Model B

Creative spotlight! Our client, a pioneer in AI and quantum tech, came to us with a mission: amplify their message on cutting-edge cryptography for cybersecurity. We took their vision, unified the message, and crafted a standout campaign across multiple channels. By ditching the overused stock images and giving quantum security a fresh, bold look, our campaign made them shine against their competitors! 🔐 🚀

Check out the full case study on our website: https://hubs.la/Q02Lhghy0

Consumers are more environmentally conscious than ever, but many brands struggle to effectively communicate their sustainability efforts. Our latest write-up unveils the secrets to marketing sustainability in a way that resonates, inspires action, and builds a coalition of advocates. Unlock the power of making sustainable choices intuitive, accessible, and better for your customers.

Read it now at https://hubs.la/Q02GZHd_0

Navigating the sustainability landscape can be daunting, but getting it right is crucial for long-term success. Check out our think piece, which reveals the key to engaging customers with your brand's sustainability initiatives. Discover how to make incremental changes that resonate, empower, and offer choiceful options for a more sustainable future.

Read it now at https://hubs.la/Q02GZxJS0

Is your agency missing something? At Model B, we're harnessing the power of an open talent model so we never have to face a talent gap and can continue to deliver amazing results. Tap into unparalleled expertise, scale seamlessly, and optimize costs with our innovative Partner Collective OS platform. Check out our latest blog to learn more about how this model has got you covered. 🌍💡

Read it here: https://hubs.la/Q02HD8d70

Sustainability is no longer a nice-to-have – it's a must for businesses to thrive. But simply touting eco-friendly initiatives isn't enough. Learn how to market your sustainability efforts in a way that truly connects with customers and inspires action. Check out our recent write-up, which shares insights on making sustainable choices intuitive, accessible, and better for your brand.

Read it now at https://hubs.la/Q02GZ9_F0

In today's environmentally conscious world, consumers demand more than just green claims. Discover how to craft impactful sustainability messaging that resonates with your audience and drives real change. Our latest think piece reveals proven ideas to make your brand's sustainability efforts personally meaningful, empowering, and choiceful for customers.

Read it now at https://sustainabilityreport.modelb.com/

Simply executing marketing tactics without a deep understanding of your client's business just doesn’t cut it in today's fast-paced and ever-evolving marketing landscape. Check out our latest blog to learn how management consulting can help your agency deliver unmatched value to your clients! 🌟📈

Read it here: https://hubs.la/Q02y7j3h0

So, you've landed your first design job—congrats! But are you prepared for the whirlwind of challenges that await in your career? Our latest blog post shares invaluable insights gained through experience, helping you navigate the complexities of the design industry like a pro. 🎨 💪

Read it here: https://hubs.la/Q02tYjzV0

Some of our client’s received a very special Valentine’s gift from yours truly. As a token of appreciation, we sent out jars of our custom spice 'Sweet Heat'. ❤️‍🔥❤️‍🔥

Do you need a little spice in your life? Let us know below!👇

Delivering exceptional marketing solutions has never been more challenging. So we, at Model B, decided to leverage outside resources and curate a group of extraordinary marketing services companies in what we refer to as the Partner Collective. Learn more about this exciting endeavor in our latest blog post. 🤝🚀

Read it here: https://hubs.la/Q02kJFmw0

The 2023 Lions Study reveals that a staggering 60% of respondents anticipate a 25% or more cut in their marketing budgets. In the face of these economic constraints, how can organizations still ignite short-term results while supporting future demand? Explore our latest blog post for insightful perspectives on navigating this dilemma. 🌟💡

Read it here: https://hubs.la/Q02d-SpW0

In today’s rapidly changing world, the nature of work is evolving at a pace never before encountered, making the traditional 9-to-5 grind a thing of the past. Dive into our latest blog post to explore how successful companies are redefining the future of work. 🚀🌟

Read it here: https://hubs.la/Q02cx8DN0

We are thrilled to welcome Peony Tsang as our new Account Director at Model B! With over a decade of experience in leading integrated brand and marketing programs, Peony is a true professional when it comes to ensuring a seamless journey from initial planning to final delivery. Her proactive stewardship for clients and teams is unmatched, and her unique blend of energy and humor makes every project engaging and collaborative.

Before joining Model B, Peony led reputation strategies at global agencies for some of the biggest names in the industry, including Huawei, Netflix, Disneyland, Procter & Gamble, Paramount Farms, and Fonterra. Most recently, she served as Business Director at Cedar Communications, a renowned content marketing agency in Hong Kong and London. We are excited to work alongside Peony and know that her expertise and leadership will help deliver outsized growth for clients. Welcome aboard, Peony!

Today, we are spotlighting the creative work from a campaign completed for our client, CONMED. This campaign focused on building awareness of the dangers of harmful surgical smoke in operating rooms across the country, while positioning CONMED as the leader and the desired partner in the smoke evacuation space. We made the strategic choice to ground all activations in a singular campaign idea, emphasizing campaign messaging and imagery featuring nurses. With this approach, we were able to drive awareness from within and generate significant support. Read the full case study here:https://hubs.la/Q02487g50

Your SaaS go-to-market strategy is your blueprint for a successful product launch, and you should take it seriously. It takes a refined, thoughtful strategy to present your product in an appealing way to the right audience at the right time. The SaaS market is constantly evolving and growing, which means it’s important to be mindful of the way you present and sell your product.

In our latest post we provide 3 tips for building your GTM strategy to have maximum impact, and much more. Check out our Go-To-Market Strategies for Success in our post here: https://hubs.la/Q020j3kW0

Threads was a quick hit, but what does the future of this Twitter-clone app look like?

