Dickens & Herd Optometrists

Come and have a look through our latest eyewear accessories and lens options! HOYA and ZEISS are our preferred Lens Suppliers 💙💜💖

We have a range of DRY EYE treatments and products available for treating DRY EYE conditions! Call us now to book an appointment or if you have any questions relating to DRY EYES 👁️💧

Dickens and Herd Optometrists NOW OPEN in Chermside Health Hub! Featuring DITA EYEWEAR! DITA’s influence in the eyewear industry is synonymous with luxury and sophistication. The brand’s glasses and eyewear collections are a testament to their commitment to creating unparalleled elegance.

Dickens and Herd Optometrists in Chermside Health Hub NOW OPEN!! Featuring TOM FORD EYEWEAR! Tom Ford eyeglasses are beloved for their timeless design and their masterful fusion of vintage glamor with modern sophistication. Each pair of Tom Ford sunglasses and optical glasses are made in Italy using top-quality materials and meticulous attention to detail.

Dickens and Herd Optometrists in Chermside Health Hub NOW OPEN! Featuring MAUI JIM sunglasses! Maui Jim started in 1987 as a small company selling sunglasses on Ka’anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could protect eyes from intense glare and harmful UV while bringing the brilliant colors of the island to life, we engineered the revolutionary PolarizedPlus2® lens.

Introducing Limited Edition ZIRITH – Harmonious embodiment of grandiose appeal with timeless design, ZIRITH takes inspiration from the enigmatic interplay of luxury and futuristic sport creating a revolutionary masterpiece. The metallic single-piece titanium front frame adorned with pressed line detailing creates the illusion of floating accentuated by the innovative side rim connection.

The MACH-SERIES embodies DITA’s passion for the world of automotive racing and vehicle design that are built with advanced construction methods and superb materials. This series draws inspiration from the design language of modern super-cars and the ultra-fast speed of their competitive set.

LINRCON, a classic square optical frame that embodies a perfect fusion of tradition and modernity. This frame showcases a sleek titanium structure, characterized by a refined titanium bridge and temples adorned with Tsuba-inspired line details. Each detail pays homage to the precision and artistry found in Japanese metalwork. In-store NOW!

Bi-Gradient Mirror
The original Maui Jim Bi-Gradient mirror is applied to the top and bottom of the lens. The mirror squints for you to reduce the brightest light from above and below, allowing your eyes to relax.

Hyper-Precise Polarization
PolarizedPlus2 delivers the highest level of efficiency in blocking horizontal glare. Known as the most common glare, horizontal glare reflects from any flat, smooth or shiny surface.

Fashion Mirrors
Fashionable and highly functional — our mirror colors in blue, pink, green, red and even dual mirrors, offer the best of both worlds with our patented PolarizedPlus2 technology and a fashionable look. Explore all our lens colors.

As a NYC staple, rooted in the lower east side. MOSCOT has a cult following of superfans. Get inspired with MOSCOT in the wild. 😎

MOSCOT Music originated in 2004 at the Orchard street shop, when 4th generation Harvey Moscot grabbed his guitar and started jamming out on a rainy Saturday.

While now recognised as a global fashion brand, MOSCOT remains at heart, a neighbourhood optical shop 🤓

2024 Leaders Conference @ Moreton Bay Island!
Congratulations team Dickens! We won MOST IMPROVED PRACTICE of the Year across all management KPIs!! This is a huge success!

Thank you everyone for all of your continued support and attention, this requires a full team effort and I am so PROUD OF US ALL!!

Whether SUPER SOUL with a shape reminiscent of a jazzy silhouette or SUPER HIP HOP in hip shapes and shock colours... These new sunglasses designs will make you hit the ground in style, in a whirlwind of deliciously retro positivity!

WOOW-HOO!! : LET’S FUNK!

Celebration time! Get away from it all and party with the wicked hot French brand. Following the commemoration of our 10th anniversary last year, we’re now celebrating creativity more than ever! We just want you to be a little bit carefree and casual for the occasion – a dose of positivity in this turbulent world! Head to the dance floor with an ultra-groovy collection brimming with good vibrations.

Prodesign Denmark - New range In store NOW! Every frame is carefully crafted to ensure high comfortability and durability - without compromising on look and feel. It’s a collection for the vibrant and social at heart - with playful and bold designs meeting sleeker classics.

Jennifer Lopez wearing Mach-S sunglasses!
Furthering the legacy of our iconic Mach Series, the new Mach-S is a sleek aviator which continues the effortless cool tradition set forth by its full-sized predecessor, the Mach-One. Despite its smaller, lighter, more streamlined build, the Mach-S is as tough as it gets, with all of DITA’s signature features: titanium hardware, double nylor lens rim, and premium mouded frame front. Don’t let a similar appearance fool you as this is no simple scale down. A thinner lens rim, and unique pressed line detailing allows the new Mach-S to stand on its own. If the Mach-One is a supercar, this is its MotoGP counterpart - smaller, faster, and more agile than ever before. From its proportions to its craftsmanship, every element reveals its purpose and celebrates DITA’s passion for the world of automotive racing.

✨Shine bright, even after dark!✨
Introducing Lacoste kids glow-in-the-dark glasses - the coolest accessory for endless fun and style 👓
#🐊

Introducing our Brand new Brand XIT. We are loving the pops of colour and shapes in this brand! Come try them on IN STORE NOW!

We are exited to announce our Launch party this coming Thursday 21/03/2024! Please come along and meet some of our favourite Brand suppliers/representatives and enjoy a refreshing glass of Champaign and Sushi 🥂🍾🤩🤓😎

Offering full comprehensive eye health checks with the latest technology. Including digital retinal scans, optical coherence tomography 🤓 BOOK NOW 🤓

Sneak Peak at our beautiful new store @ Chermside Health Hub! Almost complete, we are very exited! 🤗

Sneak peak! Dickens and Herd NEW STORE under construction! (Chermside Health Hub)

All new stock arriving weekly! We have too much stock MUST GO!! Optical designer frames starting from $50!!

It is confirmed Dickens and Herd Optometrists will be relocating early next year!!!

New sale stock weekly with HUGE savings up to 70% off designer frames and sunglasses!!

Book an eye test now! 🤓😎🤩

Don't forget to use your Optical benefits before 31 December 2022.
We offer a wide range of frames and value packages for frames and lenses as well as Bulk Billed Eye Tests.
Visit us instore today