doubt that number will grow with time."

Nicki Powers, Business Development Executive at Object Computing

Click here to discover how the LinkedSelling team can help you generate more qualified leads for your business:

https://linkedselling.com/work-with-us/

Ready to level up your business and lead generation efforts?

Paid Traffic has hands down been LinkedSelling’s NUMBER ONE lead generation source over our last 10 years of business.

By strategically using well thought out advertising campaigns that are focused on the right channels, we have generated tens of millions in revenue and new clients.

Our LinkedIn Ads and Facebook Ads Division has over a decade of experience conceptualizing, writing, building and managing successful ad campaigns for hundreds of clients per year.

Want to discover how to generate more qualified leads and appointments ? Click here to schedule a time to chat!

https://linkedselling.com/work-with-us/

In today's blog, we break it down and make the distinction between “lead generation” and “sales development” in order to provide some clarity between the two and how they both need to fit into your marketing and sales sales strategy.

Check it out here:

What’s More Important: Lead Generation or Sales Development LinkedSelling helps B2B companies capture hard-to-reach, high-value leads through a multi-channel outbound approach that include LinkedIn marketing, social media ads management, email and dialing services. At LinkedSelling we pride ourselves on being obsessively focused on providing a great ROI for....

Buyers have evolved. And your outreach approach has to evolve as well.

By implementing a multi-channel and multi-touch approach, you'll meet your prospects on their level with a sales development machine that produces opportunities month after month.

You need a solid mix of channels to produce results at scale these days. Phone, email, ads, organic. it all matters.

For these sales development machines to work, both marketing and sales teams have to be aligned on a day-to-day basis to make sure everyone is marching in a direction that will aid the company in meeting its growth goals.

Looking for cost-effective and results-oriented options that put appointments on the calendar?

Visit our blog that answers the most common questions that we receive from prospective clients about our SDR team!

FAQ Series: How does an SDR Set Appointments FAQs about how and why an SDR helps set appointments and contributes effective results to sales and marketing efforts.

Have you thought about your sales cycle and how long that takes?

If you have a normal sales cycle of 4-6 months, then you can’t expect to have closed deals from an advertising (or any type) campaign in the first 60 days of running.

The goal in those first 60 days (and longer) is to prove that you can generate marketing qualified leads and add them into your sales pipeline.

Do those leads check the boxes of the types of people you want?

Is the cost per lead going down with your optimization efforts?

If those are both true, then you have a winner of an early campaign.

Earlier this year, the B2B Institute dropped an article showing that Sales and Marketing only overlap 16% on prospect targeting!

If you don't nail down the ICP (Ideal Client Persona) from the jump, you're sabotaging your future self.

No campaign will be successful if there is constant arguing (or miscommunication) between the Sales team and the Marketing team.

Get the sales team's buy-in on the prospect profile and what counts as an MQL (Marketing Qualified Lead) before the campaign even turns on.

"If we could send you leads that tick these boxes, would that make you happy?"

Get a yes on that and you can sidestep this classic lead generation pitfall.