PN Digital

We are so thrilled to be a part of the upcoming Fundraising Nest event in Melbourne in September!

As part of our partnership, we are excited to be able to support a fantastic NFP in attending the Nest Fest Down Under through a scholarship. This is an exciting event to be a part of, it will create opportunities for the professional development of fundraisers, and will definitely help NFPs further amplify their impact!

The deserving recipient of our scholarship support is Nicole Williams from the Brave Foundation.

"This is really fabulous! These kind of events are so beneficial at any stage in your career, not only to learn from and be inspired by the speakers but to connect with other fundraisers. I am really excited to attend and participate in Nest Fest Down Under to do exactly that – soak in learning, connection and inspiration! Thank you so much Fundraising Nest and PN Digital Marketing for NFPs".

We look forward to seeing you there Nicole!

This week, Caitlin took a brief break from content marketing for a trip into the ‘wild’… the ‘wild’ being a place where ideas move beyond our screens and into reality! While she happened to be strolling the aisles of a Woolworths in Bundaberg, QLD, she came across something very familiar that caught her eye and brought a smile to her face: a meaningful collaboration between Brite and Level Lemonade, highlighted by a carefully curated and designed Brite sticker.

To many, this might just look like a delicious 4-pack of drinks, but notice the yellow ‘Packed by Brite’ sticker? That ‘little’ sticker carries a significant meaning: it allows everyone to see that these drinks were packed by our friends at Brite, in their co-packing and labelling solutions department.

You see, this is where their exceptional team of people with diverse abilities provide a range of packaging and labelling services for businesses of all sizes. Each partnership with Brite helps create training and employment opportunities for their supported staff. Meaningful employment allows people with all abilities to lead richer, more fulfilling lives, feel welcomed in the workplace, and contribute to products that are part of a larger mission.

We love it when our team shares their discoveries from 'the wild'. Caitlin’s message in our Slack channel was met with a flurry of celebratory emojis and GIFs from the wider team! 👏

Time is Running Out! Save Your Data Before It's Too Late! ⏰

On 1st July, Google's Universal Analytics will officially shut down. This means any historical data you haven’t exported will no longer be accessible. If your non-profit has data from before July 2023 that you might need, now is the time to act!

𝗪𝗵𝗮𝘁'𝘀 𝗮𝘁 𝘀𝘁𝗮𝗸𝗲? Universal Analytics has been a vital tool for many organisations to monitor website performance. The insights gathered are essential for understanding visitor behaviour, crucial for enhancing your services, as well as for informing your stakeholders.

𝗣𝗿𝗲𝘀𝗲𝗿𝘃𝗲 𝘆𝗼𝘂𝗿 𝗽𝗮𝘀𝘁, 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗳𝘂𝘁𝘂𝗿𝗲: If you depend on this data for reports or insights, you must export it before it's too late. Not sure which data to save or how to export it? Don't worry — PN Digital is here to help guide you through preserving your digital history, contact us today.

It's crunch time ⏳ (Rodney can be so dramatic)

As the end of the financial year approaches, some of us might be feeling the pressure of unfinished projects. Don't worry, we've got you covered!

We've expanded our capacity to help you tackle any last-minute projects you need to wrap up. Whether it's a final push in digital marketing, a rapid website update, or some urgent graphic design needs, our team is ready and equipped to jump in and get the job done.

Don't let the deadline dash overwhelm you (like it is Rodney)! Let us take the load off your shoulders and help you finish the financial year strong.

Contact us today and let's get those projects across the finish line together!

https://bit.ly/3X05uz0

Over the past five years, our strategic SEO initiatives have consistently secured top rankings on Google for our client in the food manufacturing cleaning industry, significantly enhancing their market visibility.

Our comprehensive approach includes optimised blog articles, engaging social media content, and effective outreach efforts. This strategy not only strengthens our client's keyword presence but also increases the readability and engagement of their digital content, boosting their overall online presence.

Technical excellence has been a priority, with our efforts ensuring a fast-loading website to improve user experience, which further supports our SEO strategies. Achieving consistent top rankings for critical terms such as “food manufacturing cleaning” has not only elevated visibility but has also established our client as a leading authority in their market.

This strategic online positioning has proven impactful. Sanitation managers frequently mention discovering our client through these top search results, underscoring the practical benefits of our SEO efforts in generating new business leads and enhancing their industry reputation.

We take pride in delivering digital marketing solutions that drive real business outcomes and establish a strong online presence.

