Ground Media

🔥 Just two days until the Mid-Atlantic MarCom Summit! Are you ready to see what Ground Media can do for your campaigns? 🚀

Imagine your storytelling powered by data, research, creativity, and cutting-edge – sounds. Does that sound like something your brand could use?

You’re INVITED to get a taste of our dynamic storytelling, research-based platform with our live demos in the Georgetown Boardroom! Can you handle the HEAT? Join us!

💬 Plus, join our CEO David Rochkind on the panel, “The Future of Strategic Storytelling,” where we’ll dive deep into research-driven creativity, AI-powered innovation, and community engagement.

This is where insights meet impact. Are you in?

https://marcomsummit.co/

Over $20M spent across 49 states—only to drive division.
Our latest research uncovered something alarming: despite the heavy investment, Donald Trump’s recent anti-trans ad isn’t changing voter behavior. What it is doing, however, is making our country more dangerous for transgender people.

Our randomized control trial on the Swayable platform revealed:
1. No measurable impact on who likely voters intend to vote for.
2. A significant decline in support for transgender acceptance across the board.
3. A sharp drop in policy support for healthcare access for transgender youth.

This is more than just a bad political strategy—it’s a cynical misuse of messaging. By weaponizing transgender identity, these ads drive fear and division, without achieving any meaningful political goals.
When we see results like this, it drives home the point that storytelling is a powerful tool for impact.

There are gaps in everyone’s lived experience, and when the opposition fills those gaps with harmful lies, it becomes even harder to speak the truth. Every day, we must work to present authentic, honest, and powerful stories across the issues we care about. It's the most powerful tool we have to build the world we want to see.

Are you ready to make your campaign unstoppable? 🚀

After having the privilege of powering campaigns for brands like Disney and National Geographic, and being finalists in four categories in the Anthem Awards, we are thrilled to share that Ground Media is a platinum sponsor at the Mid-Atlantic MarCom Summit next week in Arlington, VA.

Join us next Wednesday, October 30, 2024, at the Convene Conference Center in Arlington, VA, where you can experience first-hand demos of StoryHeat in the Roosevelt Room. PLUS, don’t miss our panel, “The Future of Strategic Storytelling: Research-Driven Creative, AI Integration, and Community Engagement,” from 11:45 to 12:30, featuring our CEO David Rochkind.

Looking forward to seeing you there!

https://marcomsummit.co/

WE NEED YOUR SUPPORT!

Ground Media, in collaboration with GLAAD, has been named a finalist in 4 categories at the 4th Annual Anthem Awards for our “Here We Are” campaign!

And voting has commenced. As a finalist for the Anthem Community Voice Human & Civil Rights - Awareness Category, we would love your support!

We are excited to see this message reaching so many people and truly making a difference. It is an honor to see our campaign among the highest-scoring entries from 2,300 submissions.

Winners will be announced on November 19, 2024, including the Anthem Community Voice Award. Here’s YOUR chance to have YOUR voice heard! 🗳️Vote for Ground Media and GLAAD’s Here We Are campaign until October 31, 2024. Your support can make a difference! Cast your vote on the Anthem Awards website.

Support us: https://celebrate.anthemawards.com/PublicVoting #/2025/human-civil-rights/awareness-categories/
Check out the campaign: https://www.herewearenow.com/

Ground Media is excited to announce that our short film, LIVING ART, directed by CEO & Creative Director David Rochkind is included in the with Mason Exhibitions Arlington TOMORROW, November 4th from 2 P.M. - 4 P.M. in Arlington, VA.

LIVING ART is about a life of love, art, and an unbreakable will to survive. It follows the life of Mara Clawson, a brilliant visual artist battling a life-threatening genetic disease. As she prepares for the largest gallery show of her young career, Mara shows us what it means to create a life inspired by love and kindness.

Join us in Arlington tomorrow for a showing of the film and a Q&A.

Happy National Coming Out Day!

The world is a better place when we all feel safe, secure, and loved.

The world is a better place when diverse voices are heard, diverse experiences are celebrated, and diverse stories are told.

Wherever you are on your journey, know that we will always celebrate you for simply being you.

For anyone looking for support, assistance, or care, please check out The Trevor Project Project and their Coming Out Handbook, the Human Rights Campaign's page for National Coming Out Day, and GLSEN's resource guidebook (all links in comments).

🎥✨ HUGE NEWS! ✨🎥

We're thrilled to announce that our documentary short, "AMOR," has won the Audience's Choice Award for Best Documentary Short at the Baltimore International Black Film Festival this weekend! 🏆

A huge THANK YOU to Amor and her family for letting us be a part of their story, and to everyone who has shown their support for this project.

