Stories Incorporated
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K Street NW
L Street NW
20006
K Street NW
K Street NW
K Street NW
K Street NW
K Street NW
20006
Stories Inc.
are experts in recruitment marketing and employer branding content, communicating culture through visual storytelling, inspired by real employee experiences. Stories Incorporated is a recruitment content marketing agency with a unique focus on supporting employer branding and talent acquisition teams as they attract and retain the right talent. The employer brands that succeed at differentiating t
12/01/2022
Stories Incorporated is raising money for the American Cancer Society this December.
Each participating team member will walk 62 miles (each!) this December to fight cancer. That's almost 500 miles total.
Cheer us on and donate to our team here! https://secure.acsevents.org/site/STR?fr_id=102453&pg=team&team_id=2670782
With: Lauryn Thompson Sargent, Bernadette Launi, Hannah Quirk, Erica Cancasci, Scott Thompson, Melissa Jones and Peter Jennings
Solving Global Employee Storytelling Challenges with Stories Incorporated's co-founder and partner Lauryn Sargent.
Learn the best practices to sharing a global organization's universal and local culture through employee stories.
Lauryn will break down universal approaches to culture content and how stories bring it to life across the globe. And, she'll show you how to localize and geo-target content that is produced globally.
Join Lauryn and host Jessica for this informative LinkedIn Live webinar!
We're continuing our 10 year anniversary party!
Check out some of our highlights from the past decade of !
Cultural celebrations—such as Hispanic and Latino Heritage Month, September 15-October 15—provide impactful opportunities to recognize the contributions of your team members and join important diversity, equity and inclusion (DEI) conversations.
The key is to capture stories from your team members across all cultural and underrepresented groups and share them consistently throughout the year.
In our upcoming LinkedIn Live, Stories Inc. Content Strategist and Project Manager Shannon Edwards will share DEI content strategies relating to cultural celebrations and honoring team member voices. Their stories show candidates and employees the real, lived experiences of team members from underrepresented groups, and serve as accurate examples of a company's commitment to DEI.
Join us!
09/06/2022
For our 10 year anniversary, we dove into a decade of data to show the breadth and depth of our work.
Of course, we couldn't just use plain old numbers and text — we made an infographic to tell this celebratory story!
When employer branding teams lead organizational storytelling in their companies, they not only produce innovative content that brings culture clarity to talent audiences ...
They also serve as the authority and source of stories for use by global stakeholders throughout their organization.
Stories Inc.'s Jill Shabelman, Partner and Director of Client Service, will join host Jessica of Stories and show employer branding professionals how they can use organizational storytelling to ...
1. Activate Employer Brand
2. Change Brand Perception & Grow Brand Awareness
3. Capture Globally-Distributed Culture
4. Implement an Organizational Storytelling Strategy That Benefits All Stakeholders
Join us for a strategy-filled session!
Attracting coveted technology talent is tough ... even for companies universally recognized as tech companies.
But if you're not a Google or a Cisco in size, brand awareness or industry, you can still bring leading technologist candidates to your company.
Stories Inc. has produced winning content for campaigns that have increased hiring of top tech talent to yes, big tech companies, but also organizations in many other sectors and sizes.
In our next LinkedIn Live on Thursday, August 11, we'll outline ways to communicate to, connect with, and convert tech candidates.
Join us!
Internal communications has a critical role in reinforcing the culture of an organization. In this LinkedIn Live, Stories Inc.'s Anna Lippe and Jessica McFadden discuss the ways employee storytelling can help internal comms teams bring concepts to life and build connections between team members and their organization.
07/19/2022
Our co-founder and partner Lauryn Sargent details in Fast Company how organizational storytelling can help companies best communicate culture. Check it out!
How organizational storytelling can capture and communicate culture The old adage may be “A picture is worth a thousand words,” but today, the stories your people have to tell are worth 50,000 corporate statements.
06/22/2022
Have a look inside our awesome team off-site ... our first in-person all-hands since 2019!
During the pandemic, Stories Incorporated continued our practice of semi-annual all-hands meetings, virtually.
✨ But there was something pretty magical about getting the entire team together all in one place. ✨
Every industry has distinct employer brand and recruitment marketing challenges. In this LinkedIn Live, we will be unpacking the unique talent attraction challenges facing Government Contracting, Aerospace, and Defense companies and how to overcome them with a compelling employer brand content strategy.
Tune in for actionable tips to:
• Compete with well-known brands such as Amazon to attract and retain cleared technical professionals
• Increase workforce diversity and/or communicate an evolved commitment to diversity, equity and inclusion
• Retain employees amidst the ‘Great Resignation’ — companies hiring cleared talent reported 17% annual turnover in 2021
• Communicate your company culture, even when employees spend a lot of time working in the client’s workplace culture
In this LinkedIn Live session with Bernadette Launi & Jessica McFadden of Stories Inc., you will learn how Government & Defense Contracting companies like Lockheed Martin and BAE Systems, Inc. have used employee story content to navigate these employer brand challenges.
05/24/2022
We love seeing the ways so many companies are rethinking employee support & celebrating .
Stories Incorporated is participating, too!
Supporting Employee Mental Wellness & Employer Brand • Stories Inc. Companies are embracing progressive new benefits supporting employee mental wellness & employees are sharing their stories — by Stories Inc.