Threads presents a wealth of opportunities as the fastest-growing social app ever and has enormous potential to integrate ads on the platform, but what adjustments does Meta need to make so their new platform can retain its massive user base? Read the full post here: https://hubs.la/Q01Z7-Q40

We have launched a new website designed to inform and engage prospective clients seeking an agency partner. The new responsive website features a modern design and user-centric UI, making it easy for visitors to quickly gain a solid understanding of Model B's capabilities and culture.

New updates include:
- Responsive design, ensuring smooth readability on any device
- A portfolio of work that showcases Model B's creative and strategic capabilities
- Frequent blog posts that provide insights and advice on growth marketing
- A team page that introduces the culture, values, and people behind Model B
- A variety of ways to connect to learn more - email, phone, and social feeds

If you're looking for a growth marketing company that can help you achieve your business goals, be sure to check out our website here: https://hubs.la/Q01Plq9F0

If you’re winging it on designing ads, you’ll learn fast that spontaneous decisions aren’t the best way to craft creative assets for your campaign. Instead of making decisions on the fly, you should use visual ad design best practices to make sure you’re thoughtfully designing ads.

So what are those best practices? How should you be approaching design? Find out in our latest post!
https://hubs.la/Q01N5cJf0

Generative AI is the fastest growing technology solution of all time with users finding new way to utilize the tool every day.

Read our blog that discusses what brands should do to prepare for consumer use of generative AI tools when shopping for the product or service they offer.

https://hubs.la/Q01LxSH20

If you’ve ever stumbled upon banner ads while searching Google or browsing a website (we all have), then you’ve seen the end result of the media buying process. The same is true when you hear radio ads or see a commercial on TV. It’s all the result of careful media buying and analytics.

Media buying is all about getting your brand, product, or service in front of the right target audience. It requires strategic thought and planning to get it right.

Read on for helpful tips from our experts 👇
https://hubs.la/Q01KgGPP0

A Statista study revealed that in 2022, 84.37% of the population of the United States were mobile internet users. Optimizing your site for these users is more important than ever. Here are some tips on how to make your site better for the majority of the U.S. population.

https://hubs.la/Q01xGVmX0

It’s time again to refresh your creative! How can you design your ads to strategically increase performance? By sticking to platform recommendations and following our tips for success, developing a strategic design process will be a piece of 🍰!

Check out our blog: https://hubs.la/Q01Gj1JC0

With it being National Ethics Awareness Month, we wanted to share with you our four core values that are driven by our morals.

We work to incorporate the four I’s into every aspect of our work to drive the best results for our internal and external stakeholders.
https://hubs.la/Q01xGmQr0

This week we want to highlight our creative team and the amazing work they have done for a current client: Coolfire Solutions.

We drove CTR up by 39% by adding in additional creative variations, refining creative by industry, and developing content to provide as a value proposition. How is your team working creative strategy into your performance goals?

https://hubs.la/Q01DYYd70

In order to be successful and drive high ROAS you must walk customers through the advertising funnel at the appropriate place in time. When making strategic creative, audience, and placement decisions, you should be fueled by all of the data (and coffee if needed).

In our blog post, “4 Secrets of Cross-Channel Intelligence for Retail and E-Commerce Success”, we share tips that will help you make strategic decisions about your ad placements to optimize your ad spend for ROI.
https://hubs.la/Q01BnY230

In celebration of Black History Month, we are spotlighting three industry innovators chosen because of our admiration for their impact and innovation within the marketing world.

Tia Cummings-Hopkins (top left), SVP of Marketing at Square, has won a variety of awards (2019 Brand Innovators Top 40 under 40 Marketers, 2021 Woman to Watch in Marketing, 2022 Top FinTech Marketer), and has a deep passion for the intersection of people and purpose.

Bozoma Saint John (top right) is the CMO for Netflix and a marketing badass. She runs a public online class, “The Badass Workshop” that teaches the nuances of achieving success when one feels like an outsider and has a book being published this upcoming Spring.

Kwame Taylor-Hayford (bottom left) is an executive creative and co-founder of Kin, a creative company with a focus to drive social change for brands such as Ben & Jerry’s, Uber, and Mailchimp

Follow along in their incredible journeys by following them on LinkedIn!

https://hubs.ly/Q01Cvh1w0

https://hubs.ly/Q01CvdvG0

https://hubs.ly/Q01Cv3HQ0

Do you know your target audience as well as you think you do? Going through intensive persona building exercises enables you to see your audience in a new way. Persona building exercises are widely available on the internet and should be a part of your media planning process.

Read our blog post “5 Best Practices for Better Returns on Paid Media Campaigns”, to learn more tools of the trade to increase your performance this year.
https://bit.ly/3E6wqTn

The Model B team spent time together last week in D.C. for two days of collaborative in-person work. Our time was well-spent presenting meaningful ideas, brainstorming, exchanging laughs, and of course enjoying each other's company. We can't wait for the next trip!

Studies show that users only remember 14% of the banner ads they see. How can you make sure you are a part of that 14%? We share 5 tips on how to drive ad recall and traffic to your website with banner ads in our blog post “5 Click-worthy Design Ideas for Banner Ad Inspiration”.

Follow the link to upscale your ads.

Ad Design Inspiration for Unique Banner Ad Ideas Is banner blindness rendering your ads ineffective? Kick your ad design inspiration up a few notches with these tips and tricks for compelling ad design.

Not seeing the results you were hoping for with your latest ad campaign? Here are some tips for your team to utilize so that you can drive more traffic to your site.

Learn more about how Model B drives results for our clients.
https://hubs.la/Q01xGsTW0