Billy Reid

No. 5 - The Yellowhammer Sweater

Our beloved state bird of Alabama consistently appears in the collection in subtle ways. As creatives, inspiration will strike without warning and oftentimes in ways unexpected. Ellie, on our design team, rendered a spontaneous sketch in sharpie on a T-shirt from the office- it didn’t take much time for it to evolve from there.

“What I really love about this design is how the artwork is knit into the sweater. The way these are made is very thoughtful of trying to get as much details in the artwork as possible while keeping the weight of the garment light and comfortable. The detailed intarsia jacquard technique uses multiple colors, balancing yarn weight to keep the garment light and comfortable. It turned out to be something we are really proud of, thanks to its artistic impact and technical craftsmanship.” - Ellie

As for Billy, our friends Jack and Judy were kind enough to stop by the studio and sport this special piece.

“Judy has been the spirit messenger of the Muscle Shoals music legacy. Her long time marriage to founding member of The Swampers, legendary bassist David Hood, has given her rare insight to the history of the recording scene in our area- She’s been a true rockstar!” - Billy

Worn by: Jack Underwood and Judy Hood

Shop the Archive Collection - Capsule 1 of 4 online now, link in bio.

The Kills are coming to Shindig!

The Kills, made up of Alison Mosshart and Jamie Hince, are bringing their signature gritty, blues-infused rock to Shindig. With their new album God Games, they explore bold new sonic territory while staying true to their raw, electrifying sound.

Known for their magnetic stage presence and deep creative connection, this duo has shaped the sound of modern rock and continues to push the genre forward.

Prepare for a powerful, unforgettable performance that only The Kills can deliver. Stay tuned for more!

Grab your tickets now and get ready for a celebration like no other. We can’t wait to party with y’all and create new memories together. Friday tickets are live NOW. Hit the link in bio to snag yours. 🎟️

See you at Shindig!

No. 4 - The Shadow Plaid Archie Jacket

Our beloved Archie Jacket has seen many variations of prints, colors, and textures. Although true, this diversity has never lessened its consistency. Our relaxed shoulder and unstructured blazer is a constant in the collection. It’s a versatile piece that is easy to dress up or wear casually, and this anniversary season’s fabrics help provide great options for your closet.

“My long time neighbor and dear friend John Paul White is an uber talented multi Grammy Award winning singer, songwriter, producer and co-founder of Indie record label Single Lock Records. He wears his accomplishments with modesty and grace, which is something I’ve always respected about him. A long time muse of mine here in the Shoals, he just keeps getting better and keeps wearing the collection like a badass!”
-Billy

Worn by: John Paul White - Musician

Shop the Archive Collection - Capsule 1 of 4 online now, link in bio.

Arguably one of the best parts of Shindig is our runway shows. Whether our models are family members, people from the community, Billy Reid employees, or professionals, the collection gets an “on-body” understanding and is styled in a way that completely brings the looks to life.

Tickets for our Saturday Shindig runway show are live now, with a special performance by our friends and . Hit the link in our bio to snag your spot 🎟️

One of the most meaningful parts of the last 20 years at Billy Reid are the relationships we make with fellow businesses and creatives along the way.

With this is mind, we are looking back on our hangout with Austin-based fabric artists, Fort Lonesome. Utilizing their specialized chain stitch embroidery skills and personalizing some of our favorite garments, we created one-of-a-kind pieces for several performers, friends, and influencers on-site at the NewPort Folk Fest.

Staying cool in the August heat, dreaming of the crisp October Shindig air.

🎟️ SATURDAY TICKETS ARE LIVE 🎟️

Shindig is back for a major revival - join us October 11th to the 13th at our flagship store in Florence, Alabama, for a weekend filled with food, music, art, and fashion—the very elements that have made Billy Reid so special for the last 20 years.

This year, we’re celebrating a big anniversary: 20 years in business. As we reflect on the past two decades, some of our most cherished memories have been created at Shindig.

We’re also excited to announce that Gillian Welch and David Rawlings will be performing this year. Hailed as “modern masters of American folk,” they bring a legendary sound that you won’t want to miss.

Grab your tickets now and get ready for a celebration like no other. Stay tuned every Sunday for special announcements and throwbacks as we countdown. We can’t wait to party with y’all and create new memories together.

See you at Shindig!

From the Archives, Spring 2018

Reminiscing on an approach to showcase our Spring collection in a new, yet seemingly familiar way. Inspired by the idea of hosting a cocktail party, the team made mannequins using fun found objects- old shirt snaps, copper pennies, and even moss- to give the look of an “on-body visual” without disrupting the Frank Lloyd Wright - Rosenbaum house and maintaining its form as a museum. Highlighting the structural and decorative beauty of the historic Rosenbaum house, the looks help articulate the cocktail party vibe that our team had envisioned its guests attending while wearing the Spring collection. This part of history is still actively a museum, and is admired and cherished by Florence locals and visitors alike.

At Shindig, we’re coming together to celebrate the chefs in our homes who play an essential role in building and nourishing our community. This event isn’t just about the food, but about lifting up one another, sharing our voices, and supporting the heart of our kitchens.

Adam Evans []: James Beard Award winner, Chef/Owner of Automatic Seafood & Oysters, known for his focus on high-quality, sustainable seafood. []

Sean Brock []: Renowned Southern chef, James Beard Award winner, and innovator behind Nashville’s Joyland, Audrey, and june. [ .nashville]

Josh Quick []: Chef at Odette in Northwest Alabama, crafting creative menus inspired by Southern and International flavors. []

Bill Briand []: Five-time James Beard nominee and Gulf Coast expert, opening Little Bird to honor his culinary roots and family traditions. [

Together, these chefs reflect our shared commitment to collaboration, creativity, and community.

