THRUUE

THRUUE is an expert consultancy. We close the gap between strategy and culture.

We advise boards, CEOs, and leadership teams on the intersection of their strategy, mission, vision, and values as well as on shifting their culture.

The Importance of Being Deliberate When Addressing Organizational Diversity, Equity & Inclusion - THRUUE 05/12/2023

Hunt Scanlon recently released their 2023 Corporate Culture Report, which included key insights from Vice President of Leadership and Transformation, Dr. Philipia Hillman, and our "How to Lead Growth with Humans at the Center" co-presenter, Barrett Values Centre’s Tom Rausch.

We invite you to read our newest blog on the insights from Philipia and Tom around post-pandemic organization culture and how DE&I has been addressed in companies over the past several years.

The Importance of Being Deliberate When Addressing Organizational Diversity, Equity & Inclusion - THRUUE Excerpts from the 2023 Hunt Scanlon Media Corporate Culture Report

04/17/2023

“I think what happened is that everybody ran to do something without any data,” says Phillipia Hillman of THRUUE. "Everybody had a ‘Let’s do a training, let’s have a talk, let’s send a speaker, let’s hire someone,’ not really understanding the baseline of their organization or getting leaders ready.”

Learn more about Phillipia's insights as well as input from other experts with deep expertise in everything that has to do with workplace culture in the just released 𝟮𝟬𝟮𝟯 𝗛𝘂𝗻𝘁 𝗦𝗰𝗮𝗻𝗹𝗼𝗻 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗥𝗲𝗽𝗼𝗿𝘁: https://huntscanlon.com/2023-corporate-culture-report/

03/17/2023

Join us in celebrating our most recent THRUUE Value-dictorian, Jonelle Lesniak! Jonelle's dedication to connect with and care for her teammates and clients is why she is recognized this quarter for our "People Driven" core value. Thank you for all that you do, Jonelle Lesniak!

03/16/2023

We are excited to be in New York at the Hunt Scanlon Media “Designing a Sustainable Culture Blueprint” today. If you are attending, let us know so we can make sure to say hello!

02/14/2023

Happy Valentine's Day from THRUUE! Thank you Darryl Haley for putting a smile on our faces with your chocolates. They are delicious as always.

Environmental, Social and Corporate Governance - THRUUE 09/30/2022

How can your organization approach not just as a issue, but as an opportunity to spur your , and ALL its , to grow and thrive in the future?

Before investing dollars into developing an or chasing new , it pays to begin the conversation with leadership alignment, which is why we have created an interactive poll for you to see where your organization falls against others to start that conversation.

Environmental, Social and Corporate Governance - THRUUE

Environmental, Social and Corporate Governance - THRUUE 09/27/2022

With ESG on the minds of many—if not all—executives, how does your organization plan to approach ESG?

The Environmental, Social, and Governance movement has rapidly begun to shift both and expectations, and companies of all sizes are scrambling to integrate reporting into their organizations.

Read our latest - Culture, Not Compliance, is the Executive’s Answer to ESG - and check your ESG ‘pace’ against other organizations’ via an interactive poll.

Environmental, Social and Corporate Governance - THRUUE

Association Forum Announces the 2022 Class of Forty Under 40 - Forum Magazine 09/14/2022

Congratulations to the and recognized as Association Forum's Forty Under 40. Congratulations to Cassie Buchanan, MBA, SHRM-CP, Carolyn Banich, SHRM-CP, and Vanessa Salcedo, MPH of The American Society of Anesthesiologists (ASA), Megan Drumm, CAE of American Academy of Orthopaedic Surgeons and Jeff Evans of ASAE The Center for Association Leadership. See the full list below!

Association Forum Announces the 2022 Class of Forty Under 40 - Forum Magazine Association Forum is pleased to announce the recipients of 2022 Forty Under 40 awards and represent the association and nonprofit industries.

Aligning Culture and Strategy For Business Outcomes 09/08/2022

THRUUE team members Philipia Hilllman and Amanda Graham recently discussed the importance of proactively focusing on organizational culture with .

Check out the article to learn how to measure and move culture to achieve real business outcomes.

Aligning Culture and Strategy For Business Outcomes THRUUE has been recognized as Top 10 Emerging Organizational Culture Companies 2022 by Manage HR for being a leader in tackling organizational culture challenges.

08/30/2022

Thank you ManageHR Magazine for naming THRUUE a Top Emerging Organizational Culture Company, an honor that highlights the most innovative and successful organizations helping companies transform their cultures.

Read about how we help leaders align culture with strategy so organizations—and ALL the people in them—grow and thrive here:

https://thruue.com/thruue-named-2022-top-emerging-organizational-culture-company/

New Advisor joins THRUUE's Board of Advisors - THRUUE 08/11/2022

Join us in welcoming Jim Williams to THRUUE's Board of Advisors!

Jim brings wisdom and insight in non-profit, social sector, and health markets and has extensive experience in advising organizations through transformation to growth.

New Advisor joins THRUUE's Board of Advisors - THRUUE Join us in welcoming Jim Williams to THRUUE’s Board of Advisors. Jim brings wisdom and insight in non-profit, social sector, and health markets and has extensive experience in advising organizations through transformation to growth.