Thank you to the Baltimore International Black Film Festival for giving us the platform to share Amor's story and for seeing how powerful it can be to share stories of healing. 🖤🎬

DOING PRIDE RIGHT

The amazing Gearah Goldstein, Co-Founder of The GenderCool Project Project, agreed to sit down with our Founder, David Rochkind, to talk about it.

Watch our FULL CONVERSATION with Gearah Goldstein HERE:
https://bit.ly/3Nhqax8

We knew we wanted to honor , but we had questions about the right way to do it. Rather than letting our uncertainty lead us to do nothing, we thought we would talk with some of the people we respect most about what it means to "Do Pride Right."

If you don't have time for the whole interview, here are some of our favorite moments:

1:47 - Gearah's Shares Part of Her Story

4:39 - The Balance Between Storytelling and Listening

8:02 - Inviting Others into Conversation and Why an Open Door Policy is Not Enough

11:05 - Why DEI matters to the NextGen Workforce and Customer Base

13:30 - Turning Pride Month into Pride Year

Please show your appreciation for Gearah in the comments!

Doing Pride Right: A Conversation with Gearah Goldsetin This is "Doing Pride Right: A Conversation with Gearah Goldsetin" by Ground Media on Vimeo, the home for high quality videos and the people who love them.

We were thrilled to be part of the incredible team bringing this site to life and for it to receive the recognition of Webby Honoree. Thanks to our partners at Granyon for their work and the trust of the entire SEARCH, Inc. team for the opportunity.

Way to go, team!

We’re a Webby Honoree! Our “Permian Basin History” website, developed with Ground Media and Granyon, was selected from nearly 14,000 projects submitted this year.

Check out the award-winning website 👉 http://bit.ly/3EOmKwa.

:: IT'S TIME TO VOTE! ::

GROUND is thrilled to announce that our video "PROTECT OUR FAMILIES" for GLAAD has been SHORTLISTED for the 2023 Telly Awards.

What does that mean?
It means that we need YOUR SUPPORT!
We need YOU to watch and rate the video 5 STARS!
Then, SHARE this post for others to watch and rate!

Voting link in the comment section below!

Thank you for the support!

🏆 Congratulations AMOR, and to our Creative Director and AMOR Director David Rochkind, on receiving the Best Metro DC award from the DC Independent Film Festival! 🏆

🏆 Best Metro DC: goes to AMOR directed by David Rochkind (Ground Media).

AMOR was part of a sold out show at the Bethesda Film Festival last night. Amor and David Rochkind were there for a Q&A, and will be back tonight for another sold out show. Hope to see you there!

AMOR is headed to Bethesda this weekend! If you missed the screening in DC 2 weeks ago, this may be your last chance to see the film - and to meet Amor herself - in the DMV area. Get your tickets here: https://bit.ly/bethesda-amor

Spring is coming, blossoms blooming, get on up and keep on moving! Proud to be based in !

Everyone at Ground Media is so proud to be part of sharing Amor Amor’s story! We are excited to see where this takes her next!

:: AMOR's PREMIERE NIGHT ::

It was standing room only at a packed premiere for Amor last night at the DC Independent Film Festival.

We want to thank Amor for letting us be a part of her story and allowing us to share her incredible courage, grace, bravery, and vulnerability in this way. We also wanted to honor the memory of Tyrelle Williams, whose legacy lives on most beautifully through Amor, their daughter Ari'a, and their friends and family.

Thank you to everyone who came out last night.

Tonight’s the night.

AMOR premieres at the DC Independent Film Festival.

As Amor says “If Tyrelle were here, he would tell me: ‘Get your ass up and keep pushing. DON’T GIVE UP. STAY STRONG’”

Come hear Amor's story, get up and keep pushing.

Amor Trailer This is "Amor Trailer" by Ground Media on Vimeo, the home for high quality videos and the people who love them.

MEET AMOR

Lately I've been writing music at home. It's been how I can really express myself emotionally and not feel like I'm being judged. I have questioned God -I do ask a lot of times like: “Why, why, why”? I feel like sometimes God is making me suffer. But music, man - It's definitely a therapy. I feel like I'm in a whole different element. Like all the pain that I've felt, I can let it all out. Right there.”

AMOR shares her words and voice with the world in 4 days!

GROUND MEDIA’S first documentary short premieres at the DC Independent Film Festival on Sunday, March 5th.

“I may not show my feelings all the time but I do have them. I want Ari'a to see that her life makes an impact to those around her.” - AMOR

You can still get tix for the premiere of Amor - check the comments for the link!

Loss, love, gun violence, grief, HOPE.

“There are events, themes and issues that are present in Amor and Ari’a’s life that make their way into this film - loss, love, gun violence, grief and healing to name a few. Beyond all of that, I hope this is a story about strength, hope and perseverance.“ - Director, David Rochkind

DC Independent Film Festival