Tickets go live this Thursday 8/29 at Noon CT. All access tickets are live NOW at the link in bio. See y’all there 👏

We aren’t the only ones who know how to put outfits together. Proving our point with outfits from guests of Shindig’s past.

Get ready for an unforgettable performance at Shindig this year.

Gillian Welch, along with her musical partner David Rawlings, has been a cornerstone of the modern acoustic music world for over 25 years. Hailed as “modern masters of American folk,” they’ve earned countless accolades, including a GRAMMY for their work on the O Brother, Where Art Thou? soundtrack.

Don’t miss your chance to experience their legendary sound live.

Tickets go live this Thursday, 8/29 at noon CT - all access available now. Hit the link in bio to learn more.

No. 3 - The Quail Jacket

We’re thrilled to bring back a beloved classic from the early days of Billy Reid: the Quail Jacket.

This sturdy, oversized coat is your go-to layer when the chill sets in. Whether you’re throwing it over a suit or a thick sweater, it’s got you covered. Made from Halley Stevensons fabric with a wax finish, it’s designed to keep you protected from the elements—and built to last for generations.

Originally introduced in 2008 as a functional hunting jacket, the Quail Jacket featured waxed cotton, an action back, and an interior game pouch. It was made for the outdoors but quickly became a streetwear staple. Now, it’s back with updated details and lightweight, water-resistant waxed cotton, ready to be a team favorite all over again.

Worn by: David, our Men’s Designer.

Shop the Archive Collection - Capsule 1 of 4 online now, link in bio.

UNCF x Birmingham Walk for Education —

Mark your calendar for two important events this week.

On Thursday, August 22nd from 3-6pm, we’re having our friends by the Birmingham shop for some refreshments and to unveil the limited edition tees we’ve made for Saturday’s walk. 100% of proceeds from shirt sales will go to supporting UNCF. This isn’t your typical local fun-run shirt either. We’re putting all our custom craftsmanship into these shirts—drawing inspiration from Historically Black Colleges and Universities’ rich tradition of marching bands and the drum majors that lead them.

Then come join us on August 24th for the UNCF-Birmingham’s Walk for Education. Billy Reid has been a longtime supporter of the UNCF’s mission. Lace up your shoes and meet us at Railroad Park to register at 7:00 am.

See y’all there!

No. 2 - The Navy Archie Jacket.

Reflecting our timeless approach to tailoring, our relaxed shoulder and unstructured blazer has become such a timeless piece in our collection. Its versatility makes it effortless to style, whether you want to dress it up or keep things more casual.

This anniversary season, the fabrics feel especially thoughtful, offering you new ways to refresh your wardrobe with something that feels just right.

Shop the Archive Collection - Capsule 1 of 4 online now.

Shindig runway clips from the archives.

No. 1 - The Shoals Denim Shirt Anniversary Edition.

The Shoals denim shirt has been part of our story since 2004, and it means so much to us. Two decades later, it’s still our signature piece and remains our top favorite, year after year. I even still have the original sample from back then – it’s still in my rotation, a testament to its lasting quality and timeless style.

Shop the Archive Collection - Capsule 1 of 4 online now.

A shirt that lasts a lifetime - the Savoy Waxed Suede Workshirt.

This is going to be the shirt you reach for everyday, whether it’s for an extra layer on a windy day or some something sturdy and durable wear after wear. The waxed finish preserves this jacket from anything the elements might throw at it, and gets better and better the more you wear it.

Available in-stores and online.

20 years in the making.

When we first started, the styles were simple, functional, and built to last a lifetime. To honor that time, the first pieces we’re releasing this Fall are all meant to embody that spirit. They’re styles that look great now and get better and better with age.

The first drop of fall, Reconnect, is now available in-stores and online.

Throwing it back to our Runway show at Shindig No. 8

Inspiration can come from anywhere. Recently, an old photo of shrimp boats off the coast of Louisiana captured our imagination, leading to the creation of the melange print on our Cypress Shirt.

Exclusively Ours, the Melange Shrimp Boat Shirt. In-stores and online now.

Looking Back, Moving Forward.

Reflecting on 20 Years of Billy Reid.

Live on The Journal.

FALL ‘24: REFLECTION.

Tomorrow, 8/8.

It’s been so special getting to spotlight our friends Drew & Ellie Holcomb [ ].

Their Nashville home is full of love and laughter and we’re honored to have gotten to hear their story.

Head to the site to read our full article with the Holcombs and shop their looks.

at home in our Shoals Denim Shirt.

Home is everything to Drew and Ellie Holcomb. It’s a place to put their feet up, hang out with family and friends, and get some much needed R&R in between tour dates.

Their Nashville space also doubles as an archive of memories, in the form of old tour posters, art they collected while abroad, and souvenirs from family trips.

“My dad had this thing when we would travel where he would give us a budget for trinkets,” says Drew. “He would always encourage us to buy something ‘real.’ So when I was eight years old, I bought a real tomahawk in Mesa Verde. I still have it!”

Head to Billy Reid to read more about being At Home with the Holcombs.

in our Garden Floral Pant.

Head to the site to shop all of Ellie’s looks and read about our time with the Holcomb’s in their Nashville home over on The Journal.

XX/XX/20XX

To celebrate our upcoming 20 year anniversary, we’re taking a trip down memory lane revisiting one of our favorite past times, the Shindig stage.

Drew Holcomb with his baby blue Bronco.

The Blake Jacket. Made to be passed down. Made for a Lifetime.

We take pride in our favorite pieces, with the hope that one day they’ll become an heirloom garment.

For the Holcombs, they work both on the road between shows or working on the next project at home. The dedicated craftsmanship in these jackets will hold up over years of use, no matter where you take them.