Story MKTG

Introducing an exclusive virtual event designed for parents, coaches & athletes!

Led by expert brand and marketing strategist Benjamin Robinson , "Marketing Your Young Athlete: Navigating Social Media, Branding & NIL" is a 90-minute power session designed to teach you how to:

- Build a standout athletic brand
- Leverage social media for maximum impact
- Connect with coaches and schools effectively
- Master the new NIL (Name, Image, Likeness) landscape
- And more!

Don't miss this game-changing opportunity. 🔥

Learn more and secure your spot now: BrandingForAthletes.Eventbrite.com

Juneteenth is a day of profound significance, commemorating the emancipation of enslaved African Americans. As brands, it's crucial to honor this day with respect and authenticity.

Here are four impactful ways to celebrate Juneteenth:

1. Educate & Advocate: Share the history and significance of Juneteenth with your audience. Use your platform to amplify Black voices and advocate for racial justice and equality.

2: Support Black-Owned Businesses: Highlight and collaborate with Black-owned businesses. Showcase their products, services, and stories to your network, helping to drive economic empowerment.

3: Give Back to the Community: Make donations to organizations that support Black communities and racial justice. Encourage your employees and customers to participate in volunteer opportunities or local events.

4: Create Inclusive Campaigns: Develop marketing campaigns that reflect the diversity and richness of Black culture. Ensure that your content is created with input from Black creatives and is sensitive to cultural nuances.

At Story MKTG, we believe in celebrating diversity and fostering inclusion every day. Let's honor Juneteenth with actions that make a lasting impact. 🌍✨

Pride is more than just a social media campaign. It's about integrating inclusivity and celebration into your brand's visuals, storytelling, and values all year round.

How does your brand truly support the LGBTQ+ community?

Your audience deserves authenticity and inclusion.

Here are a five ways that your brand can use DEI practices within its marketing strategies that can help your audience develop deeper connections with your offerings:

https://storymktg.com/5-dei-marketing-practices-your-brand-should-adopt-in-2023/

HOW BRANDS ARE APPROACHING DE&I IN INFLUENCER MARKETING

More pricing transparency is still needed and brands need to learn how to better trust creators

Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing creators. This push to build creator bases comes as marketers continue efforts to foster more diversity, equity and inclusion in their advertising; in some cases, these creator bases are being looked upon as a place for brands to more rapidly reach these goals.

“I think it's palpable, even with legacy brands,” Regi Cash, CEO of 3BlackDot, a marketing agency, said regarding representation in social media marketing. “They’ll say that they know their brand has been supported by the Black community and they want to acknowledge that.”

https://adage.com/article/digital-marketing-ad-tech-news/how-brands-are-approaching-dei-influencer-marketing/2402041