Did you catch our Google Ad Grant Masterclass?

It was such a buzz to share our knowledge at the Infoxchange Tech for Social Justice conference during our Google Ad Grant Masterclass. We discussed how can best manage their $10,000 Google Ad Grant to help build your organisation's online brand awareness and maximise your impact.

If you missed out and would like to receive a copy of our Masterclass presentation and Google Ad Grant application tips, head to the link below!

https://bit.ly/3X05uz0

We are here to help!

If you’re a non-profit organisation registered as a charity, you may be eligible to receive $ 10,000 USD in Google advertising each month.

Sounds too good to be true doesn’t it! We’re sure you’re asking how do I sign up?

First things first, we need to find out if you’re eligible. Don’t worry, PN Digital is here to guide you through the entire application process.

📅 Book a pro-bono 45-minute session with Rodney, who will help determine your eligibility and assist you in applying for the Google Ad Grant for your organisation.

We’ve got capacity to take on two more NFPs (June), so secure your spot now and let’s get started on maximising your impact with Google Ads!

Book your free session here https://bit.ly/3R7knvE

Heads up!

If you haven't already heard, websites made through Google Business Profile have been shut down. Until June 10th, visitors to your old site URL will be redirected to your Google Business Profile. After this deadline, they will be met with a 404 error.

It's a good time to consider establishing a more permanent solution for your online presence. Migrating to a WordPress platform can offer more stability and flexibility for your website.

If you need support during this transition, our sister company WP Sparks offer combined website hosting and maintenance. With an all-local team based in Melbourne, getting help is straightforward—no call centres involved. They're ready to ensure your WordPress site runs smoothly, backed by reliable Australian-based support.

We have some big news here at PN!

We are excited to welcome Erin Taylor back to the PN team in our newly created General Manager role.

Erin will be working closely with our founder Rodney Ferro and the wider PN team, where she will be focused on the optimisation of operational aspects of the business and further nurturing the team culture that is in the DNA of PN.

Erin has been involved in various areas of marketing for 15 years and recently rejoined the PN team after spending time in the Not-Fot-Profit sector leading the digital marketing for an Aged Care provider. Having worked with multi-national organisations through to micro-businesses, she has an extensive understanding of the challenges faced by organisations daily. Erin is passionate about guiding organisations to leverage their digital marketing channels to support the delivery of their much-needed services to the community.

“I’m really excited to be joining PN at this point in their journey as we look to elevate our offering in the Not-For-Profit sector. I’m thrilled to be working with such fantastic experts who consistently deliver amazing results for our clients, and seeing the heights we can reach in the future.”

PN Digital founder Rodney Ferro said, “This is a massive step for our business and a thrilling one at that!

There comes a time where you realise there is only so much you can do by yourself as the owner and only so far you can take the team, the clients and the business. As we get stronger on our mission of helping support more organisations in the sector, PN also needs to look at levelling up and building towards this by growing together. We already have so many leaders in our extended team at PN all championing their own businesses, so we found that it was time for us to add some superpower awesomeness to our team.

I am beyond thrilled to have Erin join the team as our GM… working with her previously I always saw this underlying skillset and drive to get things done and the ability to take on the big challenges and decisions that businesses have. It’s only been a few weeks and already there is a noticeable calm and expertise shared during this ‘auditing’ phase that I can see helping our clients, team and the business.

Welcome back Erin!”

"What does this stat even mean?" 🥸

Ever looked at a report and wondered exactly that?

We get it. Especially in the sector, where every insight and number counts. That's why we're focusing on creating custom reporting dashboards that do more than just show data.

We're currently putting together a dashboard for a not-for-profit client in the disability sector, that cuts through the clutter. It’s all about clarity – delivering the exact insights they need in a way that's easily understood and shared, especially with their key stakeholders, at board meetings and presentations at potential funding opportunities.

It's about reinforcing the value and impact of the work of an organisation, that is in simple language, not technical jargon.

Make sure you've made this update to your email campaign!

From February 2024, Google and Yahoo made some big changes to their email authentication requirements. For businesses currently running email campaigns on platforms like and , these updates have important implications that you need to be aware of.

The sender requirements for sending emails to users with a Google or Yahoo email address now include:

1. Your emails need to be authenticated by ensuring your DNS records align with DKIM, DMARC, and SPF protocols.

2. Unsubscribing must be available through a simple 'one-click' function on the email.

3. Your email campaigns must remain under the required spam complaint rate (0.3% for Yahoo, 0.1% for Google)

We have been helping clients ensure they are meeting these requirements so their email campaigns don't get disrupted. Anthony recently supported a client of ours to reach these standards for their Campaign Monitor account by aligning their DKIM, DMARC, and SPF records.