The Role Emotional Intelligence Plays in Managing Risk – RANE Network 08/10/2022

THRUUE founder, Daniel Patrick Forrester, is a panelist on tomorrow's RANE (Risk Assistance Network + Exchange) webinar focused on emotional intelligence in the workplace. Click below to learn more and register for what is sure to be a wonderful conversation with a variety of experts.

The Role Emotional Intelligence Plays in Managing Risk – RANE Network

07/29/2022

Join us in celebrating our most recent THRUUE Value-dictorian, Tessa Betz! Tessa's dedication to our core value of Authenticity encourages all who meet her to bring their individual perspectives and to share openly without pause.

Thank you for being authentic and encouraging those around you to do the same, Tessa!

Vision, mission and purpose statements – what is the difference? 07/21/2022

“The sharp focus on Environmental and Social Governance means stakeholders are demanding to know what your organisational purpose is so that they can judge if there is a values alignment.”

We emphatically agree. In fact, according to THRUUE CEO Jame Cofran, “this is an area where organizations risk having their culture exposed when their behaviors are not consistent with their espoused values."

Agree? Disagree? What are your thoughts?

Vision, mission and purpose statements – what is the difference? Although the terms ‘vision’, ‘mission’ and ‘purpose’ are commonly found in strategic plans, there is sometimes confusion over what these terms mean, resulting in ineffective plans and poor execution.The increased sta...

10 Amazing Years – dixoncenter 07/13/2022

Congratulations to the incredible team at Dixon Center for Military and Veterans Services and Colonel David Sutherland for reaching this milestone.

10 years ago we were honored to be your business partner to shape the and that has become the . What you have achieved for the of this country is staggering and we are honored to have a front row seat to your success.

10 Amazing Years – dixoncenter

07/04/2022

THRUUE wishes you a Happy 4th of July filled with family, friends, and fun! 🇺🇸

Why Microsoft Measures Employee Thriving, Not Engagement 06/28/2022

If you are curious about and what it really means in a , this is a great article in Harvard Business Review on the forward thinking work within Microsoft.

THRUUE has pushed back on measurements for the past 10 years, which is why we developed the . Companies must move beyond traditional employee engagement surveys to comprehensive culture and employee experience assessments that address the implicit and invisible parts of culture such as values, beliefs, and expectations and then align this data with strategy.

Why Microsoft Measures Employee Thriving, Not Engagement As the pandemic continues and many people work hybrid schedules, people analytics researchers at Microsoft realized they needed to move from measuring employee engagement to measuring employee thriving. Defined as “to be energized and empowered to do me...

Ways to celebrate and serve Juneteenth 06/20/2022

THRUUE is closed today as we celebrate the end of slavery in the U.S. This time allows the THRUUE-Crew not only to celebrate, but also participate in community activities that align with our dedication to equity and justice.

Ways to celebrate and serve Juneteenth June 19, 2022 marks the second annual observance of Juneteenth as a federal holiday. Organizers nationwide are kicking off a week of festivities commemorating the end of slavery in the U.S. and championing the ongoing struggle for equity and justice. Though Juneteenth -- June 19th—is newly minted ...

Mitchell Reiss joins Brunswick Group as a Partner and Co-Lead of the Geopolitical Practice Group 06/15/2022

Congratulations to our longtime friend and colleague, Mitchell Reiss, as he joins the Brunswick Group as a Partner and Co-Lead of the Geopolitical Practice Group. THRUUE has worked with Mitchell on multiple occasions over the past decade, both at Washington College and as he transformed The Colonial Williamsburg Foundation. We are excited to see what he will do at the global level. Congratulations to both Mitchell and The Brunswick Group - we look forward to seeing all of your future success!

Mitchell Reiss joins Brunswick Group as a Partner and Co-Lead of the Geopolitical Practice Group Deeply experienced diplomat and geopolitical expert to co-lead global team of senior geopolitical advisors.

06/10/2022

There is so much to be found when you partner with a forward thinking organization whose vision is "a world where cancer is prevented or cured, and every survivor is healthy." We are honored to be ASCO's as they live out their vision and change the face of .

06/06/2022

Our THRUUE-Crew is growing! Help us in welcoming one of our newest employees, Zachariah Karp, to the THRUUE-Crew.

Linking Cultural Performance Indicators (CPIs) to KPIs with THRUUE - THRUUE 05/20/2022

We were honored to be invited to lead a fire-side chat for Jefferies Investment Bank by the head of (Environmental, Social, and Governance), Aniket Shah, PhD. Jefferies is leading the way in focusing on corporate culture as their “S” in the exploding space for ESG. They know that people and culture make all the difference. During this session, Amanda Graham and Daniel Patrick Forrester reviewed our ground-breaking Culture | Performance Matrix™, which allows organizations to identify Cultural Performance Indicators™ and tie them . We shared our belief that will likely set a new standard for company disclosure around human capital. Here is a copy of the global research report issued after the call and the slides we briefed.

