SMZ Advertising

SMZ Advertising

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Tony Roseman
Tony Roseman

Where Experience Meets Excellence Founded by Leonard Simons and Larry Michelson in 1929 during the Great Depression as Simons-Michelson Co.

Jim Michelson, son of Larry Michelson, and the late Mort Zieve, Simons’ son-in-law, bought the company in 1977 creating Simons Michelson Zieve. WHO WORKS AT SMZ?
50 people...and one dog! Artists, thinkers, and clients all working together and doing what we love. We have fun doing what we do day in and day out.

Photos from SMZ Advertising's post 06/13/2024

A warm welcome to Christie, who recently joined SMZ as Director of Finance & Administration.

06/07/2024

We are thrilled to present the newest SMZ Advertising sizzle reel, showcasing our latest and greatest work.

For 95 years, SMZ has treated every client as a partner, every assignment as a challenge, and every day as an opportunity. Visit smz.com to see what we can do for you.

06/05/2024

In our latest work for the University of Michigan-Flint, we challenge prospective students to discover a fulfilling future in a community on the rise.

06/04/2024

Emily Korotkin can trace five generations to the founding roots of her family’s insurance agency operation. In this episode of Generation Excellence, she shares her experience helping a business evolve for the ever-changing future. Listen to the full podcast at https://www.smz.com/generation-excellence-episode-54-emily-korotkin/

Photos from SMZ Advertising's post 05/22/2024

Meet Nicki, SMZ's new Traffic and Production Manager. We're excited to have you on board!

Photos from SMZ Advertising's post 05/12/2024

This Mother’s Day, we asked all the mom’s at SMZ one question:
What’s your proudest MOMent?
Here’s what they had to say.

05/08/2024

We would like to thank JDRF Michigan & Northern Ohio for inviting us to their annual Promise Ball fundraiser, and for the opportunity to help assemble the evening’s program booklet. We had a great time supporting a wonderful charity.

05/01/2024

Today marks a decade of creativity, passion, and hard work as we celebrate Associate Creative Director Jeff Martin’s journey at SMZ! Your dedication and talent inspire us every day, Jeff, and we are so grateful to have you on our team. Here’s to many more years of amazing work and wonderful memories!

Photos from SMZ Advertising's post 04/29/2024

Meet Reece, SMZ’s new Desktop Support Technician. We’re happy to have you!

04/23/2024

We’re popping the question ... have you seen our new TV spot launching the new game, Cash Pop, with our partner, Michigan Lottery? It’s so easy to play. Just pick a number from 1 to 15 and if your number drops, the cash pops!

https://www.smz.com/portfolio-item/cash-pop/

04/17/2024

Kickstart your career in client management. Apply to be an Account Service Intern at SMZ today. Visit https://www.smz.com/job/account-service-intern/ to learn more.

04/16/2024
04/12/2024

Know what's not a myth? How amazing the Michigan Lottery's new PSA ad is. 😉

03/27/2024

Please join us in welcoming SMZ’s new Director of Integrated Media, Jennifer!

03/14/2024

Who says you can’t play favorites? Check out our new spot for the Michigan Lottery Daily 3&4 Games. And don’t forget to try the Daily 4 Red Ball Double Draw for a limited time in March. Good luck and happy playing!

03/08/2024

Today we’re celebrating all the amazing women at SMZ and around the world. Thank you for all your hard work and dedication – we couldn’t do it without you! Happy International Women’s Day!

02/13/2024

Ruby + Associates was founded 40 years ago by President and CEO Tricia Ruby’s father, David Ruby. They design and build complex steel structures throughout the United States and Canada while also helping engineer structures all around the globe.

02/05/2024

Amy and Steve have been a double joy to SMZ for the past 20+ years. Their work in Media and IT have been an extraordinary gift to the agency. We will cherish all the memories and wish them the best as they retire and go on to create new ones together. Happy Retirement, Amy and Steve!

02/04/2024

SMZ had a blast watching the Pistons play Milwaukee with our friends at 97.1. Thank you 97.1 The Ticket and Audacy for having us! 🏀🎧

01/26/2024

Laurie Mikes is the Chief Operating Officer of Second Wind, a unique consultancy serving the marketing communications industry. Headquartered in Wyomissing, PA, Second Wind is a distinguished, second-generation organization that SMZ is proud to be a member of.

01/22/2024

Wanna have some fun? We sure did, working on our new Instant Games spot for the Michigan Lottery – be sure to check it out!

01/12/2024

Here's to 95 years of advertising excellence - from the founders to the future.

12/20/2023

We had a wonderful time celebrating the holidays, enjoying delicious food, fun games, and a festive white elephant gift exchange!
☃️🎄🧑‍🎄🤶🕎

12/14/2023

In honor of the giving season, here is a throwback to our holiday spot for the Detroit Goodfellows.

12/01/2023

Step aside Santa, it's time to meet our newest holiday hero in our latest, greatest spot for the Michigan Lottery -- this one straight from the wonderfully warped mind of longtime Creative Director Victor Spieles. Happy scratching to all!

Photos from SMZ Advertising's post 11/07/2023

Say hello to our newest team member, Mike! He’s joined SMZ as a Broadcast Billing Coordinator, and we’re happy to have him.

11/01/2023

We all had a spook-tacular time taking part in a Lunch & Learn featuring both informative tricks and tasty treats. Happy Halloween!

Photos from SMZ Advertising's post 10/21/2023

SMZ was thrilled to be a sponsor of Macomb Community College's Fall Gala, Comedy and Cocktails. Featuring a performance from renowned comedian Kevin Nealon, the event raised funds to support the arts and cultural programs at the college. Thank you for a wonderful evening!

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Our Story

Not many companies have been around since 1929. Especially one that started at the onset of the Great Depression. With limited funding. And without clients.

But when you’re determined, you find a way.

Simons-Michelson Company did it by attracting clients who believed in the way we work: by maintaining long-lasting client relationships through hard work, caffeine, adrenaline, attentive client service and innovative ideas.

Today we’re known as SMZ. Privately held, independent and with our second-and third-generation family members the only shareholders. The freedom that comes with that independence is the core of our culture.

Videos (show all)

2024 SMZ Sizzle Reel
In our latest work for the University of Michigan-Flint, we challenge prospective students to discover a fulfilling futu...
Emily Korotkin can trace five generations to the founding roots of her family’s insurance agency operation. In this epis...
JDRF 2024 Promise Ball
Michigan Lottery Cash Pop
Know what's not a myth? How amazing the Michigan Lottery's new PSA ad is. 😉#SMZAdvertising #MichiganLottery
Michigan Lottery Daily 4 Red Ball Double Draw
Wanna have some fun? We sure did, working on our new Instant Games spot for the Michigan Lottery – be sure to check it o...
Here's to 95 years of advertising excellence - from the founders to the future. #smzadvertising #95years
In honor of the giving season, here is a throwback to our holiday spot for the Detroit Goodfellows. #SMZAdvertising #Det...
Michigan Lottery - Holiday
Columbus Blue Jackets Pledge to be Indivisible

Telephone

Address


1200 Kirts Boulevard, Suite 100
Troy, MI
48084

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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