These new standards will lift the overall quality of email campaigns across the board, so your audiences can continue receiving quality, trusted, and direct content.

This was a curly one...

ASUM - Australasian Society for Ultrasound in Medicine (ASUM) is a non-profit organisation focused on advancing ultrasound excellence in the Australasia region through professional development, education, and setting professional standards. It collaborates with various partners and participates in outreach activities to enhance patient safety and quality outcomes in ultrasound medicine.

ASUM faced a unique challenge where they needed assistance gaining access to their Google Grant account (the billing account was stuck in a loop). As a , we're always ready to tackle any technical hold-ups in the Google Ads application process.

Through detailed troubleshooting and a strategic approach, we not only gained access to the account but also set a strong foundation for ASUM's digital marketing efforts. From insightful keyword research and compelling ad copy, to setting up GA4 tracking and initiating targeted campaigns, our journey was comprehensive. We then passed the baton to the ASUM team, armed with an in-depth training course to ensure their continued success in the digital realm.

Image Credit: ASUM

Will you be at Infoxchange’s 2024 Technology for Social Justice Conference (May 1st-3rd, 2024)?

Marie-Claire and Rodney are ready to share insights at their Masterclass on how to best manage your Google Ad Grant account to build your organisation's brand awareness online while maximising your impact. They'll be sharing some real world examples of multiple accounts where we've managed to spend the full $10,000 allocated budget. We'll be getting under the bonnet and giving you tips and tricks on how to bring high volume and targeted traffic to your organisation's website to help achieve your online goals.

Bring on the tough questions and get ready to explore the full potential of this powerful channel 😎

See you there!

We’ve been working with an inspiring online platform in the disability sector to amplify voices and drive meaningful engagement through a targeted Instagram strategy.

The disability sector often struggles to capture the public's attention in the crowded digital space. Our client, an online platform dedicated to amplifying the voices of individuals living with disability, needed to elevate their presence and encourage active participation in their forum.

Our Instagram strategy has contributed to a significant increase in audience engagement and size. The heightened engagement translated into a surge in lead generation, with more individuals signing up to participate on the client’s platform.

This growth wasn't just in numbers; it was in the quality of conversations and the community's empowerment.

Cheers to Fundraising Institute Australia (FIA) for an incredible conference!

As this year's proud Social Media Support Sponsor, we had the incredible opportunity to capture insights from inspirational speakers like Carol O'Carroll of Cerebral Palsy Alliance talking about the inspiring evolution of a gifts in wills program, as well as Louise Woods from Smith Family who enlightened us on delivering a targeted and integrated appeal within an ethical communication strategy.

Highlighting the power of relationship building through , Rodney facilitated two buzz sessions sparking dynamic discussions between organisations while talking about some of their experiences. It was rewarding to share some of our favourite resources like , and even the mics we use as prizes for organisations aiming to boost their creativity and impact.

Thank you to everyone who came by our stand to chat with our team - sharing insights and connecting over our shared passion for change was the highlight of our conference experience.

Until next time, thanks FIA for organising such an impactful event!

Day 1 at the Fundraising Institute Australia (FIA) Conference is already buzzing with energy 🥳

We've heard from some amazing NFPs like Leila Davis MFIA from Taronga Conservation Society Australia and Karen Shields from the Great Barrier Reef Foundation at this afternoon's masterclass. They delved into the power of collaboration, exploring ways organisations can unite to achieve shared goals and make a greater impact. It's inspiring to see how working together can amplify our efforts towards similar outcomes.

A big shoutout to everyone who stopped by our stand to say hello and share your mission with our team!

Bring on day 2 and 3 😎

Ready for Your Close-Up at the Fundraising Institute Australia (FIA)?

As the official 'Social Media Support' Sponsor for the FIA Conference, we're all about bringing the event's energy and insights to life.

Our organisations are important to us that's why we do what we do! It will be great to share the amazing stories and/or insights about what you do and why? Let's help amplify your message during the conference.

We'll be on the move throughout the event on both days, camera in hand, ready to catch those impromptu, impactful moments for some awesome vox pops.

Feel free to flag us down for a quick, fun chat!
(We will have the 'media' badge 😉)

Can't wait to see you and hear and share your stories!

