Full Sail - Audio Engineering Techniques

That

I feel so sad about Spotify CEO Daniel Ek saying the cost of creating “content” is close to zero…For multiple reasons

(There’s many types of creators on Spotify, but I’ll speak as a songwriter & artist bc that’s what I know. And I’ll focus on the cost of creating songs as that’s the “content” I put on Spotify -we can talk another day about the cost of everything else😂)

Ok, here we go.

Firstly, Daniel’s comment implies that making content is my goal

It is not.

Creating work that fully expresses my voice, sharing it with people to (hopefully) have a positive impact, paying my bills & having enough for retirement is my goal. “Content” is one vehicle to (maybe) help me get there

Me creating “content” is DANIEL’S goal for me so that his business remains viable

Which brings me to my second point:

“close to zero” is simply not true.

My album DEAR JOHN cost around $20,000 to make. It took three months.

(btw time IS money bc time I spend creating is time I can’t work to earn real life cash)

But it’s not just about time & money for each “piece of content”

I wrote my first song at 14. I’m now 40. I’ve been fine tuning my songwriting, arranging, production & performance skills for 26 years - all at my own cost

So DEAR JOHN (recorded in 2020 & my best work, if using the above goal of positive impact) actually took me 23 years to make

Imagine not paying a CEO, with 23 years experience, fairly for his work 🙄

I love that my music is globally accessible and, right now, if I take it off Spotify I cut off my nose to spite my face

I want to create & share my work and I’m even happy to do it on a budget

(This morning I shot a film clip in my neighbours bathroom. My partner filmed it for free & I spent $24 on red lipstick. That’s “close to zero” for you)

But -whether it’s time or money- making songs costs. And making videos to promote those songs (& actually get them streamed) costs too

So if one platform provides all the worlds music to most of the worlds people, and the musicians themselves are required to work harder and harder to get that music heard, while earning less and less - well, that’s not a business model to be celebrated. That’s exploitation.

There is a certain “Angst” in the music community as creators are worrying about artists and companies using A.I. to create their tracks , specifically, in license, TV, commercial and background music
Udio is a@ prime example, as demonstrated by Zachary Cook today, capable of producing fully produced music, with lyrics and vocalist and in almost any genre.

Hearing the result of just a few prompts sounding as good as it does, and independent artists embracing it, what is going to happen to this large side hustle of license music and are young singers okay using AI created tracks, eliminating or reducing another income stream for music creators?

THIS WEEKS DOLBY ATMOS FEATURE:

I was actually trying to hear the original "So" Album from Peter Gabriel in Atmos, but no such luck.
While I might not be a connoisseur for Peter Gabriel's overall musical design, his production and especially his mixes have always been on my reference list. I believe many engineers felt that "So" was and is on their top 10.

This one is just gorgeous from his new Album 'I\O" from 2023, fully Atmos and I gotta tell you, ITS BIG in Atmos. After intro and verse, it adds an incredible string arrangement which is wide and surrounds you, but what really blows my mind is the piano right from the start. It feels like they recorded it with a surround mic in ambisonic and you are inside of it... almost creepy.

Playing For Time (In-Side Mix) by Peter Gabriel on Apple Music Song · 2023 · Duration 6:18

SSL Alpha link SX Madi died today!!! 20 plus years of being the heart of my studio.

I think it was jinxed talking about it with a friend today lol.

Its power supply died once before and I was able to fix it myself, but that was many years ago and I can not seem to find any parts for it.

Decision time.

I'm going to start a series of posts about good mixes in Dolby Atmos ( Spatial Audio) on Apple Music

I don't listen enough to classical music, but when I heard this, it felt like something that needs to be shared.

Matt Davis Check this one out.

Cosmic Calendar by Marina Baranova on Apple Music Album · 2024 · 12 Songs

All my keyboard players. Selling a Wurlitzer 200A.
Im not really using it.
Hit me up with an offer.

It’s live on Apple Music.
Check out the immersive mix I did on this song. It’s very fun!!!

Merry Christmas, Happy Holidays - Single by Omar Cardona Album · 2023 · 1 Song

🎄Merry Christmas, Happy Holidays ✨ I am thrilled to release this joyful holiday song and video alongside a community of my family and friends. It takes a village, and I couldn’t be more proud....

