Jodi Hume

Are you tossing away half-squeezed oranges in your rush to find new fruit?

❓How often do you chase new marketing strategies before fully optimizing your current channels?
❓Are you developing new products while your existing lineup still has untapped potential?
❓When was the last time you thoroughly mined your current client base for growth opportunities?

Big, sustainable, growth is often hiding in plain sight, NOT in the next 'revolutionary' idea.

There's magic in learning how to squeeze every last drop from what's already working:

It's less sexy. It takes focus and discipline. And most entrepreneurs have a compulsive prediliction for the NEW and INNOVATIVE.

And that's important too. But that's the icing. Not the cupcake.
FOCUS ON THE CUPCAKE:
🧁Marketing: Refine and scale your successful campaigns before jumping to new platforms.
🧁Product Development: Evolve your winners before creating new offerings.
🧁Client Growth: Master the art of cross-sells, upsells, and expansions. Your best new client might be an old one.

Or if you don't like sweets... how about citrus?
🍊You don't just need NEW oranges.
🍊Get every drop of juice from the ones you already have.

NEW is high effort.
Maximize what you already have.
Do more of what you already know works.
Get more out of what's already showing promise.

This week, resist the urge to start something new. Instead, squeeze harder on what you already have.



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We've all been there.

Standing at a crossroads, fog thick around us, unsure which path to take.
It's in these moments that many of us freeze, paralyzed by the fear of making the wrong choice.

But here's the thing about entrepreneurship - and life, really: perfect clarity is a myth. There's no cosmic sign that'll point you in the right direction.

So what do we do when the road ahead is unclear? We lean into confidence and courage. Confidence isn't about knowing it all. It's trusting in your ability to learn and adapt. Courage isn't fearlessness. It's acting despite your fears.

So the next time you're feeling lost in indecision, ask yourself: "𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗜 𝗱𝗼 𝗶𝗳 𝗜 𝗵𝗮𝗱 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝗻 𝗺𝘆𝘀𝗲𝗹𝗳? 𝗪𝗵𝗮𝘁 𝘀𝘁𝗲𝗽 𝘄𝗼𝘂𝗹𝗱 𝗜 𝘁𝗮𝗸𝗲 𝗶𝗳 𝗜 𝗹𝗲𝘁 𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗹𝗲𝗮𝗱 𝘁𝗵𝗲 𝘄𝗮𝘆?"

Then take that step. Because sometimes, action creates clarity.



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We all have those moments.
The ones where we pause, look around, and question if we're on the right track. If our struggles, doubts, and fears are just part of the journey or if we've somehow veered off course.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵:There's no "normal" in entrepreneurship. Each journey is as unique as the idea that sparked it. But that doesn't mean you have to go it alone.

Your questions, your doubts - they're not signs of weakness. They're proof that you're pushing boundaries, challenging the status quo, and daring to create something meaningful.

So the next time you find yourself wondering "Is this normal?" remember: you're not meant to fit into someone else's definition of success. You're here to define it for yourself.

Let's flip the script. Instead of asking if it's normal, ask yourself: "𝗜𝘀 𝘁𝗵𝗶𝘀 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗺𝗲? 𝗜𝘀 𝘁𝗵𝗶𝘀 𝗺𝗼𝘃𝗶𝗻𝗴 𝗺𝗲 𝗰𝗹𝗼𝘀𝗲𝗿 𝘁𝗼 𝗺𝘆 𝘃𝗶𝘀𝗶𝗼𝗻?" Those are the questions that truly matter.



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Let's get real for a second....

As founders, we're bombarded with the pressure to make flawless decisions. But here's the truth: perfection is a myth that can paralyze us.

I've been there, agonizing over choices, afraid to pull the trigger. But you know what? The most successful entrepreneurs I've met aren't perfect decision-makers. They're adaptable problem-solvers.

Your job isn't to predict the future. It's to gather solid intel, trust your gut, and be ready to pivot when things inevitably go sideways.

So next time you're stuck, remember: a good decision now beats a "perfect" decision that never happens. Take action, learn fast, and keep moving forward.

What's a tough call you're wrestling with right now? Drop it in the comments – let's brainstorm together and get you unstuck.



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It's not your job to KNOW.

If you listen to that insecurity, you WILL limit growth.
Yours. Your Team's. And your Company.

The pressure to always know, to always be right, can be suffocating. It stifles creativity, hinders growth, and breeds a culture of false confidence that ultimately leads nowhere.

The MOST successful entrepreneurs start with questions, not answers.

They built empires on curiosity, not certainty.

Leadership is nothing more than coordinating OTHER people's brains and effort. Surface the questions. Enroll other brains. Think of it like scaling.... YOUR BRAIN.

Imagine if we normalized saying "I'm not sure, but let's figure it out together"?
How might that change our businesses, our teams, and our lives?