How accessible is your website?

We're proud to announce our new partnership with UserWay.org – a game-changing accessibility plugin that makes websites more inclusive for everyone. UserWay is all about breaking down digital barriers, ensuring your website is navigable and user-friendly for people with diverse abilities.

Implementing UserWay means taking a significant step towards creating a more inclusive digital experience. It's about broadening access and welcoming a diverse audience to your online space. Installing UserWay for our client Brite was an important step in ensuring their services are accessible to everyone, reinforcing the importance of web accessibility.

There is a free version we can help you with!

As partners, we can assist your in installing UserWay on your website and also help you navigate and understand the enhanced benefits their premium features can bring to your site.

How often do you update your plugins? It's more important than you might think!

Rodney and Anthony regularly dedicate time to setting up essential alerts, making backups, updating plugins, and testing client sites. Regular plugin updates are crucial for maintaining site security, ensuring compatibility, and enhancing performance.

We're thrilled to have Anthony return to our team, bringing his expertise to our WordPress Helpdesk support! We are looking forward to borrowing his 'smarts' to help us and our clients.

"I don't know much about the , except that Taylor Swift's team won" ~ Rodney

We took a peek at the on the big screen between work and emails, thanks to Waterman Workspaces, who put on a spread of fried chicken and screened the game 😍

Throwback to last month when Rodney and Marcus visited our client Hare Krishna Melbourne at their beautiful temple 😍 to discuss strategic planning for the exciting year ahead.

Awesome to hear about the plans and goals for Hare Krishna Melbourne's not-for-profit Food For Life initiative. Through this initiative, free and low-cost meals are distributed to those in need throughout Melbourne. Witnessing their dedication firsthand reaffirms the power of purpose-driven work.

It’s meetings like these that remind us why we do what we do. Here's to a year filled with impactful projects and the kind of work that really makes a difference. Big things are coming, and we can’t wait to be a part of it all!

Who's that familiar face that was on stage at the ?

Well, it's not so much about our Founder / Consultant Rodney Ferro 🚀 presenting at the APAC Search Awards, but more about some of the brightest talents in Search, PPC & Content getting significant recognition for their innovation, technical creativity, and impressive results.

So lucky to have the awards in our beautiful city of Melbourne!

Massive congratulations to all of the exceptional winners and nominees 👏

📸: Don't Panic Events

We believe in equipping our clients and their teams with the tools for success.

Our very own Wordpress Specialist Anthony Hortin created through his own business the 'Easy WP Guide'. A user-friendly, comprehensive manual for anyone managing a WordPress website.

Tailored for ease of use, this guide demystifies the process of editing site content, from text and images to blog articles. It's great for empowering your team to handle regular website updates internally, saving time and resources that can be better invested in your core mission.

The guide is available online for free, and you can also download a free PDF, purchase an eBook, or get a brandable Word document: https://bit.ly/3vQY9Gl (you can also offer to pay a small amount for it if you like to support him).

Ever wondered how LinkedIn can supercharge your NFP's impact?

Join us at the Fundraising Institute Australia (FIA) Conference for an energising 20-minute 'Buzz Session' hosted by Rodney! We'll dive into the powerful topic of how you can leverage LinkedIn for building meaningful connections, enhance your visibility, and drive your mission forward. Perfect for NFPs looking to expand their digital footprint and make a real difference.

Get your tickets here: https://fiaconference.org.au/

Don't Fall For This Scam...🚨

You may have noticed an influx of messages in your page inbox over the last 72 hours with messages along the lines of 'your account has violated Facebook's policies and community standards' or 'you have 24 hours to complete the following steps' (we certainly have).

This is a classic phishing scam making the rounds on Facebook.

Our key tip: 𝐃𝐎 𝐍𝐎𝐓 engage or click any links within these messages. Be sure to share this post with anyone with access to your page so that they are aware of it (and don't accidentally click on a link!).

Keep your digital presence secure and always question unexpected alerts like these.

How 𝒄𝒐𝒐𝒍 is this domain name 😜

Was awesome catching up with Thea Stinear! Loved hearing about what the Cool.org team have been up to. Big congrats on your new website built by the team at Portable.

Cool.org is an innovative platform where teachers and educators can access a wide range of real-world, curriculum-aligned resources that equip educators to teach the stuff that matters, creating better outcomes for humanity.

We love being their Google Ad Grant partner and look forward to seeing how Cool.org will leverage their online platform for greater impact!