Produced by Veit Renn
Arranged by Scott Dickson

🎄Merry Christmas, Happy Holidays ✨ I am thrilled to release this joyful holiday song and video alongside a community of my family and friends. It takes a village, and I couldn’t be more proud....

Produced by Veit Renn
Arrangement by Scott Dickinson.

🎄Merry Christmas, Happy Holidays ✨ I am thrilled to release this joyful holiday song and video alongside a community of my family and friends. It takes a village, and I couldn’t be more proud....

An interesting article on creating Atmos mixes from stereo files using frequency placement:
https://www.liquidsonics.com/2023/11/01/dennis-roc-am-jones-finding-the-spirit-of-the-song/?utm_source=LiquidSonics+Ltd.&utm_campaign=cb3a8cfd95-EMAIL_CAMPAIGN_2023_11_01_Dennis_ROCam_Blog&utm_medium=email&utm_term=0_af8068ccb5-cb3a8cfd95-395134760&mc_cid=cb3a8cfd95&mc_eid=b516d40784

Thanks Mark Barrie for coming over and tuning my room!!
Next : Full Dolby Atmos setup

If you need a scary song for your Halloween party tonight , here is a new release of Bobbie Siever and Celerityrecords.com

https://music.apple.com/us/album/hide-n-seek/1712558732?i=1712558733

Hide N Seek - Single by Bobbie Siever Album · 2023 · 1 Song

Logan Belle ‘s Songwriting class of October .

2023

Free studio sessions are available .
For my course, I am looking for an artist that wants to record live drums and vocals . We can provide the drummer or you can bring your own.

The Lab session are available for :

October 23rd 3pm - 7 pm for drums

Oct 30th 3pm- 7 pm for vocals.

Location: Full Sail- Studio

Will need to hear rough demo of song or idea and a guide session sent to me asap

Dm me .

Song is uploaded and the pre-release has begun.

Wait, and love me by Omar Cardona Stream and Pre-save Wait, and love me - Distributed by DistroKid

Check out my product!

Celerity Logo - Premium Unisex Crewneck T-shirt | Celerity Records The standard in premium unisex t-shirts. A well-loved favorite, featuring a crew neck, short sleeves and designed with superior combed and ring-spun cotton that acts as the best blank canvas for printing. Features: Sideseamed. Retail fit. Unisex sizing. Shoulder taping. Preshrunk fabric. This produc...

I do not often push any deals, but I am a fan of MeldaProduction plugins and they have an amazing deal right now.
Besides the stereo expander, which is the best I have heard to the Mbassador, a plugin you will find on all my bass tracks, the Turbo reverb is like 100 reverbs in one.

Eternal Madness Discount MeldaProduction, professional audio processing software, VST / VST3 / AU / AAX plugins for mixing, mastering and creative music processing

Don’t miss this:

Bob Katz talking at AES about LUFS ….

https://www.torontoaes.org/how-many-lufs-are-enough/?fbclid=IwAR2vHvldNegieRpFLq0feSeSaUUtcLK7DoqnQcS3NRwZAP36rsUYpMuawF4&mibextid=Zxz2cZ

How Many LUFS are Enough? - Toronto AES The Toronto AES is assembling a panel of audio professionals with expertise and experience to address the LUFS/LKFS standards.

Hoping this is a bad guess.

https://www.musicradar.com/news/bob-clearmountain-dolby-atmos-go-away?fbclid=IwAR3GnBynEPA1pAuKU5tQCYYfSR5a-6ZEfFd0hvbEeQ-L2VgPbADRmQ4vTLI&mibextid=Zxz2cZ

Mixing engineer Bob Clearmountain: “I shouldn’t say this, probably, but I think in a couple of years Dolby Atmos is going to go away” “I think people will say, ‘OK, the headphone thing doesn’t really do anything, I can’t afford to put an Atmos system in my home, and stereo’s fine’”

https://youtu.be/G7TJyPAyTiQ

50th Anniversary of the Moog Modular Synthesizer October 12, 2014 marks the 50 Year anniversary of the unveiling of the Moog modular synthesizer at the Audio Engineering Society's (AES) New York convention....

Interesting inside into Dolby Atmos
What are your thoughts?

Elliot Scheiner on Dolby Atmos Veteran producer and mix engineer Elliot Scheiner voices his disapproval of music being mixed in Dolby Atmos.--Watch the full episode: https://youtu.be/9KUy6...