If you would like to watch the entire call, please comment and we will send you the link to register!

Linking Cultural Performance Indicators (CPIs) to KPIs with THRUUE - THRUUE Jefferies Bank Expert Call with THRUUE: Culture can, and must, be measured and correlated with KPIs.

Building trust, workforce, choice part of Argentum’s strategic planning process 05/19/2022

Our team has had the privilege of partnering with Argentum on their as they define their to meet the challenges surrounding the . The big ideas that the industry needs to get right, as shared by CEO James Balda at the , and the strategic imperatives tied to them will impact generations to come. Thank you for leading from the front with for a future where all people can grow and thrive.

Building trust, workforce, choice part of Argentum’s strategic planning process With an eye toward lessons learned over the past two years, Argentum is working on a strategic plan for an industry seeking to build trust while tackling the challenges of workforce shortages, inflationary pressures and rebuilding occupancy levels.

Photos from National Institute of Building Sciences's post 05/12/2022

Thank you to everyone at National Institute of Building Sciences who was a part of this process! We appreciate your dedication to creating a strategic plan that will allow your organization to thrive for years to come.

The Culture Gap: Daniel Coyle, Author and Culture Expert 05/12/2022

Most organizations talk about "culture fits" but you should be thinking about "culture adds" instead. Hear more insights from Daniel Coyle on our most recent episode of the

The Culture Gap: Daniel Coyle, Author and Culture Expert Daniel Coyle is a contributing editor for Outside magazine and the author of six books, including the New York Times bestseller, Lance Armstrong’s War. His book, The Culture Code: The Secrets of Highly Successful Groups, has defined for many what the world of high-performing cultures and teams loo...

05/11/2022
Photos from THRUUE's post 04/30/2022

Some of the THRUUE team spent time working with the Heart Rhythm Society Board ahead of in this week. It is always an honor to work with Patricia Blake and her team as they continue their to improve the care of cardiac patients!

Want your business to be the top-listed Business in Washington D.C.?
Click here to claim your Sponsored Listing.

Videos (show all)

#CultureGap is back and available for download now! Hear THRUUE CEO, Daniel Forrester, and New York Times Best Seller, D...
Reflecting on 2021 (LinkedIn Post).mp4
A Thanksgiving message from our CEO, Jame Cofran.We hope everyone has a relaxing holiday!#thanksgiving2021 #givethanks
Happy Thanksgiving! The THRUUE-Crew will be taking tomorrow off to reflect on all that we have to be thankful for this y...
We are thankful for our brave service men and women who have fought and continue to fight for our freedom, today and eve...
Culture Performance Matrix
Only a few hours until THRUUE's Philipia Hillman and Nick Jivasantikarn present at #ForumForward on the journey to Assoc...
We are celebrating our 9th anniversary! Please help us in thanking:Our founder, Daniel Forrester, for his vision and lea...
Carly Fiorina - THRUUE Point #6
THRUUE Point #5 - Shal Jacobovitz
THRUUE Point #4 - Carly Fiorina
THRUUE Point #3 - Shal Jacobovitz

Telephone

Address


655 15th Street NW
Washington D.C., DC
20005

Other Consulting Agencies in Washington D.C. (show all)
BBU Enterprise BBU Enterprise
Washington D.C.

"Pioneering The Flow of Entertainment"

SEME - The Sports Events Marketing Experience SEME - The Sports Events Marketing Experience
Washington D.C.

Register at: www.TheSEME.com for the annual Sports Events Marketing Experience April 3-4, 2020

LAPR Group LAPR Group
Washington D.C.

Need To Make An Impact With Your Next Promotional or PR Campaign? Let LAPR Show You RESULTS!

Stokefire Stokefire
Washington D.C.

Organizational Assessments and root-cause solutions for established organizations in transition.

EATS Good Media EATS Good Media
Washington D.C.

Strategic Marketing + Media...Full Service or A la Carte

BluOpal BluOpal
Washington D.C., 50265

BluOpal Consulting guides organizations to achieve results by awakening the power in people.

Witeck Communications, Inc. Witeck Communications, Inc.
2120 L Street NW, Ste 850
Washington D.C., 20037

Witeck Communications is one of the nation’s premier strategic marketing communications and public relations firms with trusted expertise over nearly two decades in researched know...

Psychologically Healthy Workplace Program Psychologically Healthy Workplace Program
750 1st Street NE
Washington D.C., 20002

The Psychologically Healthy Workplace Program (PHWP) is a public education initiative designed to engage the employer community and increase public awareness of the benefits psycho...

Blueprint for Style Blueprint for Style
Brookland
Washington D.C., 20017

B4S works with professionals to curate a closet that aligns their brand and Visual Resume™!

Measuring Success, LLC Measuring Success, LLC
1629 K Street
Washington D.C., 20006

We leverage data tools, quantitative analytics, consulting and training to help independent schools,

Predictable Success® Predictable Success®
3133 Connecticut Avenue NW
Washington D.C., 20008

Getting Your Organization Back on the Growth Track - And Keeping it There!

the Hill Group the Hill Group
1017 12th Street, NW
Washington D.C., 20005