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If you like my content, you will love to get the Founder's Core Guide, you can get it for FREE on my website under Resources.

Burnout isn't just exhaustion.
It's a thief, robbing you of your sharpest thinking when you need it most.
Your mind is your greatest asset but when fatigue sets in, that brilliant problem-solver gets fuzzy.

The nuanced decisions that could make or break your next move? They become a struggle.

I've been there. The late nights, the constant pressure, the feeling that every choice carries impossible weight. It's why I now dedicate myself to being that lifeline for founders and entrepreneurs pushing through rapid growth and acquisition phases.

Your energy isn't just about productivity – it's the fuel for your most innovative thinking. It's what helps you see opportunities others miss and navigate the storm when everyone else is panicking.

Don't let exhaustion steal your edge. Your team, your investors, your vision – they all deserve the best version of you at the helm.



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Does that voice in your head say you should always be crushing it, grinding 24/7, living your best life?

Tell it to S**U.

This work is messy. It's hard. And sometimes, it just plain sucks.

You're allowed to feel frustrated when that pitch falls flat.
You're allowed to be discouraged when the numbers don't add up.
You're allowed to scream into a pillow when it all feels like too much.

Not just allowed.... REQUIRED. Expected. Necessary. IMPORATANT

Those feelings are *DATA*
They're telling you something important. Maybe it's time to pivot. Maybe it's time to rest. Or maybe it's just your gut reminding you that you're pushing boundaries and doing something that matters.

Having feelings doesn't make you weak. It makes you human.
Plus, the real strength is not in pretending everything's fine. It's in acknowledging the rough patches, sitting with the discomfort, getting some suport, or respite.

And then getting back up.

The next time you're feeling like a failure because you're not eternally optimistic, remember that your feelings aren't just valid, they're part of the process,

AND they're often the exact data you need to discern where to zig and where to zag.

What's one emotion that never makes it into your highlight reel? If sharing in the comments is too raw, shoot me a message. But if you DO share below, we could nudge closer to normalizing the full spectrum of the entrepreneurial experience - warts and all.



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Leadership isn't about being a lone wolf. It's about building a pack that hunts together.

I've seen too many leaders suffocate under the weight of their own authority. They cling to control like it's a life raft, not realizing it's actually an anchor.

True strength? It's in letting go. It's trusting your team enough to hand over the reins. It's about creating a culture where accountability isn't a threat, but a shared goal.

When you delegate effectively, you're not passing the buck. You're passing the torch. You're lighting fires of innovation and ownership across your organization.

And let's be real - your decisions are only as good as the insights informing them. By empowering your team, you're tapping into a wellspring of diverse perspectives. Suddenly, you're not just making choices; you're crafting solutions.

This shift isn't easy. It requires vulnerability, trust, and a willingness to be wrong. But the payoff? A leadership team that moves as one, operations that flow like water, and decisions that actually stick.

So ask yourself: Are you still trying to be the smartest person in the room? Or are you ready to build a room full of smart people?

What's holding you back from truly empowering your team? Share your thoughts below. Let's tackle this together.



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If you like my content, you will love to get the Founder's Core Guide, you can get it for FREE on my website under Resources.

For many leaders, the loneliness & isolation comes from having few spaces where they can be completely honest and real about their struggles.

When you're constantly managing an image, it’s easy to feel isolated. This isolation can make the burden of leadership feel heavier and the path forward more uncertain.

The pressure to maintain a façade often prevents leaders from seeking out ways and places to show up as their true selves, contributing to feelings of loneliness and burnout.

It's no secret that is a huge part of why I created On-Call Support for leaders.

But finding ways to lessen isolation isn't only about having an off-sides place to talk things through.
A study by the 𝗖𝗲𝗻𝘁𝗲𝗿 𝗳𝗼𝗿 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 found that leaders who are open and authentic build stronger relationships with their teams, leading to higher trust and collaboration.

How can you begin to find ways and places where you can drop the mask? Not sure how? DM Me.



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If you like my content, you will love to get the Founder's Core Guide, you can get it for FREE on my website under Resources.

Burning the candle at both ends? You're burning your potential too.

Running on empty? Newsflash: It's dragging down your entire team.

Prioritizing your energy isn't some fluffy self-care nonsense. It's the backbone of effective leadership. When you're running on fumes, your decision-making turns to mush, your creativity flatlines, and your ability to inspire....? Let's just say you're about as inspiring as a wet blanket.

Still not convinced? ➡️A Harvard Business Review study found that a whopping 96% of senior leaders are burning out. One-third are at their breaking point. This isn't just a personal problem—it's a leadership epidemic that's poisoning productivity and draining team morale.

