C - Major Productions

🎙️ Exciting New Episode Alert! 🎉
THE CREATIVE ONE Eps.22

Join us as we welcome the phenomenal visual artist Nandipha Mntambo to the show! letting us in on her unique creative journey and her global mentorship plans.

https://podcasters.spotify.com/pod/show/creativeone/episodes/Nandipha-Mntambo---The-Visual-Maverik---Episode-22-e2mli9h

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Switch Edu Online
SEAfrica
Joburg Culture
National Film and Video Foundation
Gauteng Provincial Government (GPG)

The Digital Mix is the Winning Formula to Brand Sustenance and Consumer Retention.
1. Demographics
2. New consumer behaviors and expectations
3. Ecosystem challenges
4. Technology trends

When media and entertainment providers think outside the box, consumers respond with their loyalty — and wallets.

This year, in particular, innovators who break the mold will captivate audiences with faster digital offerings and new opportunities for immersive content experiences. These breakthroughs promise to stimulate the flow of valuable customer insights, tailored recommendations across screens, and ultimately, revenue.

Keeping up with today’s audiences and extreme competition makes it pivotal for companies to deeply understand and retain their customer base by extracting valuable consumer datasets.

In the never-ending quest to innovate, will transform more than the way AR and VR content is consumed — it will also transform the way that media is produced and distributed. Advances in 5G and cloud technology are just as much about innovation as they are about a shift in employee culture. As a result of the global pandemic, we can expect remote distribution and remote production teams to become more of an industry norm.

Research indicates that 53% of media and entertainment respondents believe experimentation and innovation in content delivery are first in their top three engagement and retention drivers.

As a sign of entertainment experiences to come, brands can Create groundbreaking AR experiences & Live render in 3D

Marketing videos.

First thing first. You need to establish expectations and requirements. A storyboard and a script will work as guides on the outcome of the ad. Identify the roles and props needed in the ad. A full draft of equipment should be drafted based on the ad needs and shoot location.

Mainstream media outlets will strive to emulate the methods of platforms like YouTube, TikTok, and Twitch by positioning their stars and celebrities as "influencers" and building more community-generated content into their output.

Short-form videos and creator-driven platforms will grow in popularity, particularly ones that allow audiences to develop personal relationships and connections with their favorite creators and influencers.

This is a sign that audiences are growing increasingly comfortable with the idea of bypassing networks and platforms in order to connect directly with their favorites.

There are many factors that can affect the quality of a live broadcast 1. Your location, network speed, connection type, and more. Another factor could be your encoder software.
2. Check the look and sound of your stream directly in the encoder. If your stream looks or sounds terrible there may be a problem with the quality of your audio and video sources routed to your encoder.

The metaverse

Virtual events, performances, and shows have all grown in popularity while much of society has been locked down or restricted in how often we can leave our homes. This heralded the emergence of the metaverse – online, persistent, and interconnected digital environments where we can meet to socialize, work, and, of course, be entertained! Metaverse performances such as concerts by Ariana Grande and Bruno Mars that took place last year inside the online game Fortnite are just a glimpse of what is to come.

Youtubing is the fastest-growing type of small business known as a "Creator or Content Economy. Support for creative industry creatives and practitioners is key to advancing their art marketing and audience development skills. The main objective is to educate a wide range of arts and entertainment industry players on creating, retaining, and growing an online audience.

https://www.youtube.com/watch?v=PkrHiG6hyus

Artificial intelligence

Artificial intelligence (AI) will continue to have a transformative impact throughout the media industry. Within this industry, its three most important functions will be recommendation, voice recognition and media automation. Since the arrival of Netflix and streaming services have upended the way we discover and consume entertainment media, every provider has invested in recommendation technology in order to more efficiently and accurately surface content with audiences that will find it valuable. Netflix has said that 80% of its content delivery is achieved through recommendation, and it, as well as all other streaming providers, will be competing to improve on this score throughout 2022.

2022 is the year of the hybrid experience, while media production and entertainment have taken a back seat to strategize pandemic proof products and service, these trends will see the industry never going back to lockdown measures. We have listed the trends hot right now and how your media production can help you leverage the hybrid experience
1. Content distribution

Investment in new original content shows no sign of slowing as we move into 2022. Content is the fuel that drives consumer interest and engagement across platforms – streaming, broadcast and cable networks. How the content reaches consumers, however, often involves a complicated decision-making process.

2. Improve User Experience

In 2022, consumers will continue to seek out unique experiences and ubiquitous access to entertainment content. Companies that solve the discoverability puzzle and aggregate content in a more intuitive and accessible way will rise to the top.

3. Movie Are Back
The shorter first-run window will allow studios and theatres (and creative talent) to reap the benefits of successful major releases – namely the huge ticket sales that take place on opening weekend and the following several weeks, plus the ability for studios to leverage marketing spend in support of a film’s premiere into future distribution windows, The shorter first-run window will allow studios and theatres (and creative talent) to reap the benefits of successful major releases – namely the huge ticket sales that take place on opening weekend and the following several weeks, plus the ability for studios to leverage marketing spend in support of a film’s premiere into future distribution windows

YAY!!! Episode 18 IS OUT and READY!!!

Your Financial Literacy Matters.

Bandile Mngoma shares ways on how to be money wise as a creative in this informative episode. If you're a creative you really need to pay attention to the info shared in this podcast.
click below

http://seafricasa.co.za/podcasts/