05/12/2022
It's always great when Stories Incorporated team members based in different regions can get together!
04/28/2022
Thank you to the National Association of Broadcasters for inviting Stories Incorporated co-founder Lauryn Sargent to speak at the Diversity Symposium at the in Las Vegas!
The panel session "Start with Inclusion to Build the Brand and Attract the Best Talent" featured Lauryn Sargent, Misty Gaither - Chief Diversity Officer at Indeed, Karen Hite - Head of Talent Acquisition at The E.W. Scripps Company, Deborah Barrett and Julia Yarbough of the Julia Yarbough Media Group.
Thank you to NAB Chief Diversity Officer Michelle Duke for the invitation and Stephanie Budaker for supporting the panelists!
03/22/2022
Have you signed up for the employee stories + photography + employer branding content webinar with exaqueo on Thursday 3/24?
If you can't attend live, register to receive the recording: https://storiesincorporated.com/employee-photography-employer-brand/
03/08/2022
Today is International Women’s Day and the theme in 2022 is !
Here’s what the women of Stories Incorporated have to say about working towards a gender equal world and celebrating women.
01/27/2022
Our next LinkedIn/Facebook Live: DEI Storytelling During and All Year Long!
Get your content and channels ready to participate in Black History Month! We'll outline ways to honor Black history and current team members, and how your company can be a part of the national celebration.
Stories Incorporated Content Strategist and Project Manager Melissa Jones will join Jessica McFadden for a tips-filled discussion. They'll share strategies and examples of ways brands can show dedication to the DEI journey and Black employees through team member stories.
Thursday, February 3 from 12-12:30pm ET / 9-9:30am PT
RSVP here to get a reminder when we they go live!
https://www.linkedin.com/feed/update/urn:li:activity:6891912934587785216
01/14/2022
Right now, candidates are searching for a culture that offers what their current workplace lacks ... and your company has!
Here are some of the stories that get candidates' attention in 2022.
Get the full breakdown and how to implement these and more strategies here: https://storiesincorporated.com/recruitment-marketing-stories/
01/09/2022
📌 Your 2022 storytelling strategies for connecting with candidates, retaining employees, and communicating culture.
Featuring compelling stories from LexisNexis, Capital One Careers, Dell Technologies, AstraZeneca Careers, Labcorp, Blizzard, American College of Cardiology, Aronson LLC, Eleven Peppers Studios, First Solar Careers and Stories Incorporated!
12 Leading Storytelling Strategies for Employer Brand • Stories Inc. Employer brand & recruitment marketing content experts Stories Inc. share the 12 leading storytelling strategies of 2022 for impact now.
Happy Holidays from all of us at Stories Inc.!
This Story of the Year we developed with Blizzard was filmed virtually and brings an engineer's job and her Worldofwarcraft work to life!
Don’t start thinking about Black History content when February is half over or wait to plan your PRIDE messaging in June.
Good quality marketing and culture content requires thoughtful preparation and ex*****on, over time.
Labcorp wanted to celebrate their employees and their development of new employee resource groups (ERG) in a thoughtful and compelling way throughout the year.
So, we at Stories Incorporated helped them uncover employee stories that would fuel a content calendar around cultural holidays. Because we began planning and filming these stories in January, there was plenty of time and space to tell great personal and organizational stories.
One of these was the story of how Hispanic and Latinx employees formed Labcorp’s HUMANOS ERG. In addition to featuring team members who are leading and benefitting from the group's formation, it underscores Labcorp's diversity and inclusion strategy to create an inclusive environment for all.
And, this content works overtime:
◙ It celebrates Labcorp employee experiences and personal journeys while attracting candidates.
◙ It documents the development of new Labcorp ERGs throughout the year, proving their commitment to support inclusion.
◙ It shows Labcorp’s dedication to celebrate important cultural moments throughout the year.
◙ It allows Labcorp to show its real commitment to celebrating diversity, as it re-shares the content all year, not just for the seasonal celebration.
Filmed virtually, and launched in concert with National Hispanic Heritage Month, the formation of HUMANOS at Labcorp is a Story of the Year.
Aronson LLC has a long and established tradition of diversity, equity and inclusion (DEI) — something not the standard in an industry in which only two percent of CPAs are Black and most partners are male.
We helped bring their DEI progress and efforts to life through stories from their team. This Story of the Year promotes Aronson's DEI efforts both internally and externally.
12/09/2021
Show candidates what the work-from-home or hybrid experience looks like at your company! Dell Technologies' remote employees are a Story of the Year!
https://storiesincorporated.com/employer-branding-for-remote-and-hybrid-culture/
Whether you've just started a new employer branding role or you're planning for 2022 and want to talk to candidates in new ways, this is the LinkedIn Live for you!
Stories Inc. will be sharing some of the best culture content projects you can start right away that will help you gain momentum with talent wins and make an impact in your organization!
Our next Story of the Year captures a moment during a team member's work + highlights our practice area. https://storiesincorporated.com/work/diversity-and-inclusion-content/
Our first Story of the Year from AstraZeneca Careers is proof that great leaders and mentors create great leaders and mentors.
Filmed virtually via Virtual Story Session, Kiersten shares a story about a time when she doubted herself at work...and then a manager enouraged her.
The best part: Kiersten has become a better manager for her team as a result of having a great manager.
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