Think managing your energy is selfish? Think again. Your brain is your greatest asset, and optimizing your cognition should be your top priority. You're setting the standard for everyone on your team.

It's time for a hard look in the mirror:
❓How are you managing your energy today?
❓What half-assed excuses are you making for neglecting yourself?
❓More importantly, what are you going to do about it?

Your team deserves better than depleted, caffeine-fueled leadership.
It's time to step up, recharge, and lead like you mean it.
Or are you content being just another burnout statistic?



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If you like my content, you will love to get the Founder's Core Guide, you can get it for FREE on my website under Resources.

Is it you, them, or something else entirely?

"Am I the problem?" If you're not asking it, you're already on thin ice. But here's the twist: Assuming you're always the problem is just as dangerous as never considering it at all.

It's easy to point fingers when things go south, but it takes real guts to turn that finger back on yourself. Are your decisions creating unexpected roadblocks? Is your leadership style empowering your team or leaving them deflated?

HOWEVER – before you spiral into a pit of self-doubt, remember this: There’s no value in self-flagellation. What you need is razor-sharp discernment.

Sometimes you're the problem. Sometimes you're not.
The trick is figuring out which is which.

Recognizing your own shortcomings is the express lane to personal and organizational growth. But taking the blame when it's not yours?

That's a one-way ticket to Ineffectiveville. Population: you.

This question isn’t an invitation to stroke your ego OR tear yourself down. It's an opportunity to get to the CORE truth and act on it.

Still unsure if you're the bottleneck or the breakthrough? Don't let uncertainty paralyze you. Leadership is a journey, not a destination, and sometimes we all need a navigator.

Reach out to a mentor, a coach, trusted advisor, or book a call with me. An outside perspective might be what you need to cut through the noise.



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If you like my content, you will love to get the Founder's Core Guide, you can get it for FREE on my website under Resources.

You’re not just building the plane as you fly it. You’re ALSO auditioning the crew.

When that plane is making those concerning noises, it can be tricky discerning whether it’s mechanical or human error. To mix metaphors, it’s like playing 3D chess on a rollercoaster.

But before you spiral into an existential crisis every time you’re tempted to reorg the org… take a breath.

This uncertainty? It's normal.
Painful? Yes. But normal.

So how do you navigate this perfect storm of structural uncertainty and talent acquisition? Here's your turbulence survival guide:

1. Flex That Org Chart: Your structure should be as agile as your development process. Don't carve it in stone; sketch it in sand. Be ready to redraw those lines as your needs evolve.

2. Hire for Potential, Not Just Experience: In this flux, adaptability trumps a perfect resume. Look for quick learners who can adapt and maybe even wear multiple hats.

3. Communicate Like Your Startup Depends on It (Because It Does): Be transparent about the state of flux. Set expectations that roles may shift. You're not flip-flopping; you're "iterating on organizational design." Sounds fancier, doesn't it? To be clear, this should be done as infrequently as possible. But don’t be afraid to do it when needed.

4. Create Role Overlaps: In the early days, wildly clear-cut responsibilities are a luxury. Design roles that have fuzzy edges. It's not inefficiency; it's building in redundancy and flexibility. Distinct swim lanes can come later. (Spoiler, then you can start to worry about issues of silo-ing. :)

5. Prioritize Culture Fit: Skills can be learned, but values alignment is gold. In the turbulence of growth, a shared vision acts as your North Star.

6. Don't Neglect Your Current Team: While you're wooing new talent, make sure your OG crew isn't burning out. They're the ones keeping the lights on while you're playing organizational Tetris.

7. Seek Outside Perspective: Sometimes you're too close to see the forest for the trees. A seasoned advisor can offer invaluable insights on structuring for scale.

Remember, every unicorn you admire went through this messy phase. The difference between success and a cautionary tale often lies in how you navigate bumpy air space.

Need a co-pilot? Don't let pride keep you in the fog. Book a call with me, or reach out to mentors who've flown this route before. Their flight logs might just save you from a costly detour—or a full-on crash landing. (But also don’t just assume that what worked for them will work for you.)

𝐖𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐞𝐝 𝐬𝐢𝐱 𝐦𝐨𝐧𝐭𝐡𝐬 𝐚𝐠𝐨 𝐦𝐢𝐠𝐡𝐭 𝐧𝐨𝐭 𝐛𝐞 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨𝐝𝐚𝐲...
Think of your business processes as a living framework. Adapting your standards doesn’t mean you’re doing it wrong; it means you’re staying relevant. This is especially true in a fast-paced entrepreneurial environment where change is constant and the market demands agility.

By periodically reviewing and adjusting your standards, you ensure that they continue to serve your business effectively. It’s about finding that balance between consistency and flexibility. Your standards should guide your team but also leave room for innovation and improvement.

