AdEdge Digital Marketing

Most customers would rather cook a grain of rice one by one than read another dry e-book with recycled ideas. Establishing a strong brand identity requires having the market know-how to align your business goals with your customers' needs.

I see lots of companies spend 90% of their time and money beating up their prospects for a sale. Smart marketing spends time speaking with prospects more passively about why their product is great, why they need it, why their customers love it, and why they are trustworthy.

☀️Let's make it a great week.

Local SEO is an effective way to gain more visibility for your business in local search results. Here are 3 ways to boost your company's local SEO ranking.

Let's make today a happy one!

There’s no hard rules about how long a digital marketing campaign should last. But here are 4 best practices to consider when it comes to campaign timing.

Constant changes to social media algorithms can make it difficult to get eyeballs on your content. Here's some tips on how to get maximum performance using social ads.

Happy 4th of July from AdEdge Digital Marketing!

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More people are working from home and spending extra time on social media. Creating highly specific social media ads is an easy way to capture the attention of potential customers based off their interests. Here are 3 ways you can leverage social media ads to improve your lead generation.

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3 Reasons Why Your Emails Fail and How to Fix Them

Email marketing is not outdated. Your email tactics may need to be refreshed. Customers do not only want less emails. They want personalized emails that speak directly to their needs. Email is still one of the best ways to build relationships with customers, which may lead to more sales. Here's 4 easy email marketing tips you can use to start growing your business today.

Business productivity doesn't start at the office. It starts at home. How you spend the first hour of the day sets the tone for the rest of your day. Having a morning routine promotes wellness and productivity for the entire day.

Third Party Cookies are on their way out. It's time to rely less on cookies and more on audience cultivation. Here's 3 ways to get started.

What's the best way to grow your business? Social Media Marketing or Search Engine Marketing? It's time to settle the score. http://www.adedgemarketing.com/blog/

Spend wisely on digital marketing and your audience will take notice.

Despite fierce competition and clogged inboxes, many marketers are still reporting positive returns on their email marketing efforts - just not in ways you'd expect!

In digital marketing, you need to "own your backyard". Learn more. http://www.adedgemarketing.com/why-do-i-need-to-focus-on-so-many-different-digital-marketing-strategies/

62% of marketers increased their PPC budgets last year. This is expected to accelerate in 2022.

Over half of digital ad engagement happens on mobile devices which is why mobile optimization and PPC strategy is so important.

Online reputation and reviews are critical. 94% of consumers report that reviews influence their purchase decisions. Read more. http://www.adedgemarketing.com/when-should-you-consider-reputation-management-services/

63% of online users have written at least one positive review. What are you doing to capture positive reviews for your business?

65% of consumers trust online search engines. What are the search engines saying about your business?

Positive business reviews not only improve sales, they build long term trust.

Mobile devices have taking the lead in SEM, with 60% of google searches coming from a mobile device.

49% of consumer product searches begin on Amazon. Only 36% begin on Google. Advertise wisely.

Did you know the loading speed of a website plays a key role in search engine ranking? Read more here: http://www.adedgemarketing.com/does-web-design-affect-seo/

In it's latest algorithm release, Google is awarding natural language over keyword density. Think about a visitor's reading experience. If your copy reads well, it will help your SEO.