Zest Social Media Solutions

Another day in the office with our Zesties! 🍋

Our Zesties are enjoying the sweet sound of summer, both in and out of the office! ☀️

At Zest, we have seen a huge ROI when using a combination of PMAX and RSAs on Google.

Haven't heard of PMAX? Performance Max is a relatively new way to advertise on Google across many platforms such as YouTube, Display Search, Google Search, Discover, Gmail, and Maps. Its AI-driven formula shows images and videos that are most likely to convert. Because of this, you need a lot of assets to feed the program. Here's a list of what you'll need - remember, the more the better! 👏

📢 Calling all speakers! Want to impress and boost your chances of landing speaking engagements? Check out these essential elements for your press kit:

📝 An intriguing bio showcasing your expertise and achievements.
📸 Professional, personality-filled photos to make an impact.
🗣️ A captivating introduction for event organizers to introduce you.
🗣️ A clear list of available speaking topics.
🖥️ Sample presentations showcasing your unique speaking style.
👏 Testimonials from past engagements to establish trust and credibility.
📺 Media coverage links (articles, interviews) highlighting your expertise.
📞 Contact information for easy booking inquiries.
🔗 Social media profile links to connect and engage with your audience.
💡 Additional resources like white papers or publications to demonstrate your knowledge.

Which award will you be receiving this year?😅 Share your superlative on your story and in the comments!

$15 for a blue check mark? Swipe to read whether it's worth the squeeze for your business! 🍋✔️

Meet some of the incredible faces behind Zest, where passion meets productivity! ✨🍋

Here are three tips to consider when looking to enhance your carousels! 🍋

Will doubling your ad budget double your results? The only way to know is to swipe → 💰

Curious if implementing a keyword strategy into your blog posts is worth the squeeze?🍋 Swipe to see the tools we use and why!

Should digital marketing deliver fast results? Swipe through to see whether is a myth or fact! ➡️

A big shoutout to all of the construction companies that support women's careers! Zest is grateful to work with several companies in Baltimore and beyond that are ahead of the curve when it comes to women in the construction industry!

Our 2023 digital marketing predictions are in! Let’s see what trends our Zesties are predicting! 📝

Zest is looking for a strategically-oriented and experienced professional to serve as a trusted partner for our clients. The ideal candidate will be an analytical and creative problem solver with ability to leverage their knowledge of professional service industries, and experience in relationship and project management, to drive strategic performance for Zest's clients. Interested in learning more? Click here to review the role and apply.

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Have you ever gone Live on any of your social platforms? Swipe to read why going Live is beneficial and worth considering for your marketing strategy! 🍋

Zest hopes you're enjoying the holiday season and wishes you good luck in the new year! Check out how our Zesties celebrated this month! ❄️🤩

Looking to enhance your brand? Get authentic buy-in from your employees with incentives that get them excited to share news about your business! 🍋

Have you tried sending promo codes or links to your services through direct messages? Doing so may increase your brand’s awareness and clickthrough rate. Check out these statistics to decide whether you should implement sales-oriented DM’s into your social strategy.

BeReal is a new social media platform that is sweeping the nation. With large corporations, like Chipotle getting in on the action, is BeReal a social platform that your business should consider? 📸

Ever wonder how something as simple as color can influence the way a consumer views your brand? When creating your marketing strategy, be sure to keep in mind color theory and what tone each color reflects.🌈🧠

Is your business implementing social proof in its digital marketing strategy? If not, be sure to take a look so you can ensure trust and credibility between you and your customers!

Each social media platform has its own unique tone and target audience. To best engage yours, keep these key details in mind when creating content for each platform. 🗝️

Zest is looking for a strategically-oriented and experienced professional to serve as a trusted partner for our clients. The ideal candidate will be an analytical and creative problem solver with ability to leverage their knowledge of professional service industries, and experience in relationship and project management, to drive strategic performance for Zest's clients. Interested in learning more? Click here to review the role and apply

We're Hiring an Account Manager Zest is seeking to hire an experienced Account Manager to serve as a key relationship and project manager for clients.

Ever curious what the “Boosting a Post” process looks like or how you can implement it in your social media strategy? Look no further! We have a step-by-step process for you to take the plunge and boost your first post!

It's no secret that Instagram is favoring video content over static images lately. If your business is not ready to make the switch, here are some ways you can keep your audience engaged with graphics and static images.📸

Hashtags aren't completely dead, but there's a new way of reaching users who don't follow you thanks to Instagram’s updated SEO!

Today we say farewell to summer and welcome to fall! 🍂
Here are a few of our Zesties summer travels to commemorate the end of the season!🍋

We’re not afraid to admit that we strive to be the best in all that we do— whether that’s work or play!

Not only does your Google My Business profile provide customers with essential information, an optimized profile can actually help you rank higher in search results. Making sure this free tool is up-to-date can dramatically impact call volume, search rankings, and leads. Here are three things to include on your profile:

🍋Accurate, up-to-date information. Your address, phone number, and hours of operation should always be accurate. If any of these change, make sure you update them as soon as possible.

🍋A brief description. This allows customers to understand what products or services you offer from the convenience of the Google search results page.

🍋Posts. You can share updates and photos through Google My Business, letting customers see what’s new without having to leave the search results page.

Using these tools creates a profile that is accessible and optimized, helping to increase organic traffic to your page.