Are your current standards serving your business well, or is it time for a thoughtful adjustment? Let’s discuss how you can maintain a flexible yet robust framework.



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If you like my content, you will love to get the Founder's Core Guide, you can get it for FREE on my website under Resources.

Stepping away from the grind isn’t just a break—it’s a chance to reset and gain fresh perspective. We often get so caught up in the daily rush that we lose sight of the bigger picture. Taking a deliberate pause can lead to breakthroughs that working non-stop never will.

It’s not about avoiding work but about giving yourself space to recharge and think differently. This brief step back can provide the clarity and creativity needed to tackle challenges more effectively.

So, when’s the last time you took a step away to refocus? If you haven’t recently, maybe it’s time to schedule that break. Your most innovative ideas might be just a day off away.

Let’s discuss how strategic breaks can enhance your productivity and creativity.



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If you like my content, you will love to get the Founder's Core Guide, you can get it for FREE on my website under Resources.

𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐬𝐧’𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚𝐛𝐨𝐮𝐭 𝐬𝐦𝐨𝐨𝐭𝐡 𝐬𝐚𝐢𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐜𝐥𝐞𝐚𝐫 𝐬𝐤𝐢𝐞𝐬...

Often, it’s marked by a series of new challenges that push us out of our comfort zones and force us to adapt. If you’re facing fresh problems, take it as a sign that you’re moving forward and breaking new ground.

Did you know that 𝟕𝟎% of startups face major pivot points during their 𝐟𝐢𝐫𝐬𝐭 𝐭𝐡𝐫𝐞𝐞 𝐲𝐞𝐚𝐫𝐬?
These pivots often stem from encountering new problems that require innovative solutions. Moreover, studies show that successful entrepreneurs view these challenges as opportunities, not setbacks. For instance, companies like Slack and Instagram started as completely different products before they found their winning formulas through a series of problem-solving iterations.

Each new problem is a stepping stone, a chance to learn and evolve.
They are indicators that you’re making strides and that your efforts are yielding results.

Need help how to you handle new problems in your journey? DM Me or book a connection call with me for FREE.



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Because WHO HASN’T used the crispy end of FrenchFry as a replacement for your earring back?!?

Playing in a band, and performance-based endeavors in general … are arguably some of the best training grounds for entrepreneurship.

Ever wish you could turn back time to fix those little mistakes that haunt you?

In business, perfection often feels just out of reach. We laugh at the idea of a time machine for typos, but the truth is, the relentless pursuit of flawlessness can be paralyzing.

As founders and leaders, it's easy to get caught up in the details, obsessing over every slide, every word, and every tiny imperfection. But here's the reality: progress is better than perfection. Those typos won’t make or break your pitch, but your vision and determination will.

Don't let the fear of minor mistakes hold you back. Learn from them, and move forward.

The true measure of success isn't in flawless ex*****on, but in the ability to adapt, grow, and continue pushing towards your goals despite the bumps along the way.

How do you balance striving for excellence without getting bogged down by the need for perfection? Could you share your thoughts through comments?



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If you like my content, you will love to get the Founder's Core Guide, you can get it for FREE on my website under Resources.

We often face moments of self-doubt. We question our decisions, our vision, and our sanity. It's easy to feel isolated like no one else truly understands the weight we carry.

But here's the truth: feeling this way is part of the process. It’s what makes you human and a sign that you're pushing boundaries, challenging norms, and striving for something greater. The moments when you question your sanity are often the ones where you're closest to a breakthrough.
𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐭𝐡𝐞𝐦.

Are you feeling this too? Let's support each other. Share your thoughts or struggles in the comment.



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If you like my content, you will love to get the Founder's Core Guide, you can get it for FREE on my website under Resources.

𝐓𝐡𝐞 𝐩𝐫𝐞𝐬𝐬𝐮𝐫𝐞 𝐭𝐨 𝐜𝐨𝐧𝐬𝐭𝐚𝐧𝐭𝐥𝐲 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬, 𝐭𝐨 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐞, 𝐭𝐨 𝐥𝐞𝐚𝐝 – 𝐢𝐭 𝐭𝐚𝐤𝐞𝐬 𝐚 𝐭𝐨𝐥𝐥.

When we see someone hesitating or struggling to make a choice, it’s easy to label them as indecisive. But often, the truth is far simpler and more profound: they’re just exhausted.

Acknowledging this exhaustion is crucial.
It’s okay to admit when you’re tired, to step back, and to take care of your well-being. Pushing through without addressing the underlying fatigue can lead to burnout, affecting your health and your ability to lead effectively.

If you find yourself in this place, know that it’s okay to pause. Prioritize rest and recovery, and you’ll find that clarity and decisiveness will follow.



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If you like my content, you will love to get the Founder's Core Guide, you can get it for FREE on my website under Resources.